“NGO-GROW”

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“Vocational qualification in nonprofit marketing”
2012-1-DE2-LEO04-11563 5
EUROPE
UNITED
We thank our partners and learners in
each of our countries for their cooperation within this
Leonardo da Vinci
Learning Partnership.
We also express our
thanks to the European Commission
for the financial
support of this Leonardo da Vinci
Learning Partnership project
INSIDE THIS
ISSUE:
Training Manual
1
Lessons Learned 1
Turkey
Voices of the
participants
2
Final meeting in
Bartin
2
Voice of the
participants
3
“NGO-GROW”
“Results that show”
I S S U E
3
N E W S L E T T E R
J U L Y
2 0 1 4
Vocational Qualification in the Nonprofit Marketing
It is hard to believe that
the two year European
Project NGO-GROW has
come to an end. Although the project ends
the partnership and the
work of each partner
will continue beyond
the project. Approximately 70 people participated in the project
and shared their experience and knowledge
relating to non profit
marketing. More than
thirty
organisations
contributed to the success of our project. As a
result of this contribution we were able tocollect information we
gained over the two
years that culminated in
the development of the
Training Manual and a
huge amount of cross
cultural learning. The
manual includes the
experiences obtained
previously in our own
work, during the project
meetings, as well as
during the study visits
in partner countries.
The manual will be very
useful for leaders and
members of non-profit
organisations to aid
working and communicating with the wider
public who, until now,
do not use or use only
to a small extent, the
variety of marketing
tools for their publicity.
According to the European Guidelines for Vocational Education and
in accordance with the
Training manual we also
developed
Learning
Outcomes and provide
assessment tools, to
validate
the
users
knowledge, skills and
competences,
after
they
have worked
through the manual.
The training manual can
be downloaded from
our project website
http://
www.ngogrow.org/
Lessons learned –Voices of the participants
“ The NGO-GROW project has been a great
opportunity for our institution to improve national and international
cooperation in the field
of nonprofit marketing.
We got a chance to exchange ideas, discuss
implementation,
explore suggestions, good
practice and information, in order to in-
crease the volume of
third sector organizations at both economical and social levels.
Enhancing dialogue
between public and
nongovernmental organizations, the project
enabled us to build
strong links and relationship for further collaborations. Being the
official government in-
stitution in charge of
associations in the
province, we considered this partnership as
an opportunity to improve third sector capacity, motivate them
for social work and taking active roles in society.”
Governership Bartin Tur-
key
PAGE
2
The project served as learning process
The first day of the
final meeting in Bartin started with the
welcoming words of
Mr. Seyfettin
Azizoglu, the Governor of Bartin
“The different points
of view and needs
from the partners
gave us the chance to
get to know the diversity in the European
Union and the different ways to solve specific problems. We are
also sure that the proposed solutions we
identified could also
be useful for other
organizations and Institutions
across
Europe.
The work dynamic
was a guiding principle of this European
Project and we really
want to emphasize
the importance of the
need to close different European realities
and to improve the
mutual understanding.
Focused on the nonprofit marketing subject, this project has
especially strengthened the use of selfanalysis
dynamics,
that are really important for the mission
and vision of nonprofit organizations.
Many organizations
spend much time on
solving certain problems and not enough
doing evaluations of
their actions”.
Andalúcia
Acoge
Spain
Innovative ways of knowledge transfer
Bartin Traditional
Handcraft Association
supports creative
women in Bartin.
Their activities are to
protect animals, especially stray dogs and cats
in and around Bartin.
„ At the beginning of the project each partner reviewed their organisation and
identified which marketing areas they were the most experienced. This allowed
us to explore and discuss many of the hidden competencies within our
workshops. Our Learning for the future: It is recommendable to check your own
internal resources before buying expensive services,which could also be done
by your members“ . Wisamar Bildungsgesellschaft gGmbH
„Our participation in the NGO-GROW Project was an incredible
experience. According to feedback from our learners, the approach and
methodology of knowledge transfer allowed us to collect, deepen our
understanding and use information for our own work. The diversity of the
study visits in each partner country allowed us to gain insight into the
work of similiar associations and discuss their challenges and good
practices“.
Municipality of Kabelsketal
This Leonardo Da Vinci partnership project is financed by European Commission.
This newsletter reflects the opinions of its writers, European Commission is not responsible from the content.
PAGE
3
An amazing experience of co-operation and partnership
Thirty people piloted our training
manual and gave us
useful suggestions
for improvement.
Non-profit Marketing
Workshop in Leipzig
Non-profit Marketing
Workshop in Sevilla
Non-profit Marketing in
the UK
„The NGO Grow
Project allowed
several organisations
from the Uk to
experience
collaborative working
across a broad range
of cultures,
experience and
knowledge. Our
learners have
remarked on how the
visits enabled them to
bring back learning to
their organisations ,
particularly on how to
engage people/
organisations who
have no use/little
experience of modern
technology, i.e.
Mobile phones,
internet and
computers. Being
part of developing the
Training Manual also
allowed us to share
our experiences and
learning from our
involvement with the
not for profit sector in
the UK, particularly
With regards to Social
Media whilst also
learning about the
approach from other
European countries.
This project is a very
good example of what
can be achieved when
partners work in a
collaborative,
cooperative way“
The Enterprise Centre
UK
Participation in this project was priceless
“In our opinion, the
core
value
was
provided
by
the
“G u id el in e s
for
successful non-profit
marketing “ as it gave
us
a
clear
understanding about
the entire concept of
non-profit marketing.
F or
e xa mp le ,
“SATPAOC-Strategy”
gave us a good base
for understanding the
importance
of
strategy and planning
in
non-profit
marketing. The parts
w i th
p a r ti cu l a r
examples of nonprofit marketing
allowed us to understand which actions
are good and what
should be avoided;
how to distinguish the
organization
from
others, and to learn
how to manage the
processes. The most
difficult part for nonprofit organisations is
how to get neccessary
finances to carry out
the activities.
Therefore, the part
about fundraising has
shed a lot of light on
this painful issue that
all organisations face .
It was a pleasure to
work together with
the partners from
different countries, to
get to know what kind
of activities they carry
and what challenges
they have to deal
with. We gained good
experience
whilst
organ isin g
the
meetings, we learned
lessons of planning
and
acquired
knowledge of good
organisation
and
preparation
for
meetings. “
Women‘s
Activity
Club of Šakiai
This Leonardo Da Vinci partnership project is financed by European Commission.
This newsletter reflects the opinions of its writers, European Commission is not responsible from the content.
PAGE
4
This Leonardo Da Vinci partnership project is financed by European Commission.
This newsletter reflects the opinions of its writers, European Commission is not responsible from the content.
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