Press release - Trend brochure AW 2015-16

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EFSA publishes Lifestyle Trends Autumn / Winter 2015-16
Amsterdam, December 2014 - EFSA, the European Floral and Lifestyle Product Suppliers
Association announces the publication of the colour and style trends for the season Autumn /
Winter 2015-16. The five themes are presented as part of a 52-page lifestyle magazine
combining beautiful images, trend information and product ideas.
"Those who have been excited about the coming EFSA Trends Autumn / Winter 2015-16 will
not be disappointed," says Ulrike Ziegler, Manager and Spokes Person of EFSA. "This new
edition will not only surprise with five refreshing and charming themes. The newly introduced
'Must Have' pages provide the 'ingredients' for creating an own version of the trends."
The new edition also features trend experts giving insights into the attitudes and behaviour of
different target groups. In the new 'Member Spotlight' company owners tell about how they
keep their business future-proof.
The Autumn / Winter 2015-16 trends are presented with stunning photography, detailed
keywords, colour ranges and floral inspiration. Artists Atelier is an autumn/ early winter
theme, romantic and bohemian, with an artistic look. Cool Craze is an homage to the 50's
and 60's in a contemporary urban environment. Tangy Team is a graphic modern theme, full
of yellow for an energetic vibe. Country Cottage is a typical Christmas theme with home
made decorations that bring back warm memories of the childhood. Finally Wonder Wild is a
homage to the wild, timeless and sophisticated, yet raw and refined.
The trends are based in the Colour and Style Forecast from Nelly Rodi Paris, an international
leader in Trend Forecasting. The creative force behind the makeover of the EFSA Trend
Magazine and the EFSA website are Dedicated People, a network of freelance professionals
with the mission of bringing together experienced experts and young talents.
The EFSA Trend Magazine Autumn / Winter 2015-16 can be requested as digital version via
About EFSA
EFSA, the European Floral and Lifestyle Suppliers Association, provides a forum and voice
to advance the global competitiveness of the floral, gardening and lifestyle industry.
EFSA's mission is to share future trends and be a source of inspiration for the members, the
retail and the consumers. Through joint initiatives and a network of engaged CEO’s, senior
executives and working committees, EFSA helps to shape market trends and share
knowledge among key players within the industry.
Founded in 1995, EFSA unites members from various European countries including Belgium,
France, UK, Germany and the Netherlands.
Press information:
Please contact Ulrike Ziegler, Spokes Person / Manager of EFSA. Photo material is available
on request.
Ulrike Ziegler
EFSA Management
P.O. Box 63052
1005 LB Amsterdam
The Netherlands
Tel.: +31 (0)6 123 752 70
E-mail: [email protected]

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