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ADVERTISING INFORMATION
EFFECTIVE JANUARY 2014 • RATE CARD #15
FOUR-COLOR RATES
Full Page
Spread
2/3 Page
1/2 Page
1/3 Page
1/4 Page
$
1X
6X
12X
18X
24X
36X
7,140
13,960
7,110
5,500
4,810
4,480
6,750
13,180
5,580
5,170
4,550
4,310
6,640
12,930
5,210
4,910
4,520
4,230
6,320
12,350
4,800
4,540
4,370
4,080
6,260
12,170
4,550
4,480
4,300
4,010
6,190
11,990
4,490
4,260
4,270
3,980
1X
6X
12X
18X
24X
36X
48X
60X
4,410
8,640
3,190
2,780
2,090
1,730
2,590
4,020
7,870
2,850
2,410
1,810
1,570
2,340
3,880
7,590
2,460
2,160
1,770
1,460
1,900
3,640
7,120
2,110
1,850
1,690
1,380
1,690
3,580
6,950
1,860
1,770
1,610
1,300
1,650
3,480
6,780
1,790
1,570
1,590
1,280
1,530
3,410
6,630
1,630
1,530
1,460
1,240
1,430
3,380
6,580
1,530
1,440
1,360
1,160
1,390
BLACK & WHITE RATES
Full Page
Spread
2/3 Page
1/2 Page
1/3 Page
1/4 Page
Reply Card
FIFTH COLOR
$
Matched or Metallic
Per Page: $ 2,440
6,110
11,860
4,310
4,230
4,150
3,900
60X
6,070
11,810
4,240
4,130
4,060
3,860
THE LEADING PRACTICE MANAGEMENT PUBLICATION IN OPHTHALMOLOGY
Per Spread: $4,740
ADVERTISING INFORMATION
Advertising rates are based upon the number of insertions used within the calendar year, whether units are the same or of varying sizes. Announcement of any
change in rates will be made at least 60 days in advance of the issue date of the
first issue to which such rates will be applicable.
POSITIONS
Premium Position Charge — 10% of earned B/W rate. Premium position charges
for cover pages are as follows: cover 2 is 20% of earned B/W rate, cover 3 is 15%
of earned B/W rate and cover 4 is 50% of earned B/W rate. Orders specifying
positions without including premium charge will be accepted but position cannot
be guaranteed. Cancellation of position by advertiser requires notice to the
Publisher 90 days in advance of effective renewal notice.
COMBINED FREQUENCY DISCOUNT
Advertising in Ophthalmology Management may be combined with insertions in
other PentaVision publications to earn greatest frequency discounts.
INSERTS AND BUSINESS REPLY CARDS
Supplied inserts for binding will be billed at earned B/W rate times the number
of pages; no bind-in charge. Tip-in, if required: $2,000 (non-commissionable).
Contact the Production Manager on all inserts prior to issuing insertion orders
for manufacturing requirements, quantity and shipping instructions. The
insertion cost for a business reply card is $2,000. Business reply cards must be
furnished by advertiser and must be accompanied by at least one full-page ad.
Contact the Production Manager for manufacturing specifications and quantity.
For complete ad dimension and submission information, please refer to the
Publication Ad/Page Mechanical Requirements pages of this media kit.
48X
QUALIFIED CIRCULATION: 18,000 • TOTAL REACH WITH PASS-ALONG READERS: 45,000+ READERS*
CONTACT INFO
Publisher
Doug Parry
(215) 628-7747
[email protected]
Executive Editor
Richard Kirkner
(215) 628-7748
[email protected]
Western Sales Manager
Molly Phillips
(215) 628-6535
[email protected]
Eastern Account Manager
Scott Schmidt
(610) 564-7237
[email protected]
Production Manager
Bill Hallman
215.628.6585
[email protected]
E-media National Account Manager
Rob Verna
215.628.2179
[email protected]
Classified Sales Representative
Audrey Krenzel
215.367.2184
[email protected]
WWW.OPHTHALMOLOGYMANAGEMENT.COM
2014
Editorial Calendar & Rate Card
FOCUSED SUPPLEMENTS • PRINT/WEB PROGRAMS • LIVE EVENTS • CUSTOM RESEARCH • SPECIAL SECTIONS • LIST RENTALS • E-MEDIA PROGRAMS •
AD EFFECTIVENESS STUDIES • WEBCASTS & TELECONFERENCES • VIDEO PROJECTS • LEAD GENERATION OPPORTUNITIES
* Signet Research AdProbe Study, pass-along readership plus qualified circulation
WWW.OPHTHALMOLOGYMANAGEMENT.COM
Why OMD 2014_OMD ECRC 2005_part1 10/18/13 1:37 PM Page 1
Why Ophthalmology Management?
Ophthalmology Management is a behavior-changing publication
that is dedicated to helping ophthalmologists improve their
practice through better patient and business management. Each
issue delivers articles with a “how-to” approach on a variety
of topics, from patient management skills to improving the
medical economics of running a successful practice.
Ophthalmologists consider OM to be the most authoritative
source for practice business solutions, ophthalmic news and
patient management strategies.+
Ophthalmology Management
72%
Ophthalmology Times
37%
QUALITY CIRCULATION
EyeNet
32%
Total circulation: 18,304, with nearly all delivering to unique sites
(not multiple copies to the same location).* Subscribers share their
copies with a mean of 1.5 colleagues/staff for a total of 45,000+
readers per copy.+
EyeNet
32%
Review of Ophthalmology
27%
Ocular Surgery News
27%
Eye World
20%
INFLUENTIAL CONTENT & READERS
The majority of OM readers practice in solo or group
settings and are highly involved in purchase decisions.+
8%
Ophthalmology Management’s “cover to cover” readership
scores are the highest they’ve been in five years and exceed
those of five of the top competing ophthalmology titles. In
addition, ophthalmologists are reading OM more regularly (at
least 3 out of 4 issues) than any other title in the market.++
Employed by Corp.
Other
7%
Academic/
Univ.
Cataract and Refractive Surgery Today
A LEADER IN AD EXPOSURE
38%
Solo
43%
Group
]
Ophthalmology Management consistently ranks in the top 4
out of the 22 studied publications for ad exposure among the
total ophthalmologist universe++, giving your ad the edge of
being seen by more readers, more often.
81%
In Solo or
Group Practices
Ophthalmologists tell us OM has influenced change in
a process, patient care procedure or technique a their practice
more than any other ophthalmology publication.+
Ophthalmology Management
68%
Ophthalmology Times
50%
Review of Ophthalmology
45%
EyeNet
45%
Ocular Surgery News
41%
Eye World
27%
Cataract and Refractive Surgery Today
18%
Ophthalmology Management offers suppliers in the industry a
unique opportunity to capture readers’ attention while in a
business-planning mindset. Our editorial content gets MDs ready
to make educated purchasing choices — ready to hear from you.
Make sure your ad is in front of 18,000+ MDs just when they feel
confident with their buying decisions.
SOURCES
*June 2013 BPA Worldwide audit statement
+Signet Research AdProbe studies
++Kantar Media (formerly PERQ/HCI) Eyecare study
Sales Contact Information
Western Sales Manager
Molly Phillips
(215) 628-6535
[email protected]
Scott Schmidt
Eastern Sales Manager
(610) 564-7237
[email protected]
2014 Editorial Calendar
Features
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
Ad Study
Issue
Glaucoma
Issue
Cornea Issue
ASCRS & ARVO
Meetings Issue
Diagnostics
Issue
Dry Eye
Issue
Retina
Issue
Cataract Surgery
Issue
AAO Preview &
Issue
AAO Meeting
Issue
Diabetic Eye
Issue
Includes
AAO Recap
Market outlook for
premium IOLs
Why now is the time to
add MIGS to your
practice
Emerging evidence
and techniques in
DMEK
How to reignite the
spark for refractive
surgery
Bringing neurosensory testing into the
practice
Schedule tweaks to
accommodate dry eye
sufferers
AREDS2 a year later:
What we really
learned
Four years of
femto-phaco:
What have we learned?
Emerging surgical
options for diabetic
macular edema
IOLs of the future:
Report from beyond
the borders
Emerging science on
crosslinking to treat
corneal disease
Generation Y and
economic outlook for
LASIK
Maximize EHR for
image management
Economics of catering
to dry eye patients
Thin corneas in
LASIK; How low can
you go?
Patient financing
models for LASIK
Incorporating dry eye
testing and treatments
into the practice
Fine tuning the
diagnosis of angleclosure glaucoma
Update on imaging
for DME
What OCT adds to the
refractive surgery
work-up
Phaco pointers for
difficult cases
Outcomes with laserassisted surgery for
corneal dystrophies
Practical use
of ocriplasmin in
the general
ophthalmology practice
Same-day pre-op
and surgery for and
bilateral IOLs: New
paradigms in cataract
Update on woundstructuring techniques
in femotosecond
cataract surgery
Where MIGS stands
now: Evaluating the
evidence
All in the timing:
Emerging insights
for managing orbital
fractures
What's new in the
diagnostic toolbox for
managing retinal
disease
Building relationships
with GPs, allergists
and referral networks
Point-counterpoint:
should generalists do
anti-VEGF injections?
Newest approaches
for managing
postoperative CME
How to incorporate
anti-VEGF into the
practice
ICD-10 series:
Ethical billing for
cataract procedures
Harnessing telemedicine to co-manage
AMD patients
Tips for achieving
success with multifocal
IOLs
Finer points of using
OCT to monitoring
glaucoma progression
Update on outcomes
with implants for
presbyopia
How to bring an
MD or OD into the
practice
Informed consent in
the EHR era: How to
make it valid
The appeal of a
spa-like approach to
patient service
The case for adding
ancillary services
When to bring in a
pediatric
ophthalmologist
Mini-shunts as
frontline therapy:
Point-Counterpoint
Harnessing the power
of smartphone
imaging in the
diagnostic regimen
Ocular effects of
systemic drugs:
Update on the evidence
Injectables for skin
care in the ophthalmic
office
AREDS2:
How supplement
makers are responding
Regulatory outlook for
2014: IDC-10 and
other milestones
10 strategies to
improve the bottom
line in 2014
Departments
Economics of surgery
vs. medications for
glaucoma
ICD-10 series:
Changes in glaucoma
diagnostic codes
Improving conversion
rates to premium IOLs
Staff training for advanced ocular imaging
The right questions to
ask in a job interview
Medical merger mania:
Should you sell, and
How to evaluate a
suitor
Tapping local
demographics for
practice-building
Viewpoint from the
Chief Medical Editor
ICD-10 series:
A six-month checklist
Light-adjusting IOL:
Update on outcomes
Update on intraoperative
aberrometry
Enhancing private-pay
patient services
Economics of shunt vs.
trabeculectomy for
glaucoma
How to use
intraoperative
endoscopy in
glaucoma surgery
Will you ever see a
cure for wet AMD?
The economics of
antibiotic prophylaxis
in cataract surgery
Update on evidence of
combined stent-cataract
surgery
Efficient management
of complications in
glaucoma surgery
ICD-10 series:
Prepare EHR and staff
for the ICD-10
changeover
Practice dress code:
Do you need it?
How to implement it
New applications
of OCT in anterior
segment disease
Understanding the
evolving definition of
sexual harassment
ICD-10 series:
Changes in coding and
billing for imaging
How to develop a
social media strategy
and policies
Pearls for managing
post-refractive corneal
ectasia
When two tubes are
better than one for
glaucoma
How EHR can
improve management
of glaucoma patients
How to deal with bad
reviews in the social
media space
Accounts receivable
check-up
Closing
Dates
Identifying predictors
of success with
SLT/ALT
Potential of genetics
and gene therapy
in glaucoma
management
Presbyopia correction
with the femtosecond
laser
Advances in
technology for corneal
diagnostics
How to set up a data
backup program
How to measure the
clinical and practice
impact of EHR
Myths and realities
about optical shops
and OD referrals
Checkup on physician
self-referral and Stark
law
Is now time to
adjust physician
compensation models?
Life without EHR:
It can be done
Update on amniotic
membranes for corneal
disease
Beyond retina:
diabetic eye disease
and the ophthalmic
patient
Ancillary procedures
to add to the oculoplastics practice
Recognizing the ocular
signs of steroid abuse
Update on treat-andextend anti-VEGF for
wet AMD
Point-counterpoint:
should you do
ECP with cataract
extraction?
Tips for managing
tumors of the eye and
adnexa
What's new in
treatment for
meibomian glad
dysfunction
Incorporating facial
aesthetics into the
practice
How to perform
dynamic gonioscopy
with OCT
How one practice
makes "Ritz Carlton"
philosophy work
Lessons from the
military in trauma and
oculoplastics
Is now the time to
downsize the
practice?
Efficient Ophthalmologist
Marketplace
New Product Report
Rx Perspective
Best Practices
Tips of the Month
Retina Roundup
As I See It
Research Update
Path to Paperless
Spotlight on Technology & Technique
Management Essentials
IT Advisor
FREE AD STUDY
Bonus Distribution at
ASCRS and ARVO
Meetings
Bonus Distribution
at the American
Glaucoma Society
Meeting
Marketing
Opportunities
EHR the next phase:
When it's time to trade
in and trade up
Coping with the
isolation of solo
practice
Small-practice femtophaco business models
Corneal transplantation
for the general
ophthalmology practice
Anti-VEGF and
emerging pharmacotherapy for diabetic
eye disease
Coding & Reimbursement
Quick Hits
Corneal Clarity
Incorporating
mini-PRK into practice
New paradigms in
the treatment of
keratoconus
Bonus Distribution at
ASRS
Bonus Distribution at
ESCRS and Euretina
Meetings
Features
Bonus Distribution
at American Academy
of Ophthalmology
Annual Meeting
Departments
Marketing
Opportunities
Space:
December 6
Space:
January 13
Space:
February 10
Space:
March 11
Space:
April 10
Space:
May 12
Space:
June 9
Space:
July 14
Space:
August 11
Space:
September 9
Space:
October 14
Space:
November 7
Ad Materials:
December 20
Ad Materials:
January 27
Ad Materials:
February 24
Ad Materials:
March 25
Ad Materials:
April 25
Ad Materials:
May 27
Ad Materials:
June 23
Ad Materials:
July 28
Ad Materials:
August 25
Ad Materials:
September 23
Ad Materials:
October 28
Ad Materials:
November 21
Closing
Dates
2014 Editorial Calendar
Features
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
Ad Study &
Hawaiian Eye
2014 Issue
Glaucoma
Issue
Cornea Issue
ASCRS & ARVO
Meetings Issue
Diagnostics
Issue
Dry Eye
Issue
Retina
Issue
Cataract Surgery
Issue
AAO Preview &
Issue
AAO Meeting
Issue
Diabetic Eye
Issue
Includes
AAO Recap
Market outlook for
premium IOLs
Why now is the time to
add MIGS to your
practice
Emerging evidence
and techniques in
DMEK
How to reignite the
spark for refractive
surgery
Bringing neurosensory testing into the
practice
Schedule tweaks to
accommodate dry eye
sufferers
AREDS2 a year later:
What we really
learned
Four years of
femto-phaco:
What have we learned?
Emerging surgical
options for diabetic
macular edema
IOLs of the future:
Report from beyond
the borders
When to bring in a
pediatric
ophthalmologist
Emerging science on
crosslinking to treat
corneal disease
Generation Y and
economic outlook for
LASIK
Maximize EHR for
image management
Economics of catering
to dry eye patients
Mini-shunts as
frontline therapy:
Point-Counterpoint
Patient financing
models for LASIK
Incorporating dry eye
testing and treatments
into the practice
Thin corneas in
LASIK; How low can
you go?
Outcomes with laserassisted surgery for
corneal dystrophies
Fine tuning the
diagnosis of angleclosure glaucoma
Update on imaging
for DME
What OCT adds to the
refractive surgery
work-up
Phaco pointers for
difficult cases
Economics of surgery
vs. medications for
glaucoma
Practical use
of ocriplasmin in
the general
ophthalmology practice
Same-day pre-op
and surgery for and
bilateral IOLs: New
paradigms in cataract
Update on woundstructuring techniques
in femotosecond
cataract surgery
Where MIGS stands
now: Evaluating the
evidence
All in the timing:
Emerging insights
for managing orbital
fractures
What's new in the
diagnostic toolbox for
managing retinal
disease
Building relationships
with GPs, allergists
and referral networks
Newest approaches
for managing
postoperative CME
Harnessing the power
of smartphone
imaging in the
diagnostic regimen
ICD-10 series:
Changes in glaucoma
diagnostic codes
Point-counterpoint:
should generalists do
anti-VEGF injections?
How to incorporate
anti-VEGF into the
practice
ICD-10 series:
Ethical billing for
cataract procedures
Harnessing telemedicine to co-manage
AMD patients
Tips for achieving
success with multifocal
IOLs
Finer points of using
OCT to monitoring
glaucoma progression
Update on outcomes
with implants for
presbyopia
How to bring an
MD or OD into the
practice
Informed consent in
the EHR era: How to
make it valid
The appeal of a
spa-like approach to
patient service
The case for adding
ancillary services
Ocular effects of
systemic drugs:
Update on the evidence
Improving conversion
rates to premium IOLs
Staff training for advanced ocular imaging
Injectables for skin
care in the ophthalmic
office
The right questions to
ask in a job interview
AREDS2:
How supplement
makers are responding
Medical merger mania:
Should you sell, and
How to evaluate a
suitor
Regulatory outlook for
2014: IDC-10 and
other milestones
Tapping local
demographics for
practice-building
ICD-10 series:
A six-month checklist
Incorporating
mini-PRK into practice
Light-adjusting IOL:
Update on outcomes
Update on intraoperative
aberrometry
Enhancing private-pay
patient services
Economics of shunt vs.
trabeculectomy for
glaucoma
How to use
intraoperative
endoscopy in
glaucoma surgery
Will you ever see a
cure for wet AMD?
The economics of
antibiotic prophylaxis
in cataract surgery
Update on evidence of
combined stent-cataract
surgery
Efficient management
of complications in
glaucoma surgery
ICD-10 series:
Prepare EHR and staff
for the ICD-10
changeover
Practice dress code:
Do you need it?
How to implement it
New applications
of OCT in anterior
segment disease
Understanding the
evolving definition of
sexual harassment
10 strategies to
improve the bottom
line in 2014
Departments
Viewpoint from the
Chief Medical Editor
How to develop a
social media strategy
and policies
Pearls for managing
post-refractive corneal
ectasia
When two tubes are
better than one for
glaucoma
How EHR can
improve management
of glaucoma patients
How to deal with bad
reviews in the social
media space
Accounts receivable
check-up
Closing
Dates
Identifying predictors
of success with
SLT/ALT
Potential of genetics
and gene therapy
in glaucoma
management
Presbyopia correction
with the femtosecond
laser
Advances in
technology for corneal
diagnostics
How to set up a data
backup program
How to measure the
clinical and practice
impact of EHR
Myths and realities
about optical shops
and OD referrals
Checkup on physician
self-referral and Stark
law
Is now time to
adjust physician
compensation models?
Life without EHR:
It can be done
Update on amniotic
membranes for corneal
disease
Beyond retina:
diabetic eye disease
and the ophthalmic
patient
Ancillary procedures
to add to the oculoplastics practice
Recognizing the ocular
signs of steroid abuse
Update on treat-andextend anti-VEGF for
wet AMD
Point-counterpoint:
should you do
ECP with cataract
extraction?
Tips for managing
tumors of the eye and
adnexa
What's new in
treatment for
meibomian glad
dysfunction
Incorporating facial
aesthetics into the
practice
How to perform
dynamic gonioscopy
with OCT
How one practice
makes "Ritz Carlton"
philosophy work
Lessons from the
military in trauma and
oculoplastics
Is now the time to
downsize the
practice?
Efficient Ophthalmologist
Marketplace
New Product Report
Rx Perspective
Best Practices
Tips of the Month
Retina Roundup
As I See It
Research Update
Path to Paperless
Spotlight on Technology & Technique
Management Essentials
IT Advisor
FREE AD STUDY
Marketing
Opportunities
EHR the next phase:
When it's time to trade
in and trade up
Coping with the
isolation of solo
practice
Small-practice femtophaco business models
Corneal transplantation
for the general
ophthalmology practice
Anti-VEGF and
emerging pharmacotherapy for diabetic
eye disease
Coding & Reimbursement
Quick Hits
Corneal Clarity
ICD-10 series:
Changes in coding and
billing for imaging
New paradigms in
the treatment of
keratoconus
Bonus Distribution at
ASRS
Bonus Distribution at
ESCRS and Euretina
Meetings
Space:
May 12
Space:
June 9
Space:
July 14
Space:
August 11
Space:
September 9
Space:
October 14
Space:
November 7
Ad Materials:
May 27
Ad Materials:
June 23
Ad Materials:
July 28
Ad Materials:
August 25
Ad Materials:
September 23
Ad Materials:
October 28
Ad Materials:
November 21
Bonus Distribution at
ASCRS and ARVO
Meetings
Bonus Distribution at
Hawaiian Eye 2014
Bonus Distribution
at the American
Glaucoma Society
Meeting
Space:
December 6
Space:
January 13
Space:
February 10
Space:
March 11
Space:
April 10
Ad Materials:
December 20
Ad Materials:
January 27
Ad Materials:
February 24
Ad Materials:
March 25
Ad Materials:
April 25
Features
Bonus Distribution
at American Academy
of Ophthalmology
Annual Meeting
Departments
Marketing
Opportunities
Closing
Dates
ADVERTISING INFORMATION
EFFECTIVE JANUARY 2014 • RATE CARD #15
FOUR-COLOR RATES
Full Page
Spread
2/3 Page
1/2 Page
1/3 Page
1/4 Page
$
1X
6X
12X
18X
24X
36X
7,140
13,960
7,110
5,500
4,810
4,480
6,750
13,180
5,580
5,170
4,550
4,310
6,640
12,930
5,210
4,910
4,520
4,230
6,320
12,350
4,800
4,540
4,370
4,080
6,260
12,170
4,550
4,480
4,300
4,010
6,190
11,990
4,490
4,260
4,270
3,980
1X
6X
12X
18X
24X
36X
48X
60X
4,410
8,640
3,190
2,780
2,090
1,730
2,590
4,020
7,870
2,850
2,410
1,810
1,570
2,340
3,880
7,590
2,460
2,160
1,770
1,460
1,900
3,640
7,120
2,110
1,850
1,690
1,380
1,690
3,580
6,950
1,860
1,770
1,610
1,300
1,650
3,480
6,780
1,790
1,570
1,590
1,280
1,530
3,410
6,630
1,630
1,530
1,460
1,240
1,430
3,380
6,580
1,530
1,440
1,360
1,160
1,390
BLACK & WHITE RATES
Full Page
Spread
2/3 Page
1/2 Page
1/3 Page
1/4 Page
Reply Card
FIFTH COLOR
$
Matched or Metallic
Per Page: $ 2,440
48X
6,110
11,860
4,310
4,230
4,150
3,900
60X
6,070
11,810
4,240
4,130
4,060
3,860
THE LEADING PRACTICE MANAGEMENT PUBLICATION IN OPHTHALMOLOGY
Per Spread: $4,740
ADVERTISING INFORMATION
CONTACT INFO
Advertising rates are based upon the number of insertions used within the calendar year, whether units are the same or of varying sizes. Announcement of any
change in rates will be made at least 60 days in advance of the issue date of the
first issue to which such rates will be applicable.
Publisher
Doug Parry
(215) 628-7747
[email protected]
POSITIONS
Premium Position Charge — 10% of earned B/W rate. Premium position charges
for cover pages are as follows: cover 2 is 20% of earned B/W rate, cover 3 is 15%
of earned B/W rate and cover 4 is 50% of earned B/W rate. Orders specifying
positions without including premium charge will be accepted but position cannot
be guaranteed. Cancellation of position by advertiser requires notice to the
Publisher 90 days in advance of effective renewal notice.
COMBINED FREQUENCY DISCOUNT
Advertising in Ophthalmology Management may be combined with insertions in
other PentaVision publications to earn greatest frequency discounts.
Executive Editor
Richard Kirkner
(215) 628-7748
[email protected]
Western Sales Manager
Molly Phillips
(215) 628-6535
[email protected]
Eastern Account Manager
Scott Schmidt
(610) 564-7237
[email protected]
INSERTS AND BUSINESS REPLY CARDS
Supplied inserts for binding will be billed at earned B/W rate times the number
of pages; no bind-in charge. Tip-in, if required: $2,000 (non-commissionable).
Contact the Production Manager on all inserts prior to issuing insertion orders
for manufacturing requirements, quantity and shipping instructions. The
insertion cost for a business reply card is $2,000. Business reply cards must be
furnished by advertiser and must be accompanied by at least one full-page ad.
Contact the Production Manager for manufacturing specifications and quantity.
For complete ad dimension and submission information, please refer to the
Publication Ad/Page Mechanical Requirements pages of this media kit.
QUALIFIED CIRCULATION: 18,000 • TOTAL REACH WITH PASS-ALONG READERS: 45,000+ READERS*
Production Manager
Bill Hallman
(215) 628.6585
[email protected]
E-media National Account Manager
Rob Verna
(215) 628.2179
[email protected]
Classified Sales Representative
Audrey Krenzel
(215) 367.2184
[email protected]
WWW.OPHTHALMOLOGYMANAGEMENT.COM
WWW.OPHTHALMOLOGYMANAGEMENT.COM
2014
Editorial Calendar & Rate Card
FOCUSED SUPPLEMENTS • PRINT/WEB PROGRAMS • LIVE EVENTS • CUSTOM RESEARCH • SPECIAL SECTIONS • LIST RENTALS • E-MEDIA PROGRAMS •
AD EFFECTIVENESS STUDIES • WEBCASTS & TELECONFERENCES • VIDEO PROJECTS • LEAD GENERATION OPPORTUNITIES
* Signet Research AdProbe Study, pass-along readership plus qualified circulation
BLEED AREA: 1/8” (.125”) MINIMUM
SAFE AREA: KEEP LIVE MATTER 3/8” (.375”) FROM TRIM
PUBLICATION AD/PAGE MECHANICAL REQUIREMENTS
BLEED SIZE: 8.375” WIDTH & 11.125” DEPTH
TRIM AREA: 8” WIDTH & 10.875” DEPTH (actual print size)
LIVE AREA: 7.375” WIDTH & 10.125” DEPTH
DIGITAL AD MATERIAL REQUIREMENTS
FILE FORMATS: PDF/X-1A Required!
InDesign, QuarkXpress 6.0 & up, InDesign 2 &
up, Photoshop, Illustrator 8 & up.
NOT ACCEPTED: Quartz PDF Saved Files
be 300 dpi or more. 150 line screen. Total density
should not exceed 300%. No RGB or Index mode
images. No JPEG encoded .eps files.
Color: Convert Spot/PMS colors to CMYK unless
they print as a Spot/PMS color.* Designate the name
of the PMS.
DO NOT EMBED ICC PROFILES
(These MUST be turned off or unchecked in
your PDF for your file to preflight correctly)
PMS/Spot*: Contact your sales rep regarding
PMS/Spot if your ad requires specific colors.
There is usually an added cost for this request.
Files must have all high-resolution images and all
fonts included. Type 1 fonts must include both
screen and printer elements. Do not stylize fonts
from program palette. Required trapping should
be done prior to creating the file.
Proofs: You may provide a Digital proof from the furnished file. If a proof is not provided, PentaVision LLC
is not responsible for color inconsistencies/inaccuracies.
PLEASE DO NOT create your PDF using PDF
Writer, Quartz PDF or directly from the application file. Create a postscript file first then distill to
a press optimized PDF. Spread ad must be sent as
a one-page file.
Bleeds: 1/8” (0.125”) for all sides. Hold live
area/border 3/8” (0.375”) from final ad size.
Images: CMYK or Gray-scale in TIFF, EPS or
JPEG format. Resolution - 1.5-2 times the LPI
@100%. CTP LPI is 150. Scanned images must
Documentation: Provide a document that lists
all fonts, files and software used to create the ad.
Media supported: CD and DVD. Contact your
production manager for FTP instructions.
InDesign Template Provided:
By request we can provide an InDesign Template to
place your ad in to guarantee correct measurements.
Versions: InDesign 5 & Up.
Contact Lens
OPTOMETRIC
SPECTRUM Management
Ophthalmic
®
PROFESSIONAL
PREFLIGHT PDF üCHECKLIST
NO PMS/Spot Colors*: Convert to CMYK
(*see instructions above for use of PMS/Spot Colors)
FILE HAS PROPER BLEEDS & TRIM SIZE
(see this spec sheet if you are unsure)
NO RGB Images: Convert to CMYK
DO NOT SAVE FILE AS A QUARTZ PDF
EMBEDDED ICC PROFILES TURNED OFF
FINAL FILE SAVED AS PDF/X-1A ONLY
PRODUCTION CONTACT INFORMATION
Bill Hallman: Production Manager
Sandra Kaden: Production Director
Primary Contact: 215-628-6585
[email protected]
Emergency Contact: 215-628-6513
[email protected]
BLEED AREA: 1/8” (.125”) MINIMUM
SAFE AREA: KEEP LIVE MATTER 3/8” (.375”) FROM TRIM
PUBLICATION AD/PAGE MECHANICAL REQUIREMENTS
BLEED SIZE: 8.375” WIDTH & 11.125” DEPTH
TRIM AREA: 8” WIDTH & 10.875” DEPTH (actual print size)
LIVE AREA: 7.375” WIDTH & 10.125” DEPTH
AD SIZES (in inches)
Width Height
Magazine Trim Size
8”
10.875”
2-Page Spread (Live)
2-Page Spread (Bleed)
15.5 16.5 10.125
11.125
Full Page (Live)
Full Page (Bleed)
7.375
8.375
10.125
11.125
2/3 Page (Live)
2/3 Page (Bleed)
4.5
5.125
10
11.125
1/2 Page Horizontal (Live)
1/2 Page Horizontal (Bleed)
7
8.25
4.875
5.5
1/2 Page Vertical (Live)
1/2 Page Vertical (Bleed)
3.375
4.25
10
11.125
1/3 Page Horizontal
7.375
3
1/3 Page Vertical
2.25
10
1/3 Page Square
4.5
4.875
1/4 Page Square
3.375
4.875
3.375”
4.5”
7.375”
10.125”
10”
Full Page
2/3 Page
10”
1/2 Page Vertical
2.25”
10”
7”
7.375”
4.875”
3”
1/2 Page Horiz.
1/3 Page Horiz.
1/3 Page Vertical
2.25”
MECHANICAL REQUIREMENTS
Publication Trim Size: 8” wide × 10.875” deep
Inserts jog to the head and require a .125” head trim allowance
10”
4.5”
Live Matter: 3/8” (0.375”) from trim
3.375”
4.875”
4.875”
Binding Method: Perfect bound
Printing Process: Web offset on publication-grade
coated stock
1/3 Page Vertical
1/3 Page Square
1/4 Page Square
BLEED SIZE: 1/8” (.125”) MINIMUM:
Contact Lens
OPTOMETRIC
SPECTRUM Management
Ophthalmic
®
See column to left for individual
ad bleed specifications
PROFESSIONAL
PRODUCTION CONTACT INFORMATION
Bill Hallman: Production Manager
Sandra Kaden: Production Director
Primary Contact: 215-628-6585
[email protected]
Emergency Contact: 215-628-6513
[email protected]
2014 Emedia Rates_2005 eMarketing Broch.qxd 9/30/13 1:56 PM Page 1
E-Media Programs
Fast/Effective/Targeted/Measurable
2014 Rates & Information
E-Mail Marketing
Development
• Creation of HTML e-mail file
(All text and images supplied by client)
Deployment
$900
$300/M
• Minimum deployment charge
$500
• Deployment setup charge for supplied e-mails only
$175
• Report of results presented in Excel or Word document
• Access to online real-time reporting tool that shows
completes, and generates cross-tabulated reports (based on
predetermined parameters) instantly
Website & eTOC Advertising
Leader Board - $55/M impressions
Top right side box - $95 cpm • Bottom box $55 cpm
Left side tower - $80 cpm
Interactive Media
Video Placement
Video supplied by advertiser and placed in highly relevant area
of a PentaVision website. Call for pricing.
Roadblock prestitial - $125 cpm
Left Floating Side Margin - $95 cpm
Top Right Corner Page Peel $95 cpm
Non-compete with other ads on site. All positions allow for
static or animated creative.
Cancellation Policies:
Cancellation of online display advertising must be received
in writing seven days prior to start date. Cancellations of
online display advertising mid-campaign will be subject to
two weeks notice and payment of impressions served
through the end of the month.
eTOC Advertising (electronic table of contents email)
Due to the exclusive nature of eTOC advertising,
cancellations must be received 30 days before drop date.
E-Mail Research & Demand Generation
Survey with Basic Report of Survey Results
• PentaVision double opt-in database includes optometrists,
opticians, ophthalmologists, students, and others allied to the
eye care profession. The list can be segmented by type of
practitioner and geographic location.
$5,000
• Design and creation of HTML-based survey instrument that
includes questions and images supplied by customer
Executive VP, E-media Sales
Rob Verna • 215-716-3379 • [email protected]
Digital Supplements
A fully interactive, lead-generating experience.
Sponsor benefits include:
• Exclusive sponsorship of single-topic supplement
• Logo prominently displayed at the top of each virtual spread
• Reader action tracking
• Custom add-on features (additional fees) such as:
- Flash animation within an existing print ad
- Video or mp3 audio file addition
• Sponsorship acknowledgement in e-mail and
print promotions
Call for pricing.
Custom Microsite & Website Development
Creation of a new site or improvements to an existing site.
Call for pricing.
2014 Emedia Rates_2005 eMarketing Broch.qxd 9/30/13 1:56 PM Page 2
E-Media Programs
Fast/Effective/Targeted/Measurable
Website Advertising Submission Information
General Information
1. File size shouldn’t exceed 50-60k for best loading time and presentation.
2. Please be sure to provide link information/destination URL.
3. Acceptable file type(s) include: .gif (animated or static); .jpg; and .swf
(requires clickTAG – see below)
4. Proper link tracking for SWF banners:
When using an SWF for your banner (typically an animated Flash banner),
please be sure to link to a root variable named ‘clickTAG’ (no quotation
marks) so that we can properly track the clicks to the banner. The clickTAG
variable will be replaced with the actual destination link via our ad tracking
software. For Adconductor clickTAG step-by step instructions contact:
[email protected]
Animation Length Maximum: 90 Seconds • Looping Restrictions: 5 times
5. Please include start and end dates when you send the banner files.
Banner Dimensions
Contact Lens Spectrum, Ophthalmology Management,
Optometric Management & Retinal Physician
Leader board (top of page): 728 x 90
Tower ad (left colum): 160 x 600
Box ad (two positions): 300 x 250
True Rich Media
• All creative actions (i.e. audio play, expansion
beyond original dimensions, launching a new
browser window, etc.) must be initiated by the user
and have a visible, functioning close/exit button.
Expandable Banners*:
• Must be User Initiated by Rollover or Click to
open and must Enable Mouse-Off Retraction
• Mandatory Close Button Required
• In-Banner Audio and Video: Must be user initiated
Initial Ad Size
728 x 90
300 x 250
160 x 600
120 x 600
Expanded Size
728 x 270
500 x 250
320 x 600
320 x 600
Direction
Expands down
Expands left
Expands left
Expands left
*Expandable ads as with all banners are subject to editorial
approval.
Online Advertising Policy
All sites prestitial (virtual false cover): 540 x 300
All advertisements are subject to approval of the
Publisher, Editor, or publishing partner of
PentaVision which reserves the right to reject or
cancel any advertisement at any time. PentaVision
considers advertising that is professionally targeted to physicians, nurses, and health professionals.
Advertising generally includes pharmaceutical
products, medical devices and services and
practice management systems.
3rd Party Serving
To Submit An Ad
• Please add a transparency setting to code.
Send your creative with IO name and reference
to: [email protected] Creative
must be received seven days prior to campaign
start date for banner advertising and ten days
prior for eTOC advertising.
Eyecare Business
Leader board (top of page): 728 x 90
Tower ad (left colum): 160 x 600
Box ad (one position): 300 x 250
• Due to editorial approval process, must be informed as to the amount of
creatives rotated per TAG; and prior to new creative introduced
mid-campaign.
• True Rich Media should be submitted in the form of third party creative.
Executive VP, E-media Sales
Rob Verna • 215-716-3379 • [email protected]

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