US Life Insurance Market Emerging

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US Life Insurance Market Emerging Opportunities, Key
Trends, Size, Drivers, Outlook, Strategies, Products and
Competitive Landscape 2018
In terms of gross written premium, life was the third-largest segment in the US insurance industry during
the review period (2009?2013), accounting for 27.1% of the industry's gross written premium in 2013.
The life segment's gross written premium increased at a CAGR of 2.6% during the review period, largely
as a result of recovery in employment levels, which heightened demand for individual whole life
products. However, low investment income led to a loss of earnings in categories such as general
annuity. According to the Federal Reserve, since 1930 life and annuity insurers have been the largest
investors in the US capital market, and consequently are highly exposed to bond financing and real
estate investments. As a result, life insurers' investment incomes fell sharply in 2009 due to the collapse
of the financial market and the subprime mortgage crisis. Volatility in the stock market reduced demand
for annuity products.
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Key Highlights
The US has one of the world's largest and most advanced life insurance segments. It is highly
competitive and fragmented, with the 10 leading companies accounting for of 53.5% of the segment's
direct written premium in 2013.
Agencies were the largest distribution channel for the life segment in the US. The channel accounted for
53.4% of the segment's new business gross written premium in 2013, which is expected to grow to
53.5% by 2018.
Table Of Content
1 Key Facts and Events
2 Executive Summary
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3 Introduction
3.1 What is this Report About?
3.2 Definitions
3.3 Methodology
4 US Insurance Industry Attractiveness
4.1 Insurance Industry Size, 2009-2018
5 Life Insurance Outlook
5.1 Consumer Segmentation
5.2 Key Drivers
5.3 Key Trends
5.4 Challenges
5.5 Life Insurance Growth Prospects by Category
5.6 Individual Life Insurance
5.6.1 Individual whole life insurance
5.6.2 Individual pension insurance
5.6.3 Other individual insurance
5.7 Group Life Insurance
5.7.1 Group whole life insurance
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