jennifer edson escalas - Vanderbilt University

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December 2016
JENNIFER EDSON ESCALAS
Owen Graduate School of Management
Vanderbilt University
401 21st Avenue South
Nashville, Tennessee 37203
(615) 322-3493
Fax: (615) 343-7177
www.owen.vanderbilt.edu
e-mail: [email protected]
Academic & Professional Experience
Vanderbilt University, Owen Graduate School of Management
Associate Professor of Marketing, 2004-present
University of Arizona, Eller College of Management
Eller Entrepreneurship Fellow, 1999-2004
Assistant Professor of Marketing, 1996-2004
Duke University, Fuqua School of Business
Instructor, 1994
Research Assistant, 1991-1996
University of California, Los Angeles
Research Assistant, 1990-1991
Communications Teaching Assistant, 1989-1991
Union Bank, Los Angeles, CA
Assistant Vice President, 1988-1989
Commercial Lending Officer, 1986-1988
Account Associate, 1985-1986
Education
Ph.D. in Business Administration, Duke University, 1996
Major field: Marketing, Advisor: James R. Bettman
M.B.A., University of California, Los Angeles, 1991
B.A. Economics, University of California, Los Angeles, 1985
B.A. Spanish & Linguistics, University of California, Los Angeles, 1985
summa cum laude
1
December 2016
Publications
Journal Articles
Escalas, Jennifer Edson and James R. Bettman (forthcoming), “Connecting with Celebrities:
How Consumers Appropriate Celebrity Meanings for a Sense of Belonging,” Journal of
Advertising.
Bublitz, Melissa G., Jennifer Edson Escalas, Laura A. Peracchio, Pia Furchheim, Stacy Landreth
Grau, Anne Hamby, Mark Kay, Mark Mulder, and Andrea Scott (2016), “Transformative
Storytelling: A Framework for Crafting Stories for Social Change Organizations,” Journal of
Public Policy and Marketing, v. 35, n. 2, pp. 237-248.
Escalas, Jennifer Edson and James R. Bettman (2015), “Managing Brand Meaning through
Celebrity Endorsement,” Review of Marketing Research, special issue on Brand Meaning
Management, v. 15, pp. 29-52.
Escalas, Jennifer Edson (2013), “Self-Identity and Consumer Research,” an invited Research
Curation, Journal of Consumer Research, v. 39, n. 5 (February), pp. xv-xviii.
Ferraro, Rosellina, Jennifer Edson Escalas, and James R. Bettman (2011), “Our Possessions, Our
Selves: Possession Loss and Grief,” Journal of Consumer Psychology, v. 21, n. 2, pp. 169-177.
Nielsen, Jesper and Jennifer Edson Escalas (2010), “Easier Is Not Always Better: The
Moderating Role of Processing Type on Preference Fluency,” Journal of Consumer Psychology,
v. 20, n. 3, pp. 295-305.
Peracchio, Laura A. and Jennifer Edson Escalas (2008), “Tell Me a Story: Crafting and
Publishing Research in Consumer Psychology,” Journal of Consumer Psychology, v. 18, n. 3,
pp. 197-204.
Escalas, Jennifer Edson (2007), “Self-Referencing and Persuasion: Narrative Transportation
versus Analytical Elaboration,” Journal of Consumer Research, v. 34, n. 4 (March), pp. 421-429
(Lead Article).
Escalas, Jennifer Edson and James R. Bettman (2005), “Self-Construal, Reference Groups, and
Brand Meaning,” Journal of Consumer Research, v. 32, n. 3 (December), pp. 378-389.
Reprinted in Advertising: Theory and Practice, Grebennikov Publishing House (Moscow,
Russia), 2006.
Escalas, Jennifer Edson and Mary Frances Luce (2004), “Understanding the Effects of Processversus Outcome-Focused Thought during Advertising,” Journal of Consumer Research, v. 31, n.
2 (September), pp. 274-285.
2
December 2016
Escalas, Jennifer Edson (2004), “Narrative Processing: Building Consumer Connections to
Brands,” Journal of Consumer Psychology, v. 14, n. 1 & 2, pp. 168-179.
Reprinted in Hogg, M. K. (2006) (Ed). Consumer Behavior II: The Meaning of
Consumption ~ Vol 5: "Possessions, Brands and the Self" Chapter 19, pages 95-116, in
the Sage Library in Business and Management Series, Sage, London.
Escalas, Jennifer Edson, Marian Chapman Moore, and Julie Edell Britton (2004), “Fishing for
Feelings: A Hook Helps!” Journal of Consumer Psychology, v. 14, n. 1 & 2, pp. 105-113.
Escalas, Jennifer Edson (2004), “Imagine Yourself in the Product: Mental Simulation, Narrative
Transportation, and Persuasion,” Journal of Advertising, v. 33, n. 2 (Summer), pp. 37-48.
Escalas, Jennifer Edson and Barbara B. Stern (2003), “Sympathy and Empathy: Emotional
Responses to Advertising Dramas,” Journal of Consumer Research, v. 29, n. 4 (March), pp. 566578.
Escalas, Jennifer Edson and Mary Frances Luce (2003), “Process vs. Outcome: Thought Focus
and Advertising,” Journal of Consumer Psychology, v. 13, n. 3, pp. 246-254.
Reprinted in Advertising: Theory and Practice, Grebennikov Publishing House (Moscow,
Russia), 2007.
Escalas, Jennifer Edson and James R. Bettman (2003), “You Are What They Eat: The Influence
of Reference Groups on Consumer Connections to Brands,” Journal of Consumer Psychology, v.
13, n. 3, pp. 339-348.
Goodstein, Ronald C. and Jennifer Edson Escalas (1995), “Improving Pricing Accuracy at the
Supermarket: UPC Scanner Pricing Systems and Public Policy,” Journal of Public Policy and
Marketing, v. 14, n. 1, pp. 216-224.
Goodstein, Ronald C. and Jennifer Edson Escalas (1994), “UPC Scanner Pricing Accuracy: A
Review of Research and Managerial Implications,” Pricing, Strategy & Practice, an
International Journal, v. 2, n. 1, pp. 4-10.
Book Chapters
Escalas, Jennifer Edson (2016), “Attitudes, Identity, and Influence: James R. Bettman Moves on
to More Meaningful Constructive Processes,” in Legends in Consumer Behavior: James R.
Bettman, Volume 6: Attitude, Identity, and Influence, ed. Jennifer Edson Escalas, series ed.
Jagdeth Sheth, London: SAGE Publications Pvt. Ltd., pp. xix-xxv.
Escalas, Jennifer Edson, and James R. Bettman (2015), “Brand Relationships and Self-Identity:
Consumer Use of Celebrity Meaning to Repair a Compromised Identity,” in Strong Brands,
Strong Relationships, eds. Susan Fournier, Michael Breazeale, and Jill Avery, New York, NY:
Taylor & Francis/Routledge Press, pp. 81-94.
3
December 2016
Escalas, Jennifer Edson, and James R. Bettman (2013), “The Brand is ‘Me’: Exploring the Effect
of Self-Brand Connections on Processing Brand Information as Self Information,” in Identity
and Consumption, eds. Russell Belk and Ayalla Ruvio, New York, NY: Routledge Press, pp.
366-374.
Escalas, Jennifer Edson (2012), “Success Stories: How Marketing Managers Can Leverage the
Psychology of Narratives,” in Cracking the Code: How Managers Can Drive Profits by
Leveraging Principles of Consumer Psychology, ed. Steve Posavac, Armonk, NY: M.E. Sharpe,
Inc., pp. 181-199.
Escalas, Jennifer Edson, and James R. Bettman (2009), “Self-Brand Connections: The Role of
Reference Groups and Celebrity Endorsers in the Creation of Brand Meaning,” in Handbook of
Brand Relationships, eds. Joseph Priester, Deborah MacInnis, and C.W. Park, Armonk, NY:
M.E. Sharpe, Inc., pp. 107-123.
Escalas, Jennifer Edson and Barbara B. Stern (2006), “Narrative Structure: Plot and Emotional
Responses” in Psycholinguistic Phenomena in Marketing Communication, ed. Tina Lowrey,
Mahwah, NJ: Lawrence Erlbaum Associates, Inc., pp. 157-175.
Escalas, Jennifer Edson, Kapil Jain, and Judi Strebel (2001), “Satisfaction, Frustration, and
Delight: A Framework for Understanding How Consumers Interact with Web Sites,” in Internet
Marketing Research: Theory and Practice, ed. Ook Lee, Hershey, PA: Idea Group Publishing,
pp. 231-251.
Escalas, Jennifer Edson and James R. Bettman (2000), “Using Narratives to Discern SelfIdentity Related Consumer Goals and Motivations” in The Why of Consumption: Perspectives on
Consumer Motives, Goals, and Desires, eds. Ratti Ratneshwar, David Mick, and Cynthia
Huffman, New York, NY: Routledge Press, pp. 237-258.
Escalas, Jennifer Edson (1998), “Advertising Narratives: What Are They and How do They
Work?” in Representing Consumers: Voices, Views, and Visions, ed. Barbara B. Stern, New
York, NY: Routledge Press, pp. 267-289.
Peer Reviewed Conference Proceedings – Articles
Delgadillo, Yvonne and Jennifer Edson Escalas (2004), “Narrative Word of Mouth
Communication: Exploring Memory and Attitude Effects of Consumer Storytelling,” in
Advances in Consumer Research, v. 31, eds. Barbara Kahn and Mary Frances Luce, Provo, UT:
Association for Consumer Research, pp. 186-192.
Escalas, Jennifer Edson (1994), “African American Vernacular English in Advertising: A
Sociolinguistic Study,” in Advances in Consumer Research, v. 21, eds. Chris T. Allen and
Deborah Roedder John, Provo, UT: Association for Consumer Research, pp. 304-309.
4
December 2016
Tuchinsky, Marla, Jennifer Edson Escalas, Marian Chapman Moore, and Blair Sheppard (1994),
“Beyond Name, Rank, and Function: Construals of Relationships in Business,” Academy of
Management Proceedings, pp. 79-83.
Goodstein, Ronald C., Jennifer Edson Escalas, and Harold H. Kassarjian (1993), “UPC Scanner
Pricing Systems: Is the Consumer Really Better Off?” in Advances in Consumer Research, v. 20,
eds. Leigh McAlister and M.L. Rothschild, Provo, UT: Association for Consumer Research, pp.
478.
Escalas, Jennifer Edson (1993), “The Consumption of Insignificant Rituals: A Look at Debutante
Balls,” in Advances in Consumer Research, v. 20, eds. Leigh McAlister and M.L. Rothschild,
Provo, UT: Association for Consumer Research, pp. 709-716.
Peer Reviewed Conference Proceedings – Extended Abstracts & Special Session Summaries
Van Laer, Tom and Jennifer Edson Escalas (forthcoming), “Narrative Consumption in a Digital
World”, in Advances in Consumer Research, v. 44, eds. Paige Moreau and Stefano Puntoni,
Provo, UT: Association for Consumer Research.
Escalas, Jennifer Edson and Barbara B. Stern (2006), “Individual Differences in Sympathy and
Empathy Responses to Media and Dramas Advertisements,” in Latin American Advances in
Consumer Research, v. 1, eds. David Luna and Sylvia Gonzalez, Provo, UT: Association for
Consumer Research, pp. 26-28.
Escalas, Jennifer Edson and Mary Frances Luce (2006), “Using Process-Focused Versus
Outcome-Focused Though to Enhance Consumer Judgments,” in the Proceedings for the
Marketing and Public Policy Conference, eds. Dave Stewart, Mike Kamins, and Ingrid M.
Martin, pp. 173-174.
Escalas, Jennifer Edson (2006), “Psycholinguistic Phenomena in Marketing Communications,”
in the Proceedings of the 2006 Winter Conference of the Society for Consumer Psychology
Conference Proceedings, eds. Baba Shiv, Michal Strahilovitz, and Dan Ariely, pp. 26-36.
Escalas, Jennifer Edson and Barbara B. Stern (2003), “Antecedents and Consequences of
Emotional Responses to Advertising,” in Advances in Consumer Research, v. 30, eds. Punam
Anand Keller and Dennis W. Rook, Provo, UT: Association for Consumer Research, pp. 85-90.
Escalas, Jennifer Edson and Mary Frances Luce (2003), “Watcha Thinking? Mental Simulation
in Consumer Contexts,” in Advances in Consumer Research, v. 30, eds. Punam Anand Keller
and Dennis W. Rook, Provo, UT: Association for Consumer Research, pp. 213-215.
Escalas, Jennifer Edson (1999), “Coping with Complexity in Consumer Decision Making” in the
Proceedings of the 1999 Winter Conference of the Society for Consumer Psychology Conference
Proceedings, eds. Madhu Viswanathan, Larry Compeau, and Manoj Hastak, pp. 83-86.
5
December 2016
Escalas, Jennifer Edson and Parthasarathy Krishnamurthy (1995), “Self Referencing: An
Examination of Antecedents, Consequences, and Role in Message Processing,” in Advances in
Consumer Research, v. 22, eds. Frank Kardes and Mita Sujan, Provo, UT: Association for
Consumer Research, pp. 340-342.
Refereed Scholarly Presentations
“Transformative Storytelling: A Framework for Crafting Stories for Social Change
Organizations,” with Laura Peracchio, Association for Consumer Research conference, October
2016.
“What Happens in Vegas Stays on TripAdvisor: A Text Analysis of the Relationship between
Narrative Structure and Helpfulness Voting,” with Tom van Lear, Stephan Ludwig, and Ellis van
der Hende, Association for Consumer Research conference, October 2016.
“Transported through Time: The Narrative Processing of Experiential Purchases,” with Iñigo
Gallo and Sanjay Sood, Society of Consumer Psychology Conference, February 2016.
“Reviewing the Review: A Text Analysis of the Relationship between Narrative Structure and
Helpfulness,” with Tom van Lear, Stephan Ludwig, and Ellis van der Hende, American
Marketing Association Winter Academic Conference, February 2016.
“Connecting with Celebrities: Consumer Use of Celebrity Meaning in Identity Construction,”
with James R. Bettman, at the Society for Consumer Psychology International Conference –
Vienna, Austria, July 2015.
“Connecting with Celebrities: The Therapeutic Function of Celebrity Endorsement,” with James
R. Bettman, at the Society for Consumer Psychology Conference, March 2014.
“The Effects of Social Relationships on Narrative Persuasion,” with Alice Wang, at the
Association for Consumer Research Conference, October 2012.
“Connecting with Celebrities: The Therapeutic Function of Celebrity Endorsement,” with James
R. Bettman, at the Association for Consumer Research Conference, October 2012.
“Grounding Narrative Transportation: A Touching Story,” at the Society for Consumer
Psychology International Conference – Florence, Italy, June 2012.
“Success Stories: How Marketing Managers Can Leverage the Psychology of Narratives,” at the
Advertising and Consumer Psychology Conference, May 2010.
“Using Process-Focused Versus Outcome-Focused Though to Enhance Consumer Judgments,”
with Mary Frances Luce, at the Association for Consumer Research Conference, October 2010.
6
December 2016
“Connecting with Celebrities: Celebrity Endorsement, Brand Meaning, and Self-Brand
Connections,” with James R. Bettman, at the Society for Consumer Psychology Conference,
February 2009.
“Preference Fluency and Transportation: The Moderating Role of Processing Type” with Jesper
Nielsen at the Society for Consumer Psychology Conference, February 2009.
“Celebrity Endorsement and Self-Brand Connections,” with James R. Bettman, at the
Association for Consumer Research Conference, October 2008.
“Brand Symbolism and Reference Groups: Perspectives on the Identity Value of Brands”
symposia discussant, at the Association for Consumer Research Conference, October 2008.
“Connecting with Celebrities: How Celebrity Endorsement Creates Brand Meaning,” with James
R. Bettman, at the European Association for Consumer Research Conference, July 2007.
“Process-Focused Mental Simulation and Narrative Transportation,” at the Society for Consumer
Psychology Conference, February 2007.
“Attachment Style, Psychological Security, and Consumer Response to Special Possession
Loss,” with Rosellina Ferraro and James R. Bettman, at the Association for Consumer Research
conference, September 2006.
“Using Process-Focused Versus Outcome-Focused Though to Enhance Consumer Judgments,”
with Mary Frances Luce, at the AMA Marketing and Public Policy Conference, June 2006.
“Narrative Structure: Plot and Emotional Responses,” with Barbara B. Stern, at the Society for
Consumer Psychology Conference, February 2006.
“Individual Differences in Sympathy and Empathy Responses to Media and Drama
Advertisements,” with Barbara B. Stern, at the Association for Consumer Research Latin
America Conference, January 2006.
“Narrative Self-Referencing” at the Association for Consumer Research Conference, October
2005.
“Self-Construal, Reference Groups, and Brand Meaning” with James R. Bettman, at the
Association for Consumer Research Conference, October 2004.
“Process versus Outcome- Focused Mental Simulation during Consumer Judgments” with Mary
Frances Luce, at the Behavioral Decision Research in Management Conference, April 2004.
“Narrative Word of Mouth Communication: Exploring Memory and Attitude Effects of
Consumer Storytelling,” with Yvonne Delgadillo, at the Association of Consumer Research
Conference, October 2003.
7
December 2016
“Process- vs. Outcome-Focused Mental Simulation: Effects on Advertising” with Mary Frances
Luce, at the Association for Consumer Research Conference, October 2002.
“Empathy and Sympathy Responses to Advertising Dramas: Individual Differences and
Emotional Effects” with Barbara B. Stern, at the Association for Consumer Research
Conference, October 2002.
“Fishing for Feelings: Having a Hook Helps!” with Julie A. Edell and Marian Chapman Moore,
at the Association for Consumer Research Conference, October 2002.
“Goals, Flow, Expectations, and Delight: A Framework for Understanding How Consumers
Interact with Web Sites,” with Kapil Jain and Judith Strebel, at the Society for Consumer
Psychology Conference, February 2000.
“Narratives in Consumer Research” at the Association for Consumer Research Conference,
October 1999.
“Emotion Regulation, Process vs. Outcome Thought Focus, and Advertising” with Mary Frances
Luce, at the Society for Consumer Psychology Conference, February 1999.
“How Prototypical Users Create Meaning for Brands” at the Association for Consumer Research
Conference, October 1998.
“Connecting with Celebrities: The Need for Meaning Congruency among the Celebrity Endorser,
the Brand, and the Consumer’s Self-Concept” at the Society for Consumer Psychology
Conference, February 1998.
“Prototype Attaching: The Relationships between the Self, Brands, and Prototypical Users” with
James R. Bettman, at the Association for Consumer Research Conference, October 1997.
“The Positive Effect of Narrative Thought in Response to Advertising” at the Association for
Consumer Research Conference, October 1996.
“Meaningful Self-Brand Connections and Consumer Product Experience Stories” at the
Association for Consumer Research Conference, October 1996.
“Qualitative Insights into Consumers’ Beliefs about Trust” at the Relationship Marketing
Conference, June 1996.
“The Impact of Self-Referent Processing: A Look at the Consequences of Mental Simulation and
Autobiographical Memory Retrieval,” at the Association for Consumer Research Conference,
October 1994.
“UPC Scanner Pricing Systems: Can They Be Made More Accurate?” with Ronald C.
Goodstein, at the AMA Marketing and Public Policy Conference, May 1994.
8
December 2016
“African American Vernacular English in Advertising: A Sociolinguistic Study,” at the
Association for Consumer Research Conference, October 1993.
“UPC Scanner Pricing Systems: Is the Consumer Really Better Off?” with Ronald C. Goodstein
and Harold H. Kassarjian, at the Association for Consumer Research Conference, October 1992.
“The Consumption of Insignificant Rituals: A Look at Debutante Balls,” at the Association for
Consumer Research Conference, October 1991.
Invited Seminars
“Reviewing the Review: A Text Analysis of the Relationship between Narrative Structure and
Helpfulness,”
-- University of Washington Speaker Series, April 2016
-- University of Pittsburgh Speaker Series, March 2017
-- University of Connecticut Speaker Series, April 2017
“Connecting with Celebrities: Consumer Use of Celebrity Meaning in Identity Construction,”
-- IESE Business School, University of Navarra, Barcelona, Spain, July 2015
“If You Can’t Do It, Study It: But Honestly, I’m Not Lonely! Two Projects that Explore the
Effects of Narrative Ads and Celebrity Endorsements on Lonely Consumers,”
-- Notre Dame University Speaker Series, May 2014
“The Effects of Social Relationships and Loneliness on Narrative Persuasion:
-- University of South Carolina Marketing Camp, April 2013
“Academic Insights in Narrative Research,”
-- Marketing Science Institute Roundtable for Industry, Louisville, KY, March 2013
“Exploring Narrative Transportation: Fluency and Grounded Cognition Effects”
-- Marketing Camp, University of Iowa, May 2011
“Our Possessions, Our Selves: Possession Loss and Grief”
– Behavioral Research Seminar, Vanderbilt University, April 2009
“Self-Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration,”
– 2008 International Congress of Psychology, Berlin, Germany, July 2008
“Tell Me a Story: Crafting and Publishing Research in Applied Social Psychology”
− Interdisciplinary Social Psychology Seminar, Vanderbilt University, April 2008
“Building a Whole from Multiple Ads: A Situation Model Approach to Narrative Processing”
− Interdisciplinary Social Psychology Seminar, Vanderbilt University, January 2008
9
December 2016
“Connecting with Celebrities: How Celebrity Endorsement Creates Brand Meaning,”
− Interdisciplinary Social Psychology Seminar, Vanderbilt University, October 2007
− Interdisciplinary Social Psychology Seminar, Vanderbilt University, February 2007
“Consumption Repair: Psychological Security and Special Possession Loss”
− Interdisciplinary Social Psychology Seminar, Vanderbilt University, August 2006
“Using Process-Focused Versus Outcome-Focused Though to Enhance Consumer Judgments”
− Interdisciplinary Social Psychology Seminar, Vanderbilt University, March 2006
“Sympathy and Empathy Applied to Advertising”
− Interdisciplinary Social Psychology Seminar, Vanderbilt University, October 2005
“Process- vs. Outcome-Thought Focus and Advertising”
− Interdisciplinary Social Psychology Seminar, Vanderbilt University, March 2005
− Arizona Marketing Consortium, University of Arizona, March 2002
“Self-Construction Using Brands: The Role of Reference Groups and Self-Related Goals”
− Interdisciplinary Social Psychology Seminar, Vanderbilt University, October 2004
“Thinking about One’s Self in Response to Advertising: Narrative Transportation versus
Analytical Elaboration”
− Marketing Department Seminar Series, Vanderbilt University, February 2004
− Marketing Department Seminar Series, University of California, Irvine, February 2004
“Empathy and Sympathy: Emotional Responses to Advertising Dramas,”
− University of Arizona Honors Forum luncheon series, November 2003
− Northwestern University Marketing Camp, September 2002
“One Thousand Words are Worth More than a Picture: Narrative versus Analytical SelfReferencing and Persuasion,”
− Marketing Department Seminar Series, University of California, Los Angeles,
November 2002
− Decision Processes Colloquium, University of Pennsylvania (Wharton), November
2002
“Narrative Advertising Effects on Sympathy and Empathy Responses”
− Arizona Marketing Consortium, Arizona State University, March 2001
10
December 2016
Teaching Experience
Vanderbilt University
MBA: Marketing Communications: Advertising and Social Media
Qualitative Marketing Research/Consumer Insights for Marketing Decision Making
Survey Design & Analysis/Quantitative Insights for Marketing Decision Making
Consumer Analysis
Marketing Research
EMBA: Marketing with Social Media, part of Special Topics course and Advanced
Topics in Marketing course
EDI: Marketing with Social Media, part of Marketing for Strategic Growth open
enrollment program
University of Arizona
Undergraduate: Consumer Behavior
Marketing Research
Marketing Research for Entrepreneurs
MBA: Marketing Research
Duke University
Undergraduate: Principles of Marketing
Honors and Awards
Journal of Consumer Psychology Outstanding Reviewer Award (2010-2011)
Society for Consumer Psychology Distinguished Service Award, 2009
Dean’s Research Productivity Award, 2006
Journal of Consumer Research Outstanding Reviewer Award (2004-2005)
Eller Entrepreneurship Fellow (Arizona), 1999-2004
Student Alumni Association Teacher Appreciation Award (Arizona), Fall 2001
Gamma Phi Beta Teacher Appreciation Award (Arizona), Fall 2001, Spring 2002, Fall 2002
BPA Student Council’s Faculty Appreciation Award (Arizona), Spring 1997, Fall 1997,
Spring 1999, Spring 2001, Spring 2002, Fall 2002, Spring 2004
Mortar Board Society Outstanding Faculty Award (Arizona), 1999
Delta Delta Delta Excellence in Dedication to Students Award (Arizona), 1999
Awarded University of Arizona Small Grant, 1998
Honorable Mention Alden G. Clayton Doctoral Dissertation Competition, 1995
American Marketing Association Consortium Fellow, 1994
Duke University Fellowship, 1991-1995
Beta Gamma Sigma, 1990
Phi Beta Kappa, 1985
Academic Excellence in Economics, 1985
summa cum laude, 1985
11
December 2016
Selected University Service
Vanderbilt University Courses Committee, 2016-2017
Vanderbilt Ad Hoc Grievance Committee, 2015-2016
Vanderbilt Search Committee for Executive Director of the Innovation Center, 2015
Vanderbilt Strategic Plan Roadmap Retreat, 2015
Vanderbilt Steering Committee for Education Technologies 2013
Vanderbilt Committee on Social Media and the Internet, 2012-2013
Advisory Board for Margaret Cuninggim Women's Center, 2009-2012
Owen Critical Thinking Committee, 2015
Owen MBA Curriculum Review Committee, 2014
Dean Search Committee for OGSM, 2013
Director of eLab, 2006-present
Area Coordinator for Marketing, 2011-present
Owen Curriculum Committee, 2007, 2010-present
Student Advisor for Marketing Area, 2008-present
Community Giving Campaign Coordinator for OGSM, 2007
Statistical Advisor to the Constituent Satisfaction Surveys, 2006-present
Doctoral Committee Memberships (Vanderbilt University)
Earl Edward Johnson (Dept. of Hearing Science), East Tennessee State University
Sanjukta Kusari
Doctoral Committee Memberships (University of Arizona):
Carol Bruneau, University of Montana
Samar Das, University of Central Florida
Andrew Norman, Iowa State University
Dudley Blossom, American University in Bulgaria
12
December 2016
Professional Service
Associate Editor, Association for Consumer Research conference, 2017
Webmaster, Society for Consumer Psychology, 2008-present
Associate Editor, Journal of Consumer Research, 2011-2014
Society for Consumer Psychology Program Committee, 2015
SCP Doctoral Consortium Faculty Mentor, 2012, 2015, 2017
Marketing Science Institute Roundtable Speaker, 2013
Association for Consumer Research Program Committee, 1998, 2003, 2012, 2015
Chair of the Membership Committee, Society for Consumer Psychology, 2006-2008
Advisory Council Member, Association for Consumer Research, 2006-2008
Association for Consumer Research Roundtable Co-Chair, 2003, 2008
Consumer Behavior Track Co-Chair, Conference for the European Marketing Academy, 2004
Editorial Review Board Member: Journal of Consumer Research, Journal of Consumer
Psychology. Prior memberships: Journal of the Academy of Marketing Science,
Marketing Letters
Ad Hoc Reviewer: Journal of Marketing Research, Journal of Marketing, Journal of
Personality and Social Psychology, Journal of Advertising, Journal of Retailing,
Journal of the Association of Consumer Research, Journal of Interactive
Marketing. Journal of Economic Psychology, Journal of Consumer Behaviour,
Journal of Business Research, Association for Consumer Research Conference,
Society for Consumer Psychology Conference, American Marketing Association
Conference, AMA Howard Dissertation Competition, MSI’s Alden G. Clayton
Doctoral Dissertation Proposal Competition
Member of the following professional organizations: American Marketing Association,
Association for Consumer Research, Society for Consumer Psychology
Community Service
Girl Scout Teen Advisory Board Speaker, 2015
Sunday School Teacher, West End United Methodist Church, 2010-present
Volunteer in various roles for the University School of Nashville, 2005-2017
Volunteer in various roles for Nashville Aquatic Club, 2007-2015
Organized a Vanderbilt student panel for the Nissan Global Summit, 2006
Youth about Business Summer Business Camp volunteer, 2005
Pencil Partner for Glendale Elementary School (Nashville), 2005-2009
Volunteer Teacher’s Aide, Ventana Vista elementary school (Arizona), 2003
Pro bono consultant to the Teacher Enhancement to Reform Mathematics, NSF Planning
Grant, Tucson Unified School District, 1998
Pro bono consultant to Tucson Lifestyle magazine, 1997
13
December 2016
Grants and Contracts
“Decision-Support in Customizable Environments: How Much Control Can Consumers Handle,”
grant from the Huntsman Center for Global Competition and Innovation, 2002: $4,000, 2001:
$4000, Co-PI: 50%, Mary Frances Luce, 50%.
“Narrative Processing: Building Connections between Brands and the Self,” grant from the
University of Arizona Small Grants Program, 1998, $4,000, PI: 100%.
“Teacher Enhancement to Reform Mathematics,” NSF Planning Grant, Tucson Unified School
District, $50,000, PI: Virginia Horak, my role: consultant, 4% plus 2 days pro bono, 1998.
Other
Owner of competition swimwear company, Agon Sport LLC (dba Agonswim.com)
Fluent in Spanish
Mother of two daughters, Elena (1996) and Marina (1999)
14

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