PowerPoint Presentation - Pharmaceutical/Industry Nursing

Document technical information

Format ppt
Size 52.7 kB
First found May 22, 2018

Document content analysis

Category Also themed
not defined
no text concepts found





Nursing Leadership Roles in the Pharmaceutical Industry
S. Newton, RN, MS, AOCN®, AOCNS, C. Pence, RN, MSN, OCN, L. Sundquist, MSN, AOCN®, MBA, M. Smith, RN, MSN/ED OCN, L. Friedman RN, BSN, MPA , J. Di Brango, RN, BS,
M.Ed, M. Avello, RN, BSN, OCN
ONS Pharmaceutical Industry Nurses Special Interest Group (PIN SIG)
The increasing complexity of the drug development
process as well as the advanced sophistication of
newly approved oncology agents has created a
heightened need for nurses to assume leadership
roles both during the drug development process
and in the education of clinical professionals.
In an effort to better understand the nursing
leadership opportunities within the pharmaceutical
industry the ONS PIN SIG (Pharmaceutical
Industry Nurses Special Interest Group) has
examined various pharmaceutical career paths.
ONS Pharmaceutical Industry Nurses Special
Interest Group (PIN SIG) members were asked to
describe their profession, offer advice on entering
into their profession, and compare and contrast
their current role to that of a more traditional
nursing role they may have held in the past.
The primary objective of this synopsis is to facilitate
non-industry nurses in identifying;
Non-traditional leadership nursing opportunities
Compare and contrast various nursing leadership
roles in the pharmaceutical industry
Understand contributions of nursing leaders in the
development of pharmaceuticals
Clinical Development Scientist
A. Role & Responsibility
• Provide clinical expertise to a global development
• Author clinical protocols, study reports and key
regulatory documents
• Collaborate with both internal and external
stakeholders in the creation of research and
development plans for investigational products.
B. Entering into the field
Entry level credentials; MSN or equiv.
Entry level skill set
• Clinical expertise in the care and treatment of the
oncology patient
• Advanced writing and problem solving skills
• Excellent customer service and communication
• Understanding of regulatory and business
requirements related to the conduct of clinical trials
Best practices for entering into the field
•Build strong clinical, administrative and
organizational skills.
•Gain experience in a clinical trial role with an
emphasis on conducting and providing oversight of
clinical trials.
•Gain experience through internships or temporary
contract positions
C. Christine Pence, the Clinical Scientist
experience; “The transition from clinical care to
industry can be a challenge, however maintaining a
focus as a patient advocate first and foremost,
maintains my close identity with Nursing, a role
which is close to my heart. As a Clinical Scientist, I
have the opportunity to touch millions of patients
with the clinical trials and approved agents I
support. Although the faces and names of these
patients and families go unknown, I know they are
there, and it is their hopes and dreams which drive
me to excel each and every day.”
Patient Marketing Manager
A. Role & Responsibility
• Provides centralized marketing expertise to
internal development team.
• Coordinates market planning while maintaining a
keen sense of patient needs by interacting with
patients and related advocacy groups.
B. Entering into the field
Entry level credentials: BS required, MBA, or equiv.
Entry level skill set
•  4 yrs marketing experience and 2 years of
relevant pharmaceutical marketing experience.
• Experience in direct-to-consumer (DTC)/ direct-topatient (DTP) marketing.
Additional Background and Field of Interest
• Experience in oncology nursing or a related health
care field
• Direct experience in the patient care setting or
patient advocacy roles
Best practices for entering into the field
• Leverage your oncology nursing experience
• Gain experience in marketing of pharmaceuticals
or advocacy needs
C. Lisa Sundquist, the Marketing Manager
experience; “My transition to the pharmaceutical
industry has allowed me to contribute to the most
important customer, the patient, as well as, continue
to utilize my skills as a nurse, educator, and
advocate while learning new skills to enhance my
overall effectiveness. I maintain my connection with
patients through continuing to provide support and
encouragement to those recently diagnosed with
cancer and/or their support system through one-onone conversations and presentations.
Clinical Trials Network Director
A. Role & Responsibility
• Develop the clinical content of programs and
materials for community-based oncology practices.
• Liaison with pharmaceutical industry partners to
bring clinical trials to our customers.
• Act as Principal Investigator on outcomes studies
investigating the utility of various clinical resources
B. Entering into the field
Entry level skill set
• Clinical expertise, advanced writing, and
communication skills
• Understanding of regulatory and business
requirements related to the conduct of clinical trials
• Experience interfacing with stakeholders in the
pharmaceutical industry
Best practices for entering into the field
• Strengthen clinical, teaching, administrative and
organizational skills
• Gain experience in conducting and providing
oversight of clinical trials.
C. Lyssa Friedman, the Clinical Trials Network
Director experience; “I prefer this rapidly changing
industry over the more conservatively paced
healthcare delivery environment. I am intellectually
stimulated by my exposure to cutting-edge oncology,
technological developments and innovative projects,
with the overall goal to advance patient care. The
periodic travel and business meetings fit my
personality style. Disadvantages include some long
hours and unpredictable scheduling and the inability
to interact directly with patients.”
Oncology Brand Leader
A. Role & Responsibility
• Team Leader in delivering product and medical
information to patients and health care professionals.
• Liaise with oncology colleagues to operationalize
customer focused programs
B. Entering into the field
Entry level credentials: Lisc. RN or Pharmacist
Entry level skill set
• 2 yrs clinical experience, adult oncology preferred
Best practices for getting into the field
• Strengthen knowledge in disease management
• Gain experience as a Study Coordinator
Additional Background and Field of Interest
• A desire to help cancer patients navigate the health
care system.
• A keen interest in working with leading patient
advocacy groups
C. John Di Brango, the Brand Leader Experience:
“As an oncology nurse within the pharmaceutical
industry we are used as consultants to brand teams,
Public Affairs, Clinical Development, and participate
in many of the advocacy groups’ projects. The nurse
in the pharmaceutical company is a valued resource
and Registered Nurses hold many leadership
positions. Some of the pros include an ability to
maintain a work/life balance, the professional
environment, access to research and cutting/leading
edge oncology information, and assisting cancer
patients navigate the health care system. A negative
is the loss of contact with direct patient care.”
Area Business Manager
A. Role & Responsibility
• Manages regionally based oncology account
• Accountable for sales trends within the region.
• Responsible for the development of the sales
representatives, strategic planning and execution to
meet sales objectives, continued education, and
administrative duties.
B. Entering into the field
Entry level credentials: min. BS, MBA or equiv.
Entry level skill set
• A successful record of sales experience,
management experience, and clinical expertise
Best practices for getting into the field
• Strengthen organizational and planning skills
• Mentor with other senior sales representatives in
the area, seeking insight and information on
accounts beyond your expertise
• Address selling as an opportunity to educate others
on your product, with a key focus on the needs of the
C. Martine Avello, the Area Business Manager
experience: “The positives of this position
include flexibility, a unique working
environment, and the ability for increased
learning and participation in nursing groups,
such as ONS. Travel to different locations
you may not otherwise have the opportunity
to visit is also a positive aspect.”
Clinical Support Specialist
A. Role & Responsibility
Assist with oncology sales, providing
ongoing product and clinical support to both
external and internal customers
Assisting customers with safe handling
compliance by ensuring adherence to
recommended best practices.
B. Entering into the field
Entry level credentials
Licensed Registered Nurse,
Bachelor’s degree, Nursing (preferred)
Entry level skill set
 5 years experience in oncology nursing
(OCN preferred)
1 experience as a Clinical Support
Strengthen understanding of oncology and
the use of hazardous drugs across the health
care setting
C. Maggie Smith, the Clinical Support Specialist
“The work environment is fast paced with a high level
of autonomy which enhances your
organization and communication skills. When
compared to the traditional nursing role, there
are some cons to this position such as travel
which ranks number one on my list”
Additional Leadership Roles
A. Medical Science Liaison (MSL)
MSLs are field-based professionals
employed by most pharmaceuticals, who
engage in scientific exchange and education
of pharmaceutical products with known
thought leaders and community-based
Most MSL positions include a component of
clinical research through assisting in the
design and structure of company-sponsored
trials and facilitating grants for independent
investigator research.
Many companies require a doctoral level
degree such as an MD, PhD, or PharmD in
order to work in this role.
B. Clinical Research Associate (CRA)
• Responsible for management of study data at the
site level.
• Key contact between the sponsor and the
investigational site to ensure the accuracy and
completeness of study data
• Performs site initiations followed by periodic
follow up visits, ensuring regulatory requirements at
the site level are closely followed.
C. Medical Information Specialist
• Works within pharmaceutical call centers,
addressing questions/concerns from clinicians and
patients in regards to company products.
• Researches medical information to provide a
quick, accurate and thorough response to caller
• Communicates important product and/or medical
information to relevant internal functions as
necessary in support of product changes, safety
issues and other sentinel events.
• Supports product booths at professional scientific
D. Medical Education Program (MEP) Manager
• Facilitates pharmaceutical support to medical
education companies for continuing education
programs, such as symposiums, print monographs,
CD-ROMs, or audio programs.
• Responsibilities include the evaluation of
proposals submitted by the medical education
company, the processing of the grant requests, and
attending and evaluating the event or the finished
• Although the pharmaceutical sponsor cannot
directly influence or suggest content of the
programs, the MEP may be requested to review
content for scientific accuracy.
There are a plethora of roles for nurses within the
pharmaceutical industry. The intent of this poster
was to describe many of these general roles, which
may fall under various titles across the industry,
and offer a guide to nurses who have an interest in
entering these leadership roles.
It is vital that the nursing community continues to
challenge common boundaries and explore nontraditional opportunities where the impact of
nursing can further serve the greater good of
patient care. This descriptive analysis was limited
to members of the PIN SIG. Future assessments
should reach beyond these members in an attempt
to capture the impact of pharmaceutical nurses
across a larger community and define the unique
differences these nurses have made to patients
indirectly through their roles within industry.
Created by Information

Report this document