Marketing Mix Project This assignment must be submitted by Thurs

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Marketing Mix Project
This assignment must be submitted by Thurs. Week 4 at 11:59 PM.
Pick a good or a service that you are interested in and prepare a report on the Marketing Mix actually
used for that product. You are required to choose a product by brand name. You may choose a wellknown name like Tommy Hilfiger, Nike, and Coke or a lesser-known brand such as Louisville Slugger,
Peavey, or Furby. It can be a familiar product such as a soft drink, automobile, backpack, a piece of
sports equipment or a computer; or one that is of special interest to you that is less familiar to most of
us such as deer stands, paint ball equipment, or a musical group. The choice is yours but my one
criterion is just to ensure that there is enough marketing information readily available on the good or
service. Discuss this product in a single report describing Product, Place, Promotion, and Price. Divide
the report into four sections and devote at least one page to each section.
1. Product
This section is the heart of the marketing mix and should describe the product offering and product
strategy. The product includes not only the physical unit but also its package, warranty, after-sale
service, brand name, company image, value and many other factors. See Chapters 10, 11 and 12
2. Place
The section should describe the Place associated with your product. Place is concerned with making
products available when and where customers want them. A part of place is physical distribution, which
involves all the business activities concerned with storing and transporting finished products. The goal is
to make sure that the products arrive in usable conditions at designated places where they are needed.
See Chapters 15 and 16.
3. Promotion
This section should describe the Promotion associated with your product. Promotion includes
advertising, public relations, sales promotion and personal selling. Promotion’s role in the marketing mix
is to bring about mutually satisfying exchanges with target markets by informing, educating, persuading
and reminding them of the benefits of an organization or product. See Chapters 16, 17 and 18
4. Price
This section should describe the Pricing strategies associated with your product. Price is what a buyer
must give up to obtain a product. It is often the most flexible of the four mix elements- the quickest
element to change. It is an important competitive weapon and is very important to the organization
because price multiplied by the number of units sold equals total revenue for the firm. See Chapters 19
and 20.
PAPER FORMAT- USE APA Style
TITLE PAGE
INTRODUCTION
PRODUCT SECTION
PLACE SECTION
PROMOTION SECTION
PRICE SECTION
CONCLUSION
REFERENCE PAGE
The paper should be done in APA format, Times New Roman Font 12 pt, double spaced. You must use at
least three references.
Marketing Mix Project Grading Criteria:
Marketing Mix Content: 50 points possible
Followed Guidelines: 20 points possible
Grammar/Spelling: 20 points possible
Creativity: 10 points possible
Total: 100 points possible
This assignment must be submitted by Thurs. Week 4 at 11:59 PM.
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