It`s Not The Destination

Document technical information

Format ppt
Size 117.8 kB
First found May 22, 2018

Document content analysis

Category Also themed
Language
English
Type
not defined
Concepts
no text concepts found

Persons

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Transcript

It’s Not The Destination
It’s The Journey That Counts
Agenda
• 4 “P’s” of Marketing + 1
• Distribution Channel Integration
• Metric Integration
• Media Integration
• Management Integration
4 “P’s” of Marketing + 1
• Product
• Price
• Promotion
• Place
The Marketing Mix
Product
Price
Target
Market
Place
Promotion
5th “P”
• Politics
– Corporate Culture Conundrum
Distribution Channel
Integration
• Mail Order
– Digital
• Agency
• Brokerage
Metric Integration
• Marketing to the mean
Media Integration
• Direct Mail
• Print Advertising
• Broadcast
• Alternative Media
• Telemarketing
• The Internet
Management Integration
• Senior Officers
• Actuarial
• Underwriting
• Administration
• Regulatory
• Fulfillment
• Customer Services
Keys to Success
• Skillful Maneuvers
• Attention to Detail
• Common Message
– Differing offers
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