Tim Calkins - Kellogg School of Management

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Tim Calkins
Clinical Professor of Marketing
Kellogg School of Management
Northwestern University
2001 Sheridan Road
Evanston, Illinois 60208
(847) 467-3209
Website: [email protected]
Email: www.timcalkins.com
Blog: www.strongbrands.wordpress.com
Education
MBA
1991
Harvard Graduate School of Business Administration
BA
1987
Yale University, cum laude
Academic Positions
Kellogg School of Management, Northwestern University
Clinical Professor of Marketing, 2006-present
Clinical Associate Professor of Marketing, 2002-2006
Adjunct Assistant Professor of Marketing, 1998-2002
Keller Graduate School
Faculty, 1996-1999
Awards
Faculty Impact Award, Kellogg School of Management, 2011
Top Professor Award, Executive MBA Program, Kellogg School of Management,
2007, 2009, 2010 and 2011
Sidney J. Levy Teaching Award, Kellogg School of Management, 2008
L.G. Lavengood Outstanding Teacher of the Year Award, Kellogg School of
Management, 2006
Gold EFFIE Award, 1998
1
Industry Experience
Class 5 Consulting
Managing Director, 2004-present
Kraft Foods
Senior Category Business Director, 2001-2002
Category Business Director, 1999-2000
Senior Brand Manager, 1997-1998
Brand Manager, 1995-1996
Associate Brand Manager, 1993-1994
Assistant Brand Manager, 1991-1992
Booz Allen and Hamilton
Research Associate, 1987-1989
Teaching Experience
Kellogg MBA Programs
Marketing Strategy Course
- Part-time program, 1998-present
- Full-time program, 2002-present
- Executive program, 2004-2011
Strategic Marketing Decisions Course
- International executive program, 2006-present
Biomedical Marketing Course
- Full-time program, 2006-present
Strategic Brand Management Course
- International executive program, 2005-2006
Kellogg-WHU Executive MBA Program
Marketing Strategy Course, 2005-present
2
Kellogg Open Enrollment Programs
2010-2013
Kellogg on Branding, Academic Director
Business for Scientists
Business Marketing Strategy
Executive Development Program
Kellogg Management Institute
Marketing Healthcare Products
Strategic Marketing Communications
The Market Focused Organization
Kellogg Custom Programs
2010-2013
Catalent Pharmaceuticals Marketing Program, Academic Director
Abbott: Marketing Healthcare Products
ABInBev Advanced Marketing Program
ABInBev Trade Marketing Program
American Dental Association Institute for Diversity in Leadership
American Dental Association Executive Management Program
BP: The Competitive Power of Brands
Cristo Rey Leadership Academy
Eisai Global Leadership Program
Grupo Modelo Marketing Leadership Program
Kellogg/FDC Post-MBA Program
McDonalds Marketing Leadership Program
Microsoft Marketing Excellence Program
National Football League Player Development Program
Northwestern Faculty Leadership Course
Regulatory Affairs Professionals Society Leadership Program
US Cellular Marketing Excellent Program
WHU MBA Program
Keller Graduate School
Advertising Management Course
- Part-time program, 1996-1999
3
Publications
Books
Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal
with Competitive Attacks, Palgrave Macmillan, 2012
Breakthrough Marketing Plans, Palgrave Macmillan, 2008 and 2012
Kellogg on Branding, co-editor, John Wiley & Sons, 2005
Kellogg Teaching Cases
Forecasting Denosumab, 2011
Forecasting Denosumab Teaching Note, 2011
Genzyme: The Synvisc-One Investment Decision, 2010
Genzyme: The Synvisc-One Investment Decision Teaching Note, 2010
Pedigree Growth Strategy (A), 2010
Pedigree Growth Strategy (B), 2010
Pedigree Growth Strategy Teaching Note, 2010
Merck: Pricing Gardasil, 2009
Merck: Pricing Gardasil Teaching Note, 2009
Leclerc: The Growth Challenge, 2009
Leclerc: The Growth Challenge Teaching Note, 2009
Genzyme: The Renvela Launch Decision, 2009
Genzyme: The Renvela Launch Decision Teaching Note, 2009
Zimmer: The Gender Specific Knee, 2007
Zimmer: The Gender Specific Knee Teaching Note, 2007
Crestor, 2006
Crestor Teaching Note, 2006
Carolina Lunker Sauce, 2006
Carolina Lunker Sauce Teaching Note, 2006
A.1. Steak Sauce: Lawry’s Defense, 2004
A.1. Steak Sauce: Lawry’s Defense Teaching Note, 2004
Eli Lilly: Xigris (A), 2004
Eli Lilly: Xigris (B), 2004
Eli Lilly: Xigris Teaching Note, 2004
MedImmune: FluMist Introduction, 2004
MedImmune: FluMist Introduction Teaching Note, 2004
4
Kellogg Technical Notes
Teaching with Cases, 2012
Presenting Well, 2010
Writing Great Marketing Plans, 2005
Articles
“Super Bowl Advertising’s New Game,” Forbes, January 23, 2013 (with Derek
Rucker)
“How Smart Companies Use Defensive Strategy to Deal with Competitive
Attacks,” 4Ps Business and Marketing, January 15, 2013
“Tough Branding Questions for Turbulent Times,” BtoB, April, 2012
“How to Reinvent a Brand,” 4Ps Business and Marketing, December 16, 2011
“Profits are Apparent. Brand Health is Not!” Strategic Innovators, March 19, 2011
“Case Study: GoDaddy and the Super Bowl,” Financial Times, February 9, 2011
(with Derek Rucker)
“Will Social Media Slay the Super Bowl?” Advertising Age, February 3, 2011 (with
Derek Rucker)
“Why Issue-Based Advertising Is Like Walking a Minefield,” Advertising Age,
February 8, 2010 (with Derek Rucker)
“A Marketing Plan for Turbulent Times,” Ivey Business Journal, March/April 2009
“Super Bowl in a Recession,” Forbes.com, January 29, 2009
“Does a $3M Super Bowl Ad Make Sense in a Recession?” Advertising Age,
January 12, 2009 (with Derek Rucker)
“Five Marketing-Plan Pitfalls to Avoid,” MarketingProfsToday, September 23,
2008
“Don’t Overemphasize ROI as Single Measure of Success,” Advertising Age,
February 4, 2008 (with Derek Rucker)
“Writing Great Marketing Plans,” Kellogg Guide to Practical Leadership, 2005
“Strategically Managing the Brand Portfolio,” McCann Knowledge Quarterly,
2004
5
Presentations
“Today’s Marketing Imperative: Defense”
Kellogg Marketing Conference, 2013
“Your Brand is Under Attack. Now What?”
Financial Communications Society, 2013
“Defending Your Brand”
Kellogg Alumni Association of Chicago, 2013
“Super Bowl Advertising Review”
Harvard Business School Alumni Association of Chicago, 2013
“Super Bowl Advertising: 2013 Pre-Game”
Chicago-Booth Marketing Roundtable, 2013
“Defending Your Brand”
Business Marketing Association of Chicago, 2012
“Uncovering Dynamic Insights to Create Valuable Brands”
Marketing Excellence and Brand Leadership Summit, Jamaica, 2012
“Super Bowl Advertising Review”
Harvard Business School Alumni Association of Chicago, 2012
“Branding Challenges 2011”
Tourism Branding Forum, Miami, 2011
“Super Bowl Advertising Review”
Harvard Business School Alumni Association of Chicago, 2011
“Building Enduring Brands in a Short Term World”
Kellogg Impact Series, Hong Kong, 2010
“Breakthrough Marketing Plans”
Illinois Association of Park Districts, 2010
“Super Bowl Advertising Review”
Harvard Business School Alumni Association of Chicago, 2010
“Strategy @ Work”
American Marketing Association Brand Smart Conference, 2009
“Super Bowl Advertising Review”
Harvard Business School Alumni Association of Chicago, 2009
“Breakthrough Marketing Plans”
Marketing Executives Networking Group, 2009
6
“Breakthrough Marketing Plans”
Harvard Business School Club of Chicago, 2009
“Breakthrough Marketing Plans”
Kellogg Alumni Club of New York, 2008
“Breakthrough Marketing Plans”
National Intramural - Recreational Sports Association, 2008
“Creating Powerful Brands in a Turbulent World”
Kellogg Alumni Club of London, 2008
“Building Strong Brands”
Bord Bia Brand Forum, Dublin, 2007
“Building Chicago’s Brand”
Chicago Council on Global Affairs, 2007
“Strategic Marketing: New Horizons”
Commercial Summit, Mexico City, 2007
“Marketing in a World of Hyper-Competition”
American Meat Institute Annual Convention, 2006
“Building World Class Medical Brands”
Medical Marketing Association National Conference, 2006
“Superbowl Scorecard”
Cyber-Influence Conference, 2006
“Building World Class Brands”
Kellogg Marketing Conference, 2006
“Building a World Class Brand”
Success Soul Conference, 2005
“Global Marketing Management”
Beijing University, 2003
7
Boards
Lycée Française de Chicago
Alliance Française de Chicago
Teen Living Programs
2007 - present
2007 - present
2007 - 2009
Consulting Clients
2010-13
Abbott Laboratories
American Dental Association
Aviva
Career Builder
Eli Lilly
Hearst Corporation
Illinois Tool Works
Lundbeck
National Roofing Contractors Association
NuVista Strategies
Updated February, 2013
8
Novartis
Pfizer
Quest Diagnostics
Roche
Sandia National Laboratories
Synergy Communications
Staples
Takeda
Target

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