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Marketing Research
Course Objectives:
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Understand the marketing research (MR) process.
Set MR objectives.
Design questionnaires.
Analyze the data and report design.
Understand sources of data collection.
Course Outlines:
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Introduction to principles of marketing research
Analyzing marketing environment
MR process
Guidelines in setting marketing research objectives
Sources of data collections
Design questionnaire
Analyzing and report presentation
Who Should Attend?
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Marketing Manager & Sales Manager
Sales Supervisor
Marketing, Sales Staffs & Communications Staff
Market Researchers & Analyst.
Duration: 5 Days
For more information:
Industrial Relations- Special Programs Unit:
Tel.: +966 (013) 340-2011 / (013) 340-2140
Fax : +966 (013) 340-2060
Email: [email protected]
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