Resume - Texas Association of Broadcasters

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(832) 248-0048 • • [email protected]
Marketing Communication Campaigns / Website and Social Media Marketing / Brand Management / Music Events / Station Promotions
An accomplished and self-driven Marketing, Promotions and Events Professional with diversified experience in leading strategic business
development initiatives, marketing campaigns and coordinating events from conception to implementation, offering expertise that will benefit
your company and demonstrate a keen ability to optimize company positioning. Demonstrated success driving and leading company growth,
exceeding expectations as well as providing marketing leadership in highly competitive markets; self-motivated, outgoing personality,
committed to high quality work and attentive to details. Attained exemplary event promotions and networking experience via social
media marketing, website content development and remote campaigns. Demonstrated expertise in:
Strategic/Tactical Marketing Communications Plans and Execution
Social Media Marketing–Facebook, Twitter, Instagram and Pinterest
Website and Marketing Promotions Development
Determining Client/Company Needs • Mentoring Staff and Volunteers
Brand Strategy/Development/Management • Audience Expansion
Online Marketing Campaign Creation • Campaign Evaluation
Community Involvement • Program Development
Large Events Planning, Coordination and Execution
Public Speaking • Presentations
Public Relations • Client Relationship Marketing
Digital Marketing/Media • Execute Event Programs
Viewer-ship Driver • Response Monitoring
Recognized by management as one who show initiative
and will add value anywhere within the company
Apple, Inc.; Austin, Texas,
• Led successful sales strategies, ranking as a Top Performer #1 to #4, maintaining an average attainment of over $1M in annual
revenue consistently; categorized as a “Volume Seller,”
• Develop compelling sales and marketing campaigns while delivering high-impact presentations, capturing new business with an
extremely high percentage of repeat customers
• Establish and drive Apple brand, keeping customer service paramount and reporting progress/metrics to sales/marketing leadership
• Improve business operations by creating pipeline opportunities that reach Enterprise customers
• Instrumental in winning several large contracts through perseverance, follow-up and attention to detail
• Provide mentorship for employee development and training while leading and educating new hires; present customer-facing
workshops, teaching how to deliver a transformational experience for every customer that walks through the door
• Teach team members how to provide exceptional technical support with their iPhones/Pods/Pads either in-person or over-the-phone
as well as how to introduce new technology by sharing advancements, apps and tricks of the trade
Noteworthy Accomplishment–Ranked #2 FY14, topping $1.4M in sales revenue
iHeartMedia (formerly Clear Channel Radio.); Austin, Texas,
• Utilized very effective sales, marketing and account management efforts as a trusted advisor fostering and enhancing relationships
with high profile clients, implementing strategic ROI-based consultative marketing campaigns, remotes and promotions
• Sought out, identified, solidified and acknowledged ways that better marketed Clear Channel’s portfolio of broadcast and digital
• Optimized business while working in a high performing, product-specific sales environment overseeing business development while
collaborating with partners in a way no other Promotions Coordinator had before
• Created technical value from understanding clients’ business while developing resources and tools that helped increase value through
presentations, conference calls, blitz campaigns, CRM, virtual presentations and sales events
• Cross-collaborated marketing/media projects among sales, promotions and programming departments, brainstorming and designing
successful marketing proposals the excited customers, quickly signing on the dotted line
• Identified media needs; developed innovative marketing and media campaigns, tracking and analyzing response and outcome
• Spearheaded content development through discussion meetings, touch-base conversations and huddles
• Reported formal recap of station events to clients, including air-checks measuring ROI, impact and day of event photos
• Introduced iPads for sales presentations, showcasing what clients’ promotions would look like live, integrating music and audio
spots, which increased bottom line exponentially
• Surprised teammates by winning over $100K i spend for Diageo (Crown Royal) FY12-13
Page 2
CRISTA Broadcasting; Austin, Texas,
Jan-Sep 2011
• Collaborated in creating, designing and developing phenomenal remote marketing campaigns, promotions and community events that
produced an increase in listeners, revenue, referrals, listener participation and client/station website hits
• Drove corporate strategy, brand management, marketing, business development, program management, identifying revenuegenerating opportunities, and building marketing and support pieces that effectively coincided with company growth
• Represented station at events as Street Team member, engaging listeners via online, on-air, in-person and digitally
• Created innovative and effective marketing collateral that got the word out and increased community chatter
• Served as an axis of communication and agent of genuine hospitality, which influenced success for clients’ experience and company’s
Sam Houston State University; Huntsville, Texas
• Led an entrepreneurship team of four (4) members; obtained the highest grade for the best presentation on an entertainment
business plan project
• Assigned each team member responsibilities, bringing project to fruition; continually kept a pulse on timelines throughout the semester
• Resolved unexpected delays and challenging situations on the spot; acted as communications strategist, project mediator and behind
the scenes go-to person by resolving issues as well as troubleshooting what said couldn’t be done!
• Maintained a sharp awareness of both the spoken and unspoken needs of the team, marketing to each of their personalities in order
for them to turn in their assignments, which helped complete the project on time
Cox Radio; Houston, Texas,
• Quickly promoted from an Assistant to Promotions Coordinator, coordinating and customizing massive-scale concerts and events from
conception to completion for groups of 150-200 or more with dotted line supervisory responsibilities of hiring and leading 12-15
promotions staff as well as acting as main point of contact
• Coordinated and executed logistics for each venue; harmonized band/artist schedules minute-to-minute with set-up/teardown intervals;
directed staff and ensured last minute details were handled
• Produced on-air scripts, voice-overs and coordinated giveaways, maintaining a $4Kminimum budget
• Demonstrated a unique talent in coordinating diverse groups to work well together; easily communicated with all types of people,
ensuring last minute details were handled, problems resolved and ensuring events commenced on time and everything in place
B.B.A. in Business Administration, Sam Houston State University; Huntsville, Texas, 2010
SXSW State Crew, Maggie Mae’s, 2011; set-up, tested and tore down band equipment performing at Maggie Mae’s
Main Stage
PC/Mac; Windows, OS X (El Capitan), iOS, MS Office, iWork (Pages, Numbers, Keynotes), iLife (Garage Band, iPhoto
and iMovie), Final Cut Pro X, iTunes, Beats1, Apple Music, Logic, Pro Tools and working knowledge of Photoshop
Social Media–Facebook, Twitter, LinkedIn, Google+, YouTube, Instagram and Pinterest

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