Press Release - Radiology Ltd

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First found May 22, 2018

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For Immediate Release
Strategic Radiology Media Contact:
Mike Suddendorf
[email protected]
cell: 614.361.9665
www.strategicradiology.org
Strategic Radiology® Groups Align to Develop
My-Radiologist.com™ National Consumer Awareness Campaign
Campaign elements provide patients with information necessary to select
the right radiologist for their unique healthcare needs.
May 2, 2017 — Member groups of Strategic Radiology® (SR) have united to develop
My-Radiologist.com©, an online patient resource tool designed to educate healthcare consumers
regarding the scope of services provided by radiologists, as well as the importance of seeking out a
subspecialized radiology group. The program delivers this messaging through real life stories of
patients whose lives were changed, and even saved, through the collaborative efforts of a
radiologist. Through this unified voice, these radiology groups have created a platform to more
effectively educate consumers about the importance of connecting with the right radiologist for
their healthcare needs.
“My-Radiologist.com is a comprehensive program designed to educate consumers about the
different types of radiologists and their areas of specialty focus, from diagnostic imaging disciplines,
such as neuroradiology and pediatric radiology, to vascular and interventional radiology,” said Arl
Van Moore, Jr, MD, FACR, CEO of SR. “Consumers will typically seek out other medical specialties
like an orthopedic surgeon or OB/GYN, but they don’t think about the role their radiologist plays in
interpreting their diagnostic medical imaging. This campaign is designed to build awareness that
radiologists’ skills and their ability to effectively collaborate with their referring physician peers on
behalf of patients can make all the difference.”
My-Radiologist.com presents details on various diagnostic and interventional radiology procedures
in a patient appropriate voice; provides patient information resources such as sample questions,
links, and internet search tips; and offers tips for patients to use to maintain control over where
their imaging exams are performed and interpreted. The campaign also encourages patients to talk
to their primary care physician (PCP) to get an informed opinion in choosing the right radiology
group. PCPs can then underscore their knowledge of radiology’s importance in the healthcare
spectrum, and provide patients with a greater perspective on their practice’s commitment to
keeping them informed and engaged in their healthcare decisions.
“This campaign is a perfect example of SR's conviction that the sum is greater than the parts. Each
of the participating groups, which are geographically dispersed across the US, will be deploying
campaign elements in their regional market areas,” said Adam Fogle, SR Marketing Committee
Chairman and COO of Quantum Radiology in Atlanta, GA. “The groups will be working
collaboratively throughout 2015 to engage consumers, as well as the healthcare community, in
understanding more about the vital role radiologists play in the development of a patient’s care
path. We are all very excited about the launch of this program and expect it to grow significantly
throughout this year and beyond.”
Campaign elements include a consumer website (www.My-Radiologist.com), print and digital
advertising, direct mail, posters, brochures, flyers, and point of service materials. Each group will
utilize these elements in their local markets to begin the process of educating consumers that not
all radiologists are the same and that they have a choice in determining who interprets their
medical imaging and/or performs an interventional radiology procedure.
My-Radiologist.com was created by Strategic Radiology, a national consortium of independent,
subspecialized radiology practices, including:
• Austin Radiological Association; Austin, TX
• Central Illinois Radiology Associates; Peoria, IL
• Charlotte Radiology; Charlotte, NC
• Diversified Radiology; Denver, CO
• Inland Imaging; Spokane, WA
• Jefferson Radiology; Hartford, CT
• Mountain Medical; Salt Lake City, UT
• Northwest Radiology; Indianapolis, IN
• Quantum Radiology; Atlanta, GA
• Radiant Imaging, Inc.; Pasadena, CA including The Hill Medical Corporation
and Arcadia Radiology Medical Group divisions
• Radiology Associates of North Texas; Fort Worth, TX
• Radiology Associates of South Florida; Miami, FL
• Radiology Ltd.; Tucson, AZ
• Riverside Radiology and Interventional Associates; Columbus, OH
• Southwest Diagnostic Imaging and affiliates Scottsdale Medical Imaging, Valley Radiologists and
EVDI; Phoenix, AZ
• University Radiology Group; East Brunswick, NJ
The vision for My-Radiologist.com is to create a platform for engaging other radiology industry
organizations in advocacy for the profession and future success of the independent radiology group
practice model. More information can be found on the My-Radiologist website at http://myradiologist.com.
About Strategic Radiology
SR consists of geographically diverse and forward thinking American radiology group practices
representing more than 1,300 radiologists. The goal of SR is to achieve higher quality patient care
and more cost efficient delivery of medical imaging through an integrated approach of shared data
and best practices, interchanging clinical expertise, and consolidating certain practice expenses.
More information can be found on the SR website at http://www.strategicradiology.org.
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