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We Create Health
Good Nutrition Saves Lives and Billions of Dollars
in Health Care Costs
From Preconception to the Senior Years, Good Nutrition is the Cornerstone of Preventive Health Care
Healthy Foods
for a Healthy Life
Whole or unprocessed foods are the cornerstone of the natural or health food industry.
The Food and Drug Administration (FDA)
has authorized a number of health claims
for conventional foods and dietary supplement ingredients. Here are some examples
of FDA-approved health claims:
total intake of at least 1.3 grams, as
part of a diet low in saturated fat and
cholesterol, may reduce the risk of
heart disease.
Calcium can reduce the risk of osteoporosis and maintain bone health.
Daily consumption of folic acid reduces
birth defects.
Soluble fiber from whole oats can reduce
the risk of coronary heart disease.
Dietary Supplements
Save Billions
Low fat diets rich in fruits and vegetables
(foods that are low in fat and may
contain dietary fiber, Vitamin A, or
Vitamin C) may reduce the risk of some
types of cancer.
Dietary supplements not only improve
health and quality of life, but reduce health
care expenditures by billions according to
recent studies conducted by The Lewin
Group. Some of the potential savings
estimated over a five-year period include:
25 grams of soy protein a day, as
part of a diet low in saturated fat and
cholesterol, may reduce the risk of
heart disease.
Foods containing at least 0.65 gram per
serving of vegetable oil sterol esters,
eaten twice a day with meals for a daily
Daily intake of approximately 1,800
milligrams of omega-3 fatty acids can
reduce the occurrence of CHD (coronary heart disease) among the over-65
population. Approximately 384,303
hospitalization and physician fees of
$3.1 billion due to CHD could be avoided.
Dear Legislator:
For 70 years, the Natural Products Association and its members have been active,
enthusiastic advocates of good health, meeting Americans’ ever-growing demand
for natural and nutritious products. Today, as mounting evidence continues to surface
about how natural products can not only save lives, but also billions of dollars in
health care costs, the Natural Products Association and its members’ work is more
relevant than ever.
We appreciate your role in governing the natural products
industry and welcome opportunities to be of assistance to
you. Please feel free to contact us any time at our Washington,
D.C. office: (202) 223-0101, ext. 103.
—David R. Seckman
Executive Director and CEO
Natural Products Association
Daily intake of six to 10 milligrams of
lutein with zeaxanthin may help reduce
the risk of age-related macular degeneration (AMD). Approximately 98,000 individuals could avoid the loss of central
vision resulting from advanced AMD and
the transition to dependence in the community or a nursing facility, a savings of
$2.5 billion.
Daily intake of 1,200 milligrams of
calcium with vitamin D among the
over age-65 population could prevent
approximately 734,000 hip fractures
and hospital, nursing facility, and physician costs of $13.9 billion.
If 10.5 million additional women
(of the 64 million American women
of child bearing age) began taking
400 micrograms of folic acid daily
before becoming pregnant, approximately 600 babies would be born without neural tube defects and $1.3 billion
in lifetime costs could be saved.
The Lewin Group, a wholly owned subsidiary of Quintiles
Transnational, is a nationally recognized health care and
human services consulting firm in Falls Church , Va. The
firm specializes in helping public and private sector clients
solve complex problems in healthcare and human services
with policy analysis, research and consulting.
About the Natural
Products Association
The Natural Products Association ( is the nation's largest and oldest non-profit
organization dedicated to the natural products industry.
Founded in 1936, the Natural Products Association currently
represents more nearly 10,000 retailers, manufacturers, wholesalers and distributors of natural products including foods,
dietary supplements, health and beauty aids and more.
Headquartered in Washington D.C., the Natural Products
Association also has a national office in California and seven
regional offices throughout the country. The association is
governed by a 22-member board of directors representing
all segments of industry.
Industry Statistics
Natural products is a $74.5 billion industry in the U.S.
(2005 statistics)
It is estimated that seven out of 10 Americans use dietary
supplements. Supplements are a $21 billion industry in the U.S.
From 2004–2005, the overall nutrition industry grew 9.3%.
Key category metrics:
The natural/personal care category grew 14.6%
Natural and organic foods grew 13.4%
Functional foods grew 9%
Supplements grew 4.5%, while specialty supplements
grew 13%
U.S. Natural Products Industry Sales
for 2005: $74.5 billion
Functional Food
$26.4 billion
Natural Personal
Care Products
$6.2 billion
$21.1 billion
Natural and
Organic Food
$20.8 billion
The Natural Products Association supports a strong grassroots network of members and consumers passionate about
products that contribute to healthier lifestyles. Acting as an
advocate on regulatory and legislative issues affecting natural
products, the Natural Products Association has been a leading
industry watchdog for more than 70 years.
Association members who manufacture or distribute supplements under their own label are required to enroll in the
Natural Products Association’s TruLabel program, the
industry’s only self-regulatory testing program, which fosters quality assurance. Natural Products Association members must be enrolled in the TruLabel program to exhibit at
the Natural Products Association’s annual convention and
trade show.
The Natural Products Association launched its own Good
Manufacturing Practices (GMP) Certification Program in
January 1999, while awaiting publication of federal GMPs
for dietary supplements. The Natural Products Association’s
third-party audit program is designed to review all elements
of manufacturing to provide reasonable assurance that
products meet their purported quality.
The Natural Products Association develops Position Papers
to communicate the association’s stance on a broad variety
of regulatory, legislative and scientific topics. Position Paper
topics include “Alternative and Naturopathic Medicine,”
“Sports Supplements,” “Organic Agriculture,” and “Labeling
of Dietary Supplement and Natural Food Products.”
The Natural Products Association also publishes Scientific
Backgrounders, which establish the association’s position
on a particular product or ingredient that is widely used
and thus of great interest to both industry and consumer.
Backgrounder topics include creatine, glucosamine, red
yeast rice, and soy isoflavones, among others.
(Figures are for 2005 calendar year, published in Nutrition Business Journal.)
1773 T St. NW, Washington, DC 20009 (202) 223-0101

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