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Cover/Signature Page – Full Template
Institution Submitting Request: Dixie State University
Proposed Title: Bachelor of Science in Media Studies
School or Division or Location: School of Business and Communication/ Division of Communication
(proposed)
Department(s) or Area(s) Location: Department of Media Studies
Recommended Classification of Instructional Programs (CIP) Code1 : 09.0102
Proposed Beginning Date: 07/01/2015
Institutional Board of Trustees’ Approval Date: 01/30/2015
Proposal Type (check all that apply):
Regents’ Agenda Items
R401-4 and R401-5 Approval by Committee of the Whole
SECTION NO.
4.1.1
4.1.2
4.1.3
4.1.4
4.1.5
4.1.6
4.1.7
5.2.2
5.2.4
ITEM
(AAS) Associate of Applied Science Degree
(AA) Associate of Arts Degree
(AS) Associate of Science Degree
Specialized Associate Degree
Baccalaureate Degree
K-12 School Personnel Programs
Master’s Degree
Doctoral Degree
(CER C) Certificate of Completion
Fast Tracked Certificate
Chief Academic Officer (or Designee) Signature:
I certify that all required institutional approvals have been obtained prior to submitting this request to the
Office of the Commissioner.
______________________________________
Signature
Date: MM/DD/YEAR
Printed Name: Name of CAO or Designee
1
CIP codes must be recommended by the submitting institution. For CIP code classifications, please see http://nces.ed.gov/ipeds/cipcode/Default.aspx?y=55.
Executive Summary – Full Template
Dixie State University
Bachelor of Science in Media Studies
07/01/2015 (Beginning)
Program Description
The Media Studies degree will replace the to-be cancelled Mass Communication emphasis in the to-be
canceled Communication degree, as offered by the to-be former Communication department, and will offer
three emphases: Digital Film Production (already offered), Multimedia Journalism (proposed), and Social
Media (proposed). The degree focuses on new and traditional media forms including multimedia journalism
(with broadcast, print, and internet elements), digital motion picture production, social media (including
content production as well as critique), media theory, and analysis/critique of the role of digital media
technology in contemporary culture.
Role and Mission Fit
Dixie State’s role is to provide students with opportunities that help achieve their educational and life goals.
It does this by fostering and strengthening its programs and by providing a wide variety of educational
options to enhance employment opportunities. The proposed program provides a means for DSU to
strengthen its current media/communication program by focusing on the relationship between students
interested in media and faculty who better fit the needs and desires of those students. With recent (and
vast) developments in electronic media, the field of media studies has grown to a point where students can
quickly get lost if the program in which they participate is not focused. The proposed degree will focus a
program directly into students’ interests and provide them opportunities in their employment pursuits postcollege.
Faculty
The proposed program simply separates the current mass communication emphases of the to-be cancelled
communication degree and creates a more focused program. Current faculty within the to-be separated
communication department will teach the same (or similar) courses within the program.
Ten full time and one part time faculty members in the following areas:
New/Social Media (2 Ph.D. holders, 1 professional faculty)
Converged Journalism (2 Ph. D holders, 2 professional faculty)
Digital Motion Picture (1 part-time MFA [terminal degree] holder, 3 professional faculty)
Three faculty are tenured, with one as a full professor and two at assistant rank.
Market Demand
Changes to the market climate within the media industry are well known. Technological advances within
just the last 20 years have caused the need for media companies, and therefore, the schools that train
students for those industries, to adapt to those changes. The proposed program is no exception. As
technology and media distribution evolve, so will the program. These changes are anticipated and the
faculty of the new department will be vigilant in adapting curriculum to fit the changing needs of the
industry2. However, media are a part of life for the populace. Although the types of media will surely
change, the desirability for media research, production, and distribution will be a constant.
2
http://jobs.utah.gov/jsp/wi/utalmis/oidoreport.do
Employment in Media
Projected % Increase
Salary 1-5 Years Experience
Public Relations
2.8 (Utah), 1.2 nationwide
$54K (Utah), $55K nationwide
Graphic/Media Design
2.8 (Utah), 0.7 nationwide
$41K (Utah), $45K nationwide
Editing
3% in Utah, 0.1% nationwide
$31 in Utah, $55K nationwide
Camera Operator
2.2% in Utah, 0.6% nationwide
$41K in Utah and nationwide
Producers and Directors
2.7% in Utah, 0.3% nationwide
$48K in Utah, $70K nationwide
Student Demand
The current breakdown of majors at DSU demonstrates the popularity of the communication degree. Within
the current Communication degree the number of students in Mass Communication has grown over the last
five years increasing the number of degrees awarded and totaling (78) total bachelor’s degrees (including
those scheduled for December 2014 graduation) since 2009.
Baccalaureate Majors Per Program
Program
2009-10 2010-11 2011-12 2012-13 2013-14
Bus. Admin
594
686
739
682
698
Nursing
425
790
835
621
568
Biology
297
395
443
405
412
Communication
231
317
409
391
385
Psychology
0
164
321
383
385
Elem. Edu.
234
290
254
269
259
CIT
217
256
276
268
250
Accounting
91
128
147
186
212
Crim Justice
0
0
1
31
180
Dental Hygiene
86
198
196
172
152
English
88
118
110
96
135
Comp. Science
0
0
0
24
76
BS - Nursing
83
86
91
83
60
Statement of Financial Support
Appropriated Fund……………………………………………….
Special Legislative Appropriation…………………………………
Grants and Contracts………………………………………………
Special Fees ……………………………………………………….
Differential Tuition (must be approved by the Regents)………..
Other (please describe)……………………………………………
Similar Programs Already Offered in the USHE
Southern Utah University — Bachelor of Arts or Science in Media Studies
Utah Valley University — Bachelor of Science in Journalism
University of Utah — Bachelor of Arts in Film and Media Arts; Bachelor of Arts or Science in Journalism
Weber State University — Bachelor of Arts or Science in Electronic Media; Bachelor of Arts or Science in
Journalism
Utah State University — Bachelor of Science in Broadcast/Electronic Media; Bachelor of Science in Print
Journalism
Program Description – Full Template
Dixie State University
Bachelor of Science in Media Studies
07/01/2015
Section I: The Request
Dixie State University requests approval to offer Media Studies effective Fall 2015. This program has been
approved by the institutional Board of Trustees on Jan. 30, 2015.
Section II: Program Description
Complete Program Description
Media Studies addresses the central role of media in today’s world, including in politics, culture, society,
and the arts through three emphasis options: Digital Film Production, Multimedia Journalism, and Social
Media. The program engages students in a wide range of media including motion pictures, television, radio,
print, and digital media. Students study the history, evolution and the changing state of media,
communication technologies, and techniques in media production, together with an understanding of the
economic and social effects of media, including legal and ethical issues. Students are prepared for a wide
range of careers, including those in motion pictures, journalism, TV and radio, online and social media, and
media research.
Purpose of Degree
With the emergence of vast and ubiquitous forms of mediated communication that are available to all,
students need a targeted program that focuses specifically on the use, effects, and ramifications of media
in today’s world. Furthermore, students need to be trained in the production of media in each of these
forms. The purpose of the proposed program is to build a foundation, grounded in theoretical, legal, and
ethical perspectives, and build on that foundation with skills necessary to be successful contributors to
society and to gain meaningful employment.
Institutional Readiness
The current Communication Department faculty will be split into the two proposed departments with faculty
who specialize in the new departments’ proposed degrees being housed within the new departments and
with the only changes being the addition of a new department chair for the new department and an
associate dean for the division. Other than these changes the current structure is already in place. The
proposed program will increase the number of general education and lower-division courses available to
students as the need for those courses arises.
Departmental Faculty
Department Faculty Category
Department
Faculty
Headcount –
Faculty
Department
Additions to Faculty Headcount
Support
at Full Program
Program
Implementation
Prior to Program
Implementation
With Doctoral Degrees (Including MFA and other terminal degrees, as specified by the institution)
Full-time Tenured
1
1
Full-time Non-Tenured
3
3
2
2
2
2
2
2
1
1
2
2
Full-time Tenured
3
3
Full-time Non-Tenured
4
4
6
6
Part-time Tenured
Part-time Non-Tenured
With Master’s Degrees
Full-time Tenured
Full-time Non-Tenured
Part-time Tenured
Part-time Non-Tenured
With Bachelor’s Degrees
Full-time Tenured
Full-time Non-Tenured
Part-time Tenured
Part-time Non-Tenured
Other
Full-time Tenured
Full-time Non-Tenured
Part-time Tenured
Part-time Non-Tenured
Total Headcount Faculty in the Department
Part-time Tenured
Part-time Non-Tenured
Total Department Faculty FTE (As reported in the
most recent A-1/S-11 Institutional Cost Study for
“prior to program implementation” and using the A1/S-11 Cost Study Definition for the projected “at full
program implementation.”)
10.70
10.70
Staff
Staff requirements will be no different than the current staff. The program will be supported through staff
with two full-time film editors, one full-time radio producer, one full-time executive television producer, one
part-time television producer, one television engineer, one full-time academic advisor, one part-time
academic advisor, one full-time secretary, one part-time secretary, and one student worker.
Library and Information Resources
These already available library resources satisfy the requirements for the proposed program since the
current program already uses the needed library resources.
Communication & Mass Media Complete (EBSCOhost)
This database indexing, abstracts, and some full-text coverage of numerous journals in
communication, mass media, and other closely-related fields.
Sage Journals Online
General purpose database for scholarly articles.
PsycINFO (EBSCOhost)
This database is a resource for abstracts of scholarly journal articles, book chapters, books, and
dissertations and is the largest resource devoted to peer-reviewed literature in behavioral science
and mental health. It contains approximately 3 million citations and summaries dating as far back as
the 1600s with DOIs for over 1.4 million records. Journal coverage, which spans from the 1800s to
present, includes international material selected from around 2,400 periodicals in dozens of
languages.
Academic Search Premier (EBSCOhost)
A scholarly, multi-disciplinary, database; with full text coverage of 4600 journals in a range of
subjects. This database is a good starting place for almost any topic search.
Alexander Street Video (Alexander Street Press)
A source of streaming academic videos on topics such as counseling and therapy, dance,
education, ethnography, theater, sports medicine, and more.
Business Source Premier (EBSCOhost)
A top level full-text business database consisting of popular business magazines, scholarly journals
and trade publications.
ComAbstracts (CIOS)
Abstracts of articles in primary professional literature in communications; this is an excellent finding
tool, with limited full text.
Ethnic NewsWatch (ProQuest)
A full-text collection of the newspapers, magazines and journals of the ethnic, minority and native
press.
GenderWatch (ProQuest)
Indexing, abstracts and full-text collection of journals, magazines, newsletters, regional
publications, conference reports on gender studies sources with coverage from the 1970’s to the
present.
JSTOR
A scholarly journal archive that provides image and full text access to archival (more than 5 years
old) scholarly journals in a wide variety of subject areas.
LexisNexis Academic
Indexing and full text documents for over 5600 news, business, legal, medical and reference
publications with a variety of flexible search options. This is an excellent database for information
on current issues or business.
MasterFILE Complete (EBSCOhost)
Multidisciplinary database designed for public libraries that covers virtually every subject area of
general interest. Provides a large collection of popular full-text magazines, journals, and other
sources from the world’s leading publishers as well as a large image collection of photos, maps
and flags.
Project MUSE
Provides full-text access to a selection of humanities and social sciences journals.
ProQuest Newsstand
Full-text of 300+ U.S. and international news sources. Includes coverage of 150+ major U.S. and
international newspapers such as the New York Times and the Wall Street Journal, plus hundreds
of other news sources and news wires.
ScienceDirect (Elsevier)
Extensive database of Elsevier journals in a wide range of subjects. Excellent searching
capabilities and full text access. An excellent resource for authoritative information in many subject
disciplines.
Social Sciences Citation Index (Web of Science)
Consolidated searching of Science Citation Index, Social Science Citation Index, and Arts and
Humanities Index. Searchable by all elements of the citation. Limited full text provided.
Gale Virtual Reference Library
An online reference utility that hosts selected encyclopedias and other reference publications.
Oxford Reference Online - Premium
Language and subject reference works from Oxford Press into single cross searchable reference.
Sage eReference Encyclopedias and Handbooks
Offers access to selected reference encyclopedias and handbooks with coverage mostly in the
areas of social sciences and health care.
Library Catalog
Search for books, audio, video, and periodicals at the Dixie State University Library.
Electronic Books
A list of ebook databases available at Dixie.
EndNote Web
Manage your citations with a bibliographic utility.
Full-Text Periodicals List
Find a specific journal or magazine.
ILLiad
Borrow materials from other libraries using interlibrary loan.
ProQuest Research Companion
Information literacy training aligned with ACRL Information Literacy and Common Core English
Language Arts standards. Provides a framework and foundation for information literacy instruction.
WorldCat
Search library catalogs in Utah and beyond.
Admission Requirements
2.5 GPA
Declaration as a Media Studies Major
Student Advisement
Two advisers, who currently work within the to-be replaced Communication Department, will advise
students in both proposed degrees.
Justification for Graduation Standards and Number of Credits
• 2.5 GPA: quality performance in courses, generally, warrant students’ readiness to enter the
workplace with a comprehensive understanding of theory and its applications.
• C grade or better in core courses: Preparation for upper division electives and performance
expectations on the field’s most essential elements warrant students demonstrate comprehension
and the capacity to articulate the field’s central tenants.
• D- grade or better in elective courses: the standard expectation to pass courses.
• 52 credits earned in major: 37 credits address basic Media Studies concepts, many at the lower
division level. 15 credits at the elective level give students leeway in developing their own
comprehensive set of media skills at the upper division level.
• 120 credits to obtain bachelor degree: the standard number of courses required at DSU for a
bachelor degree.
• 40 Upper division credits earned: university policy as approved by the Board of Regents.
• 30 upper division credits earned at DSU: university policy as approved by the Board of Regents.
External Review and Accreditation
As this proposal is transitioning an emphasis into a degree based on student demand and success, as well
as no additional cost for creating the degree, in awarding degrees, the simplicity of the transition did not
warrant external review or consultants.
Projected Program Enrollment and Graduates; Projected Departmental Faculty/Students
Data Category
Current – Prior
to New Program
Implementation
Projected
Year 1
Projected
Year 2
Projected
Year 3
Projected
Year 4
Projected
Year 5
Data for Proposed Program
Number of Graduates in Proposed
Program
x
x
x
70
80
85
Total # of Declared Majors in
Proposed Program
X
138
143
149
155
161
11.58
12.04
12.51
13.02
Departmental Data – For All Programs Within the Department
Total Department Faculty FTE (as
reported in Faculty table above)
10.70
11.13
Total Department Student FTE
(Based on Fall Third Week)
182.24
Student FTE per Faculty FTE (ratio
of Total Department Faculty FTE
17.03
and Total Department Student FTE
above)
189.53
197.11
204.99
213.20
221.72
17.71
18.42
19.16
19.92
20.72
Program accreditation-required
ratio of Student FTE/Faculty FTE, if
applicable: (Provide ratio
here:_______________________)
Expansion of Existing Program
The emphasis to-be degree’s number of bachelor degrees awarded in the last 5 years has increased and
sustained growth:
2009: 4 graduates
2010: 11 graduates
2011: 13 graduates
2012: 14 graduates
2013: 11 graduates
2014: 18 graduates
December 2014: 7 scheduled graduates
Section III: Need
Program Need
The proposed program provides opportunities for students to gain a degree that will help them to find
employment in the media industry. This industry includes a variety of different types of positions including
those in journalism, television production, public relations, documentary and narrative film production,
social media marketing, media theory and research, and media ethics. The media and entertainment
industries continue to be strong in the vast technology environment. Students who are interested in being a
part of the digital revolution need training and knowledge to be successful. The proposed program fulfills
this need. The program is flexible enough to provide focused training in a variety of media venues and
formats, while also being targeted toward specific aspects of an industry that is widespread. Media, in
general, are a significant purveyor of information that guides public opinion and thought. Students who wish
to be involved in this specialized industry need to understand the role of the media in the lives of the
audience in order to guide decision-making. This program provides the technical, theoretical, and practical
experience to make this happen.
Labor Market Demand
Students who graduate with the proposed degree can obtain employment in a variety of work situations
within the public or private sectors. The career outlook for each of the proposed emphases within the
degree is as follows3:
3
jobs.utah.gov
• New/Social Media — Students who graduate with this emphasis will be ready for jobs in marketing,
which has an excellent career outlook (5.6% growth in Utah, 4.1% in the U.S.), and public relations,
which also has an excellent outlook (2.8% in Utah, 2.3% in the U.S.).
• Multimedia Journalism — The career outlook through 2020 shows growth for writers (2% in Utah,
.7% in U.S.), editors (1.1% in Utah, .1% in U.S.), and radio and television announcers (1.9% in Utah,
.7% in U.S.). Although growth for reporters and correspondents has leveled off, employment
projections note that those who have gained practical experience stand a better chance of gaining
employment. This emphasis provides that experience. Furthermore, journalists provide a public
service that will continue to be needed by society.
• Digital Motion Picture — Producers and directors in the field of motion picture and television
production in Utah can expect growth by 2.2% through 2020 with an average of 30 openings per
year. Growth in the United States is not quite as high (1.1%), but the average number of annual
openings is nearly 5,000.
Students who have graduated from the to-be-cancelled program, whose emphasis was mass
communication, have been placed in media roles in companies within the State of Utah and beyond. A
handful of examples include Mark Green, who produces news for Fox 13 in Salt Lake; Richard Briggs, a
sports writer for The Spectrum in St. George, Utah; Zak Ciotti, Director of Media Production at Greenroom
Communications in Raleigh, North Carolina; and Alana Lee, who recently went the entrepreneurial route
and started an image consulting business in Las Vegas.
Changes to the market climate within the media industry are well known. Technological advances within
just the last 20 years have caused the need for media companies, and therefore, the schools that train
students for those industries, to adapt to those changes. The proposed program is no exception. As
technology and media distribution evolve, so will the program. These changes are anticipated and the
faculty of the new department will be vigilant in adapting curriculum to fit the changing needs of the
industry. However, media are a part of life for the populace. Although the types of media will surely change,
the desirability for media research, production, and distribution will be a constant.
Student Demand
As the proposed program is replacing (and expanding) an existing program, student demand can be shown
by the number of students involved in media programs. Connected to labor market demand, students need
specific training in more specific skills than we currently offer with the generic Communication degree.
Enrollment in media programs has grown, per the table provided.
Emphasis
Fall 2010
Fall 2011
Fall 2012
Fall 2013
Fall 2014
Majors
Majors
Majors
Majors
Majors
Digital Film
42
81
72
73
57
Mass Communication
95
97
102
94
76
Note that the decrease in number of majors in Fall 2014 represents the number of students declared in
previous years who completed the Bachelor in Communication Program as the first cohort of DSU
Communication graduates.
Similar Programs
Southern Utah University — Bachelor of Arts or Science in Media Studies
Utah Valley University — Bachelor of Science in Journalism
University of Utah — Bachelor of Arts in Film and Media Arts; Bachelor of Arts or Science in Journalism
Weber State University — Bachelor of Arts or Science in Electronic Media; Bachelor of Arts or Science in
Journalism
Utah State University — Bachelor of Science in Broadcast/Electronic Media; Bachelor of Science in Print
Journalism
Like numerous other programs within USHE, the proposed program is similar to other programs offered by
other institutions. For those students who wish to transfer to other institutions, this provides an opportunity
to carry over existing credits earned.
Collaboration with and Impact on Other USHE Institutions
Coursework for the program will utilize the same curriculum that was previously available for the Mass
Communication emphasis, thus allowing for the same simplicity of articulation of courses to and from other
USHE programs, as is spelled out annually at the USHE majors meeting. Since the proposed program is
replacing an existing program, the impact on other institutions within the USHE will be minimal. However,
the proposed program will provide opportunities for undergraduates to receive focused learning that will
enable them to be better prepared as they continue their education in a graduate setting. Thus, the other
universities within the USHE will be impacted by being provided more students enrolled in graduate
programs.
Benefits
Dixie State University benefits from the proposed program by building a better relationship with the
surrounding community. The nature of media allows community members to see first-hand what students
are involved with as they produce content. Furthermore, students aid the local community in producing
important content, such as news, public relations, and entertainment content. Students in the to-bereplaced program have already been involved in widespread, community-oriented activities that are
available to community members. For examples, go to SouthernUtahLive.com (a web site that showcases
video and television projects that almost exclusively involve students), DixieSunNews.com (a web site that
provides campus and community news and information that is fully student-produced), and DocUtah.com
(which was spearheaded by a member of the digital film faculty in the proposed program). Students, staff,
and faculty are heavily involved in these programs. Both Dixie State University and USHE as a whole
benefit by showcasing to the wider community audience what is being developed and produced by their
students.
Consistency with Institutional Mission
Dixie State’s role is to provide students with opportunities that help achieve their educational and life goals.
It does this by fostering and strengthening its programs and by providing a wide variety of educational
options to enhance employment opportunities. The proposed program provides a means for DSU to
strengthen its current media/communication program by focusing on the relationship between students
interested in media and faculty who better fit the needs and desires of those students. With recent (and
vast) developments in electronic media, the field of media studies has grown to a point where students can
quickly get lost if the program in which they participate is not focused. The proposed degree will focus a
program directly into students’ interests and provide them opportunities in their employment pursuits postcollege.
Furthermore, the proposed program fits the mission of the university, which is divided into three parts:
DSU’s first core theme is to have a culture of learning. The proposed program notes changes in media
without neglecting theoretical perspectives and analysis that have been at the heart of media studies for
decades. Students are presented with opportunities to grow in knowledge, both theoretical and practical, as
well as in critical thinking and opinion formation.
Core Theme Two seeks a culture of values. Media ethics is at the heart of the proposed program. The
program focuses on the ethical decisions that must be made when using the power of media and invites
students to fully analyze how their interaction and use of media directly affect others.
The last core them in DSU’s mission is a culture of community. Media are a source of widespread
community involvement. Students who graduate from the proposed program will be taught how to use the
power of the media to become more informed citizens, to critique the world around them, and to understand
other cultures. Further, the program teaches students how to build community through media’s vast
distribution.
Section IV: Program and Student Assessment
Program Assessment
The goals of the program are threefold:
1. To provide students an up-to-date, challenging, and rewarding experience in a wide variety of
media activities.
2. To balance theory, research, and practical experience to enable future media producers to
think critically and ethically as they produce content that affects the lives of a large audience.
3. To enable more dynamic and diverse opportunities to students through multicultural, global,
and other perspectives.
Assessment is used to evaluate and plan changes, improvements, and the creation of curricular programs
based on evaluation of student learning in relation to program objectives and delivery. Coupled with direct
and indirect measures such as evaluation of senior seminar artifacts, exit surveys, and student portfolios,
assessment is utilized to collect academic and professional evaluation of students in the translation of
competencies into professional experience, academic knowledge of traditional and current trends in the
media professions, and in the efficacy of service-learning.
The program will be assessed using a variety of measures. First, all students will be required to complete a
capstone experience. The capstone will focus on theoretical foundations, academic and practical research,
and practical experience. Students work on the capstone throughout the final two years in the program and
will complete the experience during the senior year. Second, all students will generate a portfolio of both
academic and practical work. The portfolio will include activities completed as part of coursework, as well
as through activities outside the classroom, including those involved in internships and/or practicum. Third,
students’ academic performance will be assessed from course to course.
Expected Standards of Performance
The standards and competencies listed below were chosen by the faculty of the to-be-formed department.
Each competency focuses on different areas that are important for a well-rounded and informed student to
carry with them into the professional world, as determined by faculty who have experience both in
academia and in professional arenas outside of higher education.
STANDARD OR COMPETENCY
FORMATIVE ASSESSMENT
SUMMATIVE ASSESSMENT
The conceptual
understanding of mediated
communication theories from
various traditions and
practical understanding of
media production,
management and
consumption with the
theories.
Students will be assessed in a
series of courses in which they
will progress into more detailed
levels of understanding within
media theory and production.
The ability to conduct
academic research, to
explore conceptual issues in
mediated communication,
and to make academic
arguments with established
research methods.
Students will be assessed in a
series of courses that focus on
academic research and
argument.
3.
The skills to create and
promote mediated messages
in compliance with technical
and aesthetic principles for a
variety of purposes based on
in-depth analysis of the
audience and situation.
All required emphasis courses in
each emphasis are directly
associated with this competency
and provide formative
assessment measures within
each course.
Students’ portfolios will contain
examples that were created
throughout each student’s
program. Each example will be
evaluated against standards to
ensure competency.
4.
The ability to apply good
reasoning, critical thinking,
ethics and problem solving
skills to critically evaluate
media production and
consumption.
Although all courses within the
proposed program provide
assessment opportunities for this
competency, two required
courses within the proposed
program specifically provide
formative assessment:
Both the capstone and the
portfolio will demonstrate the
student’s ability to meet this
standard.
1.
2.
COMM 1050 — Intro to
Communication Theory
COMM 3060 — Communication
Theory
The capstone experience will
involve both communication
theory (foundation and
application) and research. The
experience will assess the
student’s conceptual and
practical understanding.
The basis of the capstone
experience will be to conduct
academic research and to form
academic arguments within that
research.
COMM 4450 — Communication
Research
COMM 4980 — Senior Seminar
MDIA 3510 — Media Ethics
COMM 4260 — Media Law
5.
The ability to conduct
professional research to
evaluate efficacy of mediated
messages integrating media
analytics and metrics into
qualitative and quantitative
approaches.
Two courses in each emphasis
provide formative assessment in
this competency:
The portfolio will include
examples of students’ ability to
conduct the research specified in
this competency and will be
Multimedia Journalism Emphasis: measured accordingly.
COMM 1380 — Intro to TV
Production
COMM 4680 — Multimedia
Journalism
Social Media Emphasis:
COMM 3480 — New Social
Media
COMM 4330 — New Media
Applications
6.
The ability to establish global
and cross-cultural
perspectives in evaluation of
media production, promotion,
and consumption.
Four required courses and one
emphasis course (in each
emphasis) provide formative
assessment of this competency:
COMM 1050 — Intro. to Comm.
Theory
COMM 1500 — Intro. to Mediated
Comm.
COMM 3060 — Communication
Theory
MDIA 3510 — Media Ethics
Multimedia Journalism Emphasis:
COMM 4680 — Multimedia
Journalism
Social Media Emphasis:
COMM 2010 — Media and
Society
Section V: Finance
Both the capstone and the
portfolio will demonstrate the
student’s ability to meet this
standard.
Division Budget
Three-Year Budget Projection
Departmental Budget
Departmental Data
Current Departmental Budget –
Prior to New Program
Implementation
Year 1
Addition
to Budget
Year 2
Total
Budget
Addition
to Budget
Year 3
Total
Budget
Addition
to Budget
Total
Budget
Personnel Expense
Salaries and Wages
$1,095,812
$15,000
$1,110,812
$17,500
$1,128,312
$20,000
$353,557
$5,000
$358,557
$6,000
$364,557
$7,000
$371,557
$1,449,368
$20,000
$1,469,368
$23,500
$1,492,868
$27,000
$1,519,868
Travel
$2,695
$100
$2,795
$100
$2,895
$100
$2,995
Capital
$999
$0
$999
$0
$999
$0
$999
Benefits
Total Personnel Expense
$1,148,312
Non-Personnel Expense
Library
$0
$0
$0
$0
$0
$0
$0
Current Expense
$110,908
$2,000
$112,908
$2,000
$114,908
$2,000
$116,908
Total Non-personnel
Expense
$114,602
$2,100
$116,702
$2,100
$118,802
$2,100
$120,902
$1,563,970
$22,100
$1,586,070
$25,600
$1,611,670
$29,100
$1,640,770
$1,388,970
$19,600
$1,408,570
$22,600
$1,431,170
$25,600
$1,456,770
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$175,000
$2,500
$177,500
$3,000
$180,500
$3,500
$184,000
$1,563,970
$22,100
$1,586,070
$25,600
$1,611,670
$29,100
$1,640,770
$0
$0
$0
$0
$0
$0
$0
Total Expense
(Personnel + Current)
Departmental Funding
Appropriated Fund
Other:
Special Legislative
Appropriation
Grants and Contracts
Special Fees/Differential
Tuition
Total Revenue
Difference
Revenue - Expense
Departmental Instructional
Cost/Student Credit Hour*
(as reported in institutional Cost
Study for “current” and using the
same Cost Study Definition for
“projected”)
$106
$107
$109
$111
* Projected Instructional Cost/Student Credit Hour data contained in this chart are to be used in the Third-Year Follow-Up Report and Cyclical
Reviews required by R411.
Funding Sources:
The previous appropriated funds will continue to be utilized in the delivery of the new program including
faculty and staff, purchasing accounts for equipment and supplies, and scholarship monies used in student
programs.
Reallocation:
Impact on Existing Budgets:
No impact on existing budgets is expected as current faculty, staffing, and equipment used will remain as
has been in offering the to-be canceled emphasis as it now becomes a degree.
Section VI: Program Curriculum
All Program Courses (with New Courses in Bold)
Please note that, apart from MDIA 3510 — Media Ethics, all courses listed below have previously been
approved and are currently being offered in the to-be-replaced program.
*These ”COMM” courses will be changed to ”MDIA” courses if this proposal is approved.
General Education Requirements
Requirement
Course
Credit Hours
Computer Literacy
CIS 1200 or CIS 1201 or (CS
1400 and CS 1410
0-6
English
ENGL 1010 or ENGL 1010A or
ENGL 1010D
0-4
English
ENGL 2010 or ENGL 2010A
Information Literacy
LIB 100 or LIB 1010
3
0-1
Mathematics
3-5
American Institutions
3-6
Life Sciences
3-10
Physical Sciences
3-5
Laboratory Sciences
0-1
Fine Arts
3
Literature/Humanities
3
Social & Behavioral Sciences
3
Exploration
3-5
0-6
(can be shared with other GE)
Global & Cultural Perspectives
Sub-Total
Course Prefix and Number
Title
30
Credit Hours
Program Required Courses
Complete all of the following
COMM 1050*
Intro to Communication Theory
3
COMM 1130*
Writing for Media Audiences
3
COMM 1500*
Intro to Mediated Communication
3
COMM 3060*
Communication Theory
3
MDIA 3510
Media Ethics
3
COMM 4260*
Media Law
3
COMM 4450*
Communication Research
3
COMM 4900R*
Internship
3
COMM 4980*
Senior Seminar
4
Sub-Total
28
MM Journalism Emphasis
Complete all of the following
COMM 1380/85*
Intro to TV Production/Lab
COMM 3530*
Digital Photojournalism
3
COMM 3610*
News and Copy Editing
3
COMM 4640*
Feature Writing
3
COMM 4680*
Multimedia Journalism
3
2/1
OR
Social Media Emphasis
Complete all of the following
COMM 2010*
Media and Society
3
COMM 2460*
Intro to New Media Production
3
COMM 3480*
New Social Media
3
COMM 3560*
Visual Communication
3
COMM 4330*
New Media Applications
3
Sub-Total
15
3
Elective Courses
Complete three of the following
3
COMM 1560*
Audio for Converged Media
3
COMM 2660*
Intro to Digital Motion Picture
Prod
3
COMM 3580*
Public Relations
3
COMM 3590*
Media Management and Sales
3
COMM 4380*
Advanced TV Production/Lab
3
COMM 4580*
Public Relations Case Studies
3
COMM 4790*
Advanced Audio Production
3
Sub-Total
9
Total Number of Credits
52
OR
Digital Film Production Emphasis
Required Courses
Complete all of the following
COMM 1050
Intro to Communication Theory
3
COMM 1130
Writing for Media Audiences
3
COMM 2110
Interpersonal Communication
3
COMM 2700
Voice and Civility in Public
Discourse
3
COMM 3510
Ethics in Communication
3
COMM 3560
Visual Communication
3
COMM 3640
Digital Motion Picture Preproduction
3
COMM 3660
Digital Motion Picture Production
2
COMM 3665
Digital Motion Picture Production
Lab
1
COMM 3680
Digital Motion Picture PostProduction
2
COMM 3685
Digital Motion Picture PostProduction Lab
1
COMM 4260
Media Law
3
COMM 4900R
Internship
3
COMM 4980
Senior Seminar
4
Sub-Total
37
Film Production Emphasis Requirements
COMM 2660
Introduction to Digital Motion
Picture production
3
COMM 1500 OR COMM 2010
Intro to Mediated Communication
OR Media & Society
3
Complete 9 credits of Film Production electives, including at least one or more of the following Audio
Production courses:
COMM 1560
Audio for Converged Media
3
COMM 4790
Advanced Audio Production
3
At least one of the following New Media courses:
COMM 2460
Introduction to New Media
Production
3
COMM 3480
New Social Media
3
COMM 3530
Digital Photojournalism
3
COMM 4330
New Media Applications
3
Other Film Production elective:
COMM 2600
Beginning Screenwriting
3
COMM 2800
Special Effects for Motion
Pictures
3
COMM 3220
Art Direction/Set Construction
3
COMM 3240
Lighting/Grip for Motion Pictures
3
COMM 3420
Production Design for Motion
Pictures
3
COMM 3590
Media Management
3
COMM 3620
Advanced Screenwriting
3
COMM 4100/4105
Documentary Production/Lab
3
COMM 4380/4385
Advanced Television
Production/Lab
3
COMM 4640
Feature Writing
3
COMM 4680
Multimedia Journalism
3
COMM 4700-4705
Advanced Digital Film
Production/Lab
3
COMM 4790
Advanced Audio Production
3
COMM 4800/4805
Advanced Digital Film PostProduction/Lab
3
Recommended (not required) elective for incoming students:
COMM 1001
FYE: Communication
1
Sub-Total
15
Total Number of Credits
52
Program Schedule Multimedia Journalism
Year 1
Fall Semester
COMM 1050 Introduction to Communication Theory
ENGL 1010
Introduction to Writing
LIB 1010
Information Literacy
MATH 1040
Introduction to Statistics
General Education (Fine Arts)
Elective (Any course)
3
3
1
3
3
1
Term Hours
14
Spring Semester
CIS 1200
Computer Literacy
3
COMM 1130 Writing for Media Audiences
3
COMM 1500 Introduction to Mediated Communication 3
ENGL 2010
Interim Writing Selected Topics:
3
General Education (Life Sciences / Lab)
3
Term Hours
15
Year 2
Fall Semester
COMM 4640 Feature Writing
COMM 4680 Multimedia Journalism
General Education (American Institutions)
General Education (Physical Sciences)
Elective (Any course)
3
3
3
3
3
Term Hours
15
Spring Semester
COMM 5330 Digital Photojournalism
COMM 3610 News and Copy Editing
General Education (Literature/Humanities)
General Education (Global and Cultural Perspectives)
Elective (Any course)
3
3
3
3
3
Term Hours
15
Year 3
Fall Semester
COMM 3510 Media Ethics
COMM 1380/85 Intro to TV Production/Lab
COMM 3590 Media Management and Sales
General Education (Global and Cultural Perspectives)
Elective (Any upper-division course)
3
3
3
3
3
Term Hours
15
Spring Semester
COMM 3060 Communication Theory
COMM 4900R Internship
General Education (Exploration)
Elective (Any upper-division course)
Elective (Any course)
3
3
3
3
3
Term Hours
15
Year 4
Fall Semester
COMM 4260 Media Law
COMM 4450 Communication Research
COMM 4580 Public Relations Case Studies
Elective (Any upper-division course)
Elective (Any upper-division course)
3
3
3
3
3
Term Hours
15
Spring Semester
COMM 4980 Senior Seminar
COMM 4380 Advanced TV Production/Lab
Elective (Any upper-division course)
Elective (Any upper-division course)
Elective (Any course)
4
3
3
3
3
Term Hours
16
Total hours
120
Program Schedule Social Media
Year 1
Fall Semester
COMM 1050 Introduction to Communication Theory
ENGL 1010
Introduction to Writing
LIB 1010
Information Literacy
MATH 1040
Introduction to Statistics
General Education (Fine Arts)
Elective (Any course)
3
3
1
3
3
1
Term Hours
14
Spring Semester
CIS 1200
Computer Literacy
3
COMM 1130 Writing for Media Audiences
3
COMM 1500 Introduction to Mediated Communication 3
ENGL 2010
Interim Writing Selected Topics:
3
General Education (Life Sciences / Lab)
3
Term Hours
Year 2
Fall Semester
15
COMM 2010 Media and Society
COMM 2460 Intro to New Media Production
General Education (American Institutions)
General Education (Physical Sciences)
Elective (Any course)
3
3
3
3
3
Term Hours
15
Spring Semester
COMM 3480 New Social Media
COMM 3560 Visual Communication
General Education (Literature/Humanities)
General Education (Global and Cultural Perspectives)
Elective (Any course)
3
3
3
3
3
Term Hours
15
Year 3
Fall Semester
MDIA 3510
Media Ethics
COMM 4330 New Media Applications
COMM 2660 Intro to Digital Motion Picture Production
General Education (Global and Cultural Perspectives)
Elective (Any upper-division course)
3
3
3
3
3
Term Hours
15
Spring Semester
COMM 3060 Communication Theory
COMM 4900R Internship
General Education (Exploration)
Elective (Any upper-division course)
Elective (Any course)
3
3
3
3
3
Term Hours
15
Year 4
Fall Semester
COMM 4260 Media Law
COMM 4450 Communication Research
COMM 3580 Public Relations
Elective (Any upper-division course)
Elective (Any upper-division course)
3
3
3
3
3
Term Hours
15
Spring Semester
COMM 4980 Senior Seminar
COMM 4580 Public Relations Case Studies
Elective (Any upper-division course)
Elective (Any upper-division course)
Elective (Any course)
4
3
3
3
3
Term Hours
16
Total hours
120
Program Schedule Digital Film Production
1st Year
Fall Semester
Hours
COMM 1050 Introduction to Communication Theory
ENGL 1010 Introduction to Writing
LIB 1010
Information Literacy
MATH 1040 Introduction to Statistics
General Education (Fine Arts)
3
3
1
3
3
Term Hours
Spring Semester
CIS 1200
Computer Literacy
COMM 1130 Writing for Media Audiences
ENGL 2010 Interm Writing Selected Topics:
General Education (American Institutions)
General Education (Physical Sciences)
Term Hours
2nd Year
Fall Semester
13
3
3
3
3
3
15
COMM 2460 Introduction to New Media Production
3
COMM 2660 Introduction to Digital Motion Picture Production 3
General Education (Life Sciences/Lab)
4
General Education (Literature/Humanities)
3
General Education (Exploration)
3
Term Hours
Spring Semester
COMM 1500 Intro to Mediated Communication
or 2010
Media Society
COMM 2110 Interpersonal Communication
COMM 3640 Digital Motion Picture Pre-Production
General Education (Global and Cultural Perspectives)
Elective (Any upper-division course)
Term Hours
3rd Year
Fall Semester
COMM 2700 Voice and Civility in Public Discourse
COMM 3510 Ethics in Communication
COMM 3560 Visual Communication
COMM 3660 Digital Motion Picture Production
COMM 3665 Digital Motion Picture Production Lab
General Education (Global and Cultural Perspectives)
Term Hours
Spring Semester
COMM 3680 Digital Motion Picture Post-Production
COMM 3685 Digital Motion Picture Post-Production Lab
COMM 4900R Communication Internship
Emphasis Requirement (Film Emphasis Requirement)
Elective (Any upper-division course)
Elective (Any course)
Term Hours
4th Year
Fall Semester
COMM 4260 Media Law
COMM Requirement (Audio course (see list above))
Emphasis Requirement (Film Emphasis Requirement)
Elective (Any upper-division course)
16
3
3
3
3
3
15
3
3
3
2
1
3
15
2
1
3
3
3
3
15
3
3
3
3
Elective (Any course)
3
Term Hours
15
Spring Semester
COMM 3680 Digital Motion Picture Post-Production
COMM 3685 Digital Motion Picture Post-Production Lab
COMM 4980 Senior Seminar
Elective (Any upper-division course)
Elective (Any upper-division course)
Elective (Any course)
Term Hours
2
1
4
3
3
3
16
Total Hour: 120
Section VII: Faculty
Randal Chase Ph.D., Communication, University of Utah
Xi Cui
Ph.D, Communication, Texas A & M University
David Harris Ph.D., Communication, University of Utah
Richard Rodrick Ph.D., Communication, University of Utah
Eric Young
M.Ed., Communication Education, Southern Utah University
Rhiannon Bent M.A., Speech Communication, Washington State University
Phil Tuckett
Honorary Doctorate, Dixie State University. B.S. Weber State University
Jennifer Kohler M.F.A, Screenwriting, University of Nevada Las Vegas
Adjunct Faculty
Bruce Bennett, B.A. Fresno State University, Completing M.A. Southern Utah University
Kristin Hunt, Ph.D. University of Idaho
Bryan Jacobs, M.P.C., Westminster College
David Malykont, B.S. The Brooks Institute
Brian Strasmann, M.S. Grand Canyon University
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