5 SEO Tips for Novice Magento Store Owners
If you are one of the brick and mortar store owners who have recently
moved to having a Magento store, you might find it challenging to attract
traffic on your ecommerce website. With so many competitors in the
ecommerce space, it is important for you to make your estore stand out
One of the most effective ways of making this possible is – through Search
Engine Optimization. In this blog, we will acquaint you with some important
guidelines on applying SEO techniques to your Magento store. If you are not
comfortable with the technical aspects of SEO for your Magento store, you
can use our advanced Magento SEO Extension.
But before that, we must understand what Search Engine Optimization is.
SEO and Its Working
Search Engine Optimization is a process which is undertaken to make your
website rank higher on popular search engines like Google, Yahoo and Bing.
This should be done by applying organic (unpaid) efforts. When your
customers type a word related to your business on one of these search
engines, your website shows up on the first page of search engine with
other relevant pages. As people do not go beyond the first two pages, you
must make sure that your ecommerce website ranks on the first page.
So how do you ensure that this works for you? Here’s how it can.
1. Use Titles and Meta Tags
Meta titles are the short 60 to 70 word sentences found underneath the
website link on search engines. Whereas, Meta keywords are the search
words based on which you want your website to be found. Well written
Meta tags and titles lead Googlebot to crawl and index the pages of your
website. They also promote your website to show up in organic results of
Google. Start writing precise descriptions, titles and keywords if you want to
be found online.
2. Find Keywords That Work
The keywords you use on your website make it easy for your customers to
find your brand on the search engine. If you are confused about the type of
keywords you need to use, you can make use of a tool like ‘Google Keyword
Planner’. It helps you to find out about the mostly used keywords, average
searches they receive and suggest you with new keywords. You can use
these keywords for the content of your website and also incorporate them
in your blogs.
3. Write and Maintain Blogs
SEO is not confined to using the right keywords. You should also have a blog
friendly ecommerce platform so that you can post blogs related to your
products. People who are interested in knowing and reading about your
product or services will keep visiting your blog. If your content is engaging
and interactive, your relationship with clients will improve. Also, if Google
finds out that your business website is credible and authentic, it will put you
high up on the search result pages.
4. Make Your Presence Felt On Social Media
Social media platforms like Facebook, Twitter and Instagram play a
significant role in promoting your business. But Social Media platforms are
not enough. You must club it together with the right kind of content
marketing and SEO. So how does your presence on social media influence
search engines? When you share something interesting and your readers
start sharing your content and it will boost your website on the first few
pages of Google Search Engine. But in order to make this possible, you must
understand your target audience and write useful content instead of just
concentrating on selling your products.
5. Optimize Ecommerce Sales Through Google Analytics
Once you have used the right Meta tags and are done with setting up the
social media accounts, you need to have a system that helps you to track
your website’s traffic and online sales. Try using a Google Analytics UA tag
for tracking your ecommerce sales. With the help of this tag, you will be able
to know about your website’s usage data, bounce rate, traffic sources etc.
After you have incorporated the Google Analytics code, you must set up
ecommerce tracking which will help you to keep a track of transactions done
on your website. Through Google Analytics, you will be able to find out
which of your products are selling well and which are not. It will help you to
work towards improving your products and services.
We hope that the above given tips will help you to boost your Magento
store on search engines using Search Engine Optimization. Use them along
with the on page SEO options provided by our Magento SEO Hub Extension
and you won’t have to worry about SEO for your Magento store.
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