Ericsson at MWC 2015 ” We enable Change-Makers”

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Ericsson at MWC 2015
”We enable Change-Makers”
Telebriefing, 19 February 2015
MWC Pre-briefing | Public | © Ericsson AB 2015 | 19 February 2015 | Page 1
HELENA
NORRMAN
Senior Vice President
CMO &CCO
MWC Pre-briefing | Public | © Ericsson AB 2015 | 19 February 2015 | Page 2
MWCPre-briefing
Pre-briefing || Public
Public || ©
© Ericsson
EricssonAB
AB 2015
2015 || 19
19 February
February 2015
2015 || Page
Page 33
MWC
OUR strategic direction
Future/
Emerging
Cloud
IP
Networks
OSS&BSS
TV &
Media
Radio, Core
& Transmission
Present/
Large
1
Telecom
Services
Excel in core business
MWC Pre-briefing | Public | © Ericsson AB 2015 | 19 February 2015 | Page 44
Industry &
Society
2
Establish leadership
in targeted areas
3
Expand business in
new areas
This slide contains forward-looking statements. Actual result may be materially different.
MWC Pre-briefing | Public | © Ericsson AB 2015 | 19 February 2015 | Page 55
Digital telco
transformation
MWC Pre-briefing | Public | © Ericsson AB 2015 | 19 February 2015 | Page 66
digital TELCO transformation
toolbox
Digital Consumer
Use Cases
Reference
Architecture
Best Practice
Transformation
Framework
Digital Telco
Value Realization Model
MWC Pre-briefing | Public | © Ericsson AB 2015 | 19 February 2015 | Page 7
Digital telco transformation
partner of choice
1,500
56
Consulting and SI
projects per year
Significant transformation
contracts in 2014
16,000
Consulting and
SI professionals
3,000
IT Operations
professionals
Working with the world’s leading operators,
we have learned what makes them agile…
>2.1
BILLION
Subs
Served by Ericsson
Charging and Billing
>1
BILLION
licenses
Issued for device
management
>1.3
BILLION
subs
For commercial
activation installations
900
OSS systems
in operation
Ability to execute across Business, Network and IT
MWCPre-briefing
Pre-briefing || Public
Public || ©
© Ericsson
EricssonAB
AB 2015
2015 || 19
19 February
February 2015
2015 || Page
Page 88
MWC
Expert
Analytics 15.0
MWC Pre-briefing | Public | © Ericsson AB 2015 | 19 February 2015 | Page 99
Turn Data into Cash
BIG DATA
INSIGHTS
ACTIONS
Devices
Which Customers
Modify Policy
Improved Retention
Network Nodes
What Experience
Change Subscription
Increased ARPU
Probes
Root Cause
Upgrade Device
New Revenue
OSS/BSS
Overall Satisfaction
Initiate Repair
Reduced OpEX
MWC
MWC Pre-briefing
Pre-briefing || Public
Public || ©
© Ericsson
Ericsson AB
AB 2015
2015 || 19
19 February
February 2015
2015 || Page
Page 10
CASH
Take Automated Actions:
Pre-Integrated, Closed-Loop
Policy
Control
Network-Facing
Actions
Expert
Analytics
Customer-Facing
Actions
Catalog /
Self Care
REAL TIME CUSTOMER
EXPERIENCE MGMT
ACTIONABLE
INSIGHTS
EXPERIENCE-BASED
MARKETING
Network Configuration
Service Quality,
Customer Satisfaction,
Value & Usage Profile
Retention Incentives
SLA Interventions
Network, Device, App,
Service & Location Insights
MWC
MWC Pre-briefing
Pre-briefing || Public
Public || ©
© Ericsson
Ericsson AB
AB 2015
2015 || 19
19 February
February 2015
2015 || Page
Page 11
Upgrade Offers
Ericsson
Radio System
MWC
MWC Pre-briefing
Pre-briefing || Public
Public || ©
© Ericsson
Ericsson AB
AB 2015
2015 || 19
19 February
February 2015
2015 || Page
Page 12
MWC
MWC Pre-briefing
Pre-briefing || Public
Public || ©
© Ericsson
Ericsson AB
AB 2015
2015 || 19
19 February
February 2015
2015 || Page
Page 13
Most
Powerful
Baseband
ever
High-capacity hardware
› 80,000 subscribers
› 24 cells
› 960 MHz antenna bandwidth
Massively-parallel processing system
Multi-standard hardware
› LTE, WCDMA, GSM
Mixed operation
› LTE FDD/TDD, WCDMA, GSM
Common O&M for all standards
MWC
MWCPre-briefing
Pre-briefing | | Public
Public | | ©©Ericsson
EricssonAB
AB2015
2015 | | 19
19February
February2015
2015 | | Page
Page 146
14
MWC
MWC Pre-briefing
Pre-briefing || Public
Public || ©
© Ericsson
Ericsson AB
AB 2015
2015 || 19
19 February
February 2015
2015 || Page
Page 15
MWC
MWCPre-briefing
Pre-briefing | | Public
Public | | ©©Ericsson
EricssonAB
AB2015
2015 | | 19
19February
February2015
2015 | | Page
Page 166
16
ERICSSON radio system
MINI-LINK 6352
Fronthaul 6392
Power 6610
MINI-LINK 6363
Power 6306
Enclosure 6306
Enclosure 6110
Baseband T605
MINI-LINK 6692
MINI-LINK 6691
MINI-LINK6351
6351
MINI-LINK
Radio 2203
Radio 2217
Radio 0208
Power 6302
Baseband 5216
Baseband 5212
Baseband R503
Baseband T503
MWC
MWCPre-briefing
Pre-briefing | | Public
Public | | ©©Ericsson
EricssonAB
AB2015
2015 | | 19
19February
February2015
2015 | | Page
Page 176
17
Router 6274
Router 6672
Router 6675
Router
6000 series
MWC
MWC Pre-briefing
Pre-briefing || Public
Public || ©
© Ericsson
Ericsson AB
AB 2015
2015 || 19
19 February
February 2015
2015 || Page
Page 18
EXPANDING THE
IP PORTFOLIO
NEW
NEW
Router 6000
serieS
MWC
MWC Pre-briefing
Pre-briefing || Public
Public || ©
© Ericsson
Ericsson AB
AB 2015
2015 || 19
19 February
February 2015
2015 || Page
Page 19
Router 8000 series
(SSR 8000)
Virtual Router
Router
6000,
Integrated
ERICSSON
radio
system
with ERICSSON radio system
MINI-LINK 6352
Fronthaul 6392
Power 6610
MINI-LINK 6363
Power 6306
Enclosure 6306
Enclosure 6110
Baseband T605
MINI-LINK 6692
MINI-LINK 6691
MINI-LINK 6351
Radio 2203
Radio 2217
Radio 0208
Power 6302
Baseband 5216
Baseband 5212
Baseband R503
Baseband T503
MWC
MWC Pre-briefing
Pre-briefing || Public
Public || ©
© Ericsson
Ericsson AB
AB 2015
2015 || 19
19 February
February 2015
2015 || Page
Page 20
Router 6274
Router 6672
Router 6675
Networks Software
15B
MWC
MWC Pre-briefing
Pre-briefing || Public
Public || ©
© Ericsson
Ericsson AB
AB 2015
2015 || 19
19 February
February 2015
2015 || Page
Page 21
App coverage
performance leadership
Leading the way in NFV
& cloud transformation
Unifying & simplifying
network management
& control
MWC
MWC Pre-briefing
Pre-briefing || Public
Public || ©
© Ericsson
Ericsson AB
AB 2015
2015 || 19
19 February
February 2015
2015 || Page
Page 22
App Experience
optimization
MWC
MWC Pre-briefing
Pre-briefing || Public
Public || ©
© Ericsson
Ericsson AB
AB 2015
2015 || 19
19 February
February 2015
2015 || Page
Page 23
APP Experience optimization
Research &
Collaborations
New
Methodology
Service Delivery
Technology
Scale and Reach
“Over the last year, we have worked with Ericsson and XL Axiata in Indonesia to create a
methodology to analyze, monitor and improve end-to-end network performance for app
experience. Initially launched with XL Axiata, we are excited to expand the program to
more operators who have now shown interest.”
MWC
MWC Pre-briefing
Pre-briefing || Public
Public || ©
© Ericsson
Ericsson AB
AB 2015
2015 || 19
19 February
February 2015
2015 || Page
Page 24
Media Delivery
network
MWC
MWC Pre-briefing
Pre-briefing || Public
Public || ©
© Ericsson
Ericsson AB
AB 2015
2015 || 19
19 February
February 2015
2015 || Page
Page 25
Media Delivery Network, evolved
where
we’ve
come
from
Unifying video networks:
Mobile internet leadership:
Enabling business:
-
-
- Plug-in Ecosystem, launched
2014
- Enabled the world’s 1st
sponsored data service
-
Single solution for the delivery
of managed and OTT content
over fixed and mobile networks
Launched 2013
-
Traffic, policy, and video
optimization gateway
140+ customer deployments
Making the internet more mobile
for nearly a decade
Ericsson Media Delivery Network
where
we’re
going
cache
- First to offer virtualized services
across public, private and hybrid
cloud infrastructures
- Deployable at any level in the
network
MWC Pre-briefing | Public | © Ericsson AB 2015 | 19 February 2015 | Page 26
Optimize
connect
- Proprietary congestion control
technology for best radio network
utilization
- New, rapidly deployable multiscreen edge services
- Consultative services & test lab
tackling all new business models
(such as operator toolbars & ad
fraud detection)
Our strategic direction
Future/
Emerging
ROUTER 6000 SERIES
DIGITAL TELCO
TRANSFORMATION
Cloud
IP
Networks
EXPERT ANALYTICS 15.0
OSS&BSS
ERICSSON RADIO SYSTEM
Present/
Large
Radio, Core
& Transmission
NETWORKS SOFTWARE 15B
1
APP EXPERIENCE
OPTIMIZATION
MEDIA DELIVERY
NETWORK
TV &
Media
Telecom
Services
Excel in core business
MWC
MWC Pre-briefing
Pre-briefing || Public
Public || ©
© Ericsson
Ericsson AB
AB 2015
2015 || 19
19 February
February 2015
2015 || Page
Page 27
Industry &
Society
2
Establish leadership
in targeted areas
3
Expand business in
new areas
This slide contains forward-looking statements. Actual result may be materially different.
Ericsson at
Mobile World
Congress 2015
MWC
MWC Pre-briefing
Pre-briefing || Public
Public || ©
© Ericsson
Ericsson AB
AB 2015
2015 || 19
19 February
February 2015
2015 || Page
Page 28
Ericsson’s Hall 2, Stand 2N60
Opening Hours:
Monday – Wednesday,
07.30 – 22.00
Want to talk, or need time to
recharge? You’ll have access to
our meeting rooms, lobby spaces,
recharge points, and more.
Our cafes serves food and
beverages throughout our
opening hours.
A cloakroom will be available
during our opening hours
For Media &
Industry Analysts:
For Financial Analysts &
Investors:
Briefing
with CEO Hans Vestberg
Hall 2
Monday at 08.45 AM
Briefing
with CFO Jan Frykhammar
& Rima Qureshi,
SVP and Head of Strategy
Monday at 10 AM
Mingle with key
spokespeople
Hall 2
Monday at 6.30 PM
Financial Analysts &
Investors dinner
hosted by CFO Jan Frykhammar
Monday at 7 PM
CEO Keynote
Hall 2
Tuesday 17.00
MWC
MWC Pre-briefing
Pre-briefing || Public
Public || ©
© Ericsson
Ericsson AB
AB 2015
2015 || 19
19 February
February 2015
2015 || Page
Page 29
Ericsson speeches at
GSMA 1/2
MAIN PROGRAM
Monday
March 2
Monday
March 2
Keynote:
Keys to the
connected lifestyle
The Seismic
Spectrum Shake-up
Hans Vestberg
CEO
Arun Bansal
Head of BU Radio
Tuesday
March 3
Wednesday
March 4
Thursday
March 5
Enabling Mergers &
Acquisitions for
Industry Growth
Building the
Next-generation
Network Platform
(5G Requirements)
Unifying Network IT
and Telco IT
Rima Qureshi
Chief strategy Officer
(with Ericsson customer
on stage )
14.00 - 15.30
Auditorium 5
MWC
MWC Pre-briefing
Pre-briefing || Public
Public || ©
© Ericsson
Ericsson AB
AB 2015
2015 || 19
19 February
February 2015
2015 || Page
Page 30
16.00 - 17.30
Auditorium 2
14.00 - 15.00
Auditorium 4
Internet of Things Business Model
Anders Lindblad
Head of BU Cloud &
IP
Cecilia Atterwall
Head of Strategy,
Marketing and
Communications,
BU Global Services
11.30 - 13.00
Auditorium 5
14.30 - 16.00
Auditorium 2
Ulf Ewaldsson
Chief Technology
Officer
11.15 – 12.45
Auditorium 1
Thursday
March 5
*This slide includes confirmed speeches for GSMA. There may be additional updates.
Ericsson speeches at
GSMA 2/2
NAB Show
Collaborative
Monday
March 2
Connected
Living Seminar
Wednesday
March 4
Ministerial
program
Wednesday
March 4
Network Neutrality
Master Class
Delivering the Ultra –
HD Immersive
Viewing Experience
Enabling Services for
the Internet of Things
Jared Carlson,
Dir Regulatory & Govt
Relations
Samita Chakrabarti
Cloud & IP
(Jared will also
appear on Mobile
World Live TV panel
discussion on NN at
12.20)
Matthew Goldman,
SVP Technology
17.30 - 18.30
14.30
MWC
MWC Pre-briefing
Pre-briefing || Public
Public || ©
© Ericsson
Ericsson AB
AB 2015
2015 || 19
19 February
February 2015
2015 || Page
Page 31
16:00 - 17:30
*This slide includes confirmed speeches for GSMA. There may be additional updates.
Q&A
MWC
MWC Pre-briefing
Pre-briefing || Public
Public || ©
© Ericsson
Ericsson AB
AB 2015
2015 || 19
19 February
February 2015
2015 || Page
Page 32
MWC Pre-briefing | Public | © Ericsson AB 2015 | 19 February 2015 | Page 33

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