AUGUST 30, 1965
THE BUSINESSWEEKLY OF TELEVISION AND RADIO
TV specials: new glitter and glamour for `65 -66 season. p25
TVAR study shows per -family TV spending up 13.5% in `64. p28
Church claims right to be heard in WLBT(TV) case. p54
Network news chiefs
verbal blows on space coverage. p51
COMPLETE INDEX PAGE 7
What is an
Part of the go-go crowd. The
part that listens to Storz radio,
then goes out and buys your
product or service. The young
moderns. The young marrieds.
The crowd with shopping lists
umpteen feet long, just waiting to be told their business is
appreciated. So why not tell
'em? Influence the influencibles.` On a Storz station you
talk to the most influenceable
people so the word gets
around faster because the
go -go crowd responds.
® 1965 Storz Broadcasting Co.. Inc.
KOMA Oklahoma City
WDGY Minneapolis -St. Paul
WHB Kansas City
KXOK St. Louis
WTIX New Orleans
Effective September 12 Memphis' No.
television station first by all surveys
offers complete color film, color tape,
for adand color slide facilities
jacencies in the great fall lineup of CBS
and in top-rated local
shows... including the WREC -'I'\' prime
time "FRIDAY NIGHT MOVIE"
,8 :30 to 10:00 pm' with first -run color
features from the MCA- Universal Group
102 package! See your Katz man now!
y, ..,rnr.urh` r('33wle<ft,.r\tr:.e.n.
10 to 11 AM, Monday thru Friday
MON. thru fRl.
6 to 6:30 PM, Monday thru Friday
DIVORCE COURT, 10 to 11 AM, Monday- Friday ... with a proven dramatic
formula is perfectly positioned
following "Dialing for Dollars"
always No. 1 in its time slot (frequently Baltimore's highest -rated daytime
program) -and before the CBS Network's "Andy of Mayberry." Don't
miss this important housewife audience!
SERGEANT BILKO: PHIL SILVERS, 6 to 6:30 PM, Monday- Friday
proven performer with an excellent track record
Movie" with an average rating of 12 *, average share 51% above its
These are 2 more brand new SPOTICIPATION opportunities
Channel 2 powerhouse of top local shows and top CBS features!
Maryland Most People Watch
W M A R -Ta/
CHANNEL 2, SUNPAPERS TELEVISION
TELEVISION PARK, BALTIMORE, MD. 21212
Represented Nationally by THE KATZ AGENCY, INC.
'ARB March '65- Audience data are statistical estimates, of limited reliability,
due to errors and distortions in the statistical method yielding such data.
BROADCASTING, August 30, 1965
accent on action!
ACCENT ON ACTION in the late afternoon centers
around four winners for KRLD -TV in the great Dallas Fort Worth area ... ideal for participating sponsorship.
Channel 4's situation comedy line -up delivered 59%
more adult viewers per average quarter hour according
to the June /July 1965 ARB* estimate.
When your client requires the adult market, see your
ATS representative for avails on KRLD -TV and join the
"'4 -5:30 pm, Mon. thru Fri.
a/OW 4 Da.«u- -F /
represented nationally by
Advertising Time Sales, Inc.
Clyde W. Rembert, President
TV -TWIN to KRLD radio 1080, CBS outlet with 50,000 watts
BROADCASTING, August 30, 1965
NBC is researching possibility of
acquiring CATV systems. Exploration
under direction of David A. Adams,
senior executive vice president, is in
traditional CATV field, where cable
systems fill holes in station coverage
patterns or extend service to areas
beyond reach of on -air signals, NBC
reportedly isn't interested in CATV's
in big population centers that already
get multiple TV broadcast service.
NBC is last of TV networks to dip
toe into CATV. ABC is still looking
after negotiations for acquisition of
Telesystems properties broke down
(BROADCASTING, July 19). CBS some
time ago bought into CATV in Vancouver, B. C.
More radio data
Big step forward in reporting advertiser investments in radio is due shortly, when Radio Advertising Bureau
issues figures on first -quarter spending. Where earlier RAB reports showed
investments of top 100 radio advertisers, first -quarter reports will introduce breakdowns with estimates of all
radio -active brands of top 100. In
spot, whose first -quarter report is expected in week or so, this means figures on some 300 brands. Comparable
report for top 100 network radio advertisers and their brands will follow
in few weeks.
Another advance for RAB, now in
its first month under presidency of
Miles David, is encouraging its hopes
of setting up branch offices in Chicago
and on West Coast. Authorities report
38 new stations have been added thus
far during August-an influx attributed at least partly to imminence of
RAB fall management conferences,
which open Sept. 8 in Detroit. They
say August is already one of best
months RAB has had in years and
could be one of best in history. Membership now totals about 800 stations,
networks and station reps.
Continuing success of ABC-TV's
evening soaper, Peyton Place, which
will be expanded to three nights a week
in new schedule has definitely created
new prime -time program form. CBS TV program chief, Michael Dann, said
last week his network had "intensified"
search for dramatic serial to put in
evening schedule. CBS -TV is looking
for stronger show than Our Private
World, modification of established daytime serial, that has run in summer
schedule (Wednesday, 9:30 -10 p.m.)
but will be dropped.
What House has wrought to regulate
boxing, Senate probably will undo.
Harris bill (HR 8635) which would
ban interstate broadcasting of prize
fights under specified conditions, has
been referred to Senate Communications Subcommittee of which Senator
John O. Pastore (D -R. I.) is chairman.
Consideration is unlikely before Congress quits this fall. Senate bill (S 2124)
to establish boxing commission under
Department of Justice without interstate broadcast features might have
chance, but that's before Judiciary
rather than Commerce Committee.
Several ways in
Now that Beatrice Foods, Chicago,
has bought $500,000 worth of Desilu
shows for TV spot placement (see
page 30), advertiser's big problem
will be to find outlets. Beatrice's
agency, Don Kemper of Chicago, says
that some stations will be asked to
accept shows and partial advertising
by Beatrice and then sell off other
participations to other advertisers and
from proceeds pick up some if not all
of program cost. Still other types of
deals may also be worked out if Beatrice is to achieve aim of massive
TV and politics
Fair Campaign Practices Commit1954 to work for
cleaner political campaigning, plans
seminar in Washington, Oct. 12 -14,
that will get into broader fields. Conference will assess TV's effects on political campaigning and solicit ideas for
changes in campaign formats. It's
billed as "professional" conference for
tee, formed in
all involved or interested, including
broadcasters, newsmen, government
officials, lawyers, academicians and
Some station groups report they've
been asked to donate up to $1,000 to
finance conference. Committee sources
say primary support probably will
come from foundations but that they've
also made "usual" solicitation of
media, corporations, unions, etc., with
perhaps little heavier- than-usual emphasis on broadcasters because of program's TV orientation. Speakers already set for seminar, to be called National Conference on Electronic Communication and Election Campaigns,
include ABC newsman Howard K.
Smith, as keynoter; Dr. Joseph Klapper, CBS head of social research;
Julian Goodman, NBC News VP;
President Stimson Bullitt of King Stations, Seattle; Pierre Salinger, former
White House news secretary, now
with National General Corp.; Louis
G. Cowan of Brandeis University,
former president of CBS-TV network.
Decade -long quest of FCC for home
of its own (in lieu of leased space in
Washington's Post Office Department
building and scattered space elsewhere) has received another boost
from Senate Commerce Committee
Chairman Warren Magnuson (DWash.). At recent hearings on independent offices appropriations for
1966, on which transcripts have just
been released, Senator Magnuson cited
FCC, among other independent agencies, as "orphans" and chided General Services Administration, government housing agency, for failure to
alleviate FCC's plight. Acting GSA
Administrator Lawson B. Knott Jr.
said effort would be made to place
FCC, along with other homeless agencies, in federal triangle project close
to present FCC Post Office building
FCC Commissioner Robert T. Bart-
ley won't have to bite his fingernails
awaiting Senate confirmation as he did
awaiting presidential action on renomination for third term. Senate
Commerce Committee has invited him
to appear for quick, routine hearing
Wednesday (Sept. 1) at 9:30 a.m.
Committee goes into executive session
at 10 o'clock, with prospect that favorable report immediately will be
made to the Senate, with confirmation
probably before week is out. Mr. Bartley's current term expired last June
30 and President quietly announced
his intention to renominate him
through News Secretary Bill Moyers
on Thursday, Aug. 19-same day
Gemini -5 space flight was expected
to be launched and monopolize headlines.
Published every Monday, 53rd issue (Yearbook Number) published in January, by BROADCASTING PUBLICATIONS Inc.,
DeSales Street. N. W., Washington, D. C., 20036. Second -class postage paid at Washington, D. C.. and additional offices.
GROCERIES aria, HARDWARE
- ORDERS FOR COFFINS S. UNDERTAKER
Photographed by Max Yavno. It
KRLA's "Sounds of the West" collection.
Have You Noticed What a Bang You Get Out of the West Today
The American Western,
photographed with its own sound
of clippity, clippity, clippity, clop
k- a- c- h- u -n -g, k- a- ch-i -n -g
ugh, they got
the sort of sound that makes you
want to turn up the volume,
turn off the freeway
and ride your horsepower
into the setting sun.
KRLA /Los Angeles' most -listened -to radio station
WEEK IN BRIEF
Specials set for new fall season now number 170 with
nearly half to be shown in color. Subject matter includes
sports, news and public affairs, entertainment and history.
Sinatra special will have record budget. See .. .
suburban radio for suburbs or for primary city? FCC
considers problem 'fundamental' and receives help from
appeals court on criteria for judging 'counterfeit' applications. Three major cases should give answer. See ..
CBS asks FCC for liberalization of multiple- ownership
rules and calls 1% barrier unrealistic and unnecessarily
restrictive. Would augment percentage to 5% and only
investigate control. See ..
PLEA FOR MINORITY BLOCKS
Cox's application for microwave to serve Toledo, Ohio,
area CATV's brings Storer out swinging to defend its
WSPD -TV which, Storer says, is already overshadowed by
Detroit stations. Storer challenges 'public need.' See
STORER VS. COX
URBAN -SUBURBAN ISSUE
HIGH PRICE FOR MOVIES
Following aborted GT -5 space shot Aug. 19, CBS announced that its coverage will begin no more than 30
minutes prior to blast -off. NBC and ABC say they'll continue present coverage. See ..
Escalation of feature film prices provides MGM with
$8.5 million deal with ABC -TV for 15 pictures and six more
that company will produce with network financing. 'Flicks'
average $400,000 each and it's highest ever. See .. .
TVAR announces that spot television spending per family increased 13.5% to $13.39 in 1964. Chicago ranked first
in per family outlay with $22.11; top twenty markets bolster
percentage as those under 40 fail to keep in step. See
NEWS CHIEFS SWAP SNARLS
SPOT PER FAMILY UP
United Church of Christ attacks FCC's 'standing' policy
in brief on Mississippi short -term renewals. Church objects to commission's grant without hearing to WLBT(TV)
but doesn't challenge radio affiliates. See
QUESTION OF STANDING
Continuous coverage, special reports and news bulletins
were marked on radio -TV during GT -5. Much of network
TV was in color as America was kept informed on the
'twins' from blast -off to splashdown. See
U. S. court of appeals affirms FCC's refusal to grant
waiver of 10% rule in WJAZ case but says commission
should consider questions of racial discrimination in pro-
RAISES ITS EYEBROW
EQUIPMENT & ENGINEERING
FATES & FORTUNES
FOR THE RECORD
BROADCASTING, August 30, 1965
AMERICAN BUSINESS PRESS, INC.
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Metro Charlotte is just the glittering center stone. You get all the smaller gems in a market reaching
out 75 miles when you buy WBT Radio
the station more North and South Carolinians listen to.
What's wrong with being 43 years young? ONLY WBT's 50,000 watt signal delivers Charlotte PLUS
a market of more than TWO MILLION PEOPLE with $3.5 BILLION in buying power. Get the WBT
story from your BLAIR man. It's a real gem!
WBT RADIO Jug
Jefferson Standard Broadcasting Company
WBT WBT.FM WBTV WBTW Jefferson Productions
Late news breaks on this page and on page
Complete coverage of week begins on page
D -F -S, GBB in
$150 million merger
Dancer- Fitzgerald- Sample, New York,
and Guild, Bascom & Bonfigli, San Francisco, are merging to form agency with
total billings in excess of $150 million.
About 75% of total now goes to broadcasting.
Move to combine will be announced
today (Aug. 30) by D -F-S Board Chairman Clifford Fitzgerald and GB&B
President David Bascom. Effective date
of merger is Sept. 1.
Two agencies have handled mainly
package goods accounts but D -F-S official says only one account will be resigned as result of merger. GB &B's portion of Carling Brewing Co. billings
will be given up since D -F -S has Falstaff Brewing Corp. business.
Fred T. Leighty, administrative vice
president of D -F -S, questioned on possibility of further conflicts, said client
lists of two agencies complement each
other "very nicely." About $20 million
of agency's billing will be on West
Company will be called Dancer-Fitzgerald -Sample and headquarters will be
D-F-S's present New York office. West
Coast headquarters for new agency will
be GB &B's San Francisco office.
With change, Mr. Bascom will become D-F-S's senior vice president in
charge of West Coast operations and
Lawrence Dunham will remain vice
president and general manager of coast.
Dan Bonfigli, executive vice president and art director of GB &B will
leave agency to form package design
firm in San Francisco. No changes in
D-F-S command have been announced
in conjunction with merger.
Firestone Synthetic Fibers Co., New
York, announced Friday (Aug. 27)
appointment of Kenyon & Eckhardt,
New York, as advertising agency for
its Nyloft, Spandelle and textile nylon
Philadelphia. Account bills approximately $1.2 million, with about $120,000 in spot TV.
TV is favorite of 53%
TV attitudes study in Milwaukee area
conducted for WTMJ -TV there by Frank
N. Magid Associates disclosed nearly
50% of those surveyed consider TV their
Studios at ABC -TV for three
days this week (Aug. 30 -Sept. 1)
will be crowded with 100 aspiring
performers each vying in New
York regional auditions for 16
ABC scholarships to American
Academy of Dramatic Arts, New
York. Winners selected from local contests in Maine, Baltimore,
Virginia, Connecticut, Pennsylvania, North Carolina and Washington, D. C., are competing for
one -year $750 tuition costs to
academy, and for possible second
year, if invited. Under previously
announced agreement, ABC, along
with scholarships, is presenting
$50,000 grant to academy.
favorite form of entertainment. Of
sample of 935 persons interviewed,
45% also said TV is "fairest, most unbiased" news source. Nearly 97% own
at least one TV set while 40% have
two or more and almost 11% own color
set. Study was released Friday (Aug.
27) by WTMJ -TV.
Heavy agenda faces
FCC as vacation ends
Tempo around FCC begins picking
up this week, as August recess nears its
end and commissioners and staff members begin resuming their duties.
Commission will meet Tuesday, Aug.
31, but only to satisfy legal requirement
of meeting at least once a month, and
with only few items requiring emergency attention on agenda.
Commission will be back in full swing
at regularly scheduled Sept. 8 meeting,
which is expected to follow in usual
post- August-recess tradition of confronting heavy agenda.
Meeting Tuesday will be attended by
bare quorum of four members -Rosel
H. Hyde, acting chairman, Lee Loevinger, Robert E. Lee and James J.
Meeting will be last for Commissioner
Hyde for two months. He leaves Sept.
8 for Montreaux, Switzerland, where he
will serve as vice chairman of U. S.
delegation to plenipotentiary conference of International Telecommunications Union (CLOSED CIRCUIT, Aug. 9).
National Association of Educational
Broadcasters, continuing opposition to
FCC's recently adopted UHF table of
allocations, has urged commission to issue table for industry comments in
further notice of rulemaking.
NAEB said commission should request comments, at same time, on agency's companion proposal to reserve
channels 70-83 for low -power community stations (BROADCASTING, June 14).
NAEB expressed view in form of opposition to petitions for reconsideration
of table filed by commercial broadcasters as well as educators. NAEB opposes
premise of most petitions that commission's allocations principles are correct.
NAEB restated its position that commission erred in issuing "unsaturated"
table, and said petitions for reconsideration are proof table doesn't meet
present or future needs.
Commission made no assignments to
cities of less than 25,000 population. It
said it would await expression of need
before allocating frequencies to smaller communities. And FCC set maximum of two educational channels per
NAEB said this plan fails to provide
Comsat opposes CBS
Communications Satellite Corp. last
Friday filed with FCC opposition to
petition of CBS Inc. regarding joint
tariff proposal of common carriers
-AT&T, ITT World Communications,
RCA Communications Inc. and Western
Union International Inc.-for rates on
domestic service from Comsat's ground
station in Andover, Me., to New York
with television signals from Europe via
Early Bird (BROADCASTING, Aug. 23).
CBS had called rates "unlawful, unnecessarily restrictive and discriminatory" in favoring telephone use over
Comsat said that CBS presented "no
appropriate basis to justify its request
for consolidation" of hearings and investigations on the Comsat tariff with
those on joint tariff.
Comsat cited commission's rules
and regulations which provide for consolidation "only of cases for hearing
which involve same applicant or involve
more AT DEADLINE page
BROADCASTING, August 30, 1965
CBS adds 20 films
Harold Golden, VP and director of
sales, MCA -TV, named president of
ABC Films Inc., New York, syndication arm of American Broadcasting
Mr. Golden, with MCA -TV since
1960, joins ABC Films Sept. 13. He
succeeds Henry G. Plitt, who was promoted last June to president of ABC's
subsidiary, Balaban & Katz Corp., Chicago. Mr. Golden was with MCA -TV as
account executive and as midwest sales
manager before being elected VP.
Don Frost, sales manager at Westinghouse Broadcasting's WIND Chicago,
resigns to become VP for radio at
Peters, Griffin, Woodward, New York.
Mr. Frost had previously been with
PGW for nine years before joining
WIND in 1962. In new post at station
representation firm he will succeed Ray
M. Stanfield, who has resigned.
Walter E. Nilson, sales manager in
charge of The Katz Agency's Katz TV
West division, elected VP. Mr. Nilson
joined radio division of agency in Chicago in 1947 and was named assistant
TV sales manager, New York, in 1953.
He was named TV sales manager in
For other personnel changes of the week see FATES
substantially same issues."
Satellite company said that neither
of necessary criteria is present in case,
and that consolidation should not be
Comsat pointed out that CBS referred
to certain restrictions on availability of
service imposed by foreign communications entities, providing channel for
TV service between U. S. and Europe,
and to failure of Comsat or carriers to
reflect such restrictions in their respective tariffs.
Comsat does not agree with CBS's
contention that such restrictions should
be present in Comsat's tariff. However,
Comsat pointed out, if this were to be
found a necessity of Comsat's tariff,
consolidation would not be in order,
for this is only one point out of many,
and rules say "substantially same issues."
Further, Comsat said that to blame
Comsat because carriers only added
charge for normal domestic service to
charges of Comsat is without foundation.
It adds that Comsat is not responsible
for charges placed on common carrier
service, just as common carriers are not
responsible for Comsat's charges.
Comsat told commission that any
consolidation of hearings and investigations between Comsat and common carriers joint tariff would only prevent
prompt conclusion of hearing on reasonableness of Comsat's rates and will
only complicate and confuse issues involved in Comsat proceeding.
Comsat's statement is in direct opposition to statement supporting CBS Inc..
filed with commission last week by ABC
(see page 42).
Gray leaves WKTV
Resignation of Gordon Gray, president and general manager of WKTV(TV)
Utica, N. Y., and appointment of Sheldon Storrier, sales manager, as vice
president and general manager, was announced Friday. Paul Harron, controlling stockholder (52 %) in Mid New York Broadcasting Corp., which
also owns KAUZ -TV Wichita Falls, Tex..
and CATV operations in New York
state, said Mr. Gray had resigned for
personal reasons. He has been associated with Mr. Harron for past six
years and is 10% stockholder. Mr.
Storrier, 35, has had 13 years experience in broadcasting, all in Utica. Mr.
Gray is member of television board of
National Association of Broadcasters.
to feature library
CBS -TV Friday (Aug. 27) was reported to be adding 20 feature films to
its library of 90 movies in new $8 million purchase of films from Columbia
Pictures. It had been reported earlier
that CBS was screening Columbia Films
looking toward purchase (see page 49).
CBS -TV had acquired its stock of films,
totaling about 90, from several major
studios and begins to play some of them
during coming season in its Thursday,
9 -11 p.m. period.
Network is still screening pictures in
making selection of 20 but some titles
were made known Friday. New acquisition will put CBS -TV in position to
run feature films twice weekly at mid season should program need arise, but
CBS authorities indicated Friday there
were no such plans at network.
Among titles are such recent motion
pictures as "Dr. Strangelove" (Peter
Sellers and George C. Scott), "Under
the Yum Yum Tree" (Jack Lemmon
and Carol Lynley), "Bye Bye Birdie"
(Dick Van Dyke, Janet Leigh, Bobby
Rydell), "Love has Many Faces" (Lana
Turner and Hugh O'Brian), "Die! Die!
My Darling" (Tallulah Bankhead) and
"The Victors" (George Hamilton, Eli
Wallach, Melina Mercouri).
NBC -TV to use Murray flicks
KSHO -TV seeks
NBC -TV said Friday (Aug. 27) that
Ken Murray's Hollywood, series of
candid -film featurettes about Hollywood
personalities taken by Mr. Murray, will
be telecast following network's Tuesday
and Saturday night movies in coming
season. Color programs, 7 to 14 minutes in length, will round out two -hour
time blocks when feature films are of
shorter running time. Features are
slotted at 9 -I1 p.m., EDT, both nights.
There will be seven or eight shown in
series, most having tie -in with one of
stars of film telecast that night.
Mr. Murray's hobby of taking movies
of Hollywood stars, which goes back
many years, has earned large following
of fans and number of films have been
shown in theaters and on TV.
Open end still open
Full season schedule of Open End,
cut from two hour to one-hour discussion format, will be taped this fall
at rate of one program every other
production facilities of WNJUTV Newark, N. J., UHF station that
serves metropolitan New York. Series,
will be syndicated by National Telefilm
Associates to more than 20 TV stations.
David Susskind is creator -host of series.
KSHO -TV Las Vegas has petitioned
FCC to reconsider its order denying station's application for renewal of license. KSHO-TV also asked for rehear-
Station said reopening of record
would permit testimony on "new facts
which were unknown to petitioner until
after the last opportunity to present
KSHO -TV, first station to have been
denied renewal of license in contested
hearing, has been operated by receiver
in bankruptcy since 1961.
Commission, in denying renewal, dismissed applications providing for transfer of control of station to new owner.
Station said record should be reopened to receive testimony concerning
scope, character and quality of broadcasting by station during time receiver
has held license.
Commission denied renewal principally because of "concealment" of ownership interest of KBLI Inc. in company
that owns KSHO -TV licensee corporation.
Transfer occurred in 1960 through sale
of 54% interest by two stockholders
(BROADCASTING, Aug. 2).
BROADCASTING, August 30, 1965
CHEYENNE, starring six -foot- six -inch Clint
Walker, packs rating power- across the
board, or any number of times a week.
In every reported category,' CHEYENNE
ranks No. 1 in its time period in such markets
as Baton Rouge, Buffalo, Columbus (0),
Evansville, Louisville and Monroe. In
Greenville (NC), Shreveport and Wheeling Steubenville, the hour-long western is No.
in every reported category, except children.
For more details about these and other markets where CHEYENNE is packing them in,
ask for a copy of the just -released brochure
Examples of Cheyenne Rating Power."
Reports. March 1965
WARNER BROS.TELEVISION DIVISION 666 Fifth Avenue, New York 19, N.Y. Circle
BROADCASTING, August 30, 1965
calendar of important meetings and
events in the field of communications.
Indicates first or revised listing.
Aug. 30 -Sept. 1-Institute of Electrical and
Electronics Engineers annual international
antenna and propagation symposium. Sheraton -Park, Washington.
Aug. 31 -Sept. 3- Annual conference of
American Marketing Association. Mayflower hotel, Washington.
Deadline for comments on the
FCC's notice of inquiry and proposed
rulemaking relating to mutual funds and
other investment houses that are in technical violation of the commission's multiple ownership rules. Former deadline was June
Sept. 1 -3 -Fall conference of American
Marketing Association. Mayflower hotel,
Sept. 10- 11-Annual fall meeting of Maine
Association of Broadcasters. Speakers include Vincent T. Wasilewski, president, National Association of Broadcasters; FCC
Commissioner Kenneth A. Cox; H. Taylor
(Bud) Vaden, president, Broadcasters Promotion Association. Bar Harbor Club, Bar
American Women in Radio
Sept. 10 -12
and Television, second annual Western Area
Conference. San Francisco.
Sept. 11 Special conference of Montana
Broadcasters Association on music licensing.
Participants include Herman Finkelstein,
counsel for American Society of Composers,
Authors & Publishers; Sydney Kaye, board
chairman of Broadcast Music Inc., and Jim
Myers, SESAC. Glacier Park Lodge, East
Sept. 12-17th annual Emmy Awards presentation and dinner. Ted Bergmann, Charter
Producers Corp., is chairman, awards dinner committee, New York. New York Hilton
and Hollywood Palladium, and awards presentation on NBC -TV, 10 -11:30 p.m. EDT.
Sept. 12 -15-Annual meeting, New York
State CATV Association. Concord hotel,
Kiamesha Lake (Monticello).
Sept. 14 -Nov. 17- International Telecommunications Union ninth Plenipotentiary
Conference in hundred -year existence. ITU
elects secretary -general and deputy secretary- general, decides general policy and reunion's basic
vises the ITU convention
charter. Montreux, Switzerland.
Sept. 15 -16 -12th annual CBS Radio Affiliates Association convention. New York
Sept. 15 -17 -New Jersey Public Utilities
Commission resumes hearings on tariff submitted by New Jersey Bell Telephone Co.
to furnish facilities for community antenna
Sept. 15- 18-Seventeenth annual fall meeting and election of officers of Michigan Association of Broadcasters. Speakers include
Vincent Wasilewski, president, National
Association of Broadcasters; John Gilbert,
vice president and general manager,
WABC -TV New York; David Bennett, director of FM operations, Triangle Stations, Philadelphia; James Caldwell, general manager, WAVE Louisville; Bruce
Buchanan, general manager, WFBC Greenville, S. C.; J. Patrick Kane, advertising manager, United Motors Service Division of General Motors, Detroit; Robert
A. Dearth, executive vice president and
general manager, Kenyon & Eckhardt, Detroit. Hidden Valley, Gaylord.
Sept. 15- 18-Annual convention, Federal
Bar Association. Communication Law Corn-
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1735 DeSales St., Washington, D. C. 20036
mittee panel on "The Future of Television
America-TV, CATV, or Both," with
Henry Geller, FCC; Douglas A. Anello, National Association of Broadcasters, and Robert D. L'Heureux, National Community
Television Association; moderator, Max D.
Paglin, former general counsel, FCC, and
now in private practice. Also Government
Information Committee, panel on "Free
Press vs. Fair Trial- Striking the Balance,"
with Howard P. Willens, Department of
Justice, and H. Victor Logan, Chicago Sun
Times; moderator, David Parson, Chicago
attorney. Conrad Hilton hotel, Chicago.
Sept. 16-Conference on amendment of
rules dealing with field strength curves
for FM and TV broadcast stations invited
by FCC and Association of Federal Communications Consulting Engineers. Washington.
Sept. 17 -FCC deadline for filing reply
comments on Part I and paragraph 50 of
Part II of the commission's notice of inquiry and proposed rulemaking, issued
April 23, looking toward asserting jurisdiction and regulating nonmicrowave community antenna TV systems. Former filing
date was Aug. 6.
Sept. 17 -19 -Ninth annual southwestern
area conference of American Women in
Radio & Television. Sheraton -Dallas hotel,
Sept. 19 -20-Meeting of New York State
Associated Press Broadcasters Association.
Lake George Inn, Lake George.
Sept. 19 -21 -Tenth annual fall convention
and election of officers of Pacific Northwest
Community TV Association. Speakers include Frederick W. Ford, president, National Community Television Association,
and Ben Conroy Jr., chairman, NCTA.
Olympic hotel, Seattle.
Sept. 19-21- Annual fall meeting and election of officers of Louisiana and Mississippi
Association of Broadcasters. Speakers include Sherri' Taylor, vice president for radio, National Association of Broadcasters,
and William Carlisle, vice president for station relations, NAB. Fontainebleau motor
hotel. New Orleans.
Sept. 19-21- Annual fall meeting and election of officers of Nebraska Broadcasters
Association. Speakers include Vincent T.
Wasilewski, president, National Association
of Broadcasters. Blackstone hotel, Omaha.
Sept. 20-Deadline for reply comments
on the FCC's notice of inquiry and proposed rulemaking relating to mutual funds
and other investment houses that are in
technical violation of the commission's
multiple -ownership rules.
Sept. 20- Deadline for comments on the
FCC's further notice of proposed rule making relating to fostering expanded use
of UHF television frequencies by setting
aside channels 70 through 83 inclusive for a
new class of 10 -kw community TV stations
with a 300 -foot antenna limitation.
Sept. 20 -21- Pacific Northwest Community
NAB CONFERENCE SCHEDULE
Dates and places for the National
Association of Broadcasters fall regional meetings:
Oct. 14 -15-Brown hotel, Louisville,
Oct. 18- 19- Marriott motor hotel,
Oct. 21 -22-Lord Baltimore hotel,
Oct. 25- 26-- Staffer Hilton, Boston.
Nov. 11- 12- Sheraton- Chicago, Chicago.
Nov. 15- 16-Brown Palace, Denver.
Nov. 10 -19-Davenport hotel, Spokane, Wash.
Nov. 22- 23-Westward Ho hotel,
BROADCASTING, August 30, 1965
Live variety show
has Central New York's
With WSYR's strong personalities selling for you
in the 18- county area of Central New York,
great things happen to sales. PUT
THIS SALES POWER to work for you.
Represented nationally by
THE HENRY I. CHRISTAL CO., INC.
rrrrrrrrrr QG [[LL
BROADCASTING, August 30, 1965
SYRACUSE, N. Y.
C in Central New York
BROADCASTING PUBLICATIONS INC.
FACE IT, BOSTON:
RAB MANAGEMENT CONFERENCES
The Hub Of
American Culture Has
Moved To Rochester!
Or so it seems. Take FM radio.
Boston has how many FM sta-
They play a lot of concert music,
but not one of them has enough
confidence in the average Bostonian's culture quotient to play
concert music exclusively.
There's a station here in Rochester that knows this is a city
that appreciates good musicu n-sugar-coated.
It plays concert music 24 hours
of the day -virtually continuously. Won the National Music Council's unanimous citation for excellence in FM programming.
Did Boston have an entry?
Sept. 8- 9- Northland Inn, Detroit.
Sept. 22 -23 Fontainebleau motor
hotel, New Orleans.
Sept. 29- 30- Hilton Inn, Atlanta.
Oct. 4 -5
Club, New York.
Oct. 11- 12-Pheasant Run Lodge,
Hyatt House, San
Oct. 14 -15
TV Association 10th
anniversary fall con
vention and election of officers. Olympic
Sept. 21 -22- Meeting of National Association of Broadcasters Radio Code Board.
Washington Hilton, Washington.
Fifth annual conference of
Sept. 21 -23
Institute of Broadcasting Financial Management. Hotel Continental, Los Angeles.
Sept. 22 -Open membership meeting of
New York chapter of National Academy of
Television Arts and Sciences. Speakers will
be Rod Serling, national president and
Betty Furness, chairman of national awards
committee. New York Hilton hotel, New
Sept. 22 -24 Military Electronics Conference, sponsored by the Military Electronics
Group, Institute of Electrical and Electronic
Engineers. Washington Hilton hotel, Washington.
Annual fall conference of
Sept. 22 -24
Tennessee Association of Broadcasters.
Speakers include Vincent T. Wasilewski,
president, National Association of Broadcasters. Andrew Jackson hotel, Nashville.
u Sept.23-Tennessee Associated Press Radio TV Association meeting. Andrew Jackson
Sept. 23-Broadcast industry forum of
Educational Foundation of American Worn en in Radio and Television. State meeting
of Kentucky Federation of Women's Clubs.
Sheraton hotel, Louisville, Ky.
Sept. 23-24- Annual fall meeting of Minnesota Broadcasters Association. Speakers include Sherril Taylor, vice president for
radio, National Association of Broadcasters.
Radisson hotel, Minneapolis.
Sept. 23 -25 -15th annual broadcast symposium sponsored by The Institute of Electrical
& Electronic Engineers Group on Broadcasting. Willard hotel, Washington.
Sept. 24- 25-Annual fall meeting of Utah
Broadcasters Association. Park City.
Sept. 24 -25-First annual state sales conference of Montana Broadcasters Association. Bozeman.
Sept. 27-FCC deadline for filing comments on Part II of its notice of inquiry
and proposed rulemaking, issued April 23,
looking toward regulating nonmicrowave
community antenna TV systems. Among
other areas of concern, Part II deals with
(1) effect on development of independent
(nonnetwork) UHF stations (2) generalized
restrictions on CATV extensions of station
signals (3) "leapfrogging" and (4) program
origination or alteration by CATV, pay TV
and combined CATV -pay TV -TV operations.
Sept. 29 -Oct. 2- Annual convention, National Association of Railroad & Utilities
Commissioners. Panel on "CATV Jurisdictional Problems," with Peter E. Mitchell,
commissioner, California Public Utilities
Commission, as moderator; panelists to be
named. Sept. 30. Hilton hotel, New York.
Sept. 30 -FCC's deadline for reply comments on proposed rulemaking looking toward adoption of procedures for establishing antenna farm areas to accommodate
growing number of tall broadcast antenna
towers, while protecting air safety.
Sept. 30 -Oct. 1- Annual fall meeting of
Minnesota Broadcasters Association. Speakers include Sherril Taylor, vice president
WBBF -FM, ROCHESTER, N. Y.
Starlinethe completely unitized
Cascade more than 50 Starline amplifiers.
Vapor -proof, dust -proof, radiation -proof.
GO JERROLD STARLINE...THE NEW CATV
SYSTEM STANDARD. Jerrold Electronics
Corporation, CATV Systems Division, 15th &
Lehigh Ave., Philadelphia, Pa. 19132.
OVER 15 YEARS' EXPERIENCE
vindicates first or revised listing.
EDWIN H. JAME
LAWRENCE B. TAISHO!
B. T. TAisno!.
IRVING C. MILLER
JOANNE T. COWAN
and publication headquarters:
Bldg., 1735 DeSales
Street, N.W., Washington, D. C. 20036. Telephone: 202 Metropolitan 8 -1022.
EDITOR AND PUBLISHER
VICE PRESIDENT AND EXECUTIVE EDITOR
Edwin H. James
Bruce Robertson (Hollywood), Frederick M. Fitzgerald, Earl B.
Abrams, Lawrence Christopher (Chicago),
Leonard Zeidenberg, David Berlyn (New
York), Rocco Famighetti (New York); AssoCIATE EDITORS: Sherm Brodey, George Darlington; STAFF WRITERS: Bill Bayne. Sonya
Lee Brockstein, Barry Crickmer; EDITORIAL
ASSISTANTS: Richard Bower, Camille Grimes,
Sue S. Weaver, Bill Williams; SECRETARY TO
THE PUBLISHER: Gladys Hall.
VICE PRESIDENT AND GENERAL MANAGER
NATIONAL SALES MANAGER
Warren W. Middleton (New York)
PRODUCTION MANAGER: George L. Dant; TRAFFIC MANAGER: Harry Stevens; ADVERTISING
ASSISTANTS: Robert Sandor, Carol Ann Cunningham, Claudette Artini; SECRETARY TO THE
MANAGER: Doris Kelly.
COMPTROLLER: Irving C. Miller; ASSISTANT
AUDITOR: Eunice Weston.
Publications and Circulation
DIRECTOR OF PUBLICATIONS
John P. Cosgrove
Richard B. Kinsey
William Criger, David A. Cusick, Dorothy
Hughes, Christer Jonsson, Edith Liu, James
New York: 444 Madison Avenue, 10022. Tele-
212 Plaza 5 -8354.
Rufus Crater; SENIOR
EDITORS: David Berlyn, Rocco Famighetti;
ASSOCIATE EDITOR: John Gardiner;
WarrEas: Ellen R. McCormick, John O'Hara;
ASSISTANT: Frances Bonovitch.
NATIONAL SALES MANAGER: Warren W.
dleton; INSTITUTIONAL SALES MANAGER:
MidEleanor R. Manning; EASTERN SALES MANAGER:
Robert T. Fennimore.
Chicago: 360 North Michigan Avenue, 60601.
Telephone: 312 Central 6-4115.
SENIOR EDITOR: Lawrence Christopher; MmWEST SALES MANAGER: David J. Bailey; AssISTANT: Rose Adragna.
Hollywood: 1680 North Vine Street, 90028.
Telephone: 213 Hollywood 3 -3148. SENIOR
EDrroR: Bruce Robertson; WESTERN SALES
MANAGER: Bill Merritt; ASSISTANT: Stephanie
Toronto: 11 Burton Road, Zone 10. Telephone: 416 Hudson 9 -2694. CORRESPONDENT:
Lawrence B. Taishoff
Magazine was founded in 1931
by Broadcasting Publications Inc., using the
title, BROADCASTING*-The News Magazine of
the Fifth Estate. Broadcast Advertising
was acquired in 1932, Broadcast Reporter in
and Telecast* in 1953. BROADCASTINGIntroduced in 1946.
'Reg. U. S. Patent Office
Copyright 1965 Broadcasting Publications Inc.
BROADCASTING, August 30, 1965
OANAMOM, M .....waw.sw.r
wt:J.:YbM i?'wwi ..-y.
w...ewav -if f........, .+.li.. ^ ir.+.a
-....r' .r ul-r.
The only 34 adults
that won't be listening to
Army football on Mutual.
If you're looking for a fantastic network radio buy, kick this one around. The entire
1965 Army Football Schedule all ten
will be broadcast on the Mutual
Broadcasting System! From the opening
kickoff to the final whistle of the season,
Mutual sportscasters will cover the action
tighter than a 9 -man line. Legions of loyal
Army fans will listen avidly. So will vast
BROADCASTING, August 30, 1965
platoons of Navy, Boston College, Stanford and Tennessee fans. Plus enough
Notre Dame fans to overflow several subways. Savvy advertisers will make big
yardage with this exclusive, football -following audience. An audience only Mutual
can deliver. Coverage ... timely, intensive
coverage ... is just one more of the many
reasons why the wise money's on Mutual.
MUTUAL BROADCASTING SYSTEM
Old, that is, when you're reckoning years of experience in
The men at the NBC Owned
Stations in New York, Wash-
ington, Cleveland, Chicago
and Los Angeles, are no
Johnnys -come- lately in the
-world of color television.
They're masters of the art.
And that's important because,
as anyone who's seen much
color tv will tell you, quality
makes all the difference.
What's more, good color-casting has its practical, as well as
esthetic value: For example,
when an NBC show is presented in color, 80% more homes
with color receivers tune in
than homes with black and
white sets. *And viewers in
color- receiver homes (there'll
be some 5,000,000 color sets in
use this winter) have higher
incomes, are better educated,
and are concentrated in major
Next season, as in the past,
the five NBC Owned Stations
will still be televising far more
color, from sign -on to sign -off,
than any of their competitors.
There's no question of color's
tremendous appeal to the
viewer-to the advertiser. And
we welcome those stations in
our midst that are now starting to bring color programs to
But, honestly, when it comes to
viewing -or sponsoring- color, wouldn't
you prefer a more
Represented by NBC Spot Sales
WNBC -TV NEW YORK/WRC -TV WASHINGTON/WKYC -TV CLEVELAND/WMAQ -TV CHICAGO/KNBC LOS ANGELES
'Source: ABB Special color tv study. November. 1904. Audience and related data are based on estimates provided by
ARO and are subject to the qualifications issued by the service. Copies of such qualifications available on request.
for radio, National Association of Broadcasters. Radisson hotel, Minneapolis.
which is the
for comments on FCC's
proposed rulemaking limiting to three number of TV stations (not more than two of
them VHF's) an individual or corporation
can have interest in or own in one or
more of top 50 TV markets.
Oct. 4-Annual outing, Federal Communications Bar Association. Washingtonian
Country Club, Gaithersburg, Md.
Oct. 4- 5-Society of Broadcast Engineers
national convention. Lewiston, Mont.
Oct. 4 -5- Annual convention and election of
officers of New Jersey Broadcasters Association. Governor Morris hotel, Morristown.
Successful stereo experiment
It was interesting to read Mr.
Koerbel's comments on stereocasting
for Triangle stations in the article, "Full
speed ahead on FM" (BROADCASTING,
Aug. 16). The fact that they now pro.
gram the FM and AM separately
and, the addition of stereo can only
add to the success of a station. .
WDBN(FM) [Barberton, Ohio] was the
second radio station in Ohio to begin
stereo broadcasting 24 -hours a day. In
order to make it possible for other stations to do the same, we began producing a stereo library of foreground music. Now almost three years and over
three -hundred hours of preprogramed
stereo tapes later, we
stations in major markets using our
We wish the Triangle stations and
others like them continued success, for
they realize that there is an audience
which demands and desires FM and FM
stereo. -Ted Niarhos, president, WDBN
(FM) Barberton, Ohio.
Plaudits for editorials
May I add an "amen" to two
of your editorials of the August 23rd
the one suggesting a separaissue
tion of awards between the entertainment and journalistic functions of
broadcasting, and the one discussing
Chevrolet's plans to buy quarter hour
In one case, I think the separation
would work to put more emphasis on
broadcast news, and would add to the
broadcaster's stature as a newsman and
not a performer.
Chevrolet's announcement is a long
overdue recognition by major sponsors
of the importance and vigor of radio
news. I only hope the firm will not
buy news on stations which may suddenly find time for a 15-minute newscast
but will reward those stations
who have continued to air quarter hour
news through a long period when some
stations contented themselves with two
minute newscasts, one-minute newscasts,
or less!-Kenneth R. Kurtz, news director, WSAZ -TV Huntington, W. Va.
50,000 WATTS CBS WASHINGTON
A POSTNEWSWEEK STATION
BROADCASTING, August 30, 1965
pick as the
Hogan's Heroes Mister Roberts
Get Smart The Loner
Mona McCluskey Trials of O'Brien
Smothers Brothers Camp Runamuck
Convoy Wackiest Ship
Run for Your Life Dean Martin
Wild, Wild West
No matter which one you pick, in Birmingham they are
all on WAPI -TV along with such continuing favorites as:
Walt Disney Danny Kaye
Gomer Pyle Flipper
Man from U.N.C.L.E. Beverly Hillbillies
The Virginian Gunsmoke
Bonanza Bob Hope
Dick Van Dyke My Three Sons
Jackie Gleason Andy Williams
The Best of NBC and CBS
nationally by Harrington,
Righter and Parsons, Incorporated
BROADCASTING, August 30, 1965
IF YOU THINK CHICAGO
ISN'T A HOT RADIO MARKET,
THAT PRINCE PHILLIP IS
ANEW 1OCENT CIGAR!
isn't the hottest station in
Chicago, you aren't getting
If the phrase
"Midwest sales problem"
all the sales you could!
the following fact will lower your blood pressure:
Chicago radio outsells all other media!
And WGN is the sellingest radio station in Chicago.
We have the radio audience with real money to spend.
And, most importantly, our audience responds
out of all proportion to our clients' investments.
And just ask any of our advertisers about our effective
If you want more than just words, call Mary Astrin
for proof. Phone Area Code 312, 528 -2311 collect right now.
He'll tell you how the sellingest station in Chicago
solves sales problems.
the most respected call letters in broadcasting
MOSELEY, senior VP, Norman, Craig & Kummel
Time to push past the advertising lag and enter the space age
The momentum of the world we live
in -this space age where pictures of
Mars come back to us via the 7
accelerating almost beyond belief.
This continued acceleration makes
our lives faster and more complex. And
swift change always creates stress.
This is particularly true of the current evolution in the techniques and
methods of successful communicating,
specifically as they relate to the business
of television advertising. And today
too much of our television advertising is
just out of phase and out of date with
the pace of life as its being lived.
Match the millions of advertising impressions that bombard the consumer
today to the amount of time this consumer has to properly absorb these impressions. Someone called this "the
world of too much advertising."
But How Good?
A world of too
much ineffective advertising is probably more like it.
Today, Madison Avenue has its own
malady- an "advertising lag whereby the action and emotional energy of
the television commercial are non directed forces, if anything aimed at
where people were, rather than where
they are, and thereby failing to motivate sales.
Could part of this be due to a popular misconception among various segments of our population that the majority of people dislike advertising?
Well, the only legitimate survey of consumer judgment of advertising ever
done -by the American Association of
Advertising Agencies-shows this is not
But what it did reveal, is that people "pay attention to relatively few ads."
Isn't that our problem, really?
Paying attention to ads is important;
"liking" them is irrelevant.
The Answer Game Furthermore, if
you ask a person whether he likes or
dislikes an ad, his conscious answer is
not necessarily going to be an honest
one. He may feel that his evaluation of
the ad must display intellect and sophistication.
(The 4A's study showed advertising
ranked in third place. It came behind
the federal government and clothing
and fashions as "things in life that we
enjoy complaining about, but we may
not really be too serious about our complaints.")
Take a group of Mack Sennett devotees and ask them whether they prefer Sennett or William Shakespeare.
What do you think the majority of an-
swers would be? Sennctt would come
in a poor second, I'd wager.
The American Commercial Festival
satire film on the 1964 season would
have you believe it's necessary to make
commercials people tell you they like.
They didn't like the funny guy on the
white horse (biggest sales introduction
since Tide); they didn't like that cockeyed tornado (knocked Mr. Clean out
of first place nationally in seven
months); they didn't like those crazy
women flying out of the kitchen (first
time a cleanser reversed a trend and
added substantial additional annual
sales). They thought the flying man was
"all right," "kind of cute"
controls well over half the rent -a -car
But this type of commercial moves
with the tempo of contemporary life.
The entire pace, force and rhythm of
this advertising seek out their target and
slam home each impression with massive effectiveness. These commercials
are designed to be remembered. (A
Trendex survey, by the way, recently
showed that Ajax is the best remembered detergent brand name in the entire
But I hope you noticed that although
they criticized these ads, they talked
about nothing else. I hope you also
noticed the Nielsen share of market
and volume figures on what they go
out and buy.
What vs. How The key is, actually,
the difference between what people
think as against how they really feel.
Reach people emotionally with your
advertising and provide them with the
But this whole approach need not
depend on a specific symbol. The approach can be with an empathy slogan
or empathy visual that is in phase with
the airborne momentum of today's living. Chanel, Ajax window cleaner ( "See
100 Miles "), or Ajax scouring pads
( "Declares War on Pots and Pans ") are
further variations and continued proof
of this methodology at work. (There
are many imitators on the air today, I
might add, who illustrate how not to
put this approach to work.)
If you seriously want to beat the "advertising lag" and if you want to communicate effectively, then you must
find a way to build in the lifting emotional momentum into your commercial message so that it can "fly through
the air" through the heart and to the
head of your consumer.
reason to buy.
Emphatic, wish fulfillment visuals
are hard to conceive, difficult for some
clients to understand. It took us eight
years at Norman, Craig & Kummel to
perfect this approach. And it took guts
to run advertising on a new way of
analyzing and using research. Particularly in the face of conscious reaction
to measured success.
Women can't resist the forces of a
White Knight that fulfills their deepest
desires and basic needs. The symbol
represents the product's promise of
speed and power, and fulfills her basic
wish (brought out by extensive research)
to escape the horrors of dealing with
William B. Moseley is senior vice
president and associate creative
director for television and member
of the executive committee of Norman, Craig & Kummel Inc., New
York. He joined the agency as an
executive producer in October of
1959. He has both agency and network experience. His background in
TV programing and commercial development includes past associations with Benton & Bowles, Grey
Advertising and BBDO. Before his
worked for NBC in Hollywood as
executive assistant to the executive producer of NBC 'Matinee
BROADCASTING, August 30, 1965
Not to the correspondents of
the CBS Television Stations
Washington News Bureau.
Their assignment is pinpointed:
to cover for the five CBS
Owned television stations
Washington news which is of
specific local interest to viewers
in the New York, Los Angeles,
Chicago, Philadelphia and
St. Louis areas. Headed by
George Reading, ManagerCorrespondent, and Lincoln
Furber, Correspondent, this
Bureau is a major extension of
the stations' own local news
departments and another
reason why these stations are
so highly regarded (and so
constantly viewed!) in the
five communities they serve.
CBS Television Stations
Washington News Bureau
2020 M Street, N. W., Washington
Serving WCBS-TV New York,
KNXT Los Angeles, WBBM -TV
Chicago, WCAU-TV Philadelphia
and KMOXTV St. Louis.
Ever hear of Slid
General Isaac Shelby, the distinguished Indian Fighter, defeated the British in the historic Battle of Kings Mountain
marking the turning point of the Revolutionary War in
the South. Neighboring Shelby, North Carolina, named for General Isaac Shelby, is also
distinguished as the home of the world's largest fiber glass yarn plant
Glass. Shelby is located 42 miles outside the Charlotte
metro area, and yet 94% of its TV Homes tune in
WBTV each week.* You may or may not have heard of
Shelby, but you should know that this fiber glass yarn
capital of the world is just one of 129 satellite cities and
towns making up the WBTV-Charlotte market
a JEFFERSON STANDARD BROADCASTING COMPANY'
23rd in the nation.**
Represented Nationally By
Management Survey of Television Markets
CHAR LC T T E
market containing 562,000 television homes and ranking
Nielsen Coverage Study
/WBT -FM /WBTV /WBTW /JeftersonProductions
BROADCASTING, August 30, 1965
August 30, 1965, Vol.
69, No. 9
Biggest, brightest special array
Color adds glamour to about half of some 170
featured programs scheduled by three networks;
number is nearly double that shown
What appears certain to be the biggest array of special programing in
television history is being developed by
the three networks to bring new glitter
and glamour to the 1965 -66 TV season.
The tally of specials scheduled or in
the planning stage had already reached
approximately 170 last week, and the
number seemed sure to grow as the season gets under way.
Color, becoming a dominant force
in the regular evening schedules this
fall for the first time, will be liberally
sprinkled throughout the roster of specials, both day and night.
More than one -third and perhaps
one -half of those now on the drawing
boards will be in color, according to
last week's best estimates. As in the
case of the regular series in the 1965 -66
schedule, the chief limiting factor in
the use of color appeared to be a matter of practical feasibility.
With occasional exceptions, the rule
appeared to be: "Where possible, do it
Wide Range Culture and the urban
blight, musical comedy and symphony,
fantasy and history, the Ku Klux Klan
and beauty pageants, circuses and campus protest movements, James Bond
and Frank Sinatra-these are some of
the contrasts offered by the 1965-66
specials schedule as it now stands.
Public affairs specials, in addition to
their traditional probing of current
news and issues and trends, will explore
cultural, historical and medical subjects, bring world leaders together electronically and -among other things
test the driving skills, interests and
prejudices of viewers.
Sports specials have been scheduled
in what appears to be unprecedented
numbers, embracing football, baseball,
basketball, tennis, golf, track and horse
In all, 22 sports packages had been
written into the three-network specials
schedule as of last week, and at least
half were earmarked for production in
Mount Everest will be climbed, the
legendary journey of Ulysses in Homer's
Odyssey will be retraced, a scientist will
be followed through Africa and the
world will be sailed in a schooner in
programs among the specials scheduled
in the adventure category.
Show -business names like Frank
Sinatra, Sammy Davis Jr., Diahann
Carrol, Julie Andrews, Carol Burnett,
There'll be specials for everyone in 1965 -66
following list compiled by
last week is a network by- network breakdown of plans for
special programing announced to date
for the 1965 -66 season. In includes
sports events not regularly scheduled
as well as entertainment and informational specials. Where possible, air dates
and times, program synopses and sponsors and agencies have been included.
Dangerous Christmas of Little Red
Riding Hood or Oh Wolf, Poor Wolf.
November. One hour, color. A musical
comedy with producer -director team of
Jule Stein and Bob Merrill. Sponsor:
General Electric (BBDO).
Deb Star Ball. One hour, color.
Sponsor: Clairol (Foote, Cone & Belding).
Wonderful World of Children.
Thanksgiving Day, one hour, variety
BROADCASTING, August 30, 1965
special with Sammy Davis Jr. Sponsors:
Emenee and American Character Doll
(both Helitzer, Waring & Wayne).
Academy Awards Presentations.
Six one -hour specials (untitled) in
color, to be produced by Phil D'Antoni
and Norman Baer treating of American culture (history, landmarks, local
customs) to be hosted by Robert Preston. Sponsor: Du Pont (N. W. Ayer).
Alice in Wonderland (to be scheduled between Thanksgiving and Christmas) one-hour animated production by
Hanna- Barbera in color. Sponsors:
Rexall (BBDO), Coca Cola (McCann Erickson).
Minimum of 16 hours of public affairs specials exclusive of regular halfhour Scope series, including productions by Robert Drew, John Secondari
and Stephen Fleishman.
Six David Wolper specials. Each one
hour with majority expected to be in
color. Sponsor: 3M Co. (MacManus,
John & Adams).
National Tennis Championships,
Sept. 12 (2 -4 p.m.).
U. S. Open golf, June 18 -19.
PGA golf, August.
British Open golf, July 9.
U. S.- Russian track meet, July.
Americans on Everest. Sept. 10
(7:30 -8:30 p.m.), color. First of four
specials produced by National Geographic Society, this one relating the
conquest of Mount Everest by an
American team. Sponsors: Aetna Life
Affiliate Co.'s (Remington Advertising)
and Encyclopaedia Britannica (McCann- Erickson).
Miss America Pageant. Sept. 11 (10
p.m.- midnight). Live from Atlantic
BIGGEST BRIGHTEST SPECIAL ARRAY continued
Carol Channing, Bob Hope, Jack
Benny, Johnny Carson and Barbra
Streisand will be seen in specials taking
on a variety of formats.
Plans for the Sinatra special, a full
hour on NBC -TV Nov. 24 (10-11 p.m.
EST), were disclosed last week. The
program, Frank Sinatra: The Man and
His Music, will present the star in a
review of songs he has been identified
with over nearly two decades.
Half Million Dollars The program
was reported unofficially to be budgeted
at $500,000, said by some authorities
to be probably the highest price ever
committed to a single -celebrity enter-
The approximately 170 specials already in the works for 1965 -66 represent a gain of 20 to 30 in the last three
A preliminary canvass by BROADCASTING last May put the total then at
140 to 150, with NBC set for close to
80 and CBS-TV and ABC -TV 30 to 35
each (BROADCASTING, May 24).
Last week's count showed NBC with
80, CBS with about 50 and ABC with
around 40 set or planned.
NBC has earned a reputation as the
network with the most specials and this
is not apt to be challenged this year
THERE'LL BE SPECIALS FOR EVERYONE continued
City. Sponsors: Toni (North), Pepsi Cola (BBDO), Oldsmobile (D. P.
KKK The Invisible Empire. Sept. 21
(10 -11 p.m.). One hour backgrounder
on Klu Klux Klan including films of
some of its meetings. Produced by
Title to be announced Oct. 7 (8 -9
p.m.), color. Stars Andy Griffith, Don
Knotts and Jim Nabors in music and
comedy. Sponsor: American Motors
(B & B).
The Making of The President -1964.
Oct. 19 (9:30 -11 p.m.). Based on
Theodore H. White's new best -selling
book. Sponsor: Xerox (Papert Koenig
My Name is Barbara. Oct. 20 (10-11
p.m.). Rebroadcast of Barbara Streisand special. Sponsor: Chemstrand
(Doyle Dane Bernbach).
Miss Teen -Age America Pageant.
Oct. 29 (10 -10:30 p.m.). Fourth year
on the network from Dallas. Sponsor:
Procter & Gamble (Benton & Bowles).
A Salute to Stan Laurel. Nov. 23
(8:30 -9:30 p.m.), color. Several stars
pay tribute to late comedian. Sponsor:
Chemstrand (Doyle Dane Bernbach).
Carol Burnett special with guest star
The Strollin' Twenties. Variety program with Harry Belafonte, Sidney
Pokier, Sammy Davis Jr. and Diahann
Rodgers and Hammerstein's Cinderella, color.
The Wizard of Oz. Motion picture,
Town Meeting of the World. Periodically.
The Search for Ulysses. One hour in
color. Program will retrace legendary
journey described in Homer's Odyssey.
Narrator will be author Lawrence Durrell.
New edition next spring of National
Drivers' Test. Sponsor: Shell Oil
(Ogilvy, Benson & Mather).
Original National Drivers Test. Sept.
At least 10 CBS News specials now in
Group of cultural specials to be produced by Robert Saudek.
Thanksgiving Day Parade Jubilee.
Nov. 25 (10 a.m.- noon). Live coverage
of parades in major cities. Sponsors:
Deluxe -Reading (Dancer-FitzgeraldSample), Polaroid (Doyle Dane Bern bach), Nabisco (McCann- Erickson).
The New York Philharmonic Young
People's Concert. Nov. 29 (7:30 -8:30
p.m.). First of ninth season of taped
concerts. Sponsor: Bell System (N. W.
Ice Capades of 1966. Dec. 1 (9 -10
p.m.), color. Sponsor: Eastman Kodak
Co. (J. Walter Thompson).
Charlie Brown's Christmas. Dec. 9
(7:30 -8 p.m.), color. Animated cartoon based on "Peanuts" comic strip.
Sponsor: Coca -Cola (McCann- Erick-
p.m.), second in series.
Miss Goodall in Africa. Dec. 22
(7:30 -8:30 p.m.), color. Scientist Jane
Goodall in Africa, second in National
Blue and Gray Football Classic. From
Montgomery, Ala., Dec. 25.
Cotton Bowl Festival Parade. Jan.
(10:30-11:30 a.m.), color and from
Dallas. Sponsors: General Mills, Fall staff Brewing and Frito-Lay, (Dancer Fitzgerald- Sample).
Tournament of Roses Parade and
Pageant. Jan. 1 (11:30 a.m. -1:45 p.m.),
color. Sponsors: Plymouth, Best Foods
(Lennen & Newell), Frito -Lay (Dancer Fitzgerald-Sample).
Cotton Bowl Football Game. Jan. 1
(time to be announced). Sponsors: Bristol -Myers (Needham, Harper & Steers),
even if it stands pat with present plans,
as officials indicated it would do.
For CBS -TV its entertainment specials alone, expected to number about
30 before the season is over, will represent almost a doubling of its 1964 -65
total. This expansion is generally, but
unofficially, attributed to a sharp break
with the philosophy followed by former
President James T. Aubrey Jr.
John Schneider, who followed Mr.
Aubrey in the presidency, left no doubt
in announcing CBS -TV's current specials lineup last week that his network
is now committed to the belief that
frequent special programing is good for
the audience, good for television and
good for avoiding the danger of "getting too set in our ways."
Carter Products (Sullivan, Stauffer, Colwell & Bayles), Hartford Insurance
(Marschalk Co.), P. Lorillard (Lennen
& Newell), United Motors Division,
General Motors (Campbell -Ewald).
National Football League Championship. Jan. 2. Sponsors: P. Ballantine
(Young & Rubicam), Brown & Williamson (Bates), Fallstaff Brewing (DancerFitzgerald-Sample), Ford (J. Walter
Thompson), General Cigar (Young &
Rubicam), Gillette (Clyne- Maxon),
Goodyear (Y & R), Hamm Brewing
(Campbell -Mithun), National Brewing
(W. B. Doner), Schmidt Brewing (Ted
Bates), Union Carbide (William Esty),
Weidmann Brewing (Needham, Harper
Philharmonic. Jan 12 (7:30 -8:30
p.m.), third of season.
NFL All -Star Game. From Los Angeles Jan. 16 (4 p.m.- conclusion).
Sponsors: Ford (JWT), Gillette (Clyne Maxon), Falstaff (Dancer- FitzgeraldSample), Schmidt (Bates), Weidemann
(Needham, Harper & Steers).
Ages of Man. (Part I). Jan 23 (4:305:30 p.m.). Sir John Gielgud in oneAges of Man. (Part H). Jan. 30
man Shakespearean program.
(4:30 -5:30 p.m.).
The Voyage of the Brigantine
Yankee. Feb. 11 (7:30 -8:30 p.m.).
Adventures of 22 Americans who as
amateur sailors make round- the -world
trip on schooner. Third in National
An Evening with Carol Channing.
Feb. 18 (8:30 -9:30 p.m.), color. Musical comedy starring Miss Channing and
others. Sponsor: General Foods (Young
Philharmonic. Feb. 22 (7:30 -8:30
p.m.). Fourth of season.
The National Invitational Basketball
Tournament. March 12 and 19.
The Masters Golf Tournament. April
9 (5 -6 p.m.) and April 10 (4 -5 p.m.).
Marineland Carnival. April 10 (7 -8
p.m.), color. Aquatic variety from
August 30, 1965
CBS-TV Spends $8.7 Million
Michael Dann, CBS -TV's programing vice
president, said the network's expected
30 entertainment specials would average
around $290,000 in cost, putting the
total at about $8.7 million.
A special, Mr. Dann said, "should
be just that, providing a concept or
personality not usually seen on the net-
Authorities said nine of 20 entertainment specials announced by CBS-TV
thus far and half of the network's eight
special sports packages will be color
presentations. In the public affairs area
about one -fifth of those outlined to date
are slated to be in color.
Arch Robb, director of special programs at NBC -TV, said his network's
contemplated total of about 80 represented a gain of approximately 20%
over the 1964 -65 season. This figure
includes occasionally scheduled news
and entertainment specials as well as
one -time specials.
Like its regularly scheduled programs
throughout prime time and in many
daytime periods, NBC's specials will be
predominantly in color. All but one of
the 26 entertainment specials announced
thus far will be color productions, at
least one -fourth of its news and information specials will be in color and
seven of its nine special sports packages will be colorcast.
ABC-TV's specials planning is heavier in the news and information area
(22) than in entertainment (five).
These figures are expected to rise to
around 40. In addition ABC -TV has
five packages of sports specials.
Four of the five entertainment specials set thus far, and at least t) of the
22 news specials, are due for presentation in color.
There was no clear indication last
week of what the stepped -up scheduling
of specials would mean in network revenues. Earlier estimates suggested that
1965 -66 specials might account for
about $50 million in sales as compared
to almost $40 million in 1964 -65.
With the list still growing, observers
could see no reason not to revise the
$50 million forecast upward to something more nearly in the neighborhood
of $60 million at least.
The Decision to Surrender. Mid -Sep- saving artificial kidney, color.
tember, one hour. Analysis of Japanese
For Our Time. (Date not available)
one hour. About George Bernard
surrender in World War II.
Project 20. Three hour programs: Shaw's remarks on life.
(Network plans more than 40 news
The Law and the Prophets (color), The
American Indian, and Immigrants All. specials including those listed.
The Congo. One hour.
Hallmark Hall of Fame. Six hour
Hungary: Ten Years Later. One hour. programs in color (two repeats). "Julie
The Preakness. May 21 (5:30 -6
The Awakening Dragon: Red China.
Andrews," "Michelangelo I," "MichelOne hour in color.
angelo II," "Peter Pan," "Mary Martin
The Behnont Stakes. June 11 (5The Reformation. One hour.
at Radio City Music Hall." Sponsor:
Five audience testing programs. One American Gas (Lennen & Newell).
hour each. Network audience will be
Johnny Carson. Hour special in color.
asked to participate in tests covering
Mr. Magoo's Christmas Carol. Dec.
17 (7:30 -8:30 p.m.) one hour in color.
American White Paper, U. S. For- individual aptitudes and interests, poeign Policy. Sept. 7. Three- and -one- litical beliefs, prejudice, observation - Sponsor: Timex (Warwick & Legler).
AFL Championship Game. Dec. 26,
half-hour program (7:30 -11 p.m.). A perception and reading ability.
Jack Benny. Two hour specials in in color. And AFL All Star Game. Jan.
review of American Foreign policy
throughout world with emphasis on color. First is Nov. 3 (9-10 p.m.). 15 in color. Sponsors: Chrysler Corp.
Vietnam. Sponsor: Eastern Air Lines Sponsor: Eastern Air Lines (Young & (Young & Rubicam), Firestone (CampRubicam) .
bell-Ewald), Institute of Life Insurance
(Young & Rubicam).
Danny Thomas. First Nov. 8 (9 -10 (J. Walter Thompson), Lone Star
World Series of Golf. Sept. 11, 12
p.m.). Five hour specials in color. Brewing (Glenn), Olympia Brewing
(5:30 -6 p.m.) in color. Sponsors:
United Airlines (Leo Burnett), Kaiser Sponsors: Timex (Warwick & Legler), (Botsford, Constantine & McCarty),
RCA (J.W.T.), R. J. Reynolds (Esty),
Jeep Corp. (Compton), Reynolds Tap- Consol. Cigar (Papert, Koenig, Lois).
Sun Oil (Esty), Swank Inc. (Shallerper Beer Keg (Lennen & Newell).
The Emmy Awards. Sept. 12 (10- hour, in color (6:30 -7:30 p.m.). B. F. Rubin).
East -West Game. Dec. 31.
11:30 p.m.). Sponsors: Libby (J. Wal- Goodrich Co. (BBDO).
Ringling Brothers, Barnum and
Sugar Bowl. Jan. 1, color. Sponsors:
ter Thompson), Wolverine (McManus,
Bailey. Nov. 18 (7:30 -8:30 p.m.), color. Aetna Casualty
John & Adams).
America, the Beautiful. Oct. 3 (6:30- Sponsor: Timex (Warwick & Legler). Buick (McCann- Erickson).
Frank Sinatra: The Man and His
Rose Bowl. Jan. I, color. Sponsors:
7:30 p.m.). A study of urban blight.
Nov. 24 (9 -10 p.m.) in color. Chrysler Corp. (Y&R ), Gillette (Clyne
One hour, color. Sponsor: Florist TeleA review by the celebrated singing star Maxon), Texaco (Benton & Bowles).
graph Association (Campbell -Ewald).
Bing Crosby Golf. Jan. 22 -23.
World Series. (baseball) starts Oct. of songs associated with him since the
1940's. Produced by Sinatra Enterprises.
Bob Hope Golf. (Date not set).
6, in color. Sponsors: Gillette (Clyne
Junior Miss Pageant. March 26 (8 -9
Maxon), Chrysler (Young & Rubicam). Sponsor: Anheuser-Busch (D'Arcy).
p.m.), color. Sponsor: Scott Paper.
The Incredible World of James Bond.
The Big Ear. Oct. 31. One hour on
NBC Follies. Several hours of sneak
modern listening devices and practices Nov. 26 (10 -II p.m.) in color. Sean
previews, color. Sponsor: Timex (Wartreating question of invasion of privacy. Connery, the James Bond of the movies,
wick & Legler).
will host and narrate a program which
Producer, Reuven Frank.
Bob Hope -Chrysler Specials. Color.
Right Wing. One hour on extreme analyzes the Bond character. It's being
One hour. Sponsor: Chrysler (Young
conservative elements in U. S. Producer, filmed by David Wolper Productions.
Sponsor: Pepsi -Cola (BBDO).
Thanksgiving Day Special. One hour
Mississippi; The Self- Portrait. (Date
Rebellion on the Campus. One hour
in color. Sponsor: Mohawk Carpets
devoted to protest activities in colleges not available) one hour.
The Teenager. (Date not available)
and universities. Producer, Chet Hagen.
A mahl and The Night Visitors. ColThoroughbred. One hour, in color, one hour.
Who Shall Live? Nov. 28 (6:30- or, one hour.
the history of a race horse from birth to
racing maturity. Producer, Chet Hagen. 7:30 p.m.) one hour. About a life- (Foote. Cone & Belding).
Palos Verdes, Calif. Sponsor: Minute maid (McCann -Erickson).
The World of Jacques Yves Cousteau.
April 28 (7:30 -8:30 p.m.). Viewers
are taken below Red Sea. Fourth in
National Geographic series.
The Kentucky Derby. May 7 (5 -6
BROADCASTING, August 30, 1965
Spot spending per
TV family goes up
TVAR computation for 1964 also shows
Chicago's $22.11 -per -family was highest
Spot television advertisers spent at the
rate of $13.39 per U.S. television family in 1964, a strong 13.5% gain over
their per- family outlays of the previous
Figures being released by Television
Advertising Representatives this week
show that spot spending per viewing
family continues to be heaviest in the
larger markets. They also show substantial differences in this respect between markets of comparable size.
Hartford -New Haven -New
Britain -Waterbury, Conn.
Dallas -Fort Worth
Indianapolis Bloomington, Ind.
Buffalo- Niagara Falls, N.Y.
Tampa -St. Petersburg, Fla.
San Antonio, Tex.
Norfolk- PortsmouthNewport News Hampton, Va.
Davenport, Iowa Rock Island, III.
Green Bay -Marinette, Wis.
Poland Springs Portland, Me.
Scranton -Wilkes Barre, Pa.
Roanoke -Lynchburg, Va.
Salt Lake City- OgdenProvo
Richmond -Petersburg, Va.
Champaign- SpringfieldDecatur- UrbanaDanville, Ill.
Ames -Des Moines
Kansas City, Mo.
tData for Detroit have been excluded inasmuch
as the FCC total for that market does not include billings for CKLW -TV. Excluding CKLW -TV,
billings per family came to $10.87 in 1964.
Sacramento Stockton, Calif.
Lancaster- HarrisburgYork-Lebanon, Pa.
Grand Rapids Kalamazoo, Mich.
For the top 20 markets spot billings
averaged $15.78 per family; for markets 21 through 40, $11.66 per family,
and for all markets below 40, $7.75.
Smaller markets, TVAR points out,
haven't enjoyed the same acceleration
of spot spending per family experienced
in larger metropolitan areas. For example, since 1962 spot's growth rate per
viewing family in the top 20 markets,
at 28 %, is more than double the 12.6%
advance in markets which are ranked
Albany- SchenectadyTroy, N.Y.
Johnstown -Altoona, Pa.
Flint- SaginawBay City, Mich.
Asheville, N.C.-GreenvilleSpartanburg, S.C.
Huntington, W. Va.
Greensboro- WinstonSalem -High Point, N.C.
Oklahoma City -Enid
Wichita- Hutchinson, Kan.
Spot advertisers smiled on Chicago
last year spending $22.11 per family
there and making it number one on a
per -family outlay basis. In contrast, the
first place market in terms of viewing
families, New York, received only
$15.94 in spot billings per family.
TVAR, which puts out a similar report each year, has changed its computation method this year for determining market -by- market spot spending per
The number of viewing families in
a given market is considered to be
the net weekly circulation of the
leading station in the market according
to the 1964 TV Market Digest of the
American Research Bureau. This circulation figure is divided into the spot
billing totals for each market reported
by the FCC. In earlier spot studies
TVAR has divided the FCC market
totals by published estimates of each
market's television homes.
TVAR's compilation for 1964:
Shreveport, La.Texarkana, Tex.
Cedar Rapids -Waterloo
Report TV family
Paducah -Cape Girardeau,
Greenville -Wash., N. C.
Lincoln- Hastings- Kearney
Columbia, S. C.
South Bend -Elkhart
Beaumont -Port Arthur
Austin -Rochester, Minn. Mason City, Iowa
Wichita Falls, TexLawton, Okla.
Fargo -Valley City
Charleston, S. C.
Colorado Springs -Pueblo
Las Vegas- Henderson
Huntsville- Decatur, Ala.
*Market rankings based on net weekly circulation of the leading station in the market.
(Source: ARB, Television Market Digest, 1964)
BROADCASTING, August 30, 1965
Want your spot to appear before
149,000 people* watching WNIO -TV's
11 o'clock News Tonight?
(Cost per thousand: approximately
o'clock NEWS was selected
in 1964 and AGAIN in 1965 as the best
regularly scheduled newscast in Ohio by The Associated Press News Writers.
Hard digging Phil Donahue, on the left, handles local and state news; Don Wayne
skillfully reports national and international events. Best newscast -great bargain.
NIELSEN STATION INDEX ESTIMATE (MARCH '65)
WHIO -AM -FM
NATIONAL REPRESENTATIVE: GEORGE P. HOLLINGBERY
Broadcasting Corporation stations:
Atlanta; WHIO AM.FM.TV, Clayton;
AMFM -TV. Charlotte; WIOD AM -FM, Miami; ATVU. San Francisco.Oakland; WIIC, Pittsburgh
FTC attorney gets insight into commercial production
Federal Trade Commission
a clearer understanding of
the problems-and of the tools and
production as a result of a five -day
tour of Madison Avenue last week
by one of its experts.
That was the verdict of the expert himself, Edward F. Downs, as
given to BROADCASTING Thursday
night after he completed the next
to last day of his one-week visit as
a guest of the American Association
of Advertising Agencies (CLOSED
CIRCUIT, Aug. 23).
He said he saw a number of commercials and commercial techniques
that he would have challenged before
his visit -but not afterward. As one
example, he cited a demonstration
commercial for a product whose action, he said, he would have sworn
was not photographable.
He did not identify the product
because the commercial has not yet
been put on the air, but he said that
if he had seen the commercial on
his set at home -without having seen
how it was made -he would have
been sure it employed a mockup.
Under FTC policy, upheld by the
U.S. Supreme Court, mockups are
"deceptive" if used to demonstrate
the actual product's quality.
During his visit, he said, he saw
that the commercial did not use a
mockup -that the demonstration of
the product itself was actually photographed with an extremely fast action camera.
Mr. Downs reported that he also
saw several other commercial situations that would have appeared
questionable to him on the screen
if he had not seen that they could
be-and were handled with no
questionable procedures involved.
Mr. Downs also paid
tribute to the attitudes and approaches
as well as the skills of the agency
and other commercial production
people he visited during the week.
His impressions are important to
advertisers and agencies because he
is one of the key figures, where
commercials are concerned, in the
FTC's Bureau of Deceptive Practices.
An attorney with 28 years experience with the FTC, he has represented the trade commission in some
of its landmark actions in the commercials area, including the Libby Owens -Ford "open window" and
Colgate- Palmolive "sandpaper" cases.
Mr. Downs said last week he was
convinced that the practices that led
to actions such as those "could not
happen now." He thought this improved climate was attributable not
Beatrice Foods plans
big spot -TV buy
other markets where suitable buys are
available, Beatrice will use other Desilu
programs or feature films distributed by
Desilu. The additional series are Untouchables, Fractured Flickers, Desilu
Playhouse, Jazz Scene USA and Harri-
Beatrice Foods Co., Chicago, already
heavy TV user, is shifting money from
other media and increasing some of its
division budgets to plunge even deeper
into television for 1965 -66. It plans
"several million dollars" worth of spot
buys in nearly all TV markets using syndicated products from Desilu. The accent will be on color.
Through its Chicago Agency, Don
Kemper Co., Beatrice has bought the
major film package rights for a sum understood to fall between $500,000 and
$1 million. It was announced by Roy I.
Ricksham, director of sales and advertising for Beatrice Foods, and by Richard Dinsmore, vice president -general
manager of Desilu Sales, the distribution arm of Desilu Productions.
Beatrice said it will build its new
spot campaign around Desilu's The
Greatest Show on Earth, a one -hour
color series starring Jack Palance, and
will place the show in 142 markets. In
gan and Son.
Mr. Ricksham pointed out that with
color commercials "playing an increasingly important role in our advertising
plans" the sponsor naturally was attracted to Greatest Show "because of
its spectacular color production values."
Beatrice products to be featured among
others include the Meadow Gold dairy
line, Adams Korn Kurls, Lambrecht
pizzas, cheese cakes and frozen soups,
D. L. Clark candies, M. J. Holloway &
Co. Milk Duds and Thos. D. Richardson after -dinner mints.
TV gains in co -op
field as radio loses
Television has gained ground, but
radio has lost a little, as media that
dealers may use in cooperative adver-
alone to higher standards among
agencies and advertisers now -although he thought the standards are
definitely higher-but also to the fact
that those actions were brought-and
the trade commission in
the first place.
The FTC attorney and the AAAA
both emphasized that his visit was
not related to any specific FTC case,
past, present or contemplated.
He described the
as "purely educational" and
speculated that it was apt to be
beneficial to agencies and advertisers
as well as to the FTC in that it gave
the FTC a better insight into the
problems, approaches and capabilities of producers.
Mr. Downs's itinerary was arranged by the AAAA Broadcast
Policy Committee's subcommittee on
commercial production, headed by
Gordon Webber of Benton & Bowles.
It included extensive visits to the
television commercial production departments of Benton & Bowles;
C. J. LaRoche; Grey; Campbell Ewald; J. Walter Thompson Co., and
Doyle Dane Bernbach, plus the
studios of Videotape Center, MPO
Videotronics, Filmex Inc., Pelican
Films, MGM Telestudios, and E.
G. Shipman Inc., manufacturer of
tising without getting prior approval
from the participating manufacturer,
according to a study made public last
week by the Association of National
The study covered 171 co-op advertising plans involving 30 product categories. It was presented at a workshop
on "New Developments in the Creative
Use of Cooperative Advertising," held
by the ANA last Thursday and Friday
in New York.
A total of 56.1% of the plans indicated that TV could be used without
need for specific approval, as against
46.2% in 1954. Use of radio did not
require specific approval in 52.1% of
the plans, as compared to 56.6% in
Newspapers led the "free to use"
list by a wide margin, being freely allowed in 91.8% of the cases (92.4%
in 1954). Television ranked second and
radio third, whereas their order in
1954 was reversed.
In 3.5% of the plans the use of
radio and television was specifically
disallowed. In another 2.9% their use
Fewer than 25% of the plans urged
BROADCASTING, August 30, 1965
Why KBTV bought Volumes 3,4,, 7010
of Seven Arts' 7Films of the 5O's and 6O's"
Says John C. Mullins :
President of KBTV, Denver, Colorado
If your coverage area extended from the Bad Lands of
Over the years we have bought
South Dakota to the deep Western slope of the Colo-
the 50's and 60's' (Volumes 3, 4, 5, 7 & 10), of which
rado Rockies... and you were the first station to service
this vast area with color... and in that time you had
established a reputation for telecasting outstanding
motion pictures that had tremendous viewer as well
as sponsor appeal ... then it would be your responsibility, as it is KBTV's, to continue to provide the finest
feature film entertainment as it becomes available for
television. That's why we have just acquired Seven
Arts' latest release, Volume 10 containing 41 titles of
which 31 (76 %) are in color.
total of 225 'Films of
118 are in color including the following titles which
we have recently scheduled for colorcasting: 'Wind
Across The Everglades' starring Burl Ives, Christopher
Plummer (Volume 5); 'The River's Edge' starring
Anthony Quinn and Ray Milland (Volume 7) and 'The
Master of Ballantrae' starring Errol Flynn (Volume 3).
KBTV needs Seven Arts' 'Films of the 50's' to profitably program our various feature film time slots which
include from 3 to 5 features daily plus the following
weekend evening showcases:
not the first of the
Seven Arts Volumes that Channel 9 has purchased.
MONDAY- FRIDAY: 'FALL FILM FESTIVAL'
SATURDAY: 'CHANNEL 9 MOVIE OF
THE WEEK' (10:00 P.M.)
SUNDAY: 'SUNDAY THEATRE'',
Mullins, President and owner of KBTV, Denver, Colorado
ASSO IATED CORP,
A SUBSIDIARY OF SEVEN ARTS PRODUCTIONS, LTD.
NEW YORK: 200 Park Avenue, YUkon 6 -1717
CHICAGO: 4630 Estes, Lincolnwood, Ill., ORchard 4 -5105
DALLAS: 5511 Royal Crest Drive, EMerson 3.7331
LOS ANGELES: 3562 Royal Woods prive. Sherman Oaks, Calif., STate 8-8276
TORONTO. ONTARIO: 11 Adelaide St. West, EMpire 4.7193
BROADCASTING, August 30, 1965
Top -Flight Coverage
NBC News' outstanding color coverage of
Gemini 5 the Saturday before last achieved
remarkable audience response. Our reporting of the flight's dramatic progress drew 41
per centmoreviewing-homesthan the second
network; 226 per cent more than the third.
What's more, none of the other networks'
competing programs Gemini coverage or
entertainment could outdraw the audiences for NBC -TV's flight coverage.
On that Saturday, we were not only the
first to begin coverage of Gemini 5, but the
only network to stay with the Gemini stor3
continuously. This sort of space coverage i.
entirely consistent with NBC News' practic
of reporting the news accurately...reportinl
it fully...reportingit first.
For NBC News recognized this space mis
sion the first attempt of U.S. astronauts tc
live in space for eight days -as a key stet
ward a moon landing. As such, it was an
Tent of vital importance to all Americans
an event whose every phase demanded
)mplete and detailed coverage.
Thanks to the top -quality efforts of Chet
untley, David Brinkley, Frank McGee and
eir colleagues -plus the uniqueness of the
I -color Space Center studio in New York
NBC News' description of the Gemini 5
iventure achieved unmatched clarity.
The public has come to expect the best
from NBC News -a fact which helps explain
why, whenever important news breaks,
viewers turn to us first. And, on virtually
every occasion when the three networks
cover news simultaneously, NBC News
attracts the largest share of the audience.
The world's largest broadcast news organization
tional Arbitron 7:00 AM -6:00 PM, EDT; 7:00 AM-5:00 PM, CDT; 7:00 AM -3:00 PM, PDT. Audience and related data are based
on the rating service indicated and are subject to the qualifications issued by this service. Copies available on request.
dealers to use co -op advertising, a
marked decline from the 51.7% that
urged it in 1954. Two possible reasons
for the decline were a tendency to use
other means, such as the sales force,
to sell co -op, and a hope that failure
to promote it would help offset growing demands for it.
Almost half (46.8 %) of the companies canvassed share the co -op cost
50 -50 with dealers, but 8.2 %, all of
them in the food and grocery category,
pay 100% of the cost. Ten years ago
22.8% paid the full amount.
About one -third of the plans
will pay only on advertising that is
placed at the media's local rates. Six
out of ten (59.6 %) require that the
co -op ads be prepared or approved by
Edward C. Crimmins, director of
planning and sales for the Advertising
Checking Bureau, told the closed workshop that advertisers, media and retailers are all taking co -op advertising
"much more seriously" and "paying
more attention to it," largely because
it "has become a more important economic factor to all three of them."
FTC opens its
local complaint office
Regulation of radio -TV advertising
the domain of the Federal Trade
Commission-when it is in interstate
The FTC has taken a step toward
making it easy for anyone to file a
July 19 the FTC opened the doors of
the first local complaint department in
regard to unfair broadcast, as well as
other media advertising practices. The
office is located in Washington, and it
has been busy in its first four weeks.
A spokesman there last week said
that the staff has handled some 75 matters and that steps have been taken
to investigate some of the complaints,
with case records to be filed in a number of instances.
The local complaint office is a pilot
operation for other such local offices
which may be opened in other metropolitan areas should the effectiveness
prove its need -and should Congress
grant the FTC's request.
The FTC has primary jurisdiction in
Washington under the Federal Trade
Commission Act, but Congress would
have to vote to give it responsibility for
unfairness in other local areas.
The best feature of
Easy Does It
this office is said by the FTC to be that
citizens can call and register their cornplaint without having to write the FTC
or, perhaps, make an appearance before it.
This simplifies the process of getting
unfair practices in the investigative
arena, and enables the FTC to discover
practices that, without the office, might
never be brought to its attention.
DAVEY and GOLIATH lets you think COLOR
when you plan Public Service Programming.
DAVEY and GOLIATH is a superior 15
minute children's series that delightfully tells how Davey comes to understand about GOD.
DAVEY and GOLIATH has proven
appeal-carried by 331 stations.
DAVEY and GOLIATH will be starring
in a 30 minute color Christmas Special
DAVEY and GOLIATH
ready for release November 15. The
is professionally produced in
series and /or the special
the Clokey, three dimensional,
at no charge, They are produced by
The Lutheran Church in America.
To schedule DAVEY and GOLIATH or for more information contact:
COMMISSION ON PRESS, RADIO AND TELEVISION
LUTHERAN CHURCH IN AMERICA
New York, N.Y. 10016
Tel: 212 532 -3410
General Foods Corp., White Plains,
N. Y., through Benton & Bowles, New
York, will make use of spot TV, as well
as its network lineup in major markets,
to promote its new Post cornflakes and- blueberries brand, beginning in
Corning Glass Works, Corning, N. Y.,
for its Corning Ware, both electromatic
and nonelectric cookware, through Carl
Alley, New York, will begin fall nine week spot TV campaign in 30 top markets. Ten and 20- second commercials
will be placed in prime time four to six
times a week.
Brown -Vintners, through Gumbiner North, both New York, initially will
advertise its Nectarose Vin Rose d'Anjou
wine in Philadelphia using six commercials per week on KYW -Tv, beginning
Sept. 12 and continuing through October. Tentative plans call for the color
BROADCASTING, August 30, 1965
First Choice in Detroit for Fall:
WWJ-TV Programs with Proven Impact
9 -10 AM MONDAY- FRIDAY -Bright
ing show features Carol Duvall, Ed
and Lorene Babcock with entertainment,
exercise, and advice.
5.6 PM MONDAY -SATURDAY- Famous
world -traveller hosts explorers, adventurers, globe- trotters. Fabulous trips to
fascinating places. COLOR.
AT THE ZOO
BOZO THE CLOWN
PM SATURDAY -Light- hearted
visits to Detroit Zoo catch animals and
people unawares. Popular Sonny Eliot's
witty comments, amusing monkeyshines.
4 -5 PM MONDAY- FRIDAY; also 9:30 -11
AM SUNDAY -Favorite TV fare of Detroit
youngsters. Cartoons, games, stories,
win attention. COLOR.
ALL THIS... PL US NBC, TOO! Adding to the proven impact of WWJ -TV's
local live features are the big- audience winners on NBC, the Full Color Network.
Fifteen exciting new programs join what is already television's outstanding
entertainment lineup -with practically all evening programs in color. Definitely,
WWJ -TV is your strongest buy in the Detroit market.
Owned and Operated by The Detroit News
BROADCASTING, August 30, 1965
Affiliated with NBC
National Representatives: Peters, Griffin, Woodward, Inc.
Rheingold beer expands
Quiet ads or-no ads
into Washington market
Time-Life's WFBM -AM -TV Indianapolis last week pledged "total support" to the FCC's move
against excessive loudness in
commercials by writing a provision into their rate cards. Eldon
Campbell, vice president and general manager, said the cards now
stipulate: "In accordance with
FCC policy, WFBM and WFBM -TV
will make every effort within its
technical ability to control commercial loudness. Stations reserve
right to refuse any commercial
which, in its opinion, cannot be
Rheingold Breweries, New York,
which last month extended its 10-state
marketing area into Maryland (BRoAnCASTING, July 19), last week entered
Washington, D. C., and in two weeks
intends to expand into northern Virginia.
A Rheingold spokesman said that
radio -TV plans for the area would not
be decided until the beer attains distribution in Virginia. He indicated that
a single broadcast campaign would relate to each of the markets, and that
"probably" more radio than TV would
be used. The company is currently running newspaper advertising in Maryland
In addition to the new markets, the
beer is now sold in New York, New
Jersey, Pennsylvania, Delaware and the
six New England states. Doyle Dane
Bernbach, New York, is Rheingold's
campaign to be extended into other
major markets later this fall.
Quaker Oats Co., Chicago, through
J. Walter Thompson Co. there, plans
"considerable" spot TV in major markets in September for introduction of
Ken -L Ration Hash, new dog food
product. Spot TV buys will augment
participations for product on Quaker's
network TV schedules.
Rival Packing Co., Chicago, through
Grey Advertising, New York, will use
spot TV in top 50 markets to advertise
Rival dog food and Rival specialties,
beginning Sept. 12 and continuing
through next winter.
Ocean Spray Cranberries Inc., Hanson,
Mass., through McCann -Erickson, New
York, has renewed for third consecutive
year its 52 -week participation in CBS
Radio's Arthur Godfrey Time (Mon:
Fri., 9:10-10 a.m. EDT).
KxEt. Waterloo, Iowa: Savalli /Gates
Inc., New York.
Fla.: VenMcConnell Inc., New
WQIK-AM -FM Jacksonville,
KNOE Monroe, La.: McGavren -Guild
Co., New York.
KBIG Avalon, Calif. and KBIG -FM Los
Angeles: Advertising Time Sales, San
KSLN-TV Salina, Kan.: Mid -West
Time Sales, St. Louis, Mo., as regional
KROP Brawley, Calif.: J. A. Lucas
Co., Los Angeles.
WKOX -FM Boston: Roger Coleman
Inc., New York, as representative-consultant, emphasis in New York market.
Hoyt to be chairman
of Rumrill -Hoyt Co.
Plans for a merger of the Rumrill
Co., Rochester, N. Y., and the Charles
W. Hoyt Co., New York, were formally announced last week by Charles L.
Rumrill, president of Rumrill, and Everett W. Hoyt, president of the Hoyt
The two agencies agreed to form the
Rumrill -Hoyt Co. within a few months,
pending final approval by employe
stockholders of both firms. Under the
agreement, Mr. Hoyt would become
chairman of the board of the new agency and Mr. Rumrill would be president
and chief executive officer.
Rumrill, whose accounts are split
evenly between industrial and consumer
products, has annual billings of $22 million (with an estimated $2.3 million in
radio -TV advertising). while the consumer product- oriented Hoyt agency
bills $8 million (estimated $4 million in
N. Y., manufacturers of Monk's bread,
has appointed Cancilla, Gore & Knapp
Inc., San Francisco, replacing Beaumont- Hohman & Durstine, San Francisco, A budget of more than $300,000
will include radio and TV as prime
WQ0D -Tv Moline, Ill. has named The
Walker Agency, Davenport, Iowa.
Talks begin on 1966
Advertisers and agencies are beginning to prepare for union negotiations
that come up next year for new contracts governing payment of talent in
Principal contracts, both of which
were entered in 1963 and will expire
Nov. 15, 1966, are with the Screen
Actors Guild and the American Federation of Television & Radio Artists. Negotiations are expected to start next
A standing committee of the Association of National Advertisers and of
the American Association of Advertising Agencies coordinates advertiser
and agency interests in talent -union
negotiations. The committee is headed
by Harold Saz of Ted Bates & Co. and
Sam Thurm of Lever Brothers as cochairmen.
The group was reported last week
to have held a preliminary planning
meeting Aug. 12. Members on hand
were Mr. Saz; Peter Allport, president
of ANA; Kenneth Baumbusch, American Home Products; Robert Dobbin,
Best Foods Division of Corn Products
Co.: Richard Dube, Lever Brothers;
William Kistler, ANA; Barbara Lukasik, Kenyon & Eckhardt; Carl Petkus,
AAAA; Charles Pratt, General Foods;
Marion Preston, J. Walter Thompson
Co.; Miner Raymond, Procter & Gamble; Dorian St. George, Carling Brewing; William Schneider, Benton &
Bowles; Lewis Titterton, Compton;
Philip Tomalin, Ogilvy, Benton &
Mather and Guy Farmer of Patterson,
Belknap & Farmer, as consultant.
Winston Sales Co., Chicago, manufacturers and marketers of housewares,
has appointed the Al Lefton Co.,
Philadelphia. as agency for the East
and Southeast. A budget of more than
$300,000 will concentrate on television.
America's Productions Inc., Miami,
producers of Spanish- language radio
programs for the U. S. and South
America, has appointed Guastella &
Argomaniz Inc.. Coral Gables, Fla.
The Abbey of the Genesee, Piffard,
Bra company to
The Bali Brassiere Co., New York,
plans to enter television for the first
time this fall in a test market campaign.
According to the company's advertising agency. the Fletcher Richards Co.,
New York, a "tasteful" one-minute
commercial is now being prepared in
which the product will not be actually
shown on live models or on mannequins.
Test markets have not been determined,
but it is believed that Denver and New
York are being considered.
August 30, 1965
JA'e.=1, ij.ii ts)
WASHINGTON, D. C.
a.m. Mon. thru Fri.
var iety, comedy
a.m. Mon. thru Fri.
10:30 -11:00 a.m. Mon. thru Fri.
CLAIRE & COCO
MIKE DOUGLAS SHOW
Color cartoons, new games, new educational features
all designed to
entertain and inform the pre-school
60 minutes of variety with a celebrity
co -host. Songs, comedy and interviews
in an informal ad -lib atmosphere.
New woman's show concept! Barbara
Coleman features studio and on -loca.
plus these other exciting daytime programs:
7:30 a.m. exciting Bozo Show
10:00 a.m. exciting
Girl Talk Show
5:00 p.m. exciting Lloyd Thaxton Show
6:00 p.m. exciting News 7
7:00 p.m. exciting 30 -min. action -comedy block
BROADCASTING, August 30, 1965
tion reports of society, fashion and
Natural color for ALL tv -7 Local Programs
WASHINGTON, D. C.
The Evening Star Broadcasting Company
contact: Harrington, Righter & Parsons
Radio's urban -suburban issue
FCC gets much advice on how to tell whether
outskirts is serving home area or city it's near
How is the FCC to decide when an
applicant for a broadcast facility in a
suburban town intends to serve that
community or the nearby big city?
That problem is becoming increasingly complicated and common as populations spill over city lines and virtually wipe out boundaries between the
big city and suburbia.
The commission, which considers the
problem one of "fundamental" importance, last week began receiving help on
it from some 15 applicants in three
cases seeking AM licenses in heavily
urbanized areas -southern California,
northern New Jersey and Pittsburgh.
Not surprisingly, the applicants submitted suggestions that, in general, appeared tailored to favor the proposals
in their applications. But a number of
them, as well as the commission's
Broadcast Bureau, expressed support
for a U.S. Court of Appeals suggestion
that the commission go beyond a consideration of the power and class of station requested, and coverage proposed,
in deciding which is the authentic and
which the "counterfeit" suburban application.
The court suggested the commission might consider
such factors as the size of the suburban
community, its economic vitality, and
its independence from the central city.
The court also said the distance from
the central city might be relevant, as
well as whether the proposed station
would provide an outlet for the suburb
or the city.
The court suggested these criteria in
a decision overturning the commission
in the Pittsburgh case. Following that
decision the commission invited the applicants in three cases to discuss the
standards to be used to make an equitable distribution of facilities when one
or more of the applicants is to be located in a suburban community and
proposes to serve a nearby urbanized
area. An oral argument on the issue is
scheduled for Oct. 1.
The commission is charged with responsibility under Section 307(b) of
the Communications Act with distributing broadcast facilities among cities and
states on a "fair, efficient, and equitable basis." Normally, this obligation
results in a preference for applicants
proposing a first local service.
And the commission
has attempted to distinguish between
authentic and "counterfeit" proposals
For suburban areas. But the court held
in the Pittsburgh area case that the
application of the commission's standards had become "somewhat vague."
Miners Broadcasting Service Inc.,
which had taken the appeal in the Pittsburgh case, told the commission last
week that the delineation of the cornmunity to be served can be determined
only after all pertinent facts have been
Miners, which operates WMBA Ambridge, a Pittsburgh suburb, is seeking
an increase in power from 500 w daytime to 10 kw on 1460 kc. The commission said this would enable the station to cover 98% of Pittsburgh -and
granted the competing application of
WPSL Monroeville, which is seeking a
250 w daytime operation. The commission said Monroeville needs a first outlet more than Pittsburgh needs a ninth.
New Jersey Case Jupiter Associates
Inc., which is appealing a review board
denial of its application for an AM facility in Matawan, N. J., said the test
the commission should observe is the
importance of the communities to their
The grant Jupiter is seeking was
awarded by the review board to Radio
Elizabeth Inc., which proposes to bring
a first local service to Elizabeth, N. J., a
city of 107,000. Jupiter, which proposes to build a station in Matawan,
N. J., and Somerset County Broadcasting, which proposes to serve Somerville, N. J., say that Elizabeth is part
of the Newark, N. J. urban area.
Orange Radio Inc., one of 14 applicants for the 1110 kc frequency formerly occupied by the old KRLA Pasadena (Los Angeles), said the commission should consider the "orientation"
and established needs of the suburban
community to be served in urban -suburban cases.
Orange Radio, although proposing
to bring a first local service to the
suburb of Fullerton, intends to operate
with 50 kw. Orange said a proposal
for coverage well beyond a particular
suburban area "is dìspositive of nothing."
The review board has added an issue
in the 1110 kc hearing to determine
whether Fullerton is a "separate" community. It has added the same issue
with respect to the application of Pacific Fine Music Inc., which proposes
50 kw service in the suburb of Whittier.
Hearing set for Bartley
Senator Warren G. Magnuson
(D- Wash.), chairman of the Senate Commerce Committee, announced last week that the hearing on the nomination of Robert
T. Bartley to a third term on the
FCC will be held at 9:30 a.m.,
Sept. 1, room 5110 in the New
Senate Office Building.
Mr. Bartley was first appointed
by President Truman in 1952 and
re- appointed by President Eisenhower in 1958. His term expired
eight weeks ago, making his reappointment by President Johnson a matter of speculation and
suspense (BROADCASTING, Aug.
casting Corp., which proposes to serve
the Pasadena -Los Angeles market with
50 kw, said that if an applicant proposes low power, the location to be
served may be significant. But if high
power is proposed, then the station's
location would be of minimal significance.
The commission's Broadcast Bureau
advised the commission to consider
other factors before the suburban -urban
issue as a means of reducing the number of cases in which a decision on that
issue would be necessary.
It suggested the commission first consider disqualifying factors. Then, consider Section 307(b) factors-what are
the relative needs of the suburban communities for the outlet?
If the commission cannot decide the
case under the disqualification or standard Section 307(b) issues, the board
said, it should state that fact along with
the reasons for it, and then decide on
the suburban -urban issue.
Other Criteria In this connection,
the bureau suggested the commission
consider not only power, class of station, coverage and frequency but characteristics of the community to be
served as suggested by the court.
The commission was also told last
week, however, it should not and need
not adopt a "rigid set of criteria" to
govern decisions in 307(b) cases.
Crown City, one of the applicants for
J 110 kc Los Angeles, said such an action would be illegal, and urged the
commission to terminate the rulemaking without a ruling.
Crown City said the commission
should do no more than make a general reappraisal of the law and past
cases. It added that 307(b) cases differ radically as to facts and may require radically different solutions.
BROADCASTING, August 30, 1965
BOSTON - MANCHESTER
SAN FRANCISCO - OAKLAND
DALLAS - FT. WORTH
MINNEAPOLIS -ST. PAUL
- HARTFORD - NEW BRITAIN
INDIANAPOLIS - BLOOMINGTON
CHARLOTTE, N. C.
MAY BE 22nd TO SOME PEOPLE...
TO SMART ADVERTISERS
(Television Magazine March 1965)
ADDITIONAL TV HOMES
TOTAL TV HOMES
(Based on Horwath & Horwath, Accountants to Florida Hotel`
`and Motor Hotel Ass'n., and Florida Development Commission`
WLBW -TV, CHANNEL TEN, MIAMI, FLORIDA
AFFILIATED WITH WCKY 50 KW CINCINNATI, OHIO
BROADCASTING, August 30, 1965
get ch. 10 Duluth
The FCC review board last week
approved the grant of channel 10, Duluth, Minn.. to Channel 10, a company
formed by the merger of two of the
previous three applicants (Channel 10
Inc. and Northland TV Corp.).
The third applicant, Central Minnesota Television Co., in return for the
dismissal of its application, will receive
the sum of $9,063.04 from Channel
10 as reimbursement for expenses incurred by it in preparation and prosecution of its application.
The review board, in approving the
merger agreement and making the
grant, found that all questions on the
financial, technical and legal qualifications of the new Channel 10 have
been mooted by the merger or have
been answered in the application or in
amendments to the application.
The review board said that Channel
10 Inc. stockholders of record will receive 53% of the stock in the new
Channel 10 and that Northland will
receive 47%. The board issued the
condition that all ends of the merger
be tied up within 45 days.
Principals of the new Channel 10 are
John B. Poole, who owns 20% of
Channel 10 Inc. and William B. Quarton, who owns 31% of Northland,
and the American Broadcasting Stations
Inc., which holds 54% of Northland
in trusteeship. Northland also owns
WEBC Duluth and WMT -AM -TV Cedar
Attorneys to clear
before they write
Attorneys in the office of the FCC's
general counsel will be more careful
in the future about taking the name of
the commission in vain.
Two weeks ago the lawyers sent
letters to the 50 U.S. state attorneys
general expressing the commission's
"concern" about reports that telephone
companies were bypassing local licensing authorities in providing common carrier service to community antenna
television service (BROADCASTING, Aug.
Commissioner Rosei H. Hyde, acting
chairman during the August recess, was
upset, not only because he had not been
informed of the letters before they were
dispatched but because the commission
had never expressed such "concern."
FCC General Counsel Henry Geller,
who has been on leave since Aug. 1,
prime time in a media
transaction begins when
you consult Blackburn first
The decision of buyer or seller to call on our
experience and vast knowledge of the market well ahead
of actual negotiations is time well spent. Not to
avail yourself of all the facts, both pro and con,
could result in the loss of much more than time.
Rely on Blackburn, the reliable broker.
RADIO TV CATV NEWSPAPER BROKERS
NEGOTIATIONS FINANCING APPRAISALS
lames W. Blackburn
Jack V. Harvey
lases* M. Strick
H. W. Canuts
William B. Ryan
Colin M. Selph
G. Bennett Larson
Bank of America Bldg.
9465 Wilshire Blvd.
333 N. Michigan Ave.
John G. Williams
1655 Peachtree Rd.
didn't hear of the incident until early
last week. When he did, he assured
Commissioner Hyde "it won't happen
again" -the staff will be more careful
about clearing with the commission all
letters containing such policy implications.
Responsibility for the letters has not
been officially pinpointed within the
staff. But Commissioner Hyde, after
receiving Mr. Geller's assurances, indicated he wasn't interested in pursuing
Returns to ABC
Ohio, becomes reaffiliated with ABC
Radio Aug. 30. Weam, which operates
with 1 kw daytime and 250w on 1240
kc, dropped its ABC affiliation Jan. 1.
1959, and subsequently was affiliated
Northeast nets two
Radio Network, division of Ivy Broadcasting Co., Syracuse, N. Y., announced
last week it has signed WMCR Oneida
and WABU Auburn, both New York, as
affiliates. Northeast supplies daily program features to 35 affiliated AM and
FM stations in New York and Pennsylvania.
New study group
Fairfield University, Fairfield, Conn., last week named
27 members to an organizing committee
for the school's Center for the Ad-
vancement of Human Communication.
The center, working through the Graduate School of Corporate and Political
Communication and the Institute for
the Study of the Dynamics of Persuasion, is aimed at training and research
in the communication of ideas and
free world values.
The following station
were reported last week subject to
KAYE Puyallup, Wash.: Sold by
Henry Perozzo to Puyallup Radio
Broadcasters Inc., controlled by James
Nicholls, president (present manager
of KAYE) and Archie Blair of Tacoma,
Wash. for $70,000 with Mr. Perozzo
retained as a consultant for a total consideration of $55,000. KAYE operates
on 1450 kc with 1 kw day and 250
w night. Broker: Hogan- Feldmann Inc.
KADI(FM) St. Louis
Sold by KADI
(Rodney Erickson, president)
(Thomas Ferguson, president) for
$45,000. KADI-FM operates on 96.5 me
with 24.5 kw. Broker: Blackburn & Co.
The following transfer
of station interests was approved by the
BROADCASTING, August 30, 1965
FCC last week (For other commission
activities see FOR THE RECORD, page
WLVA -AM -TV Lynchburg, Va.: Sold
by P. Allen, C. C. Allen, Norfolk
Broadcasting and associates to Washington (D. C.) Evening Star for $1.25
million. The Star recently sold its control of WSVA-AM -FM -TV Harrisonburg,
Va. (BROADCASTING, June 7) for $1.8
million to James Gilmore, owner of
KODE -AM -TV
Joplin, Mo.; KGUN-TV
Tucson, Ariz., and wEHT(Tv) Evansville, Ind. The Star, through its subsidiary, Evening Star Broadcasting Co.,
also Owns WMAL- AM-FM -TV Washington, which are affiliated with ABC.
Both WLvA -Tv (channel ]3) and WLVA
(590 kc, 1 kw, fulltime) are affiliated
New TV stations
As of Aug. 26 there were ] 27 television construction permits outstanding
for stations not yet on the air. Of these
19 were commercial VHF's, 76 were
commercial UHF's, 8 were educational
VHF's and 24 permittees were educational UHF's.
News received from holders of
Roanoke, Va. (ch. 27), Roanoke
Telecasting Corp., permittee, has announced that it plans to go on the
air in late October with requested call
letters WRFT-TV. The station will operate with 21.4 kw visual and 2.14 kw
aural using an RCA transmitter and
Stainless-RCA Pylon antenna at a
height above sea level of 2,023 feet.
Studio equipment will include black and -white and color-camera chains, an
RCA video-tape recorder and the
transmitter will be color- corrected for
network as well as local color use.
Roanoke Telecasting's president and
general manager, Frank Tirico, said
that to date it has no network affiliation. Station executives include Roy
Pollard Jr., vice president, and Malcolm Rosenberg, secretary. Legal counsel is Wilmer, Cutler and Pickering,
Washington, while Cruetz & Snowberger of Washington are consulting
Phoenix, Ariz. (ch. 21), Spanish Language TV of Arizona Inc., has announced that it plans to go on the air
by July 1, 1966. The station will operate on 19.85 kw vis., 3.96 kw aur.
The station will have a 10 kw transmitter
and a high -gain antenna atop Phoenix
South Mountain. The antenna will be
1,540 feet high. The station will be part
of the Spanish International Network
and the program format will be all
Spanish. Legal counsel is Philipson,
Lyons & Chase. The new studio will be
located at 1610 East Buckeye Rd.,
Phoenix. The present address is 1530
East Coronado Road, Phoenix.
BROADCASTING, August 30, 1965
ing and CATV owner, sought to establish a CATV in Wilmington, Del., which
would pick up 18 signals from stations
What is status
Question posed to appeals
court by petitioners over
proposed Rollins system
The U.S. Court of Appeals was asked
last week to declare CATV's common
carriers, subject to the FCC's authority
to approve rates, grant franchises and
establish conditions for operation. Such
a decision would apply FCC jurisdiction to all antenna systems-microwave
and nonmicrowave-and pre-empt local and state authority.
Petitioners in the case are the Philadelphia Television Broadcasting Co.,
permittee of UHF station WPHL -TV Philadelphia; Television Accessory Manufacturers Institute Inc. (TAME), a
group of television accessory manufacturers; Ralph Brinton, owner of a TV
sales and service business in Wilmington, Del., and JFD Electronics Corp.,
TV antenna and accessory manufacturer.
When Rollins Inc., group broadcast-
in New York, Philadelphia, Baltimore,
Washington, and Lancaster, Pa., the
petitioners tried to have the firm enjoined from constructing the system until it obtains a certificate of public convenience and necessity, files its charges
to the public, and "otherwise complies
with all the requirements applicable to
a common carrier" under Title II of the
Rollins denied that it was a common
carrier, and the FCC agreed, dismissing
The petitioners' brief argues that
Title II of the Communications Act
defines "common carrier" as "any person engaged as a common carrier in
interstate . . communication by wire
or radio," and that "all CATV's, including Rollins, are literally within that
definition for they are indisputably persons engaged as carriers for hire in interstate communication by wire or radio, and they meet the universal test of
a common carrier in holding out their
services to the public."
The brief notes that the commission
has said CATV's are not common carriers because a sender (the TV station)
chooses what is carried on the system,
then a subscriber chooses what to
This "choice test," the petitioners in-
EXCLUSIVE BROADCAST PROPERTIES!
CALIFORNIA -Well equipped daytimer serving stable marketing
area. Operating close to break even but needs
sales minded owner. Total price of $85,000 with
$15,500 down and balance over seven years. Con-
tact-John F. Hardesty in our San Francisco
-Fulltime radio station in major Southern market.
This one also needs ownership with sales and
programming experience. Priced at $200,000 on
terms to be negotiated. Contact
"Judge" Landis in our Dallas oîfice.
& ASSOCIATES, INC.
John F. Hardesty. President
1737 DeSales St., N.W.
FINANCING OF CHOICE PROPERTIES
DElaware 7 -2754
1511 Bryan St.
111 Sutter St.
RADIO TVs CATV NEWSPAPERS
N.Y. plans concerted
effort to save water
New York City, caught in a
severe water shortage, has set up a
coordinating committee to unify a
three -month -old save -water campaign
which had been begun independently
by local radio and TV stations as a
Mayor Robert Wagner and City
son, Dorothy and Richard Rogers,
Water Commissioner Armand D'
Angelo, meeting on Aug. 24 with 35
representatives of broadcasting,
newspapers, the theater, motion pictures and advertising, announced the
formation of "communications committee for water conservation,"
headed by producer -writer Dore
Schary with two assistants. The committee reported plans for contacting
such personalities as Ossie Davis,
Rubie Dee, Eli Wallach, Ann Jack-
sist, is applied nowhere outside of the
commission's decisions on CATV's, and
is contrary to all precedents in the common- carrier field, including the com. The
mission's own precedents. ".
traditional test [is] the holding out of
service to the public [which is] the sole
test of a common carrier known to and
recognized by the Congress."
to define your
audience, advises Murphy
If radio success can be judged by a
formula, then two elements stand out.
John T. Murphy, president of Crosley
Broadcasting Corp., said in an address
to the West Virginia Broadcasters Association meeting in White Sulphur
Springs (BROADCASTING. Aug. 23). Mr.
Murphy defined the two- element formula used by Crosleÿs wt_w Cincinnati
"Complete a knowledge as possible
about our own station and about radio
broadcasting per se throughout the
United States today.
"Complete a knowledge as possible
about our audience and every aspect
of what we can discover, document, prove and present to interested
The Crosley president said most
station operators "declare in proud
terms and cite endless authorities attempting to prove that what we are
presenting on the air is what 'our' audience wants to hear. I don't believe
there is a radio broadcaster today who
Martin Gable and Arlene Francis.
These people, according to Mr.
Schary, will contribute their talents
while radio and TV stations supply
taping or filming costs for water
When a meeting called by the
city last May 24 showed no tangible
results, local radio and TV outlets
began their own save -water campaigns. A few examples follow:
WABC worked with a "save
water" jingle, aired on alternating
half -hour and hour schedules where
air time since July has been estimated at more than $10,000. These
jingles are offered free to radio and
TV stations who ask for them.
WCBS -TV in June started using
can truly define what his audience is."
If such information was in existence,
he added, "we would have taken a giant
step down the road to full information,
desired by advertisers and agencies
Mr. Murphy urged broadcasters to
learn for themselves what makes "successful" radio operation by going into
all size markets, assessing programing those areas against "some kind of
rating survey," drawing conclusions
about what makes one station the most
popular, and then profiling "5, 10 or 15
markets to see if somehow, you can't
what makes popular, appealing, high -rated radio programing."
When this programing step is complete, he added, broadcasters owe it to
themselves "to know as much about
that audience as you possibly can."
Schedule set for
fall class in TV
A graduate in- service course, "Television in Today's World," will be offered on Sept. 22 to primary and secondary school teachers by the Television
Information Office and the New York
City Board of Education's Bureau of
In- Service Training.
Limited to 125 people, the course,
according to Roy Danish, TIO director,
will study TV "as an art form, a cornmunication form, an industry and a
social institution." Instructors will be
executives, writers, producers and directors from ABC, CBS and NBC.
Registration for the Wednesday
more than 200 TV spots with water
messages, air time exceeding $125,000. Last week the station preempted two half -hour programs to
present-with WCAU -TV Philadelphia
-The Water Crisis, an inter-city
discussion with three governors.
NBC -TV has flashed color
slides on its station identification
breaks to remind viewers of the
water crisis. WNBC has taped back to-back radio spots with Chuck
Conners (Branded) about water.
Won claims to have spent $200,000 during the three mo-'ths on
some 2,000 spots for radio and TV.
The station also conducted a series,
In Search of a Solution, probing
discussions with technical and skilled authorities on the water situation.
classes (4:15 -5:55 p.m.) at Donnell Library Center and at a TV studio will
be accepted until Sept. 22 by Mr.
Danish at TIO, 666 Fifth Avenue, New
CBS's stand on Comsat
rates backed by ABC
ABC last week filed a statement with
the FCC in support of the CBS Inc.
petition asking for an investigation into
the "unreasonableness" and "discriminatory" tariff filed by the Communications Satellite Corp., for television use
of its Early Bird satellite (BROADCASTAug. 23).
Earlier in the week Comsat had asked
that the commission dismiss the CBS
petition as unnecessary and "strongly
disagreed" with CBS on the unreasonableness and discriminatory allegations.
CBS had asked the commission to
incorporate the hearings in docket
16070 with those of Comsat's revised
tariff rates, and Comsat said that this
was moot because the commission had
said that it would investigate all subsequent rates and tariffs concerning the
ABC said that Comsat apparently
does not object to the hearings being
held together, and asked the commission to do so. It also asked the FCC
to grant CBS the other relief asked for
in the CBS petition, the main part of
which calls for placing all revenues
received by Comsat in deferred credit
until the commission decides if the
tariff is just.
BROADCASTING, August 30, 1965
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exactly by the way we anticipate
your wishes and meet these needs.
power companies have been spurred
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electric service in the world -for
Of course, we believe there's
something that has to go hand-in-
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So go on working your wonders.
We'll keep pace... by providing all
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You've got good things going for you with service by
Investor -Owned Electric
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of sponsoring companies available through this magazine
Watch for HOLLYWOOD PALACE, with Bing Crosby as guest host, Saturday, September 25, 9:30 P.M., Eastern Time, on ABC -TV.
BROADCASTING, August 30, 1965
Cox on CATV
Storer seeks denial of
Cox bid for microwaves
to serve Toledo system
Two major broadcasters clashed last
week over the community antenna television plans of one of them.
Storer Broadcasting Co., licensee of
WSPD -TV (ch. 13) Toledo, Ohio, urged
the FCC to deny the application of a
subsidiary of Cox Broadcasting Co. for
authority to provide microwave service
to CATV's in Toledo, Findlay and Bascom, all Ohio. Each broadcaster owns
five operating TV stations, all of them
Storer, in the process, sought to invoke an interim commission policy designed virtually to freeze CATV's out
of cities like Toledo to make them
more hospitable to UHF stations.
Under the policy, applicants, seeking
to provide microwave service to
CATV's in well -served cities must
make a showing that CATV operations
won't "pose a substantial threat to the
development' of UHF service in the
The policy, enunciated in April, at
the time the commission adopted rules
regulating microwave -fed CATV's and
proposed the same rules for nonmicrowave-served systems, is to remain in
effect until the pending rulemaking is
concluded (BROADCASTING, April 26).
It affects cities "with four or more
commercial assignments and three or
more operating stations (or two operating stations and one or more authorized or applied for), and cities
overshadowed by another television
market with three or more existing
Toledo Qualifies Storer noted that
the Toledo market "meets both tests."
It said Toledo has two operating commercial stations, a third authorized,
and a total of five commercial assignments. The city, Storer added, also is
overshadowed by the "larger Detroit
market" which contains four commercial and network -affiliated stations providing Grade B or better service to
Storer said that although the commission policy requires a clear and full
showing that CATV service won't hurt
chances of UHF development, "the
Video Service [Cox' subsidiary] applications contain no showing whatever."
"Accordingly," Storer said, "they
should not be granted." Storer said the
applications should be denied or held
without action pending final determination, "by the commission and by the
Congress, of the broad policy questions
posed in the rulemaking proceeding."
Storer also said the commission
should be concerned with CATV impact on VHF stations, those affiliated
with networks as well as independent
UHF's. Storer said VHF's in overshadowed markets like Toledo are "directly competitive with the type of programing CATV's seek to import from
Expansion Plans The Cox microwave system now serves CATV's in
Logansport, Lafayette and Peru, all
Indiana. It proposes to add eight relay
stations to carry the signal of WON -TV
Chicago to Toledo, Findlay and Bascom CATV subscribers, a distance of
some 225 miles. Cox Cablevision, another subsidiary, owns 45% of the proposed Toledo customer and 50% of
the one in Findlay. In addition, the
Toledo CATV plans to carry the programing of three other outside stations; the Findlay system, the programing of four distant stations.
Storer said Cox "bears a heavy burden of demonstrating a public need"
Kalamazoo to get CATV
A contract which will result in
the complete wiring of Kalamazoo, Mich., with community antenna television cables, was signed
last week by Carl E. Lee, executive vice president and general
manager of Fetzer Broadcasting
Co., and Neil Young, district sales
manager of Michigan Bell Telephone Co. The initial major portion of the system is expected to
be completed by Nov. 15 and will
carry up to 12 channels.
for the microwave service to make
the wGN -Tv programing available in
Toledo. Storer noted that the city can
now receive, off the air, a total of seven
television signals -the four VHF's from
Detroit, as well as the two commercial
VHF signals from Toledo and one noncommercial UHF signal from that city.
Storer added that the city will receive an eighth signal when WDHO -TV
(ch. 24), now under construction, goes
on the air, and said a total of 10 signals will be available if the recent assignments of channels 54 and 60 to
Toledo are used.
In a separate filing, D. H. Overmyer, permittee of woxo -TV, asked the
commission to deny a business -radio
microwave application of Cox' proposed customer in Bascom, Continental
Cablevision of Ohio. Continental proposes to relay programs of WLWC -TV,
an NBC affiliate, to CATV's in Tiffin
and Fostoria, both Ohio, which are
within WDHO -TV'S Grade B contour.
Like Storer, Overmyer cited the commission's interim policy on microwave
service affecting UHF development in
well -served cities.
Cox's excursion into CATV has embroiled it in controversy with fellow
broadcasters before. In March 1964,
WGAL-TV Lancaster, Pa., one of the
Steinman Stations, opposed Cox applications for microwaves to relay programs of independent New York and
Philadelphia stations to CATV's in
Chambersburg and Tyrone, both Pennsylvania (BROADCASTING, March 23,
1964). Those applications are still
Bureau asks denial
of Lerma's TV bid
The FCC's Broadcast Bureau, alleging
misrepresentations on the part of the
applicant's major stockholder, has recommended denial of the application of
International Panorama TV Inc. for
channel 40 in Fontana, Calif., near San
The bureau, in proposed findings filed
in the hearing case, said Angel Lerma
Maler, 75% owner of International
Panorama, had attempted "to deceive
and mislead" the commission in denying any responsibility for the circulation of documents containing material
disparaging to KMEX -TV (ch. 34) Los
Carl Lee of Fetzer Broadcasting
(r) signs CATV agreement with
Neil Young of Michigan Bell
said the bureau has not proved the
charges of misrepresentations, contend cd that the government case was constructed out of "false affidavits."
Mr. Lerma, a well-known figure in
Spanish -language television in the Los
BROADCASTING, August 30, 1965
fight s them ALL
High blood pressure
Inborn heart defects
BROADCASTING, August 30, 1965
Angeles area, is president and a major
stockholder of Panorama Latino Inc.,
producer of Panorama Latino, seen on
KCOP(TV) Los Angeles. The bureau said
an "atmosphere of competition and rivalry exists" between Mr. Lerma and
KMEX -TV "with respect to the Spanish speaking population" in the Los Angeles
The bureau noted that principals of
the station head a television production
service, Tella-Systema of Mexico, which
had supplied Mr. Lerma with program
material. The supply was cancelled,
however, after KMEX -TV went on the
air in 1962.
Petition to Deny
for channel 40 was designated for hearing after KMEX-TV filed a petition to
At issue were letters criticizing KMEXand signed with fictitious names,
which were sent to the commission as
well as to the station's advertisers, and
an excerpt from a report on conversions to all -channel television sets in
the Los Angeles area. The original report, prepared by the Associated Research Company, indicated a low rate
of set conversions.
Alexander G. Golomb, an employee
of Panorama Latino, has admitted writing and mailing the letters, as well as
copying the excerpted report on set conversions and distributing it to Los Angeles advertising agencies.
However, Mr. Lerma said Mr. Golomb had acted without his knowledge
or consent, and the employe has assumed sole responsibility for his actions.
[BROADCASTING, June 21].
But, the Broadcast Bureau, basing its
conclusions on the testimony of witnesses, asserted that Mr. Golomb "produced and mailed" the excerpted report
with Mr. Lerma's knowledge and consent. The bureau quoted witnesses who
said Mr. Lerma had discussed the report with them in January 1963.
In discussing the letters -six of which
were sent after January 1963 -the
bureau said, "It is inconceivable that
Golomb would have conceived and executed this plan and not have told LerTV
Couric warns: Don't
scorn profit motive
The broadcaster makes a profit when
the advertiser is happy, the advertiser
makes a profit when the audience is
happy, and everyone benefits from
profit gained under these circumstances, John M.
Couric, vice president for public
relations of the
National Association of Broadcasters, told a Pitts-
International Panorama, in its proposed findings, noted that the commission recently adopted a policy requiring
those in hearing cases who make serious
charges of misconduct to prove them
(BROADCASTING, July 10).
And the bureau, the applicant said,
had not carried its burden. It challenged
the credibility of the testimony of three
government witnesses -James Coyle,
general manager of KALI, San Gabriel Los Angeles, who had originally received
the UHF report from Associated Research Company; Miguel Reyes Medina,
a reporter for a Spanish -language newspaper, who said he had discussed the
report with Mr. Lerma, and Dorothy
Sutton of the "Irwin, Wassey Agency
of Los Angeles," who said she had received a copy of the report in the mail.
International also questioned the validity of the affidavits of the witnesses
which were supplied by KMEX -TV and
which International said "appear" to
have been typed on the same typewriter.
International added that the spacings,
punctuation characteristics and physical
setup of all the affidavits "are strikingly
The applicant asserted that the testimony given on the stand by Mr. Coyle
and Mr. Medina differed substantially
from the statements contained in their
affidavits. It also said they changed their
testimony while on the stand. Miss
Sutton was characterized as a "frightened" woman who couldn't remember
what she was supposed to have stated
in her affidavit.
International Panorama also noted
that there would be no point in Mr.
Lerma distributing a report indicating a
low rate of set conversions, since he
had planned at the time to seek a license for a UHF station.
Dominant Factor The bureau said
that while the writing of the letters
and the mailing of the excerpted report are "serious" matters "reflecting
adversely" on Mr. Lerma's qualifications, "the dominant factor which establishes Lerma's unfitness to be a licensee is his continuing misrepresentations and lack of candor."
He warned against "the kneejerk critics who kick the electronics media
without thinking why; the pat rejectors
who thumb down a whole industry because of a pat opinion that once strayed
into their pat minds; and the stylish
videophobes who scorn television and
broadcasting in general because, somehow, it's the smart thing to do so."
Such people, he told his audience,
"are a very small minority. But they
hurt me-and you-when they are able
to translate their prejudices into politics
-the politics of government regulation." He listed as objectionable "such
stifling regulations as equal political
time no matter how minor the party,
archaic engineering rules, and mountains of paper work created by bureaucrats who think performance should be
measured by the pound."
Mr. Couric left the Rotarians with
four "broadcasting guidelines:
"I. Understand that radio and television are mass media of communications. To reach the masses, they must
serve the masses.
"2. Support the sound principle that,
although broadcasting is a licensed
medium, it is still protected by the
constitutional guarantees of free speech.
And that includes protection from gov-
"3. Encourage the broadcaster in his
presentation of good programing and
advertising by letting him hear directly
from you. Let him know of your displeasures too, but accentuate the positive as well as the negative.
"4. As businessmen, as viewers, and
as listeners support those stations which
subscribe to the NAB radio and television codes."
WEKY gives its side
Tinker Inc., licensee of WEKY Richmond, Ky., last week asked the FCC
to reconsider its revocation proceedings
against the station.
The commission on July 23 had
ordered WEKY to show cause why its
license should not be revoked, charging
the station had failed to report stock
transactions and ownership changes, had
practiced double billing and had failed
to post locally the names of its chief
stockholders and executive officers
(BROADCASTING. July 26).
J. Francke Fox Jr., the station owner,
replied that no one had bought or sold
stock in the station. He said that on two
occasions he had considered selling
stock, but had withdrawn his offers.
He also told the commission that the
double billing charge was "hazy" but
nevertheless the station had ceased the
questionable practice following the
He admitted that Donald J. Horton
had had control of the company's books
and that Mr. Horton had written checks
on the station's accounts. But, he said,
Mr. Horton was a personal friend and
had agreed to aid the station in its
selling and promotional ventures.
Mr. Horton, himself licensee of WWKY
Winchester, Ky., in a supporting affidavit, told the commission that Mr.
Fox had moved to Florida due to illness
and that he had come to the station in
BROADCASTING, August 30, 1965
an advisory capacity only. He said part
of the agreement was that he would be
reimbursed for any out -of- pocket expenses and would receive some compensation for his efforts.
Mr. Horton said that at no time did
he take control of the station and that
at all times Mr. Fox had the final word
in policy decisions.
Mr. Fox told the FCC that due to a
personnel shakeup an inexperienced
general manager took control of the
station and that for a time, the officers
and stockholders were not locally
posted, but that the general manager
was subsequently replaced and the
representation were not illegally coercive.
Through the period before the walkout was ordered, several of the station's
employes had showed increasing disenchantment with the union's representation. In efforts to solidify support,
AFTRA through its local agent, Claude
McCue, had dispatched notices to the
dissenters reminding them "that KPOL
management is committing unfair labor
practices." The telegrams continued:
"Anyone who renounces AFTRA will
give up his right to such representation
In the labor complaint which ensued,
NLRB found that "faced with elements
of discord, AFTRA told
that if they did not support it they
would be making a mistake, that their
situation would not be improved, and
if they failed to heed the advice offered
them AFTRA would wash its hands
of them forever."
The hearing examiner stated: "AFTRA was under no compulsion imposed
by [law] to continue to represent the
KPOL unit. It follows
that a threat
to discontinue such representation even
if published in an attempt to bring
apostates back to the fold does not
constitute a violation" of law.
Issues at stake in the current dispute
are programing automation instituted
by the station and a policy of airing
tapes recorded by announcers outside
CBS Radio affiliates
to meet Sept. 15 -16
EACH OF US IN UPSTATE
MICHIGAN SPENDS THAT
Formal scheduling of the 12th annual CBS Radio Affiliates Association
Convention for Sept. 15 -16 at the Hilton hotel in New York was announced
MUCH MORE IN FILLING
STATIONS THAN FOLKS
DOWN IN DETROIT AND
The network said that business meetings have been set for 9 a.m. both days,
using the Trianon and Mercury ballrooms. The second day's meeting will
end in the afternoon. The annual
association banquet will be held on the
night of Sept. 15.
NBC Radio affiliates
to meet Oct. 21 -22
Executives representing more than
200 affiliated stations are expected to
attend the annual meeting of NBC
Radio affiliates Oct. 21 -22 at the Continental Plaza hotel in Chicago, Tom
Knode, vice president, NBC station
relations, is announcing today (Aug.
Scheduled to address the group are
Robert W. Sarnoff, board chairman,
and Robert E. Kintner, president, NBC,
and Stephen B. Labunski, executive
vice president in charge of NBC Radio.
HIGH OCTANE MARKET
NLRB examiner upholds
AFTRA in KPOL dispute
A ruling by a National Labor Relations Board examiner in Washington last
week punctuated the continuing dispute
between the Los Angeles local of the
American Federation of Television and
Radio Artists and KPOL- AM-FM -TV,
there. Ruling in favor of AFTRA, Hearing Examiner Wallace E. Royster found
that telegrams sent to employes of KPOL
prior to the April strike urging them to
support their union on pain of losing
BROADCASTING, August 30, 1965
A million people, a billion dollars in annual
retail sales! These are the additives that give
Upstate Michigan real drive, real buy-power,
real response to your TV advertising.
Herds high -octane proof: at service stations,
people in our 36 counties outspend folks in
Detroit and Wayne County by $13.65 a year.
WITH SPECIAL ADDITIVES
(S141.23 vs. 5127.58. Source: SRDS, July, 1964.)
It's a "gasser," that's what it is. Find out
about ir. Take it for a test drive. Consult your
jobbers and distributors up here about WV/TV/
WWUP -TV's performance. And if you want a
real gauge to this market's potential, check with
WRIO MALAMAZ0011ATTIE CREEK
WRIO -TY GRANO RAPIDS.KALR'.I4100
WWUP -111C SAULT STE
ROLN *TY LINCOLN, NERRASN.A
CADILLAC- TRAVERSE CITY
SAULT STE. MARIE
lice a. L
I.d..,. Nallaeal R.P,.,.nhHF..
of Education, Department of Health,
Education and Welfare.
The project, to be known as the National Center for School and College
Television, will develop and distribute
instructional programs to stations
around the country.
ing out New York for top position in
total TV homes 5,628,700 to 5,459,300.
Wyoming has least, with 100,400.
In terms of penetration, New Jersey
leads with 98 %, while Mississippi, at
80 %, is at the bottom.
California also registered the greatest gains, 349,800 since September 1964,
and Hawaii the least, with an increase
of 1,500 TV homes.
their normal working hours. Effectiveness of the strike, which enters its
sixth month Thursday (Sept. 2), is
widely contested (BROADCASTING, Aug.
ARB says Calif. soon
will have most TV homes
There will be 54.4 million U. S. television homes by the end of 1965, according to American Research Bureau
estimates. That figure would represent
a 3% increase for the year and bring
total TV penetration of the country to
94 %, the Beltsville, Md., firm said last
ARB's 1965 -66 United States TV
Homes Estimates shows California edg-
Deason gets hearing
The Senate Commerce Committee
last week held a hearing on the nomination to the Interstate Commerce
Commission of Willard Deason, former
owner of KVET Austin, Tex. Mr. Deason,
who helped organize the Texas Association of Broadcasters and has served as
its president, had the support of his
senators and is expected to be confirmed
Federal aid allocated for
Indiana U. ETV center
A contract providing for $1,104,652
in federal support for a new educational television center at Indiana University has been announced by the Office
EQUIPMENT & ENGINEERING
A hole in clear
The protection accorded clear channel stations will no longer be as absolute as it has been if an FCC hearing
examiner's decision issued last week
Examiner Jay A. Kyle, in an initial
decision commission attorneys believe
has no precedent, approved the request
of a daytime station for a power increase that will result in "minimal" cochannel interference to a class 1 -B
clear -channel station.
WCRA Effingham, Ill., which operates
on 1090 kc, is seeking a license to
cover a construction permit providing
for a power increase from 250 w to
kw. The co- channel interference
would be caused to KAAY Little Rock,
Ark., a class 1 -B station which operates
with 50 kw, directionalized at night
only. The stations' transmitters are 370
The examiner noted that the commission "has always" had a concern
"for the protection" of clear-channel
stations. But he said nothing in the
rules prohibits the requested grant and
"the public interest dictates" that one
The examiner held
that the requested higher power would
enable WCRA to bring a new primary
service to 108,450 persons in 3,640
The interference, he said, would be
caused in a "small area in Tennessee
and Missouri void of any import to a
'clear channel' station in Arkansas."
He said the co- channel interference
would affect 17,658 persons in 453
square miles. He said this was "negligible."
Examiner Kyle also noted that the
same area is already subject to first adjacent channel interference from a
new daytime station in East Prairie,
But this appeared to have little bearing on his decision.
"With the present ever -crowding
condition of the spectrum" he said,
IN WASHINGTON, D. C.
ARB (JUNE 1965) WTOP -TV
636 MGlson Avenue, N.Y.
Trans -Cur Television Interntionl Corporation
"the public interest is the first consideration respecting utilization of the
"There is nothing to indicate," he
a remote interference
area many miles from a 'clear channel'
station should be protected, thus depriving a new primary service to a large
segment of the public, including a
second primary service to a substantial
number of people."
Emerson enlarges TV line
In reporting additions to the Emerson Radio Inc., New York, 1966 line
of TV consoles -four 21 -inch color
models and a 12 -inch black -and white
model-Leo W. Hahn, vice president in
charge of sales, predicted last week that
80% of color TV sales during the next
four months would be in the 21 -inch
As to square color tubes, Mr. Hahn
said they would be "strictly allocated"
in fall sales and, as a result of tube
shortages, would account for no more
than 20% of the sales volume.
The four 21 -inch models introduced,
he indicated, would be sold from $420
to $450, while the 12 -inch portable
would carry an open list price.
New automatic program gear
International Good Music Inc. has
announced an improved version of its
model 600 automatic program control
series with all components now combined into a single console. The new
unit has been revised by adding a digital
clock readout and by having transistorized monitor panel and network switch er sections. The system uses an IBM
automatic typewriter and punched cards
are fed to the control unit to provide
August 30, 1965
automatic program control for a full
day or more. As many as 500 program
events can be controlled from punched
cards through the use of a high -speed
NCR card reader. The control unit
types the log with all necessary FCC
data included. The new model 600 is
available at $20,000 and soon will be
in operation at WJW -AM -FM (a Storer
station) in Cleveland.
TV, motion picture and graphic arts
lighting systems manufacturer, has
moved to 1015 Chestnut Street, Burbank, Calif. Phone: 843 -1200.
Coloraxial concept Jerrold Electronics
Corp., Philadelphia, which introduced
a coloraxial concept last March, will
start a series of schools for TV dealers
and station personnel to demonstrate
applications of the coaxial lead -in cable,
as opposed to twinleads for improved
color TV set reception.
used for P.R. ETV
General Electric, Syracuse, N. Y., is
delivering what it claims to be the largest order of its kind. 1,800 educational
TV sets, to Puerto Rico as part of a
$537,000 five -year contract to build up
its school system.
The contract. secured through International General Electric Puerto Rico
after competition with 10 other TV set
manufacturers from England, Germany,
The Netherlands and the U.S., requires
the supply, installation and service of
receivers especially designed for school
use. General Electric said it had already
shipped one -third of the order.
The Puerto Rican school program,
inaugurated in 1962 with 11,000 pupils
and only five classroom subjects, will
develop from a government- operated
educational TV network reaching city
elementary and high schools as well as
country one -room schools and off -shore
islands. Dozens of subjects will be televised to children in 71 school districts.
The TV receivers will primarily be used
for audio -visual instruction, but will be
equipped with a phonograph or a tape
recorder amplifier for separate use.
ABC -TV to get 15 MGM
films and 6 made -for -TV
at average $400,000 each
The pressure on TV networks to fill
the program bin with feature film for
future prime -time presentation was accentuated last week with disclosure of
an estimated $8.4 million agreement
that will give ABC -TV 15 MGM motion pictures and an additional six that
MGM will produce for ABC using the
The ABC -MGM agreement is aimed
for the nighttime schedule in 1966 -67
full season away. The new features
will be based on stories selected from
-the extensive properties MGM has in
This newest agreement, tying motion
picture output even closer to TV, was
greeted with special interest on at least
two counts: the apparent escalation in
prices paid for features and new evidence that the TV networks are pursuing the production of feature- length
Universal TV (MCA) has pioneered
in producing feature film for network
TV. The studio produced three features
for NBC -TV; two of them were telecast on the network last year but the
third picture. "The Killers" (first to
be produced in the concept), was
judged unsuitable for network showing
and later was moved into theatrical outlets.
The two Universal TV productions
on NBC last season were "The Hanged
Man" and "See How They Run," under
the overall title of "Project 120," and
NBC reportedly has still other Universal-produced pictures blueprinted.
Universal TV and CBS -TV announced two months ago that they
would prepare a two -hour color film,
tentatively titled "The Plainsmen," for
the 1966-67 season as a test on the
feasibility of using this route to fill a
movie period in the schedule as well
as a way of developing a pilot for a
new series (BROADCASTING, June 14).
In the new season that starts in mid September, the networks will program
eight hours of feature film weekly:
August 30, 1965
Various reports indicated all three
networks are continuing to shop for
more features for TV presentation in
the years ahead. CBS-TV has acquired
rights to about 90 films from all the
major studios and has screened additional product, looking toward possible
acquisition from Columbia pictures of
another 20 features.
Though titles in the MGM group of
15 post-'49 films were not revealed, it
was reported that ABC has leased "The
V.I.P.'s" (Richard Burton and Elizabeth Taylor), "The Prize" (Paul Newman and Edward G. Robinson), "High
Society" (Grace Kelly and Bing Crosby), "Of Human Bondage" (Kim
Novak and Laurence Harvey), "Period
of Adjustment" (Anthony Franciosa
and Jane Fonda), and "Jumbo" (Doris
Day and Jimmy Durante).
When you Put Your Client on WHEC -TV
ONLY IN ROCHESTER
MGM said that it believed the pictures were licensed for the highest
prices ever paid by a network for feature films. ABC indicated the network
would pay an average of about $400,000 for each feature. But with respect
-to the six two -hour films, it was re-ported that MGM expected to spend
about $200,000 above the $400,000
ABC outlay, thus relying on overseas
showings to make up the difference as
well as to supply additional revenues.
ABC-TV on Sunday night; CBS -TV on
Thursday night, and NBC -TV on Tuesday and Saturday nights. All of the networks will start the features at 9 p.m.
and end the period at 11 o'clock -or
later if the film requires additional
The highest per household retail sales
in New York State I
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You get this -and more -in Rochester, N.Y., home of
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Member of the Gannett Group
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Gemini hottest programing on radio -TV
NETWORKS FOLLOW ASTRONAUTS FROM BLAST -OFF TO SPLASHDOWN
Extensive continuous coverage and
numerous special reports marked the
radio and TV networks' reporting of
the Gemini -5 manned space flight that
began Aug. 21 and was scheduled to
end yesterday (Aug. 29). Much of the
television coverage was in color.
The TV networks began their Aug.
21 launch coverage at different times.
NBC-TV's telecast started at 7 a.m.,
EDT and continued until 6:06 p.m.,
while ABC -TV's report began at 8 a.m.
and stopped at noon, then resumed
again from 1:11 p.m. to 6:30 p.m.
CBS-TV coverage ran from 9:30 to
12:36 p.m. and from 1:07 to 6 p.m.
Throughout the week, following the
launching, NBC -TV had special progress reports every evening at 11:3011:45 p.m. On launch day, the network also presented a special report in
color entitled The Flight of Gemini 5
which was narrated by Frank McGee
(8:30 -9 p.m.). The following day two
special reports were presented, one at
12 -12:30 p.m. and the other at 11:3011:45 p.m. In addition, from Monday
to Friday NBC -TV, on its morning Today program, presented special ten-
minute "Progress Reports" on the flight
Special nightly reports were scheduled by ABC -TV from Aug. 23 to Aug.
28 at 11:15 -11:30 p.m. A special program on the launching was also telecast Aug. 21 at 10:30 -11 p.m.
Daily reports were given throughout
the week by CBS -TV at 5 -5:05 p.m.
and as five- minute inserts on the network's II O'Clock News. On Sunday,
Aug. 23, the network televised a Gemini
Coverage of the
"splashdown," which was expected Sunday morning, was scheduled by NBCTV to begin at 8 a.m.; by CBS -TV at
8:30 a.m., and by ABC -TV at 9:30
a.m. The three networks as of late
last week planned to stay on the air
until astronauts Cooper and Conrad
were safely aboard the recovery ship.
Specials were planned for the night of
the recovery by NBC-TV (10 -11 p.m.),
CBS -TV (6:30 -7:30 p.m.) and ABCTV (11:15 -11:45 p.m.).
In addition, throughout the eight-day
flight the three networks scheduled a
number of news bulletins and short
It was estimated that 31
watched the actual launching, according
to computations by NBC researchers
based on available Arbitron data.
Radio networks provided a variety
of complementary and supplementary
coverage. Live coverage of the launching was carried by ABC from 9:30 to
10:30; by NBC from 9:40 to 10:30; by
CBS from 9:40 to 10:41, and by
Mutual from 9:30 to 11.
In addition to the network's heavy
schedule of regular news programs, a
large number of special Gemini reports
were broadcast. NBC Radio, for example, had 65 two- and three -minute
reports, scattered throughout its Aug.
21 -22 Monitor program and was reported to have a heavy schedule of
similar reports planned for Monitor's
Aug. 28 and 29 weekend shows.
Gemini 5 live coverage was sponsored
on NBC -TV by Gulf Oil, on CBS-TV
by nine advertisers on a participating
basis and ABC -TV's was sustaining, as
was that of the radio networks except
for one -quarter purchase of ABC radio's
by General Motors' Oldsmobile division.
was an interested
observer throughout the Gemini 5
launching and flight. Each of the networks repeatedly picked up the Presi50
dent on its cameras. This picture
was taken during the period of anxiety
when Gemini 5 was launched before
its success had been determined.
Within the next tew years most U. S.
TV viewers may be receiving much of
their daily weather information direct
from the Nimbus and Tiros weather
Facsimile weather maps and photos
of cloud formations received from the
satellites are now being sent directly to
more than 20 TV stations around the
country from the U. S. World Weather
Center in Suitland, Md. The maps and
photos are sent out over telephone company lines and are received at the station on the Alden facsimile recorder,
developed by Allen Electronic & Impulse Recording Equipment Inc., Westboro, Mass.
The use of this system was dramatically demonstrated last week by NBC's
meteorologist, Dr. Frank Field, during
the Gemini 5 flight. The fast -changnig
world cloud weather pattern and typhoon and hurricane locations were displayed by spraying white foam on one
of the world's largest weather pattern
Dr. Field received instant graphic
August 30, 1965
weather data from the U. S. World
Weather Center in Suitland, which in
turn received it from the satellites.
After the launch on Aug. 21 viewers
were able to see the world weather
patterns seen on the first orbit.
At mid-day when the fuel cell pressure dropped in the Gemini V capsule,
Dr. Field brought into close focus on
his weather display the meteorological
story on the projected Pacific splashdown area. Viewers saw the world
weather picture as seen by the astronauts while circling the globe.
Dr. Field also pasted actual satellite
photographs of the typhoon activity in
the Indian and Japanese seas on his
world weather chart. The hour-by -hour
changes in the cloud cover pattern were
being received on stage at the NBC
space center in New York from the
weather center in Suitland.
Special direct wire tie -ins supplemented this information with verbal
reports from the Coast Guard, Air
Force and Navy stations.
With this data available in rapid,
ready -to-use form, Dr. Field was able
not only to offer TV viewers an exact
preview of weather conditions around
the world, but also to highlight the
weather at every stage of the flight.
The pictures seen last week are sent
to stations by the National Franchise
Network. The U. S. Weather Bureau
provides a license to any qualified meteorologist enabling him to make telephone line connections to the network.
Another development which can be
expected in TV weathercasting in the
near future will be the showing of
weather cloud cover pictures received
directly at the TV stations from the new
weather satellite APT (automatic picture transmission) sytems to be airborne
after the first of the year.
WLAC -TV Nashville and WTVT(TV)
Tampa are already equipped to receive
APT directly at the stations for instant
recordings and TV presentations.
Among the stations that have installed the special equipment are: WszTV and WNAC-TV, both Boston; WBAP -TV
Forth Worth; KFDA -TV Amarillo, Tex.;
WKYC-TV Cleveland; wBBM -TV Chicago;
wJz -TV Baltimore; WFAA -TV DallasForth Worth; wLwT(TV) Cincinnati;
KWTV(TV) Oklahoma City; KPRC -TV
Houston; WFIL-TV Philadelphia, and
Kwix-Tv Waco, Tex.
The Alden automatic weather recorder sells for $3,500. It is also available on a three -year lease plan at $137:
50 monthly. The rental for the use of
telephone company lines is about $3.50/
mile /month plus a $40 monthly terminal charge. For those stations receiving
directly from the satellites equipment is
available for $3,450 and up where the
station uses its own antennas, receivers
and converters. For the complete system the cost is $15,000 and up.
BROADCASTING, August 30, 1965
NBC meteorologist Frank Field gives
viewers of the Gemini V flight coverage a picture of world -wide weather
conditions by use of an Alden facsim-
ile recorder at the NBC News space
center in New York. Similar equipment is in use by a number of TV
stations throughout the country.
Network news chiefs swap snarls
CBS announces curtailed Gemini coverage, NBC and ABC say
they will judge news on merits; football is only casualty
A dispute between two network news
chiefs, CBS News President Fred
Friendly and NBC's William R. McAndrew, executive vice president in
charge of the news division, broke out
Aug. 20, the day after the original
launch -date of Gemini -Titan -5 was
Mr. Friendly put CBS on record as
no longer beginning TV coverage of
spacecraft flights more than a half hour before launching, and implied
strongly that CBS -TV would no longer
give gavel -to-gavel coverage of political
conventions (AT DEADLINE, Aug. 23).
Among other things, Mr. Friendly
said that full coverage on Aug. 19from 7 a.m. to 2 p.m. for CBS -TV,
7 a.m. -2:30 p.m. for the other TV networks-had been a "mistake." Launch
time had been set for 10 a.m. EDT.
On Aug. 21, when the Gemini flight
got off on schedule, launch time again
was set at 10 o'clock and CBS -TV
started its coverage a half -hour before.
The other networks began earlier, NBC TV at 7 a.m. and ABC -TV at 8 a.m.
Mr. Friendly's observation was greeted by comments from the
news organizations of NBC and ABC
that they, in effect, would continue to
judge pre -launch air time on the merits
of each spaceflight as it is scheduled.
Elmer Lower, ABC News president,
said that "unpredictable news events
don't lend themselves very well to generalizations."
A more detailed NBC view was issued by Mr. McAndrew on Aug. 23.
He said that it "makes better sense" to
NBC to report "news accurately, rethat
port it fully and report it first
order," noting that in starting Gemini
coverage at 7 a.m. (three hours before
launch time) "we believe NBC is discharging that basic responsibility."
Mr. McAndrew charged that CBS
"apparently" had begun coverage at
9:30 a.m. with intention to end at
2 p.m. "in order to shift to a football
game. NBC also had a football game at
2 p.m. Saturday, but we decided that
live coverage of the Gemini flight
should take priority. We do not know
how a news judgment can be made in
advance that coverage will stop being
newsworthy at 2 p.m. We will judge
the developments as they occur."
A CBS News spokesman said the
NBC reference to a cut-off point of
Gemini coverage in order to show football came as a surprise to CBS officials.
He said CBS had not planned its Saturday that way, but had been prepared to
stay with Gemini as long as necessary
- -"we had said nothing about 2 p.m.
All three TV
On All Afternoon
networks were on the air with coverage for most of Saturday afternoon
after it was indicated that the Gemini
spacecraft was having temporary trouble in its fuel -cell system. Both CBS TV and NBC-TV cancelled football
the Chicago Bears vs. Green Bay
Packers NFL exhibition game on CBS,
and the New York Jets vs. Buffalo Bills
AFL exhibition play on NBC- though
the games were taped in the possibility
that the telecasts would be needed.
Neither game got on the air.
CBS News noted that in fact it had
continued its Gemini coverage despite
complaints that piled up on telephone
switchboards in major cities. A spot
check of six cities showed some 6,900
calls from disappointed football fans
(1,600 both in New York and in Chicago, 2,000 in Los Angeles, 1,000 in
Washington, 500 in St. Louis, and 200
in San Francisco).
In addition, CBS said an uncounted
batch of mailed complaints had been
received. NBC also reported a itumber
of complaints, though a count was .not
CBS News said it had gone off with
its Gemini coverage at 12:36 p.m.
EDT on Saturday but returned a 1:07
pins EDT and continued on the air
with Gemini. until 6 p.m. EDT.
Meanwhile, Mr. Friendly last week
stood by his earlier statement, adding
that CBS News would use air time
on questions posted from time to time
Paar goes local
Jack Paar, owner of WMTW -TV
Poland Spring, Me., apparently
thinks a TV station owner should
be seen and heard -on his own
TV station, preferably.
Mr. Paar, who has discontinued his weekly NBC -TV show,
will kick off WMTW's fall programing season with an hour special, A Talk with Jack Paar, Sept.
8 at 7:30 p.m. Mr. Paar will
show film clips shot for but never
used on his network show.
He'll also give local viewers
WMTW -TV'S fall programing roster. And, Mr. Paar will be seen
on a regular basis over his station when he introduces the Tuesday night feature movies from
WMTw-TV studios each week beginning Sept. 7.
"judiciously" and not saturate viewers
with coverage of a space story in view
of other network coverage demands
that include such important events as
the war in Vietnam and politics.
Mr. Friendly also expanded on his
earlier reference to the effect that
there'll be "no more gavel -to -gavel
coverage." Mr. Friendly said that examination was needed of network coverage that starts at 10 a.m. and continues until 4 o'clock the next morning.
The possibility of a limitation on the
extent of coverage afforded political
conventions had been suggested by CBS
authorities last month (BROADCASTING,
July 26). Mr. Friendly also said that
CBS would telecast a one -hour documentary on the subject in the coming
Answer forms to cover
N.Y. for opinion show,
WCSS-TV New York, is announcing
details "òf its Feedback! two -wál communications project, today (Aitg. 30)
that has been budgeted at tíipre than
$250,000 for its year's operation.
The station said that nearly 13 million questionnaires will appear Sept. 1
and 2. as paid advertisements in 23
newspapers and TV Guide in the metropolitan New York area inviting residents in New York, New Jersey and
Connecticut to take part in the project.
An initial panel of interested viewers,
solicited.through the questionnairesT will
be asked for their opinions on 'various local, regional and national issues.
Panel members will be sent IBM cards
on which they'll indicate their opinions
following the I I p.m. newcast on the
station. Within 48 hours, tabulations and
analyses of the surveys will be reported
on the air. The telecasts will begin in
Major contracts are being drawn by
WCBS -TV and the Service Bureau Corp.
and Monroe Mendelsohn Research for
processing and collecting the data on a
semi -monthly basis. Monthly and special telephone surveys among more than
2,000 residents within the 18 -county
signal area of the station will provide
a comparison between the results of the
volunteer viewer panel and the scientifically cross -sectioned sample.
The station, which will pose the
questions to the panel, said it has placed
an initial order with IBM for 1.5 million
response cards. The Service Bureau
Corp. will provide the computer operations for data processing for the Mendelsohn back-ups. For the viewer surveys, 25 operators will be assigned to
key punch operating equipment and to
the IBM computers that translate
punch cards into impressions on magnetic tape and tabulate results for
station analysis and reporting.
Dr. Ira Cisin, professor of sociology
at George Washington University, has
been retained by WCBS -TV as consultant
for the project. John W. Murray, manager of special projects at the station,
will direct the program.
New draft is made
of news access bill
Newsmen and lawyers are being
asked to comment on a new draft of
the House "freedom of information
bill," designed to aid in prying facts
from secretive government agencies.
Primary difference between the new
and old versions is in procedure. Under
the first draft, when a federal agency
withheld information the injured party
would have had immediate recourse to
the courts. In the bill now under consideration, the complaining individual
would have to go first to the agency
head, then if still not satisfied, to court
after a 60 -day wait (at which time, his
suit would be given top priority).
The legislation became the subject
of a division -of- powers dispute between
executive and congressional branches
of the government when it was introduced last spring (BROADCASTING, April
5). Since then, the Department of
Justice and the professional staff of
the House Government Information
Subcommittee have been conducting
discussions looking toward a compromise. Chances are slim that anything
along these lines will pass this session,
even if everyone likes the new bill.
BROADCASTING, August 30, 1965
ETV group gets 'Esso'
show from Standard Oil
Standard Oil Company (New Jersey)
has given prints of its Esso World Theater, a series of eight one -hour cultural
programs filmed in eight countries, to
the Eastern Educational Network, Boston. The network is a 16- station eastern
seaboard subsidiary of National Educational Television.
The programs, shown last fall on a
limited number of commercial stations,
will begin on the EEN stations in late
October. The Esso will be deleted from
the title when the programs are telecast,
but Standard Oil will receive courtesy
credit for its contribution.
Standard Oil also said that it will
provide money to the stations for newspaper advertising of the show. A company spokesman declined to indicate
the amount, saying that "all the financial details have not yet been worked
out with the stations."
Public may yet view
The general public may yet get a look
at John F. Kennedy -Years of Lightning, Day of Drums, a film on the late
President produced by the U.S. Information Agency. The Senate Foreign
Relations Committee voted last week
to sell six prints of the motion picture
to the John F. Kennedy Center for the
Performing Arts for $122,000. The
center, now under construction in
Washington, could then distribute and
rent the prints for public showing.
If the Senate approves the committee action, both houses of Congress will
have given their blessing to distribution
of the film in this country. The proposal has been a controversial one,
since USIA is the official propaganda
arm of the U.S. government and Congress has always opposed domestic distribution of its products.
Republicans have protested the
budgeting of a similar film on President Johnson, but so far, no one has
proposed that that one be shown here
(the Senate Committee resolution specifically prohibits U.S. distribution of
USIA films dealing with living per-
CBS slates color
Saturday a.m. schedule
CBS -TV's color plans this fall are
perking behind the proposed green,
blue, red and yellow eye trademark.
On Sept. 25, CBS will initiate six
color cartoon series along with color
rebroadcasts of My Friend Flicka inserted in a Saturday line -up of 51/2
hours of varied children's half-hour
programs, from 8 a.m. to 1:30 p.m.:
Captain Kangaroo, Heckle and leckle,
Tennessee Tuxedo, Mighty Mouse Playhouse, Linus the Lionhearted, Tom &
Jerry, Quick Draw McGraw, Sky King,
The Adventures of Lassie, and the
CBS also said that the new Hogan's
Heroes comedy series (Friday, 8:30 -9
p.m., EDT), which will be in color in
the new season, will open Sept. 17 with
a black and white pilot film produced
several months ago but thereafter it will
be in color.
Slim chance of theater
TV for NFL games
The prospect of National Football
League games appearing on closed -circuit theater TV on a regular basis this
fall appears to be dim.
According to an NFL spokesman,
the four teams that experimented with
theater TV live coverage last season
the New York Giants (13 games),
Chicago Bears (six games), Detroit
Lions (four games) and Baltimore
Colts (one game) -will not permit the
use of theaters this season. He said
other NFL teams have indicated little
interest in theater TV.
The NFL spokesman, in noting the
poor win record of the Giants, Lions
and Bears in 1964 compared to 1963,
said though fans might support "a
losing team at the ball park, they won't
do it in a theater." A change of heart,
he thought, was possible on the part
of the teams should there be a tight
league title race toward the season's
According to the NFL, each team is
free to negotiate its own pay -TV agreements without consulting the other
teams or the league. It was reported that
the Giants, Lions and Bears lost money
on their theater-TV arrangements last
They dig us in Syracuse.
Stayin' on at WSYR -TV.
Five new radio series
ready for distribution
The availability of five new radio
series has been announced by Charles
M. Conner Productions, 6412 Ella Lee
Lane, Houston. The programs:
Country-Boy Talk, produced for
country and western stations and consisting of one-minute witticisms;
Words of the Philosophers, for readings of Plato, Aristotle and other philosophers;
Listen, 25- minute Bible readings by
dramatic actors as nondenominational
programs (churches not permitted to
Inquiry and Debate, guests in 25-
minute debates on controversial
ON JAY JAY RECORDS
2452 South Kedzie Avenue
Chicago 23, Illinois
August 30, 1965
current subjects with Carl Brazen of
KTRH Houston as moderator;
The Womenly Art of Self -Defense
and Safety taped five minute shows by
lecturer-author Paul Bosch with advice
to women on such things as obscene
phone calls, instructing children about
220 Popeye cartoons
45th St., New York. MU 2 -5600
question of `standing'
Church of Christ court appeal on WLBT (TV)
short -term renewal says FCC erred
that it had no grounds on which to intervene
The question of the FCC's right to
exclude radio-TV listeners and viewers
from full participation in station -license
proceedings was put to a federal court
This was one of several issues raised
by the office of communication of the
United Church of Christ in asking the
U. S. Court of Appeals for the District
of Columbia to overturn a short -term
license renewal that the FCC granted
to wt.Br(TV) Jackson, Miss., last May
(BROADCASTING, May 24),
The church's brief contended the
FCC erred in granting the renewal without a full hearing and in holding that
the church, representing viewers, had
no "standing" to intervene in the case.
The brief asked the court to send the
case back to the FCC for a hearing on
charges that WLBT was guilty of racial
discrimination and of excessive commercials.
The church, a naLocal Parties
tional organization, was joined in the
appeal by Aaron Henry and Robert
L. T. Smith, two leaders in the civil
rights movement in Mississippi, and by
the United Church of Christ at Tougaloo, Miss. The brief also asked the
court to hold that all of them "were
parties in interest, entitled to standing
as interveners before the commission,
and are parties aggrieved, entitled to
The case, one of the most delicate
the FCC has faced in the civil rights
field, involved charges of racial discrimination and violations of the fairness
doctrine by WLBT going back to 1955.
The FCC, on a 4 -to-2 vote, granted a
one -year renewal of license on a probationary basis.
WJDX -AM-FM Jackson, radio affiliates
of WLBT, received similar short -term
renewals at the same time but these
were not challenged in the church's
brief. Five other Mississippi stations,
involved in charges of discrimination
wsLI and wJTv(Tv) Jackson, wRBC
Jackson and WCBI -AM -TV Columbus
were granted full -term renewals on a
finding that they had taken steps to meet
the complaints or promised to do so.
The brief filed last week by the
church and its associated appellants reviewed charges that, although 45% of
the population in WLBT'S prime service
area is Negro, the station had consist-
ently discriminated against Negroes and
refused Negro representatives an opportunity to reply to attacks broadcast
In granting the short -term renewal,
the brief contended, the commission
recognized the existence of "substantial
issues" regarding WLBT'S performance
but failed to resolve them. They cannot be resolved, the brief maintained.
without a hearing.
Viewers' Standing Interwoven with
the racial -discrimination charges
throughout most of the 47 -page brief
was the argument that as viewers the
appellants had a right, or "standing,"
to intervene in the case.
Consumers and customers in other
fields are accorded such standing before
Kudos for coverage
The activities of California
broadcasters in their coverage of
and efforts to help halt the Los
Angeles riot (BROADCASTING, Aug.
23) have been called a "job well
done" and "a fine illustration of
responsible journalism and public
service broadcasting" by FCC
Chairman E. William Henry.
In a letter to Robert M. Light,
president of the Southern California Broadcasters Association,
Chairman Henry wrote that he
had read "with much interest"
BROADCASTING'S Aug. 23 story
"How radio -TV covered L.A.
riot." He said broadcasters efforts
"under difficult and dangerous circumstances" show that broadcasting "is much more than a news
and information service." Radio
and television stations, he continued, "can provide avenues of
communication for citizens, law
enforcement agencies, and others,
at a time when such communication may be vital."
Chairman Henry concluded:
"This is .an example of the broadcast industry's ability to use its
facilities to make a unique contribution to a community and to
other administrative agencies and courts,
the brief contended, but the FCC "has
repeatedly held that members of a station's audience do not have standing
before the commission."
As a matter of policy, the brief said,
the commission considers "allegations
by petitioners, irrespective of their
standing, whenever it appears that such
allegations may be relevant to its duty
to grant licenses in the public interest."
But, the brief maintained, "this is
scarcely a satisfactory solution for the
television viewer or radio listener. No
matter how meritorious his case, he
would be unable to present evidence
unless the commission wished to hear
it, and he could not appeal from any
decision, however, arbitrary. His adversary, the licensee, has an absolute
right to a hearing and to appeal from
adverse determinations. This unequal
contest does not invite public participation."
If "rigorously enforced," the brief asserted, the FCC's limitations on "standing" would produce "the anomalous result that only persons with selfish
economic interests would be permitted
to present evidence bearing on the question of public interest. No one with
primarily public motives could be heard.
The commission's small staff cannot, in all cases, be fully informed on
considerations affecting the public interest."
The brief dismissed as "groundless" fears that according standing to members of the
radio -TV audience would cause administrative inconvenience: "No reason appears why it should be less convenient
to hear television viewers than to hear
bus passengers or oleomargarine consumers."
Moreover. the brief continued: "To
recognize the legitimate interest of viewers in programing will not make it
necessary to permit intervention on the
basis of insubstantial or irrelevant
charges or on the basis of rumor or
In the current case, the court was
told: "The petition is filed on behalf of
a substantial group [and] shows a pattern of discrimination, which has damaged the interests of almost half the
television viewers in the community....
"A grant of standing in this case will
not necessarily compel a grant of standing in any other case [but] will merely
serve notice that victims of substantial
discrimination are 'aggrieved' and have
a right to be heard."
Even apart from a statutory right to
standing, the brief continued, "the rights
of appellants as representatives of a
major class of television viewers are 'so
substantial that they require protection
under established principles of constitutional law, in order to avoid impairment of their rights under the First.
Fifth and Fourteenth Amendments of
the United States Constitution...
"Each of the individual petitioners
and many members of the United
Church of Christ and its Tougaloo affiliates have been deprived of civil rights
by the licensee in that each has been
deprived of the right to appear on the
A Question of Rights Anticipating
the counter -argument that a station has
the right to exercise judgment in selecting its program material and that nobody has a right to appear. the brief
"Tougaloo College and the United
Church of Christ at Tougaloo had a
right to reply to assertions that 'conditions at the college are horrible and
that the place is teeming with Communists.' It had a right not to be excluded
from the regular Our Colleges program
and not to have announcements of significant public events at Tougaloo College excluded by the licensee because
Tougaloo is integrated and 'controversial.' It had a right to be free from
libels by doctored newsreels and false
If anybody argues that a viewer isn't
comparable to a bus rider in the matter
of "standing" because the viewer doesn't
pay the station anything, the brief said
the answer is that viewers spend l0
times as much on sets as broadcasters
spend on their facilities.
"Since Negroes comprise almost half
the television viewers in the WLBT service area," the brief estimated, "it is a
safe assumption that the Negro investment in television equipment in the area
is several times the investment of WLBr
and that a substantial part of the value
of the license derives from this Negro
The brief also anticipated arguments
that WLBT'S record "is justified by community pressures, threats of retaliation.
economic risks involved in fair programing, and similar considerations."
"We do not believe that excuses of
this kind can ever justify a failure to
meet the public interest standard of the
act. Even if such considerations could
affect the weight of disciplinary action
to be taken by the commission, we
think it clear that the licensee must
prove to the satisfaction of the commission that it has done its best to deal
with any conditions in its service area
which prevented it from more adequately performing its public obligations. If
it can be shown that the licensee by its
own conduct has aggravated the tensions and hostilities which it relies upon
BROADCASTING, August 30, 1965
to excuse its behavior, then it has no
excuse at all."
The last sentence apparently was an
allusion, at least in part, to a charge
earlier in the brief that "the editorials
delivered personally by WLBT'S general
manager urging resistance to the admission of James Meredith to the University of Mississippi were followed by
serious rioting at the university, and
may well have played a part in causing
the attacks on federal marshals and the
death and injuries that ensued."
It wants FCC to consider
questions of racial
discrimination in programs
The U. S. Court of Appeals indicated last week that it is concerned
about questions of racial discrimination in broadcasters' program content
and expects the FCC to look into them.
The court indicated this view in a
decision affirming the commission's refusal to grant a waiver of the so- called
10% rule to WJAZ Albany, Ga.
WJAZ, a daytimer, requested the
waiver in connection with an application to operate nighttime as well as day.
Some 19% of the population within
FCC moves deadline
The FCC last week granted
more time for comments on a
proposed rulemaking which would
permit independent TV stations
to pick up network shows not
carried by the affiliate in the
particular market (BROADCASTING,
June 7). Additional time was
also granted for the comments
and reply comments on the inquiry which seeks to find whether
the rulemaking would hurt con tractural agreements between networks and affiliates. An extension
of time had been asked for by
NBC and the CBS -TV Affiliates
For the rulemaking, the deadlines have been extended from
Sept. 3 to Nov. I for comments,
and from Oct. 5 to Dec. 3
for reply comments. On the inquiry, deadlines have been extended from Oct. 5 to Dec. 3
for comment and for reply comments from Nov. 4 to Dec. 31.
the station's normally protected contour
at night would not have been able to
receive the signal because of interference. The rule allows a maximum
of 10% interference.
Counsel for WJAZ, in arguing the
appeal before the court, said one reason the waiver should be granted is
that the station provides superior service to the Negro audience. Negroes are
said to constitute 40% of the population in the community.
The court's decision, written by
Judge Carl McGowan, described this
as an important matter and dealt with
it in some detail. But the court concluded that although wJAZ may have
made "more of an effort to reflect the
interests and activities of the colored
community," there was no evidence
that other stations in the community
(three AM, two FM and one TV) did
nothing to serve the Negroes' interests.
FCC Aware of Service
The decision added that there was no indication, either that the commission disregarded the service that WJAZ was providing the colored community. Rather,
the court said, the commission appeared to have concluded that there
was no need to relax the 10% rule in
order to assure Negro groups "of at
least one outlet for self-expression."
The case is of particular interest in
view of the appeal, now pending before the same court, involving WLBT
(TV) Jackson, Miss. (see page 54). The
commission penalized WLBT with a
short -term renewal for discriminating
against Negroes in its programing. The
United Church of Christ, which had
protested renewal of the station's license, has asked the court to overturn
the commission's decision and order it
to hold a hearing on the renewal application.
The commission's decision in the
WLBT case, handed down May 20, involved a total of eight Mississippi stations. WLBT'S sister stations, WJDX -AMFM, were given the same penalty as
that meted out to wLBT. Five other stations were granted full -term renewals
but warned to serve the needs of all
members of their communities. Judge
McGowan noted the decision in a footnote in his opinion.
Judge Edward A. Tamm joined in
Judge McGowan's decision. Chief
Judge David L. Bazelon, the third
member of the panel, wrote a concurring opinion underlining the court's
readiness to deal with questions involving discrimination in programing. He
said the court's "expertise" on this issue is at least as great as the commission's and "our scope of review here is
correspondingly wider than it is on
the 'white' and 'gray' area questions
[of the 10% rule question)."
In discussing the
technical aspects of the request for
waiver, the court indicated it is reluctant to reverse the commission on
"Opinions might vary about the correctness of [the commission's] conclusion," the opinion said, "but it is a
determination which Congress has primarily committed to an expert agency
of its own creation, with a reviewing
function in ourselves which is purposefully limited."
The commission's review board,
which made the decision the commission later declined to review, had concluded that the service proposed by
wJAZ would have provided a second
service to some 47,413 persons.
The board held that this was a
strong argument for waiver but not
strong enough. In affirming this decision, the court said that "the concept
of administrative discretion does not
mean that the failure to accept a good
argument is invariably an abuse of
Ad Council commercials
feature space walker
Astronaut Edward H. White, the first
American to "walk" in space, will be
seen this fall in a series of TV commercials created for the Advertising
Council. They are designed to appeal
mostly to young Americans to continue
For the commercials, scheduled to
begin in late September, the National
Aeronautics and Space Administration
has released to the Advertising Council
color films of Lieutenant Colonel White
performing his space walk. A separate
radio, print, outdoor and transit advertising campaign emphasizing the importance of education, but without Colonel
White, began last week.
Volunteer advertising agency for
"continue your education" is Foote,
Cone & Belding, New York, represented by Ron McCullough, FC&B vice
Radio series sales
Christmas Around the World (Charles
M. Conner Productions): KPRC Houston, Tex.
Jimmie Fidler Hollywood News (Jimmie Fidler): KOLA Sterling Colo.; CKX
Brandon, Ont., and CFSL Weyburn,
Miss America Pageant Reports (Ken
Gaughran Productions): WvJs -wsro
(FM) Owensboro, Ky.
Earl Nightingale Show (Nightingale Conant) Wcni Columbus, Miss.; WTTx
Port Huron, Mich.; WIRD Lake Placid,
N. Y.; KLMX Clayton, N. M.; KFUN
Las Vegas, and WEJL Scranton, Pa.
Specials to investigate
The causes of the Los Angeles race
riots will be studied by two broadcast
news organizations, Westinghouse
Broadcasting Co. for a series of radio
programs, and CBS News for a CBS
Westinghouse last week dispatched
a seven -man team to Los Angeles for
a two -week study of the causes of the
violence. Their findings are to be reported in a special radio series by WBC
stations, syndicated to other radio outlets and made available to closed- circuit
WBC said the series, Los Angeles:
Profile of a Riot, will be a journalisticsociological examination produced in
cooperation with New York University's graduate school of social work.
Two men from that school, Dr. Alex
Rosen, dean, and Robert C. Sharp,
assistant professor, will work with five
WBC people: Art Schreiber, Washington news director; Stan Brooks, WINS
New York news director; George
Baker, KDKA Pittsburgh reporter; Walter
McGraw, reporter and producer, and
William Kaland, director of public affairs.
The final report will be broadcast in
four half -hour programs, plus brief
daily reports. WBC stations, which will
carry the series, are WINS New York,
WBz Boston, KYW Philadelphia, KDKA
Pittsburgh, wowo Fort Wayne, Ind.,
and WIND Chicago.
CBS News said its program is in
production for scheduling early in the
fall. News correspondent Bill Stout,
who covered the riots in Los Angeles,
and producer Jack Beck, West Coast
producer for CBS Reports, are the
principals in the program's production.
Cavalcade of the 60's-Groups, 1, II,
and III: (Allied Artists TV Corp):
WLCY -TV Largo-Tampa, Fla.; KOVR -TV
Sacramento, Calif.; WNDU -TV South
Bend and WANE -TV Ft. Wayne, both
Indiana; wtcs(Tv) Springfield, Ill.;
KLFY -Tv Lafayette, La.; WCOV-TV Montgomery, Ala.; WOAY -TV Oak Hill, W.
Va.: KFDA -TV Amarillo, Tex., and KOLOTv Reno.
Bob Hope Features (Allied Artists
TV Corp.): WLCY -TV Largo-Tampa,
Fla.; KOVR-TV Sacramento, Calif.;
WNDU -TV South Bend, Ind.; WANE -TV
Ft. Wayne, Ind.; KFLY -TV Lafayette,
La.; WCOV-TV Montgomery, Ala.;
WOAY -TV Oak Hill, W. Va.; KFDA -TV
Amarillo, Tex.; KOLO -TV Reno, and
KGUN -TV Tucson, Ariz.
Bomba (Allied Artists TV Corp.):
Largo -Tampa, Fla.; WANE -TV
Ft. Wayne, Ind.;
W. Va.; KGUN -TV Tucson, Ariz.; wrvw
(Tv) Evansville, Ind., and WAVE -TV
Bachelor Father (MCA -TV) : WGALLancaster, Pa.
Revue Anthology (MCA -TV): KRLDTv Dallas.
Arrest & Trial (MCA -TV): WSUNPetersburg, Fla.; KMSP -TV Min neapolis-St. Paul, and xPTV(TV) PortTV St.
Thriller (MCA -TV): WSUN -TV St.
M -Squad (MCA -TV)
Love that Bob (MCA -TV): WTVJ
'64 (Allied International
TV): WFTv(TV) Orlando, Fla. and
Epicolor '65 (American International
TV): WFTV(TV) Orlando, Fla.
N.Y.'s Ryan would curb
`exodus' of film makers
In bidding for the democratic nomination in New York City's mayoralty
race, Representative William F. Ryan
(D -N. Y.) proposed last week a radioTV -film production center, presumably
to be provided by the city and its
facilities leased to independent producers, stations and performers.
The proposal was issued during the
congressman's campaign. He intimated
that if elected, he would press for the
production center to curb what he
viewed to be a "massive, near total,
exodus of television and film production" from the city over the past
Racial special in San Diego
San Diego combined facilities Friday
Aug. 27, 7:30-8:30 p.m. to present a
special program, The Race Issue in
San Diego. The general managers of
the stations issued a joint statement
saying: "The recent Los Angeles riots
and the subsequent disturbances in San
Diego have focused attention on the
question of racial problems in our
community. We have decided that
question ought to be explored so that
if problems exist community effort can
be brought to bear to solve them. We
have a special responsibility as broadcasters to take the lead in providing
information to the community and it is
with this in mind that we are combining to present this special report."
BROADCASTING, August 30, 1965
Golden Mike awards
The American Legion presented its
annual auxiliary radio -TV poll awards,
the Golden Mikes, on Aug. 25 to the
programs deemed tops in their respective categories. The Golden Mike
awards were established as a means of
showing appreciation for programs reflecting high standards, both in viewing pleasure and interest, and in allround production. This year's awards
were presented during the legion's convention in Portland, Ore.
Claiming top national awards were
NBC-TV's Bonanza, named the "best
action program series" for the third
time. Also from NBC -TV came the
"best Americanism program series,"
Profiles in Courage, and the "best variety program series," The Andy Williams Show.
CBS -TV received the award for the
best panel series for Password. And,
ABC -TV's rock 'n' roll show, Shindig,
was voted favorite television show of
the year by over 100,000 junior members of the Legion auxiliary.
The 1965 Fourth Estate Award was
presented to the Golden West Broadcasters for the radio production, Heritage, a series of announcements which
redefine the basic principles set forth
in the Declaration of Independence and
the Constitution. Radio commentator,
Paul Harvey, and Clark Mollenhoff, a
Pulitzer prize winning reporter, who is
now head of Cowles Publications'
Washington news bureau, also won
Fourth Estate awards.
On the local level, programs were
judged as to their interest in youth.
With this in mind, awards were presented to wxYZ -TV Detroit, for the program Junior Sports Club, and to wswAM -FM Detroit, for its program, Young
Phillies thank Atlantic with an award
Thornton F. Bradshaw, president
of The Atlantic Refining Co. (c), receives plaque honoring Atlantic for
the longest continuous sponsorship
of games of a baseball team (Philadelphia Phillies) from Warren Giles,
advertising in dailies plus 1,500 lines
in weeklies and 20 full pages in TV
Otto H. Schade Sr. of
RCA's Electron Tube Division, has been
named 1965 recipient of the Journal
award of the Society of Motion Picture and Television Engineers. The
award goes yearly to the author of the
most outstanding paper originally published in SMPTE's journal. Mr. Schade s
award- winning paper was entitled, "An
president of the National League.
Looking on is Dr. Arthur B. Hers berger, vice president and general
manager of marketing for Atlantic.
Atlantic began its sponsorship of the
Phillies games on April 14, 1936.
evaluation of photographic image quality and resolving power."
'Insignificant prize' WCAU Philadelphia has been offering its listeners an
"insignificant" prize, a picture of Ben
Franklin, a blue thread, some snow.
Entrants simply wrote in what they
thought the "insignificant" item symbolized and a winner was chosen. Examples: Ben Franklin -$100 bill, thread
man's suit, snow
At the end of thirteen weeks the contest
had received a total of 87,055 post
WNAC plans fall promotion
Everyone in the Boston area can get
into the ratings business as WNAC -TV
Boston begins its fall promotional schedule. The ABC -TV affiliated station is
distributing entry cards through local
stores and gas stations which ask viewers
to watch its programs from Sept. 10
to Oct. 20 and decide which five shows
will be listed as the most popular in
the first fall ratings. Top prize for the
correct prediction is $10,000.
Publicity for the contest, reported
the station, includes 500 radio spots on
14 radio stations, use of billboards and
subway posters, and $45,000 worth of
BROADCASTING, August 30, 1965
United Press International news produces!
Plea for bigger
CBS says FCC is too tough
charging 1% ownerships
against station quotas
CBS Inc. last week asked the FCC to
increase the limits of minority ownerships that may be commonly held in
two or more broadcasting companies.
CBS described present rules as unrealistic. Under existing standards technical violations of the commission's
multiple -ownership rules occur if one
investor acquires interests of as much
as 1% in two or more broadcasting
companies that collectively own more
than the quota of stations permitted
any one licensee. The FCC has proposed new rules that would give it the
power to require stockholders to divest
themselves of such cross ownerships
(BROADCASTING, Sept. 21, 1964).
CBS, commenting on the proposed
rules, said that no concentration of control of radio and television stations had
been demonstrated. Further, the corn pany asserted, the commission has no
authority to move directly against the
CBS suggested that the commission
regard 5% as a controlling interest "in
appropriate situations" but said that
even then the commission should proceed to determine whether the stockholder is "moving into [such] a position
of significant influence" that he may be
said to exert undue control.
CBS said that the
1% rule is "unnecessarily restrictive
and is inappropriate in the absence of
any evidence of other factors which
may indicate a significant influence in
the broadcast decisions of the applicable licensee."
And CBS feels that rather than looking into increased methods of enforcement, the basis of the rules should be
"The point of concern," CBS stated,
"is when an individual or group
whether through stock holdings or other position-has a significant voice in
several competitors within that field.
"Thus," CBS continued, "the critical
question is what factors indicate such a
CBS said it recognizes the administrative need, in appropriate situations,
for standards of general applicability
and does not ask that the sole basis of
determining undue control be on a
case -by -case basis. Holdings of a specified size could represent an interest
that may be called "controlling," CBS
CBS asked that the commission require notification of all holdings in excess of 1% and adopt a presumption
that all holdings in excess of 5% represent a controlling interest. This, CBS
contends, would be a realistic and man-
ageable range of ownership within
which the commission could then inquire on a case -by -case basis as to situations in which persons or entities may
have moved into positions of significant
influence in more than the specified
number of licenses.
Duopoly Rule CBS told the commission that a strict interpretation of its
duopoly policy-which prohibits cross
ownership of two or more stations of
the same kind in the same market -has
no rational basis. The FCC has proposed that all cross ownership, even in
the minutest percentages, in duopoly
situations be eliminated and that violators be required to divest themselves of
their holdings. The commission has said
that this policy has always been in
force but now it intends to "put teeth
into it." (BROADCASTING, Sept. 21,
CBS feels that to extend the policy
to include minor holdings in publicly
owned licensees would involve the commission and broadcast licensees in a
never -ending, pointless pursuit of individual stockholders with minor holdings.
CBS asked the commission to adopt
the 5% standard and use the power of
RCA's expanded base
RCA, the parent of NBC, has
broadened its base of public ownership in the last 18 months to a
point where it now lists itself
among the 10 most widely held
Last week RCA reported its
stockholders had increased in
number by 70% since January
1964 and, as of June 30, 1965, it
was held by 271,000 investors.
Early in 1964 RCA accomplished a three-for -one split of its
common shares, a move held
largely responsible for the wider
company ownership. A strong
position in the color television set
manufacturing industry was also
considered a factor.
At the June 30 accounting date
RCA ranked eighth among widest held corporations.
license renewal to serve as a self-enforcing rule. CBS reasoned that no investor
would be likely to buy stock in two or
more licensees if he knew that, by so
doing, he jeopardized the licenses.
CBS feels that the policing of the
stockholders in broadcast companies
should lie with the Securities and Exchange
pointed out, is expert in the field of mutual funds, trust funds, brokerage
houses and controlling interests. CBS
said that publicly held corporations including licensees are already subject to
the SEC rules and are currently required to file certain information relating to stockholders as well as other
relevant information with the SEC.
Moreover, CBS continued, the SEC
now has jurisdiction over the activities
of mutual funds and other investment
houses about which the commission
expressed concern and now has jurisdiction over some activities of persons who
may be in controlling positions or who
exercise controlling influences in publicly held corporations.
Ampex sales up
8.6% in quarter
Ampex Corp. sales for the first
quarter of fiscal 1966, ended July 31,
1965 were up $2,813,000 or 8.6% over
the total for the first quarter of fiscal
William E. Roberts, president of the
Redwood City, Calif., based company.
said orders received in the first quarter
were the highest in any quarter in the
For the first quarter ended July 31:
Earnings per share
Net earnings (after
MCA Inc., New York, has declared
a dividend of 371/2 cents a share on
outstanding convertible preferred stock
to stockholders of record Sept. 17, payable on Oct. 1.
Paramount Pictures Corp., New
York, has voted a quarterly dividend of
50 cents a share on common stock to
stockholders of record Sept. 3, payable
on Sept. 20.
Cowles Magazines and Broadcasting
Inc., New York, has declared a 25%
increase on its third-quarter dividend,
raising the sum from 10 to 121/2 cents a
common share to stockholders of record Sept. 1, payable on Sept. 15.
Cowles owns KRNT-AM -TV Des Moines,
BROADCASTING, August 30, 1965
Iowa, and WREC -AM -TV Memphis, along
with a new community antenna television company in Winter Haven, Fla.
The board of directors of Walt Disney Productions has declared a quarterly cash dividend of 10 cents a share
payable Oct. 1 to stockholders of record as of Sept. 15.
Avco earnings down
4.3% in half -year
Avco Corp. earnings for the six
months of 1965 ended May 31 were
down $488,166 or 4.3% from the same
period in 1964.
Avco has announced that it plans to
acquire all of the common stock of
Iowa Finance Co. and its affiliated and
subsidiary companies for about $16
million in cash.
Crosley Broadcasting Corp., a broadcasting subsidiary of Avco, has purchased WOAI-AM -TV San Antonio, Tex.
and certain assets for $12 million subject to FCC approval. The sale of
WWDC -AM -FM Washington to Crosley
was approved by the FCC in July
(BROADCASTING, Aug. 2).
Avco Corp. is also 50% owner of
Meredith -Avco Inc., a community antenna television system owner. The
company now has nine systems in operation with four more under construction.
Six months ended May 31:
Earnings per share
a share) after income taxes of $5,950,000 in 1965, for a period ended July
to drop directors
Last year's comparable period saw
net earnings at $4,509,000 ($2.23 per
share). The current gross income totaled $95,247,000, as opposed to
I964's half-year period of $88,877,000.
Paramount Pictures Corp., which
took two insurgent stockholders into
its fold last May making them members of its board of directors after a
threatened fight for control of the
company, last week went to court to
get rid of them.
Paramount filed a suit in district
court in New York to remove Herbert
J. Siegel, chairman of Baldwin -Montrose Chemical Co., and Ernest Martin,
a principal in the Broadway production company Feuer & Martin, from
its board of directors. The two directors were charged with a conflict of
Baldwin- Montrose has 70% control
of General Artists Corp., a major talent
agency and packager of TV programs.
George Weltner, Paramount president,
said GAC is "the single largest source
of performing talent employed by Paramount."
Messrs. Martin and Siegel were also
charged with "harrassment" tactics and
it was said their actions as board members have been detrimental to the interests of the company's stockholders.
Mr. Weltner said that a condition of
their acceptance on the board had been
a promise of Baldwin- Montrose to
divest itself of its GAC holdings
(BROADCASTING, May 31), but that no
such divestiture had yet been made.
Paramount has a large number of
feature films as yet not released to television.
A hearing on the Paramount suit is
scheduled for tomorrow (Aug. 31).
Rollins net earnings
up 400% in quarter
Rollins Inc., Wilmington, Del., has
reported almost a six -fold increase in
revenues for the three months ending
July 31, over the same three -month
period last year.
Revenues rose from $3,260,000 in
1964 to $18,445,038 in 1965, with a
four -fold rise in net earnings. The large
increases reflect in part the firm's purchase last summer of Orkin Exterminating Co. and other diversification moves.
At a board of directors meeting Aug.
24 in New York, the company also declared a quarterly dividend of 5 cents
a share on common stock and 21/2 cents
a share on class B common stock payable Oct. 24 to shareholders of record
It was revealed that Rollins, in association with Harry Odell Productions
Ltd., Hong Kong, has applied to the
Hong Kong government's broadcast bureau for permission to form a five station TV system.
U. S. radio and
Rollins Inc. owns
TV stations, outdoor advertising firms
in the U. S. and Mexico, a termite and
pest control division, a pesticide firm, a
building maintenance division, citrus
groves and a cosmetics division.
For three months ended July 31.
Columbia cites 6 -month gains
Columbia Records, division of CBS
Inc., New York, last week reported
a 21% sales increase during the first
six months of 1965 over the same
period of 1964. The gain was broken
into a first-quarter rise of 13% and
second -quarter increase of 29% and
was attributed to increases in the single
record and teen -age album markets.
The company indicated that its recently acquired Fender Musical Instrument Co. will open a factory in Fullerton, Calif., to meet a backlog order of
from $41 to $7 million. Columbia's
expansion plans also include completion
of a manufacturing plant and distribution center in Santa Maria, Calif., and
enlargement of three service centers in
Dallas, Cleveland and Pitman, N. J.
Future construction plans call for recording studios in Hollywood and Nashville, and for a research and development center.
BROADCASTING, August 30, 1965
U.A. has record earnings
United Artists Corp., New York, reported its highest net earnings for a
six -month period at $6,189,000 ($3.06
1735 DeSales Street, N.W.
Earnings per share*
Earnings before federal
and foreign income
Adjusted to reflect 3 for 1 stock split.
start my subscription for(
52 issues $8.50
s? issues and
ITA orders cut
in U. S. shows
Wants no more than
40% American programs
in 8 p. m.
Prime -time screening of American
westerns, crime shows and comedy
series on Britain's commercial network
has been cut by order of the Independent Television Authority. The partial ban goes into effect in September
despite initial protests by TV companies.
Programs affected include Rawhide,
The Fugitive, The Reporter and 87th
The ITA has instructed the 14 TV
companies to change their fall schedules to provide greater variety in programing. The authority felt that there
were too many American shows immediately before the main evening
newscast at 9 p.m. It has ordered that
between 8 and 8:55 p.m., Monday thru
Friday, not more than two of the five
periods may be devoted to U. S.made programs and in any case not
more than three of the five should be
filled with crime shows or westerns.
ITA clearly wants more British-made
series to be screened in this prime -time
segment. Lord Hill, ITA chairman, has
told the TV companies that their clear
lead over BBC-TV in audience ratings
is not sufficient excuse for keeping the
same type of programing indefinitely.
TV company executives are worried
that the order will mean a big drop in
audiences on the commercial network.
Once a mass audience has been gained
by 9 p.m. it stays with the same channel for the rest of the evening they contend. As BBC-TV is not affected by the
ITA instruction it could capture and
hold big audiences with popular programs. BBC-TV has not announced
its fall schedule. At present the commercial network has been successfully
competing with BBC-TV by offering
westerns and crime series.
Another problem now faced by the
TV companies is increased production
costs. If they have to screen more
British -made shows in prime time, costs
will shoot up. Currently an hour long
American show costs about $1,900 if
shown on one of the main network
areas. Its price is more than $5,600 if
screened on the entire network. Cost
of a one -hour light entertainment show
made in Britain can be as high as $14,60
Up in smoke
Tyne Tees Television in Great
Britain will lose about $840,000
a year because of the ban on
cigarette advertising which began
Aug. 1. This point is made by
E. G. Fairburn, chairman of the
company, in his annual report.
He adds that the loss will be
very difficult to make up from
other sources though he believes
this can be done.
His forecast for next year is
pessimistic with gross revenue
down and production costs up,
leaving lower profits. After -tax
profits for the year covered by the
report, the 12 months ended
April 30, were $1,811,334 which
is $256,510 up from the previous
000. A 60- minute play costs at least
One explanation put forward for the
ITA clampdown is that it wants to improve the network image prior to a
renewed campaign for a second commercial network. It wants to wipe out
the idea that network programs are
mainly mass appeal shows aimed at
to focus on color
A seminar on color telecasting is to be
held at the Lord Simcoe hotel, Toronto,
Oct. 14 -16, under joint auspices of both
independent and government broadcasting systems. Representatives of set manufacturers, film producers and distributors, public and private film studios, and
the 1967 Montreal World's Fair, will attend in addition to television station officials. Committee chairman is Ken Chisholm, RCA Victor Co., Montreal.
The three -day program, limited to
200 people, will include discussions on
color vision, color psychology, color
physics, color TV studio operation at
CFTO -Tv Toronto, color film practices,
lab practices and color production philosophy.
New Y &R London unit
Young and Rubicam Ltd., London,
has established a public relations subsidiary, Planned Public Relations Ltd.
Its total initial budget exceeds $840,000
and it already has more than 20 clients.
Managing director of the new company is Stanley Entwistle who is an
account director at Young and Rubicorn Ltd. Michael McAvoy, a Y & R
assistant director and a director of
PPR, is in charge of all PPR client
clients for Grey
Grey Advertising's international partner agencies in eight countries have
gained six new accounts.
Account assignments include Australian advertising for H. J. Heinz Co. and
Revlon Inc. to Brown, Bruce & Grey
Pty. Ltd.; Revlon and Honda Motor
Co. advertising in France to Dorland
& Grey S.A.; Block Drug Co. advertising in Italy to Milano & Grey S.P.A.
and in Spain to Rasgo -Grey S.A., the
Bristol-Myers Co. account in Japan to
Grey-Daiko Advertising Inc., and advertising for H. D. Lee Co. in Belgium
to Dorland & Grey S.A. and in Germany to Gramm, Grey & International
Abroad in brief
Beatles over border Sovereign Film
Distributors, Toronto, has acquired from
King Features, New York, distribution
rights in Canada to The Beatles, the new
color cartoon series scheduled to begin
on ABC -TV on Sept. 25 (10:30 -11 a.m.
NBC International Enterprises, New York, has reported
a sellout of the 1965-66 TV shows it
handles to three networks in Australia.
The series, purchased by the Australian
Broadcasting Commission, Amalgamated Television Services and United /Austarama, include: I Spy, Convoy, Get
Smart!, Hank, Atom Ant, Secret
Squirrel, Laredo, Bonanza, Dr. Kildare,
Hullabaloo I and Il, Astroboy, Wild
Kingdom, Groucho Marx, Watch Mr.
Wizard and Union Pacific. In addition,
six Bob Hope specials were purchased
along with the Shari Lewis Show.
Private radio show
from international communications and
military organizations will be invited to
attend a London radio communications
exhibition and symposium, being organized by RACAL Electronics of Bracknell (England), from Sept. 7 -9. The
show will present displays on new radio
equipment and topics on HF radio communications, microelectronics, transmit BROADCASTING, August 30, 1965
ter design and time and frequency standards.
Audience in Britain
Broadcasting Corp. has reported estimates of TV viewing and radio listening during July. BBC said that on the
average 21.1 million watched one or
more BBC -TV programs every day in
July as against 24.1 million who
watched Independent Television Authority programing. Commercial ITV
captured an average 7.2 million audience and noncommercial BBC-TV an
average 5.1 million audience during the
hours of 5 -11 p.m. Monday- Friday;
2 -11 p.m. Saturday, and 3 -11 p.m. Sunday. The number of people who listened on the average to one or more
BBC radio programs during each day
in July was 24.75 million, and the average audience 3.3 million during the
hours 7 a.m. -11 a.m.
Raticate in Sweden Leijon & Luning,
Norman, Craig & Kummel AB, Stockholm, a European agency partner of
Norman, Craig & Kummel, New York,
has been appointed by Johnson & Johnson AB, Stockholm, to handle introductory advertising in Sweden for its
Raticate rodent killer.
Screen Gems (Canada) Ltd.,
has moved to 72 Carlton Street, Toronto 5. Ont. Phone: 927-5490.
Colgate gets "Beauty" Colgate-Palmolive International, New York, has purchased rights from Official Films, New
York, to The International Beauty Spectacular, and will dub the program in
Spanish for telecast in South and Central America, Mexico, the Caribbean,
Puerto Rico and the Dominican Republic. Official recently obtained overseas
rights to the one -hour program, which
was telecast live Aug. 13 on NBC -TV
TV drop reported
watching less television this year, according to the research department of
A CBC study disclosed that during the
first three months of 1965, the average
Canadian had his TV set on for fewer
hours than in the comparable periods of
1964 and 1963. The study showed that
in January TV viewing averaged 40
hours and 20 minutes and dropped in
March to 39 hours and six minutes. A
year earlier the January viewing was 42
hours and in March was 39 hours and
in Mexico City
agreed to sign Televimex S. A. (ch. 2)
in Mexico City, as an affiliate, according
to George A. Graham Jr., vice president
of NBC Enterprises. The station is a
subsidiary of Telesistema Mexicana.
FATES & FORTUNES
William B. Stewart,
executive VP at Needham, Harper & Steers,
New York, joins Ted
Bates & Co., that city,
as senior VP and senior account group
Robert L. Gilbertson, VP and general manager of WTEN(TV) Albany,
N. Y., named VP for sales, Harrington,
Righter & Parsons, New York.
Alan Henry, formerly VP and general
manager of Kr.AC Los Angeles, named
director of all new sales, WINS New
York and xvw Philadelphia. Stations
are owned by Westinghouse Broadcasting Co. Kvw will change to all news
format in late September.
Hecht, formerly assistant
The Katz Agency, Inc.
A RUST CRAFT STATION
BROADCASTING, August 30, 1965
William Allen, formerly with Dow
Chemical Co. and Grant Advertising,
Dallas, joins Post -Keyes- Gardner, Chicago, as account executive on Old Milwaukee beer. Dan Pearson, previously
with Procter & Gamble Co., Cincinnati,
joins PKG as media supervisor. Dene
Voigt, timebuyer with Compton Advertising, joins PKG in same capacity.
Robert D. Hanna, formerly general
manager of KWHK Hutchinson, Kan.,
appointed sales manager of KBOx Dallas. Alan S. Golden, with KBox since
1960, named sales coordinator. Irene B.
Runnels, marketing director, promoted
to assistant to KBOX managing director
and station manager.
around the world.
Joseph G. Fitzgerald, account executive and news director at WSPB -AM -FM
Sarasota, Fla., named sales manager. He
succeeds Danford L. Sawyer Jr., who
that has these
Richard J. Frank, account executive
with Richard K. Manoff Inc., New
York, named account supervisor.
media director for media research at
Kenyon & Eckhardt, joins New York
office of Gardner Advertising in newly
created position of corporate media research director.
Carmine Coppa, assistant production
manager with Cunningham & Walsh,
New York, named production supervisor.
Samuel E. Badillo, chairman of board
at Publicidad Badillo Inc., San Juan,
P. R., agency, named president and
chief executive officer of Badillo -Compton Market Development Co., joint venture of Publicidad Badillo and Compton Advertising, New York. Firm will
operate in Spanish-speaking markets
COAST TO COAST
sure to obtain price quotations and engineering assist once for your complete tower
needs from America's foremost
tower erection service.
ROHN SYSTEMS, INC.
6718 W. Plank Road
Phon. 309 -6374016
TWX 309. 697 -1486
James Shouse, retired Crosley chairman, dies at 62
James D. Shouse, 62, retired board
chairman of Crosley Broadcasting
Corp., Cincinnati, died Aug. 22 in
his sleep. Death followed an apparent heart attack at his home in
St. Croix, Virgin Islands. Mr. Shouse
was director of Crosley and VP and
director of Avco Corp., Crosley's
parent company, at the time of his
death. Retiring July 1, 1964, from
Crosley, he had continued as a director.
Born in Newcastle, Ky., July 28.
1903, Mr. Shouse started in broadcasting in 1929 with CBS as its first
sales representative in Chicago. After
a brief period in the advertising field
he returned to CBS becoming general manager of the network's KMOx
St. Louis in 1935. In 1937, he joined
Crosley Radio Corp. as VP and general manager of Crosley's wl.w and
During his long association with
the firm, it became Crosley Broad-
casting Corp., expanding to its present holdings, WLw and WLWT(TV)
relinquishes post of sales manager but
continues on staff. Mr. Sawyer is executive assistant and advertising manager of Miss Florida Pageant Association.
ent position in 1957.
Wayne J. Painter,
account executive with
becomes VP of Crowley, Painter & Co.,
that city, formerly
John H. Crowley &
Robert Berry, VP
of Glenn Advertising Inc., San Antonio,
Tex., moves offices to company headquarters in Dallas.
Edward Keady, with Reeves Sound
Studios, division of Reeves Broadcasting Corp., promoted to director of sales.
Mr. Keady has been with Reeves five
Ted Pearson, media supervisor with
Guild, Bascom & Bonfigli, San Francisco, named senior media buyer with
Wade Advertising, Los Angeles.
Henry R. Bankart,
senior VP and director of Compton Advertising, New York,
joins Sullivan, Stauffer, Colwell & Bayles,
that city, as senior VP
responsible for Lipton
and Johnson & John Mr. Bankart
Carl Georgi Jr., VP and media director of Campbell -Ewald Co., Detroit,
retires after 40 years in advertising. Mr.
Georgi joined Campbell -Ewald in 1926,
later was with D. P. Brother & Co., that
city, and returned to assume his pres62
(FATES AND FORTUNES)
Martin Greenberg, sales marketing
and promotion director of wxYZ Detroit,
joins station's local sales staff as account
VP and account executive of Weightman
named senior VP.
Wood River), named
general sales manager.
Pat Duley Masterson, office manager
of Benton & Bowles, New York, elected
president of Advertising Agencies Office
Management Group. Other office managers elected are Henry Gramlick,
Foote, Cone & Belding, as VP and
Pearl Sheridan, Parkson Advertising,
as secretary- treasurer, both New York.
Paul E. James, with Williamson Sales
Co., Shreveport, La., joins KTAL -Tv Texarkana, Tex.-Shreveport, La., as account
Fred Snyder, air personality at wvoB
Bel Air, Md., named account executive.
Robert Chickering, account executive
Cincinnati; WLWD(TV) Dayton and
WLWC(TV) Columbus, all Ohio.
WLwl(TV) Indianapolis and wwOCAM-FM Washington. An application
to purchase WOAI -AM -TV San Antonio, Tex., is pending before the
Mr. Shouse was named chairman
of the board in 1948.
Backed War Effort His efforts in
developing radio led to the growth
and reputation of WLw Cincinnati
as the "Cradle of the Stars." During
World War II at the behest of the
government, Mr. Shouse developed
the powerful system of short -wave
transmitters at Bethany, Ohio, employed by Voice of America for
broadcasts to occupied countries. In
1947 the State Department named
him one of 17 consultants on international broadcasting. He also worked
closely in the early days of radio with
Dr. Louis Selzer, of Procter & Gamble, a pioneer in techniques of audi-
with McCann -Erickson, New York,
joins Cunningham & Walsh, that city, in
Jay S. Riddle, specialist in package
goods marketing at N. W. Ayer & Son,
Philadelphia, named VP.
Michael Kaye, art director, and Robert Finley, senior copywriter, both with
Doyle Dane Bernbach, Los Angeles,
join J. M. Sachs & Co., Beverly Hills,
Calif., as partners with Jerry Sachs
under new agency name of Sachs, Finley
& Kaye Inc. Mr. Sachs remains president while Messrs. Kaye and Finley become executive VP's in charge of their
respective specialties. Mr. Finley's name
was previously misspelled here (BROADCASTING, Aug. 16).
Carole Cooper, assistant producer at
Elektra Films, New York, named producer at Savage- Friedman, that city,
TV production company.
Jack Davidson, local sales manager
Dearborn, Mich., appointed general sales manager.
Roy D. Sherwood, with Falstaff Brewing Corp. for 16 years, named assistant
director of creative services. Barry Sullivan, with Falstaff since 1951, appointed assistant director of advertising
operations. James B. Hapeman Jr.,
media advertising manager for Johnson's Wax, Racine, Wis., joins Falstaff
advertising division as assistant director
for media and programing.
Larry Krasner, radio sales executive at
at WKNR -AM -FM
Avalon, Calif., and KBIG(FM) Los
Angeles, named local sales manager.
BROADCASTING, August 30, 1965
Early in the development of television, Mr. Shouse recognized its
eventual impact on the American
way of life. He predicted in 1948 a
greatly improved advertising medium
which might soon rewrite traditional
broadcasting techniques. In turn, he
advocated a philosophy of radio
which sought orientation toward
mass consumption as opposed to
minority appeal. He was an energetic
exponent of the "free system of
Mr. Shouse is survived by two
daughters and a grandson.
The family has requested, in lieu
of other remembrances, that contributions be made to the James D.
Shouse Scholarship Fund, 140 W.
Ninth Street, Cincinnati, Ohio 45202.
The fund supporting five Cincinnati
area schools was established by Mr.
Shouse upon his retirement from
rector of WABC -FM New York, named
editor of National Association of FM
Broadcasters Report, monthly newsletter.
Steve Nenno, with
KNxT(Tv), all Los Angeles, named operations supervisor at KHJ -TV, that city.
KNX -AM -FM
Bruce Matthews, partner at Arthur
Andersen & Co., Denver, international
public accounting firm, named financial
VP of Communications Satellite Corp.,
Washington. Mr. Matthews has been
with Andersen for 20 years.
James E. Mortensen, VP of Young &
Rubicam, New York,
named senior VP and
director of marketing
services and sales promotion departments.
Mr. Mortensen will
serve on agency's management committee.
Ernest J. Hodges, manager of Cleveland office of The Marschalk Co., New
York, and Albert A. Sommer, management service director, New York office,
named senior VP's. John L. Nelson,
associate creative director; Henry Hayes,
director of media operations; Guy Durham, creative supervisor, and (Mrs.)
Torni Block Weisman, associate creative
director, all named VP's of Marschalk.
Patrick D. Giblin, director of financial planning and analysis, CBS Radio,
New York, named assistant controller.
Alexander Smaliens Jr., station diBROADCASTING, August 30, 1965
Bob McRaney Jr., with WLBT(TV)
Jackson, Miss., since 1959, named program director.
Bob Lockwood, DJ and production
manager, WJJD Chicago, named assistant program director and DJ at WJRZ
Newark, N. J.
Ronald Beach, air personality with
wcpo Cincinnati, named television director at wcpo -TV, that city.
Ray Stewart, director of public affairs
at wttc(Tv) Pittsburgh, resigns to form
Ray Stewart Film Productions, non theatrical film production firm with
Alan H. Steinberg, manager for advertising services for Standard Rate and
Data Service Inc., Skokie, Ill., named
director of research for ABC Radio,
W. Pierce Burgess, formerly station
manager of wvoB Bel Air, Md., named
program director at WLMD Laurel, Md.,
scheduled to go on air Oct. 1.
offices in Pittsburgh.
Albert B. Wann, commercial manager at WVOB Bel Air. Md., named program director.
Chuck Faber, with WTMJ-AM -FM -TV
Milwaukee, joins WCEE(TV) Freeport,
Ill., as sports director. WCEE is to go
on air Sept. 12.
Robert Hemfling, general manager of
Jack M. Williams, with WSAZ -AM -TV
Huntington, W. Va., sales and promotion staff, named national sales and
Martha Rupprecht, station clearance
representative, CBS -TV, elected president of New York City chapter of
American Women in Radio and Television.
KGLA(FM) Los Angeles, joins Kato stations as account executive.
George Benaman Jr., account executive with Ketchum, MacLeod & Grove,
Pittsburgh, named advertising account
Richard E. Reed, general manager of
WLwc(Tv) Columbus, Ohio, and Donald L. Dahlman, general manager of
WLWD(TV) Dayton, Ohio, both Crosley
Broadcasting stations, named VP's of
Crosley Broadcasting Corp., Cincinnati.
George R. Tietjen, chief station payments and network billing departments,
promoted to chief accountant for Mutual Broadcasting System, New York.
Mr. Tietjen succeeds Jitendra Sheth,
John Q. Quigley, assistant program
manager of WJZ -TV Baltimore, named
program manager. Melvin J. Bernstein,
news director. succeeds Mr. Quigley.
Phil Stout, program director at WTOA
(FM) Trenton, N. J., joins WDVR(FM)
Philadelphia, as program and news director.
Leonard Feldman, research director
of Harrington, Righter and Parsons,
New York, joins Screen Gems Inc., as
Arthur Stambier, senior associate attorney
Maurice Thompson, program director
of WLBT(TV) Jackson, Miss., and VP
and director of Lamar Life Broadcasting Co., licensee of WLaT, appointed
general manager of WJDX -AM -FM Jackson and WLBT. Mr. Thompson succeeds
Fred Beard, VP and director of Lamar
Dale Moudy, VP
and general manager
of WSAI Cincinnati,
joins woHO Toledo,
Ohio, in similar position.
David Kaigler, station manager of WHYYTv Wilmington, Del.,
officer. Edward S. Shaw, news director
at WHVY -TV, appointed operations man-
to E. William Henry, chairman of
FCC. Mr. Stambler previously
served from 1950 to 1963 at commission as legal assistant to the
late Commissioner Frieda B. Hen nock. He has practiced communications law for past 12 years.
Mr. Stambler succeeds Joel Rosenbloom, who resigned April 23
to enter private practice.
Gil Fryer, with WBRE -TV Wilkes-BarreScranton, Pa., joins WBOC -TV Salisbury,
Md., to produce public affairs programing.
Gary Portmess, program director at
WDAD Indiana, Pa., joins WYRE Annapolis, Md., as production manager and
early morning personality.
Ray Moran, VP and general manager,
Albuquerque, N. M., elected
chairman of New Mexico Associated
Press Broadcasters Association.
Bob Stahly Moore, assistant news director, WCFL Chicago, promoted to news
director succeeding Art Schreiber who
resigns to take new position in Washington (BROADCASTING, Aug. 16).
John Ruta, former anchor man on
Canadian Broadcasting Co. week -end
news, named night news editor at WAST
(Tv) Albany, N. Y.
Terry Leedom, manager of communications, employe and community relations, Whirlpool Corp., St. Joseph,
Mich., named news director at WMRN
Robert L. Marsh, director of educational broadcasting, West Virginia
Wesleyan College, Buckhannon, W. Va.,
named news director of WAYE Baltimore. Mr. Marsh succeeds Dale Cleveland, who resigned.
EQUIPMENT & ENGINEERING
David Shore, chief systems engineer
of RCA's Systems Engineering, Evaluation and Research of Defense Engineering, Moorestown, N. J., appointed
chief engineer of communications systems division, Camden. N. J. Sidney
George Miller, operations analysis manager, succeeds Mr. Shore.
VP and general manager of South Jersey
Television Cable Co.,
Ocean City, N. J., and
president of New Jersey Community Antenna Television Association, joins Entron
Inc., Silver Spring,
Md., as director of systems operations,
responsible for all Entron wholly and
partially -owned community antenna television systems.
Sidney Brandt, former head of Pilot
Radio Corp., subsidiary of Jerrold
Corp., Philadelphia, prior to its recent
sale, named general manager of Jerrold
International, Plainview, N. Y.
Joseph J. Casale, radio sales manager of Admiral Corp.. Chicago, promoted to sales manager for color tele64
A. Trostel, chief engineer of
Havre, Mont., named to similar
position at KMPL Sikeston, Mo., to go on
air Oct. 1.
Myron S. Friedman,
manager of retail division of Allied Radio,
Chicago, named director of marketing, Harvey Radio Co., New
Lloyd V. Morris,
sales engineer at visuMr. Friedman
al communications division, General Electric, Syracuse, N. Y.,
named district sales manager, southwest, for visual communications products.
Neal Amidei, formerly with Fulton,
Morrissey Co., Chicago, joins Geyer
Morey Ballard Inc., there, in new post
of public relations director.
Karl H. Steinbrenner, formerly with
American Home Products, New York,
and Women's Day magazine, named supervisor of graphics for advertising and
promotion, WNBC- AM -PM -TV New York.
Sue Cameron, research assistant with
CBS -TV's Scholarquiz, named publicity
director, KFWB Los Angeles.
John J. Mead, PR and advertising executive with political and non -profit
organizations, named public affairs director, WHLI -AM -FM Hempstead, N. Y.
John Embleton, with WSAZ -AM -TV
Huntington, W. Va., sales staff, named
Philip M. Botteld, executive director
of Miss Universe Beauty Pageant for
past six years, resigns to form own marketing and communications counseling
Eugene Pleshette, VP, head of merchandising for ABC's broadcasting companies and theater departments, appointed executive VP of Madison
Square Garden -American Broadcasting
Companies Productions Inc., owners of
Holiday On Ice shows.
Donley F. Fedderson, professor and as-
sistant director of television, University of
named chairman of
department of radio
and television, Bloomington.
Donald H. McGannon, president of
Westinghouse Broadcasting Co., New
York, named to Connecticut state com-
mission on higher education by Governor John N. Dempsey. Mr. McGannon
then was elected chairman of commission by unanimous vote. Group will
reassess Connecticut higher education
in conjunction with study by U. S. Department of Health, Education and Welfare.
Jerry Jackson, former manager of
KWBA Baytown, Tex., named western
division manager of Nationwide Broadcast Services, radio-TV employment
Alick W. H. Cole,
manager of communications division, The
Marconi Co., Chelmsford, Essex, England,
appointed director of
Al Boliska, MC of
CKEY Toronto, Ont.,
named manager of
CHIN, that city. CHIN goes on air under
new ownership in November succeeding
CHFI, previous daytime station.
Elmer Hildebrand, sales manager of
CFAM Altona, and CHSM Steinbach, both
Manitoba, named station manager of
Sid Boyling, general manager of CKY
Winnipeg, Man., named general manager of CHAB -TV Moose Jaw, and CHRETV Regina, both Saskatchewan.
Randy Moffat, president of CKY Winnipeg, assumes post of general manager. William Grogan, promotion director of CKY moves to program director.
Robert M. Haig Jr., 45, VP and director of copy for Reach, McClinton &
Co., New York, died Aug. 20 of cancer at his home in New York. Mr. Haig
joined Reach, McClinton last year from
Grey Advertising, that city, where he
had been creative VP. He is survived
by his wife, Jean; two sons and
Ira J. Williams, 68, publisher of
Brookfield Daily News Bulletin and
Marceline News, both Missouri, died
Aug. 20 following long illness. Mr.
Williams was original licensee of imam
Brookfield and later became sole owner
of station. Request for approval of
transfer of ownership to Mr. Williams'
son, George P., general manager since
1958, recently granted by FCC.
Representative Clarence J. Brown
(R-Ohio), 70, also newspaper publisher, died Aug. 23 of uremia. Rep.
Brown was president of Brown Publishing Co., publishers of Ohio newspapers
and licensee of WCOM-FM Urbana.
BROADCASTING, August 30, 1965
FOR THE RECORD
STATION AUTHORIZATIONS, APPLICATIONS
As compiled by BROADCASTING, Aug.
through Aug. 25 and based on filings,
authorizations and other actions of the
FCC during that period.
This department includes data on new
stations, changes in existing stations,
ownership changes, hearing cases, rules
and standards changes, routine roundup
of other commission activity.
Abbreviations: Ann.-announced. ant. -antenna. aur.- aural. CATV- community antenna television. CH- critical hours. CPconstruction permit. t? -day. DA- directional antenna. ERP- effective radiated power.
Ito-kilocycles. kw- kilowatts. LS-local sunset. mc-megacycles. mod. -modification. N
-night. SCA- subsidiary communications
authorization. SH-specifled hours. SSA
special service authorization. STA- special
temporary authorization. trans.- transmitter.
UHF -ultra high frequency. unl.- unlimited
hours. VHF-very high frequency. vis.visual. w- watts.
New TV stations
Norfolk, Va. -Delta Television Corp. UHF
channel 33 (584 -590 mc); ERP 288.7 kw vis.,
43.3 kw aur. Ant. height above average
terrain 330 ft., above ground 353 ft. P.O.
address c/o Albert G. Hartigan, Barnfield
Rd., Rowayton, Conn. Estimated construction cost $390,800; first year operating cost
$250,000: revenue $330,000. Geographic coordinates 36° 50' 52" north latitude, 76° 17'
26" west longitude. Type trans. RCA TTU10A, type ant. RCA TFU -30J. Legal counsel
Welch & Morgan; consulting engineer A. D.
Ring & Associates, both Washington. Principals: Sunstand Inc. (20.68 %), Albert G.
Hartigan (10.34 %), Frank N. Merklein
(10.34 %), Elise E. Allen (10.34 %), and
Warren E. Eaton, Thomas M. Flanagan.
James S. Troy, I. Richer Mitchell, H. William Smith Jr., Robert L. O'Neill- Butler
and Anthony Widmann (each 6.9 %). Principals also own Omicron Television Corp.,
applicant for UHF in Orlando, Fla. and
Gamma Television Corp., applicant for UHF
in Memphis. Tenn. Mr. Hartigan is 5%
owner of Six Nations Television Corp.,
applicant for UHF in Syracuse. N. Y. Mr.
Merklein is manager of international production operations for Time -Life Broadcast
Inc. Ann. Aug. 19.
Existing TV stations
*WHTV(TV) Syracuse, N. Y.- Educational
Television Council of Central New York
Inc. Seeks modification of CP to change
from channel 43 (644 -650 mc) to channel
24 (530 -536 mc); increase aur. ERP from
120 kw to 144 kw; and change type ant, to
G.E. TY -25 -B. Ann. Aug. 19.
NEW CALL LETTERS ASSIGNED
KCFT -TV Concord, Calif.-Jerry Bassett Inc.
WWOM -TV New Orleans -Channel 26
WJAN(TV) Canton, Ohio -The Janson
WSJK -TV Sneedville, Tenn.-Tennessee
State Board of Education.
WAEO -TV Rhinelander, Wis. -Alvin E.
New AM stations
ACTIONS BY FCC
Spartanburg, S. C.- Carolina Radio Broadcasting Co. Granted CP for new AM on
1530 kc, 1 kw, CH -D. P.O. address 157Ìz
North Church Street, Spartanburg. Estimated construction cost $14.164; first year
operating cost $22,500; revenue $40,000.
Principal: D. D. Foster. Mr. Foster owns
general insurance agency in Spartanburg.
Action Aug. 24.
Ajo, Ariz. -Jack W. Hawkins and Donald
Boston d/b as Ajo Broadcasting Co. 1240
BROADCASTING, August 30, 1965
kc, 100 w, unl. P.O. address box 740, Cortex.
Colo. Estimated construction cost $16,800;
first year operating cost $36.000; revenue
$36,000. Principals: Jack W. Hawkins (75 %)
and Donald Boston (25 %). Mr. Hawkins Is
president, general manager and 67% owner
of KVFC Cortez, Colo.; owns 98% and is
president of KUTA Blending, Utah, and
owns 25% and is vice president of KIUN
Pecos, Tex. Mr. Boston is commercial manager of KVFC. Ann. Aug. 23.
Los Angeles, Calif. -Socalcom Inc. 1020
kc, 50 kw. D. P.O. address c/o Harry P.
Warner, 5800 Sunset Blvd., Hollywood. Estimated construction cost -facilities donated
by Storer Broadcasting Co.; first year operating cost $262,376: revenue $357,000. Principals: Telecommunications Foundation
(100 %). Telecommunications is a non -profit
corp. run by board of trustees. Ann. Aug.
McFarland, Calif. -Jack O. Koonce. 1590
kc. 500 w. D. P.O. address 717 Salem St..
Delano, Calif. Estimated construction cost
$31.200; first year operating cost $33,000:
revenue $40,000. Mr. Koonce has business
interests in Delano -McFarland area. Ann.
Bloomington. Ind. -James L. Schmalz
Phyllis Ann Schmalz, James I. Toy Jr. and
A. Gallmeyer d/b as Bloomington
Broadcasting Co. 1130 kc, 1 kw. D. P.O. address 1315 South High St., Bloomington.
Estimated construction cost $104,545: first
year operating cost $84.000: revenue $90,000.
Principals: James L. Schmalz (51 %). Phyllis Ann Schmalz (25 %), James I. Toy Jr.
(12 %) and Thomas A. Gallmeyer (12 %).
Mr. Gallmeyer is attorney. Ann. Aug. 24.
Horseheads, N. Y.-Manuel N. Panosian
tr /as Chemung County Radio. 1000 kc. 1 kw,
D. P.O. address Hanover House, Main and
John Streets. Horseheads. Estimated construction cost $20,794; first year operating
cost $55,000; revenue $60.000. Mr. Panosian
has business interests in Elmira, N. Y. Ann.
Lima, N, Y. -Ellm Bible Institute Inc.
1140 kc, 1 kw, D. P.O. address Elim Bible
Institute Inc., Lima. Estimated construction cost $14,578: first year operating cost
$25.000: revenue $30,000. Elim Bible Institute is non -profit corporation. Ann. Aug.
Graham, N. C.- Smiles of Graham Inc.
1190 kc, 1 kw, D. P.O. address 4788 Raeford
Rd., Fayetteville. N. C. Estimated construction cost $24,517: first year operating cost
$48,000; revenue $60,000. Principals: James
C. Davis, John T. Minges, Young A. Putty,
Bella S. Bowers, Derwood H. Godwin and
Norman J. Suttles (each 16 % %). Messrs.
Davis, Minges, Bowers, Godwin and Suttles
each own 20% of WISP Kinston, N. C. and
WPVA Colonial Heights-Petersburg, Va.
Mr. Godwin and Mr. Suttles also own
45% each of WEBS Spring Lake, N. C. Ann.
Co. 1130 kc, 250 w, D. P.O. address Box
244, Chillicothe, Ohio. Estimated construction cost $24,600; first year operating cost
$30,000; revenue $40,000. Principals: Truman A. Morris (100 %). Applicant also owns
WBEX -AM-FM Chillicothe, Ohio; 50% of
WXYC Fort Myers, Fla. and 33.3% of
WWAB Lakeland, Fla. Mr. Morris is president of WXYC and WWAB. Ann. Aug. 24.
Greencastle, Pa.-Benjamin F. Thomas
and Roy A. Grove d/b as Greencastle
Broadcasting Co. 1130 kc, 1 kw, D. P.O. address RR
Greencastle. Estimated construction cost $40,764; first year operating
cost $40,000; revenue $45,000. Principals:
Benjamin F. Thomas (95 %) and Roy A.
Grove (5 %). Ann. Aug. 24.
Hemingway, S. C.-Hemingway Broadcasting Inc. 1000 kc, 5 kw, D. P.O. address
Box 144, Hemingway. Estimated construction cost $71,818; first year operating cost
$42,428; revenue $55,000. Principals: Merritt
Stuckey, W. T.
E. Morris, Dexter L.
Nesmith Sr. and Jerome P. Askins Jr.
(each 23.02 %), M. Graeber Jordan, Thomas
S. Nesmith Jr. and Donald H. Hastings
(each 2.64%). Mr. Hastings is announcer
for WDXY Sumter, S. C. Ann. Aug. 20.
Colonial Heights, Tenn. -Seeks amendment to change name of applicant from
Ogram Broadcasting Corp. to William R.
Livesay, change station location from Colonial Heights, Tenn. to Kingsport, Tenn. and
change ant. -trans. and studio location. Ann.
Humble, Tex.-Albert L. Crain. 850 kc,
500 w. D. P.O. address Box 1116, Crane,
Tex. Estimated construction cost $16,350;
first year operating cost $12,000; revenue
$18,000. Mr. Crain owns KBSN Crane. Ann.
Clarkston, Wash. -Don Heinen and W. E.
Lawrence d/b as Clarkston Broadcasters.
1430 kc, 500 w, D. P.O. address c/o W. E.
Lawrence, Box 999, Moses Lake, Wash.
Estimated construction cost $16,603; first
year operating cost $33,600; revenue $42,000.
Mr. Lawrence is president and general
manager of KWIQ Moses Lake, Wash, Mr.
Heinen is 17.34% owner of KFLY -AM -FM
Corvallis. Ore. Ann. Aug. 16.
Mountlake Terrace, Wash.-Mount -EdLynn Inc. 1510 kc, 250 w, D. P.O. address
22905 56th Avenue West, Mountlake Terrace. Estimated construction cost $20,371;
first year operating cost $29,196; revenue
$39.900. Principals: Patrick D. McMahan,
Elliott G. Bolsen, Marvin E. Smith, Levy
S. Johnston. James P. Miller, Joseph B.
Wicklund. Frank C. Moffett, Fred Smethurst
and William F. Hennessey (each 11.1 %).
Messrs. Johnston and Hennessey are attorneys and Mr. Bolsen is physician. Ann.
Existing AM stations
WNL'Z Talladega, Ala. -Radio Alabama
Inc. Seeks CP to increase daytime power
from 250 w to 1 kw, change ant.- trans.
and studio location, and install new trans.
Ann. Aug. 24.
KSKY Dallas -Sky Broadcasting Service,
& COMPANY, INC.
Negotiators For The Purchase And Sale Of
Radio And TV Stations CATV
Appraisers Financial Advisors
New York -60 East 42nd St., New York 17, N. Y.
West Coast -1357 Jewell Ave., Pacific Grove, Calif.
Washington -711 14th St., N.W., Washington, D.C.
partnership composed of A. L. Chelton,
Lenore H. Chelton and James Ralph Wood,
Seeks amendment of CP (which requests
increase in power from 1 kw to 50 kw,
installation of new trans., installation of
DA -D, delete remote control operation) to
change power to 10 kw; delete request
directional ant.; change type trans.; request
operation of trans. by remote control from
main studio location. Ann. Aug. 23.
NEW CALL LETTERS ASSIGNED
Corp. Changed from WMET.
WWKE Ocala, Fla.
Broadcasting Corp. Changed from WKOS.
KGCL East Prairie, Mo.- Raymond
WODI Brookneal, Va.- Lester L. Williams, Changed from WLLI.
KSMK Pasco, Wash. -Columbia View
Properties Inc. Changed from KGRS.
New FM stations
ACTIONS BY FCC
Ukiah, Calif.- Daniel S. Cubberly. Granted
CP for new FM on 93.5 mc, channel 228A,
3 kw. Ant. height above average terrain
minus 731 feet. P.O. address Box 638, Ukiah.
Estimated construction cost $10.217; first
year operating cost $10,000; revenue $8,000.
Mr. Cubberly owns KUKI Ukiah. Action
Iowa Falls, Iowa -Iowa Falls Broadcasting
Corp. Granted CP for new FM on 95.3 mc.
channel 237, 3 kw. Ant. height above average terrain 57.5 feet. P.O. address 3081 4
Stevens, Iowa Falls. Estimated construction
cost $10,285; first year operating cost $12;
revenue $15,000. Principals: Hugh A.
Preston (50 %), Dwight M. Brown and John
P. Whitesell (each 25 %). Iowa Falls Broadcasting owns KIFG Iowa Falls. Action Aug.
*Baldwin, Kan. -Baker University. Granted CP for new FM on 88.9 mc, channel 205.
10 w. Ant. height above average terrain 53
feet. P.O. address Baker University, Baldwin. Estimated construction cost $1,683; first
year operating cost $900. Action Aug. 18.
Bryan, Tex. -Bryan Broadcasting Inc.
Granted CP for new FM on 98.3 mc, channel 252, 3 kw. Ant. height above average
terrain 247 feet. P.O. address Box 433.
Bryan. Estimated construction cost $14,894;
first year operating cost $20,000: revenue
$35.000. Principals: Mike Mistovich (49 %).
C. J. Niederauer (23 %), W. C. Davis (18 %)
and D. C. Jones Jr. (10 %). Bryan Broadcasting is licensee of KORA Bryan. Action
Inc. 104.9 mc, channel 285, 3 kw. Ant. height
above average terrain 298.5 feet. P.O. address Box 369, Emporia 66801. Estimated
construction cost $20,600; first year operating cost $3,060; revenue $5,500. Principals:
Edward J. McKernan Jr. (90 %) and Edward J. McKernan III (10 %). Applicant is
licensee of KVOE Emporia. Ann. Aug. 23.
Columbia, Miss. -WCJU Inc. 96.7 mc,
channel 244, 3 kw. Ant. height above average terrain 57 feet. P.O. address Box 472,
Columbia. Estimated construction cost $15.370; first year operating cost $1,000 (above
AM operation); revenue $1.000 (above AM
operation). Principals: Lester Williams
(51.8 %), Mrs. V. F. Williams (40 %), Thad
B. Lampton Jr. (5 %) and John M. Skipper
(3.4%). Applicant owns WCJU Columbia.
Mr. Williams is publisher and 49% owner of
Columbian- Progress. Mrs. Williams is 49%
owner of Columbian- Progress. Ann. Aug.
Sikeston, Mo. -Semo Broadcasting Corp.
mc, channel 249, 3 kw. Ant. height
above average terrain 195 feet. P.O. address
310 E. Center St., Sikeston. Estimated construction cost $17,417; first year operating
cost $6,000; revenue $6,000. Principals: M.
Standley, Lynn M. Twitty and Robert L.
Mitchell (each 17.24 %), Tharon E. Stallings,
Fieldding Potashnick, Ralph E. Boyer, Eridwell Sarns, Donald Sarns, Garwood Sharp
and William F. Sikes (each 6.89 %). Applicant is licensee of KMPL Sikeston. Ann.
*Binghamton. N. Y. -State University of
New York at Binghamton. 90.5 mc, channel
213, .0141 kw. Ant. height above average
terrain 390 feet. P.O. address George B.
Dearing, president, State University of New
York at Binghamton. Estimated construction cost $1.915; first year operating cost
$1,794. Ann. Aug. 12.
*New York -New York University. 89.1
mc. channel 206. 7.6 kw. Ant. height above
average terrain 220 feet. P.O. address 40
Washington Square South, New York. Estimated construction cost $59,480; first year
operating cost $6,000. Ann. Aug. 9.
Clinton, N. C. -A. G. Williams, George T.
Williams, John B. Williams Jr. and J. L.
Austin d/b as WRRZ Radio Co. 107.1 mc,
channel 296, 3 kw. Ant. height above average terrain 300 feet. P.O. address Box 839.
Clinton. Estimated construction cost $19;
530; first year operating cost $8,000; revenue
$2,500. Principals: A. G. Williams, George
T. Williams, John B. Williams Jr. and J. L.
Austin (each 25 %). Applicant is licensee
of WRRZ Clinton. G. T. Williams and J. B.
Williams Jr. are attorneys, Ann. Aug. 23.
*Springfield. Ohio -Board of Directors of
Wittenberg University. 89.1 mc. channel
206, 10 w. Ant. height above average terrain 81 feet. P.O. address Wittenberg University, Springfield. Estimated construction
cost $8,755; first year operating cost $3.000.
Ann. Aug. 9.
San Antonio, Tex. -K.E.P.O. Broadcasting
Co. 101.9 mc, channel 270, 49.7 kw. Ant.
height above average terrain 460 feet. P.O.
address 5500 Alma Dr., San Antonio. Estimated construction cost $26,755; first year
operating cost $14,400; revenue $12,000.
Principals: A. Bamford (98 %), Maxine
Bamford (1 %) and Hortense Somnitz (1 %).
Mr. Bamford owns 55% of KOQT Bellingham, Wash. Ann. Aug. 24.
*Waco, Tex.-Baylor University. 91.5 mc,
channel 218, 3.75 kw. Ant. height above
average terrain 65 feet. P.O. address Box
6397. Baylor Station, Waco 76703. Estimated
construction cost $5,200; first year operating
cost $15,000. Ann. Aug. 23.
Inc. 99.3 mc, channel 257A, 3 kw. Ant.
height above average terrain 220 feet. P.O.
address c/o John F. Monroe Jr., 735 North
Water St., Milwaukee 53202. Estimated
construction cost $15,450; first year operating cost $3,000; revenue $3,000. Principals:
John F. Monroe Jr. (25 %), Mary E. M.
Schmitz (25 %). Margaret M. Zunick (25 %),
Robert J. Bodden (15%) and Miriam B.
Monroe (10 %). Southwest Wisconsin is licensee of WSWW Platteville. Mr. Monroe,
Miss Zunick and Miss Schmitz own 31.25%
and Mrs. Monroe owns 6.25% of WMIR
Lake Geneva, Wis. Ann. Aug. 12.
Existing FM stations
NEW CALL LETTERS ASSIGNED
WMFC-FM Monroeville, Ala.- Monroe
KTUX(FM) Hayward, Calif.- Vernon C.
Hatfield. Changed from KBBM.
WKXI(FM) Smyrna, Ga.
Broadcasting of Georgia Inc. Changed from
WELL -FM Freeport, I11. -Triad Stations
Inc. Changed from WFRL-FM.
WKUZ(FM) Wabash, Ind.-Upper Wabash Broadcasting Corp.
WSTM(FM) St. Matthews, Ky.-J. W.
WDMJ -FM Marquette, Mich. -The Lake
Superior Broadcasting Co.
WFFM(FM) Muskegon, Mich.-Greater
Muskegon Broadcasters Inc. Changed from
WOAP -FM Owosso, Mich.
WEMU -FM Ypsilanti, Mich.-Eastern
KDSU(FM) Fargo, N. D. -North Dakota
State University of Agriculture & Applied
WGEV(FM) Beaver Falls, Pa- Geneva
WKLC -FM St. Albans, W. Va.
Albans -Nitro Broadcasting Co.
ACTIONS BY FCC
KFIF Tucson, Ariz.-Granted assignment
of license from KFIF Broadcasting Corp.,
owned by R. E. Pruitt Jr. (100 %), to John
B. Walton Jr. Consideration $215,000. Mr.
Walton owns KVKM -AM -TV Monahans, and
KVII -FM -TV Amarillo, both Texas, and
KVOD Albuquerque, N. M. Action Aug. 19.
WWOG(FM) Boca Raton, Fla.-Granted
assignment of CP from Homer and Carole
Akers to WWOG Inc., owned by Homer
Akers (40 %), Carole Akers (40 %), Edgar
Speiden (2.4 %) and Herman A. Youngman
(7.6%). Consideration: transfer of 400 shares
of stock to Mr. and Mrs. Akers. Ann. Aug.
WLBK -AM -FM De Kalb, 111.- Granted
transfer of control of licensee corporation.
De Kalb Radio Studios Inc.,
and Genevieve C. Biggar
from George C.
none after), to Jerome F. Cerny (100%
after). Consideration $230,000. Mr. Cerny
was 50% owner of WJOL Joliet, Ill. Action
KNCO -AM -FM
Garden City, Kan.
Granted assignment of license from ArkValley Broadcasting Inc., owned by Ellsworth Sherman (5 %), O. D. Charmichael
(4.4 %). Fred L. Brown (2 %), Victor W.
Hoflich (2 %) and others, to KAKE -TV and
Radio Inc., owned by Sherrill C. Corwin
(15.1 %), Tom Palmer (19.61 %), Theodore
Gore (9.3 %), Rita L. Gore (9.3 %) and
others. Consideration $105,000. KAKE -TV
and Radio owns KAKE-AM -TV Witchita,
Kan., and KUPK -TV Garden City. Action
KUDI Great Falls, Mont. -Granted assignment of license from James F. Haddock, d/b as Radio Station KUDI, to
Frontier Broadcasting Inc., owned by Stanley A. Peterson (33 %), James E. Croddock
(32 %), Arden E. Roney (22 %). Gale Conners Kirby (11 %), James R. Hanson (1 %)
and Don C. Brown Jr. (1 %). Consideration
$259,500. Ann. Aug. 10.
KLIN Lincoln, Neb.- Granted relinquishment of negative control of licensee cor-
Corp., y Paul G. Schorr Jr. and Donald
O. shurtleff (each 50% before, 38% after),
through sale of stock to Jack L. Callaway
(24% after). Consideration $15,800. Mr.
Callaway is general manager of KLIN.
Action Aug. 19.
KBRL McCook, Neb.- Granted acquisition of positive control of licensee corporation, McCook Broadcasting Co., by LeRoy
W. Lenwell (25% before, 100% after).
through purchase of stock from Arthur V.
Henri, Edward Cooper and William J. Cox
(each 25% before, none after). Consideration $45,000. Action Aug. 20.
KSIL Silver City, N. M.- Granted assignment of license from James H. Duncan, to
KSIL Inc., owned by Dennis Behan, Harlan
Johnson and Marvin Strait (each 331',%).
Consideration $168,000. Mr. Behan has 25%
interest in KLMR Lamar, Colo.. and has
33V5 interest In CATV firm in Lamar. Mr.
Johnson is attorney. Mr. Roberts is CPA.
Action Aug. 18.
KSOO -AM -TV Sioux Falls, S. D.- Granted
transfer of control of licensee corporation.
KSOO -TV Inc., from Morton H. Henkin
(3315% before, 10% after), Thomas Barn stuble (27 %% before, 5% after), Harold W.
Bangert (23V5% before, 8% after). and
Julius Hetland (15.9% before, none after),
to Messrs. Henkin, Barnstuble, Bangert.
Gordon Ritz (41.5 %) and Wheelock Whitney
(28.5 %). Consideration $770,000. Mr. Ritz
was project director for Time Inc.'s Snorts
Illustrated, and vice president of Time Life Broadcasting's WTCN -AM -TV Minneapolis. Mr. Whitney is chairman of board
of J. M. Dain & Co. Inc.. Minneapolis investment bankers. Action Aug. 23.
WLIV -AM -FM Livingston. Tenn.-Granted
assignment of license from R. H. McCoin
t/r as Audio Broadcasters to WLIV Inc.
(Richard Gillespie 100%). Consideration
$130,000. Mr. Gillespie has 86.66% interest
in both KXGI Ft. Madison, Iowa and
WGHN Grand Haven, Mich. Action Aug. 19.
KMCO Conroe, Tex.- Granted transfer of
control of licensee corporation, Montgomery
County Broadcasting Inc., from F. Regan
Smith (80 %), deceased, to Mrs. F. Regan
Smith. independent executrix. No financial
consideration. Action Aug. 19.
KTES(TV) Nacogdoches, Tex.- Granted
assignment of license from G. P. Scogeins,
to Fredonia Broadcasting Corp., owned by
Jessie B. Cudlipp (40.32 %), Albert E. Cud lipp (32.25%), Pitser Garrison (10.75%) and
others. Consideration $4,500. A. E. Cudlipp
owns PR firm in Lufkin, Tex. Others have
business interests in and around Lufkin.
Action Aug. 20.
KLGN Logan, Utah- Granted transfer of
control of licensee corporation, KLGN
Radio Inc., from F. Gray and Jeanne Ziser,
R. H. and Melba Ziser, Paul F. and
Dorothy Reynolds, to George A. Freund
(45.2 %), Arthur Oppenheimer Jr. (36.2 %),
John R. Hart (15.1 %) and Orval Hansen
(3.5 %). Consideration $36,800. Action Aug.
WLVA -AM -TV Lynchburg. Va.- Granted
assignment of licenses from Lynchburg
Broadcasting Corp., owned by Philin P.
Allen (25.56%), John P. Read Jr. (4.2 %),
Champe C. Allen (25.56 %) and others to
Evening Star Broadcasting Co., owned by
Ruth Sheldon and Elizabeth Noyes Hempstone, trustees (11.4 %), Sutter & Co. (7 %),
Willmott Lewis Jr. (3.9 %), Godfrey W.
Kaffmann (2.84 %), Miriam H. Kaffmann
(2.84 %) and others. Consideration $1.25
BROADCASTING, August 30, 1965
JAMES C. McNARY
JANSKY & BAILEY
National Press Bldg.
M St., N.W.
Washington 37, D. C. 296 -6400
DI 7 -1319
Upper Montclair, N.
Wash. 4, D. C.
Telephone District 7 -1205
Pilgrim 6 -3000
Laboratories, Great Notch, N.
GAUTNEY & JONES
42 Years' Experience in Radio
CONSULTING RADIO ENGINEERS
1710 H St., N. W. 298 -6850
KEAR & KENNEDY
A. EARL CULLUM, JR.
GUY C. HUTCHESON
WASHINGTON 6, D. C.
GEO. P. ADAIR ENG. CO.
901 20th St., N.W.
Washington, D. C.
Federal 3 -1116
WALTER F. KEAN
CONSULTING RADIO ENGINEERS
George M. Sklom
19 E. Quincy St.
Hickory 7 -2401
Riverside, Ill (A Chicago suburb)
CONSULTING RADIO ENGINEERS
9th Floor, Securities Bldg.
729 15th St., N.W., 393 -4616
8200 Snowville Road
Cleveland 41, Ohio
Washington 5, D. C.
Phone: 216-526 -4386
Consulting am -fm -tv Engineers
Applications -Field Engineering
CONSULTING RADIO ENGINEER
P.O. Box 4318
Charleston, West Virginia
E. HAROLD MUNN, JR.
Coldwater, Michigan -49036
BROADCASTING, August 30, 1965
WILLIAM B. CARR
0. Box 13287
Fort Worth, Texar
BUtler 1 -1551
NEptune 4 -9558
JOHN H. MULLANEY
5712 Frederick Ave., Rockville, Md.
(a suburb of Washington)
Phone. 301 427 -4666
CONSULTING RADIO ENGINEERS
Applications and Field Engineering
345 Colorado Blvd. -80206
Phone: (Area Code 303) 333 -5562
622 Hoskins Street
A Division of Multronics,
Lee's Summit, Mo.
Phone Kansas City, Laclede 4 -3777
G St., N.W.
Republic 7 -6646
Washington 5, D. C.
Los Angeles 28,
HO 6 -3227
SPECIALISTS FOR AM -FM -TV
445 Concord Ave.,
Cambridge 38, Mass.
Phone TRowbridge 6 -2810
9208 Wyoming PI.
KANSAS CITY 14, MISSOURI
Towne Assocs., Inc.
TELEVISION and RADIO
420 Taylor St.
San Francisco 2, Calif.
RAYMOND E. ROHRER
Consulting Radio Engineers
436 Wyatt Bldg.
Washington 5. D. C.
HAMMETT & EDISON
1100 W. Abram
CONULTING RADIO ENGINEERS
Box 68, International Airport
San Francisco 28, California
Diamond 2 -5208
CRestview 4 -8721
NEptune 4 -4242
P.O. Box 808
VIR N. JAMES
Lohnes & Culver
Washington 4, D. C.
INWOOD POST OFFICE
DALLAS 9, TEXAS
MElrose 1 -8360
930 Warner Bldg. National 8 -7757
1302 18th St., N.W.
A. D. Ring & Associates
GEORGE C. DAVIS
RADIO Cr TELEVISION
527 Munsey Bldg.
STerling 3 -0111
Washington 4, D. C.
PAUL GODLEY CO.
FM and TV Engineering Consultant
Applications and Construction
TELETRONIX ENGR. CO.
308 Monterey Rd. S. Pasadena, Cal.
Phone 213- 682 -2792
T. W. KIRKSEY
Years TV Engineering
TV CATV and Microwave
Phone 612 -935 -7131
Inc., from W. J. German Inc. to Frederick
A. German and Arthur W. German (sons
of late W. J. German and beneficiaries of
residuary trust under his will). Consideration $450,000. Mr. A. W. German is president and 90% owner of WTBO -AM -FM
Cumberland. Md. Ann. Aug. 9.
WJRI Lenoir, N. C. -Seeks assignment of
license from Katherine B. Rabb, executrix
of estate of John P. Rabb, deceased, to
WJRI Inc., owned by Katherine B. Rabb,
John P. Rabb Jr., and Katherine B. Rabb,
guardian for Mary G. Rabb (each 331á %).
Consideration: none. Ann. Aug. 17.
WOPI -AM-FM Bristol, Tenn.-Seeks assignment of license from Pioneer Broadcasting Corp., owned by Donald W. Owen
(77.8 %). Eddred F. MacLeod (11.1 %) and
John C. Thomas (11.1 %), to Tri- Cities
Broadcasting Co., owned by E. O. Roden
(45.45 %), W. I. Dove (26.14 %), James E.
Reese (14.77 %) and Zane D. Roden (13.64%).
Consideration $155,000. Principals are directors, officers or partners in WGCM Gulfport, Miss.; WBOP Pensacola, Fla., and
WTUG Tuscaloosa, Ala. Mr. Roden is owner
of WBIP Booneville, Miss. and partner of
WTUP Tupelo, Miss. Mr. Dove is partner
in WTUP. Ann. Aug. 20.
WHYE Roanoke, Va. -Seeks transfer of
control of licensee corporation, Dove, Doyle
and Quann Broadcasting Corp., from Edwin
L. Doyle (33'á% before, none after) to
Justin W. Dove (3355% before, 50% after),
Homer M. Quann (3355% before, 48% after)
and Lillie C. Dove (2% after). Consideration: cancellation of $13,334 note. Ann.
SUMMARY OF COMMERCIAL BROADCASTING
Compiled by BROADCASTING, Aug. 25
NOT ON AIR
for new stations
AUTHORIZED TELEVISION STATIONS
Compiled by BROADCASTING, Aug. 25
COMMERCIAL STATION BOXSCORE
FCC, June 30,
Licensed (all on air)
CP's on air (new stations)
CP's not on air (new stations)
Total authorized stations
Applications for new stations (not in hearing)
Applications for new stations (in hearing)
Total applications for new stations
Applications for major changes (not in hearing)
Applications for major changes (in hearing)
Total applications for major changes
' Does not include seven licensed stations off air.
'Includes three noncommercial stations operating on commercial channels.
million. Evening Star Broadcasting owns
WMAL-AM-FM -TV Washington and is
owned by Washington Evening Star. Action
WOLD Marion, Va.-Granted assignment
of license from Charles B. Seward (55%),
Charles L. Harrington (8.75 %), James F.
Killinger (8.75 %), Allen H. Whitney (7 %)
and others, to Emerald Sound Inc., owned
by Robert S. Dix, Roy E. Caldwell, Chloetta
E. Dix and J. Russell Dix (each 25 %). Consideration $78,000. Mr. R. S. Dix is chief
engineer and salesman for WKOY Bluefield, W. Va. Action Aug. 20.
KVEE Conway, Ark. -Seeks assignment
of license from J. C. Willis, Harold J.
Nichols, Hugh C. Jones and William E.
Cooper d/b as Central Arkansas Broadcasters, to Brown Broadcast Inc., owned by
Robin Brown (100 %). Consideration $30.000. Mr. Brown is self -employed management consultant in Conway. Ann. Aug. 20.
KSPA Santa Paula, Calif.-Seeks assignment of license from Franklin James to
Rancho Broadcasting Inc., owned by William F. Wallace (100 %). Consideration $120;
000. Mr. Wallace is TV engineer and technical director for ABC, Hollywood. Ann.
KIQS Willows, Calif. -Seeks assignment
of license from Glenn County Broadcasters
Inc., owned by Walter D. Stewart, Vernon
C. Hatfield, and William F. Ward (each
331,á %), to KIQS Inc., owned by Robert C.
Rose and Jo Ann Rose (each 50 %). Consideration $65,000. Mr. Rose is news director at KRDO -TV Colorado Springs, Colo.
Ann. Aug. 19.
WIVY Jacksonville Fla.-Seeks assignment of CP from WIVY Inc., owned by
Edward J. Oberle (100 %) to Edward J.
Oberle. Consideration none. Ann. Aug. 12.
WMMB -AM-FM Melbourne, Fla. -Seeks
assignment of license from Indian River
Radio Inc., owned by Elizabeth H. Hardy
(40 %). Warren Munger (20 %). Edward B.
Williams, Robert E. Haskins, Thomas F.
Fitzpatrick and Wilson M. Meeks (each
10 %), to Broadcast Enterprises Inc., owned
by Lee Ruwitch and Gordon Sherman (each
50 %). Consideration $268,750. Mr. Sherman
is officer and director of WMAY -TV Springfield, Ill. and WMTV(TV) Madison, Wis.
Mr. Ruwitch is also director and officer of
WMTV(TV). Ann. Aug. 17.
WSFR Sanford, Fla. -Seeks assignment of
license from Sanford -Seminole Broadcasting Inc. to Seminole Broadcasters Inc.,
68 IFOR THE RECORD)
owned by Fred S. Grunwald (100 %). Consideration: assumption of debts and liabili-
ties not to exceed $10,000. Ann. Aug. 24.
KCOG Centerville, Iowa -Seeks transfer
of control of licensee corporation, Hope
Inc., from Lambert W. Holland (46.9 %).
Donald J. Porter (46.9%), Twila J. Holland
(2.9 %), Harriet J. Porter (2.9 %) and M. J.
O'Leary (.4 %), to E. G. Faust, Robert G.
Einhaus Franklin G. Miller and Boyd M.
Cambridge (each 25 %). Consideration $85,000. Transferees each own 25% of KJAN
Atlantic, Iowa. Ann. Aug. 20.
WIOS Tawas City -East Tawas, Mich.
Seeks assignment of license from Superior
Broadcasting Co., owned by Harold L.
Gould (9.5 %), Irwin O. Schiller (7 %).
Newell A. Eddy (5.5 %), Charles L. Wells,
Henry E. Schwartz, Simon Fisher and William J. Anderson (each 5 %) and others, to
Airway Broadcasters Inc., owned by S.
Franklin Horowitz, M.D. and Anthony F.
Bielawski (each 50 %). Consideration $58,000. Mr. Bielawski is attorney. Ann. Aug. 20.
KRBN Red Lodge, Mont. -Seeks transfer
of control of licensee corporation, Carbon
County Broadcasters Inc., from John
Jarussi (18.4% before, 11.7% after) and
Bernt and Katherine Egenes (21.1% before,
14.4% after), to Bob and Eva Davies (none
before, 25.2% after) and Lee H. and
Dorothy Fields (none before, 25% after).
These figures include 205 new shares issued to Messrs. Davies and Fields. Consideration $29,100. Mr. Davies is manager
of KRBN. Mr. Fields is employe of KRBN.
Ann. Aug. 24.
KLRS Mountain Grove, Mo. -Seeks involuntary transfer of negative control of
Kickapoo Prairie Broadcasting Co. (parent
company of licensee, KLRS Broadcasting
Co.) from Lester F. Strauss (.7% before,
none after) to Mrs. Hanna R. Strauss, executrix of estate of Lester F. Strauss (50%
before, 50.7% after). Kickapoo Prairie
Broadcasting Inc. will own 98.6% of KLRS.
Kickapoo is owned by Mrs. Strauss and
Taylor Sales Co. (each 50 %). Consideration:
none. Ann. Aug. 24.
KICK Springfield, Mo.-Seeks involuntary
transfer of negative .control of licensee
corporation, Kickapoo Prairie Broadcasting
Inc., from Lester F. Strauss (50% before,
none after) and Taylor Sales Co. (50 %) to
Mrs. Hanna R. Strauss, executrix of estate
of Lester F. Strauss (50% after), Consideration: none. Ann. Aug. 24.
WWOK Charlotte, N. C:-Seeks transfer
of control of licensee corporation, WWOK
Hearing Examiner Jay A. Kyle issued
initial decision looking toward granting application of Effingham Broadcasting Co. for
license to cover CP which authorized increased power of WCRA Effingham, Ill..
from 250 w to 1 kw, continued operation on
1090 kc, D. Action Aug. 25.
in Hearing Examiner Basil P. Cooper issued supplemental initial decision looking
toward denying application of Ned N. Butter and Claude M. Gray, d/b as Prattville
Broadcasting Co., for new AM to operate
on 1330 kc, 1 kw, D, DA, in Prattville, Ala.
Action Aug. 24.
Commission announced that Volume 15
of FCC Reports is now on public sale at
Government Printing Office for $4.00 per
copy. Volume contains selected decisions
and reports of commission for period July
7, 1950 to June 28, 1951. Ann. Aug. 20.
Commission gives notice that June 29
initial decision which looked toward granting application of South Norfolk Broadcasting Co. for new daytime AM to operate on
1600 kc, 1 kw, in Chesapeake, Va.; conditioned to no pre -sunrise operation with daytime facilities pending decision in Doc. 14419,
became effective Aug. 18 pursuant to Sec.
1.276 of rules. Action Aug. 20.
ACTIONS BY REVIEW BOARD
By order, granted joint request by Dixie
Broadcasting Inc. and Tupelo Broadcasting
Inc. for approval of agreement whereby
Dixie's application would be dismissed; dismissed latter's application for new FM in
Tupelo, Miss.; and granted Tupelo's application for new FM in Tupelo. Action Aug.
By order, held in abeyance action on
petition and motion by Trustee in Bankruptcy of Twelve Seventy Inc., to change
hearing issues and for oral argument thereon, until commission has resolved trustee's
pending petition for reconsideration and
grant of application for renewal of license of
WTID Newport News, Va. Action Aug. 25.
Granted motion by Benay Corp. (KTEE),
Idaho Falls, Idaho, and Radio Nevada, Las
Vegas, to extend time to Sept. 14 to file
responsive pleadings to motion by WGN
Inc. to modify and enlarge issues in proceeding on AM applications in Doc. 16109 -15.
Action Aug. 23.
In proceeding on applications of Greater
Erie Broadcasting Inc., and James D. Brown yard for new AM's in Lawrence Park and
North East, Pa., respectively, in Doc. 160234, granted petition by former to extend
time to Aug. 27 to file reply to partial opposition by Broadcast Bureau to joint petition for approval of agreement, dismissal
of Greater Erie's application and grant of
Brownyard. Action Aug. 23.
Members Nelson, Kessler and Berke BROADCASTING,
August 30, 1965
meyer, latter concurring with statement,
adopted decision granting application of
Mid -Utah Broadcasting Co. to increase daytime power of KEYY Provo, Utah, from
250 w to 1 kw, continued operation on 1450
kc, 250 w -N; conditions and without prejudice to whatever action commission may
deem appropriate in light of circumstances
surrounding D. Spencer Grow's (KEYY's
principal stockholder) involvement in
charges of mail fraud by US Government.
Nov. 12. 1964 initial decision looked toward
a grant. Action Aug. 23.
Denied joint appeal by O. K. Broadcasting Corp. (WEEL), Fairfax, Va., and WGAY
Inc. (WQMR), Silver Spring, Md., for stay
of proceeding on AM applications of Charlottesville Broadcasting Corp. (WINA),
Charlottesville Va., and WBXM Broadcasting Co. Inc., Springfield, Va., pending disposition of joint appeal from examiner's
July 9 adverse ruling. Member Nelson not
participating. Action Aug. 18.
Members Berkemeyer, Pincock and Kessler, latter dissenting and issuing statement,
adopted decision granting applications to
increase power on 800 kc, D, of Berkshire
Broadcasting Corp. (WLAD), Danbury,
Conn., from 250 w to 1 kw; and South Jersey
Broadcasting Co. (WKDN), Camden, N. J.,
from 1 kw to 5 kw with DA, each with
condition; and Richard M. Brescia, Jack
Wormser and Marnette L. Saz. d/b as Eagle con, for new daytime AM to operate on
800 kc, 1 kw, DA, in Rockville, Conn.; conditioned that program tests not be authorized until permittee has submitted evidence
that Brescia has severed connections with
station WDEW Westfield, Mass.; and denying application of Chambersburg Broadcasting Co., to increase power of WCHA Chambersburg, Pa., on 800 kc, D, from 1 kw to
5 kw. An Oct. 20 initial decision looked
toward granting applications. Action Aug. 18.
ate on channel 21 in Homewood, Ala. and
identified certain exhibits, received them in
evidence, and closed record. Action Aug. 23.
By the Office of Opinions and Review
Granted petition by Broadcast Bureau
to extend time to Aug. 31 to file responses
to application for review in proceeding on
applications of Saul M. Miller and A -C
Broadcasters for new AM's in Kutztown
and Annville- Cleona, Pa., respectively. Action Aug. 24.
By Hearing Examiner Herbert Sharfman
In remand proceeding on applications
of WMOZ Inc.. for renewal of license of
WMOZ Mobile, Ala., and revocation of license of Edwin H. Estes for WPFA Pensacola, Fla., granted applicants' petition to
extent of extending time from Aug. 30 to
Sept. 10 to file proposed findings and from
Sept. 20 to Sept. 30 for replies. Action Aug.
By Broadcast Bureau
Actions of Aug. 24
WFPR Hammond, La.- Granted license
covering increase in daytime power and
installation of new trans.; specify type
KENM Portales, N. M.- Granted license
covering change in ant.- trans. and studio
WJOF(FM) Athens, Ala. -Granted license
covering installation of new trans. and ant.,
increase in ERP, and decrease in ant. height.
KROS -FM Clinton, Iowa- Granted license
covering installation of new trans. and ant.,
increase in ERP, and decrease in ant. height.
KFEQ -AM-TV St. Joseph, Mo.; KLIK
Jefferson City, Mo.; WAMM Flint, Mich.;
WMAX Grand Rapids, Mich.; WQDC(FM)
Midland, Mich.; WSWM(FM) East Lansing,
Mich.; WABX(FM) Detroit, and WGMZ
ACTIONS ON MOTIONS
(FM) Flint, Mich.-Granted mod. of liBy Commission
censes and mod. of CP to change name to
Panax Corp. Includes adjuncts: KE -2977,
Commission on Aug. 23 granted petitions
by National Broadcasting Co. and CBS KH -4678, St. Joseph; KC -7407, KAI -465, Jefferson City; KF -5730, KJ -2964, KQK -753,
television affiliates association to extent of
extending time from Sept. 3 to Nov. 1 to Grand Rapids, and KD -5699, Flint.
file comments and from Oct. 5 to Dec. 3 for
WREO Ashtabula, Ohio -Granted CP to
replies to paragraphs 14 through 22 of proinstall new alternate main trans.
posed rulemaking and from Oct. 5 to Dec. 3
KNUZ Houston, Tex. -Granted CP to
to file comments and from Nov. 4 to Dec. 31
make changes in ant. system, change ant. for replies to paragraph 23 of notice of in- trans. location and make engineering
quiry concerning territorial exclusivity of changes; conditions.
TV programs in Doc. 16041. Action Aug. 23.
WJSM(FM) Martinsburg, Pa.- Granted
CI' to increase ERP to 390 w, and decrease
By Hearing Examiner Thomas H. Donahue
height to 610 feet; remote control perDenied petition by Southington Broadmitted.
casters for continuance of Sept. 1 hearing
K73BD, K82AU Bijou, Calif.
conference in proceeding on application for
Granted CP's to make changes in ant. sysnew AM in Southington, Conn. Action Aug. tem
for UHF -TV translators; also change
type trans. for station K73BD.
Standard Tobacco Co. Maysville, Ky.By Hearing Examiner Charles J. Frederick
Granted mod. of CP to change ant. -trans.
Granted petition by United Artists
location, and increase ant. height to 300
Broadcasting Inc. for leave to amend TV ft.
for FM; remote control permitted.
application to specify channel 20 in lieu of
Granted renewal of licenses of followchannel 23 at Houston. Action Aug. 20.
ing main stations and co- pending auxilGranted petition by United Artists
Del Rio. Tex.: KDMI(FM)
Broadcasting Inc. for leave to amend TV and SCAKDLK
Des Moines, Iowa; KFRM Salina,
application to specify channel 43 in lieu of Kan.; KMCO
Tex., and KVII -FM
channel 31 at Lorain, Ohio. Action Aug. 20.
and SCA, Amarillo, Tex.
Granted licenses covering changes in
By Hearing Examiner Millard F. French
system for following: WAGY Forest
Granted petitions by Erway Television ant.
City, N. C.; WSTR Sturgis, Mich.; WLBC
Corp. and Chesapeake Engineering PlaceMuncie,
Ind.; WFPG Atlantic City.
for leave to amend TV
Following were granted extensions of
applications to specify channel 45 in lieu of
dates as shown: WLMC(FM)
originally allocated channel 72 in Baltimore.
Okeechobee, Fla., to Oct. 1; WRIP -FM Ross Action Aug. 17.
ville, Ga., to Oct. 11.
By Hearing Examiner Arthur A. Gladstone
Actions of Aug. 23
In proceeding on applications of AssoWestern Navajo TV Assn., Tuba City,
ciated Television Corp. and Capitol City
and The Gap, Ariz.
Television Co. for new UHF's in St. Paul,
new VHF -TV translators
granted petition by Capitol City for leave Granted CP's 2. for
and 13, to rebroadcast
to amend application to specify channel 29
programs of KTAR -TV and KPHO -TV, both
in lieu of channel 23, and to make certain
engineering and financial changes. Action
WCBM Baltimore -Remote control perAug. 23.
By Hearing Examiner Isadore A. Honig
Actions of Aug. 20
Granted motion by Midwest Television
Granted renewal of licenses of followInc. for leave to amend TV application to
ing main stations and co- pending auxilspecify operation on channel 49 in lieu of
iaries: KBAL San Seha, KBLT Big Lake
channel 26 in Springfield, Ill., and to make
other changes with respect to engineering and KIZZ El Paso, all Texas.
KQOT Yakima, Wash.-Granted change in
statement. Action Aug. 18.
facilities from 940 kc, 250 w, D to 930 kc,
By Hearing Examiner
1 kw, D, and installation of new trans.;
Chester F. Naumowicz Jr.
Granted petitions by Chicagoland TV
WDVA Danville, Va.- Granted increased
Co. and Chicago Federation of Labor and
nighttime power on 1250 kc, from 1 kw to
Industrial Union Council for leave to amend 5 kw, continued operation with 5 kw -LS,
applications for new UHF's in Chicago to
and make changes in ant. system; condispecify channel 50 in lieu of channel 38.
Action Aug. 23.
*KSDS(FM) San Diego, Calif.- Granted
CP to change ant.- trans. location, install
Granted petition by Chapman
new ant., and increase ERP to 830 w, and
and Television Co. to reopen record in proceeding on application for new TV to oper- ant. height to 170 feet.
BROADCASTING, August 30, 1965
CP to make changes in ant. system.
WWLA(FM) La Crosse, Wis.-Granted
mod. of CP to change ant.-trans. and studio
location, delete remote control operation,
change type trans. and type ant., and increase ERP to 100 kw, and ant. height to
Remote control permitted for following: WICK Scranton, Pa.; WDUN -AM -FM
Following stations were granted extensions of completion dates as shown: WFGW
Black Mountain, N. C., to Oct. 1; WPIK
Alexandria, Va., to Dec. I; WCER Charlotte,
Mich., to Feb. 24, 1966; WPVL Painesville,
Ohio, to Sept. 13; WCNC Elizabeth City,
N. C., to Sept. 10; WFTN Franklin, N. H.,
to Dec. 24; WXLN Potomac -Cabin John,
Md., to March 1, 1966; WREC -FM Memphis,
Tenn., to Feb. 23, 1966; WFOY -FM St. Augustine, Fla., to Nov. 5; WCLI -FM Corning,
N. Y., to Nov. 16; WAWZ -FM Zarephath,
N. J., to March 13, 1966; WCOA -FM Pensacola, Fla., to Nov. 15; WNRE(FM) Circleville, Ohio, to Dec. 1.
Actions of Aug. 19
WVEC -TV Hampton, Va.- Granted CP to
install formerly authorized driver of old
main trans. and formerly authorized ant.
as auxiliary trans. and ant. at old main
trans. and ant. location.
KTBS -TV Shreveport, La.- Granted CP
to install alternate main trans. and reduce
*KCSB --FM2 Santa Barbara, Calif.- Granted
CP to install new trans.
KQRS -FM Golden Valley, Minn. -Granted
SCA on sub -carrier frequency of 67 Ice.
WKOW -TV Madison, Wis.- Granted mod.
of CP to move ant. tower, increase ant.
height to 1,182 ft., and make minor change
in geographical coordinates.
WTUP Tupelo, Miss. -Granted license
covering increase in daytime power.
Actions of Aug. 18
KAVR -FM Apple Valley, Calif.- Granted
mod. of CP to change type ant., increase
ERP to 3 kw. and decrease ant. height to
45 ft.: remote control permitted; conditions.
WPOK Pontiac, I11.-Granted mod. of CP
to make changes in directional ant. system;
WAAT Trenton, N. J.- Granted mod. of
CP to make changes in DA system; conditions.
*KNME-TV Albuquerque, N. M.- Granted
extension of completion date to Feb. 18,
Granted renewal of licenses of following main stations and co- pending auxiliaries: KANI Wharton, Tex.; KCJC(FM)
and SCA, Kansas City, Kan.; KFDI Wichita,
WMT -FM Cedar Rapids, Iowa-Granted
SCA on sub -carrier frequency of 67 kc.
WSMJ(FM) Greenfield, Ind. -Granted license Covering use of old main trans. as
auxiliary trans. at main ant.-trans. location.
KHIL Willcox, Ariz.-Waived Sec. 73.30(a)
of rules, and granted mod. of license to extent of permitting relocation of main studio
and remote control point beyond corporate
limits of Willcox at Cochise recreational
area, near Willcox; Willcox station identification to be continued.
KCSJ Pueblo, Colo. -Remote control permitted; conditions.
KFMB San Diego, Calif.-Granted CP to
change frequency of auxiliary trans. to
KAVR -FM Apple Valley, Calif.- Granted
CP to replace expired permit for new FM.
WLDM(FM) Detroit, Mich. -Granted CP
to install new ant., decrease ant. height to
320 feet, and make engineering changes.
WLNR -FM Lansing, Iil.- Granted CP to
install new trans. and new ant., and Increase
ERP to 3 kw.
KTRH -FM Houston, Tex. -Granted CP to
change ant. -trans. location to main trans.
site, change studio location, delete remote
control operation, install new trans. and
new ant., increase ERP to 60 kw, and decrease ant. height to 350 ft.
*WAMU -FM Washington, D. C.- Granted
CP to install new ant., make changes in ant.
system and increase ERP to 13.5 kw.
Action of Aug. 16
WTTM -FM Trenton, N. J.-Remote con-
trol permitted; conditions.
Actions of Aug. 12
Granted change in remote control authority for noncommercial educational FM
station WPLN Nashville.
Remote control permitted for WKRC
(Continued on page 75)
(Payable in advance. Checks and money orders only.) (FINAL DEADLINE-MONDAY preceding publication date.)
HELP WANTED 30¢ per word 42.00 minimum.
SITUATIONS WANTED 25¢ per word-$2.00 minimum
DISPLAY ads $25.00 per inch-STATIONS FOR SALE, WANTED TO BUY STATIONS and EMPLOYMENT AGENCIES advertising require display space. (26 X rate- $22.50, 52 X rate -,x20.00 Display only). 5" or over Billed R.O.B. rate.
All other classifications, 35¢ per word-$4.00 minimum.
No charge for blind box number. Send replies: c/o BROADCASTING, 1735 DeSales St., N.W., Washington, D. C. 20036.
APPLICANTS: If tapes, films or packages submitted, $1.00 charge for handling (Forward remittance separately please) All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for
their custody cr return.
Morning personality and morning newsman
needed by one of America's great good
music stations. We need two men who are
creative, imaginative and mature. One will
handle a record show and the other will
gather and read news in a distinctive and
authoritative style. These are not just jobs,
but career positions with unlimited potential. We are not as interested in what you
have done as what you can do. If you are
either of these men, rush us a tape, resume
and references to Box H -267, BROADCASTING.
Announcer with 1st phone for one of Iowa's
better good music stations. KCFI. WaterlooCedar Falls. Phone 319- 266-7567, W. C.
First phone experienced announcer, salary
commensurate with abilities. Multiple station group. Contact Norton Warner, KIMB,
The top rated station in Salina, Kansas,
KLSI, is looking for a man strong on news
delivery, production, and airwork. If you
are such a man send resume, photograph,
and air -check to KLSI, P. O. Box 788,
Young assistant manager, strong on sales,
by midwest station, metro area of 50,000.
Attractive compensation plan. Box H -181,
Radio station Assistant Manager for market
in the deep south with big city characteristics and potential. Prefer a man with
medium market experience who has a
proven sales background and is promotion
minded. You must have good administrative
ability and an intense desire to collect your
accounts. You will be part of a group operation. Starting salary from $10,000 to
$12,000 plus an expense account. Good opportunity to prove yourself and become a
station manager with top earnings for the
industry. Write giving complete details of
your experience. Box H -309, BROADCASTING.
Leading station In multi- station market now
Interviewing applicants for sales manager.
Man who qualifies will have something to
sell. Quality product, good music, highly
rated local news. ABC, 5000 watts community service operation. Southeastern University city 75,000 population. Unparalleled
opportunity for successful radio salesman.
Will consider top salesman in smaller market who is ready for advancement. Box
H -328, BROADCASTING.
Manager -Partner with $15,000 to invest in
new Middle Atlantic station. Box H -387,
Baltimore -solid salesman -proven track record-management capability-multiple group
-good starting salary, plus-Box H -107,
Working salesmanager, "Self- starter" proven
mkt. C &W
radio, with opportunity to small
own part of Station after ability is proven.
Box H -349,
Wanted: Salesman for a quality radio station in North Central Ohio. This is a good
opportunity for a capable, experienced,
radio salesman. $1.00.00 weekly guarantee.
Established accounts. Should earn $150.00
or more a week. Send resume to Box H -366,
No. 1 Hooper -No.
Pulse in South central
metro market over 400,000 population
accomplished, financially straight, needs
market salesman, good incentive plan, work
on monthly quota. Property you can feel
proud to represent; send resume. Box H375, BROADCASTING.
We want a salesman with guts and know
how. He must love radio -know what it can
do for an Advertiser and be anxious to
prove it. He must sell volume and write
darn good copy. He can't be a clock watcher. Must have a car, a first class ticket would
also be welcome though not essential. Salary and commission should put at least
$8,000 in your pocket your first year with
us. In addition we pay car operating expenses. We are located in the North East.
Write or wire today. Box H -389,
Wanted: Outside Sales Organization to sell
radio advertising on well -rated stations in
several major markets for major group.
Box H -391, BROADCASTING.
Minneapolis -St. Paul market WPBC -AMFM- Stereo adult radio wants creative radio
time salesman. Unusual opportunity through
excellent incentive plan. Men or women.
Send picture and full resume. 6845 Nicollet,
Experienced 1st phone announcer needed
immediately. Possibly some sports. Box
H -329, BROADCASTING.
Morning air personality
middle -of -the -road station
ida's major markets. Top
man. Tape an dresume
wanted by top
in one of Flormoney for right
Play -by-play man who can double in either
sales or news. Fulltime radio.... Maximum
soon. Southwest. Box H -344,
Expanding Northeastern group seeks multiple talented, experienced announcer. If
you're versatile we promise to use all your
talents plus a few you didn't know you had.
Send middle -of- the -road tape, resume, salary
requirements and photo to Box H -351,
Florida middle of road station needs announcer. Send audition tape, resume, snapshot to Box H -353, BROADCASTING.
A Midwestern station that's a "go getter"
in a single station market wants to add
another versatile man to its staff. This
man will be basically an air man, but
should have an interest in all areas of
station activity. If you're the man, let's get
together. Box H -354, BROADCASTING.
Announcer who would like to learn sales.
Top salary for announcing; commission on
sales. Established accounts. Will consider
announcer with limited experience and good
potential. Top small market station in
southeast. Send audition tape, resume of
training, experience and education. We'll
return. This is a good opportunity. Box
H -356, BROADCASTING.
South central No. 1 station in all surveys
in metro market of half million population,
needs first class phone, contemporary music
di & news. Must be capable of maintaining
stations present ratings. Salary open, dependent on your ability. Send tape and
resume immediately. Box H -376, BROADCASTING.
New Jersey independent seeks experienced
announcer- newsman. Send tape & resume
to Box H-381, BROADCASTING.
Sports announcer needed immediately by
midwest station handling heavy schedule of
football and basketball. Applicant should
have solid experience in both and should
also have supplemental interest and abilities
in either regular announcing or in sales.
Reply immediately to Box H -395. BROADCASTING or call 618- 242 -1236.
Are you a pro, equally at home in radio
and television? Immediate opening for versatile announcer and good newsman in
upstate New York market. Must have college plus experience. AFTRA scale plus
talent. Please rush resume, photo, and
audio tape to Box H -400, BROADCASTING.
Announcer with third phone. Pay commensurate with ability. KBRZ, Freeport, Texas.
Good opportunity for one man with playby -play experience who can do air work
also one man for announcing and
KVBR, Brainerd, Minnesota.
Announcer 1st phone, good music station 50
miles from N.Y.C. Top pay. WBNR, Beacon,
N.Y. Phone 914 -831 -1260.
Can you announce, sell, service or write
copy? If you can do any of these or a
combination of any, there's a good opening
for you at WBYS, Canton, Illinois.
Immediate opening for announcer- engineer,
1st phone required. Great station; good
community; good pay. Contact Ron Farmer,
WDRK, Greenville, Ohio 548 -1997.
Announcer with first phone, adult format.
An opportunity to become part of one of
Northeastern Ohio's fastest growing operations. Rush tape and resume to WELW,
WFFG, Marathon, Florida has immediate
opening for announcer with 1st class license.
Ideal working conditions in fabulous Florida Keys. Send tape & resume.
Where are all the good radio announcers?
Need mature, experienced morning announcer, for adult format. Permanent with
minimum starting salary $100 per week.
Established, progressive station in fast
growing Space Center of the World. Send
tape, Resume and photo to John Garrison,
Manager WFIX, Huntsville, Alabama 35804.
Montgomery County, Maryland-Immediate
opening for experienced announcer with 1st
phone. Salary open. WHMC, Gathersburg,
301- 948 -9400.
Immediate opening for experienced top 40
professional personality. If you're good and
can really swing with the best of them,
contact us now. Additional money if you
can handle production and/or news. Salary
dependent upon your ability. Group operation. Send tape and full particulars as to
availability to Bob Michael, Manager, WJAB,
Country & Western disc jockey -man with
warm and mature, but tightly-produced
approach and a belief in C &W music. Midnight to 6 am show on 5 kw regional station. Write or phone W. P. Williamson,
Sr.. WKBN, Youngstown, Ohio. Phone 216782 -1144.
1st phoners-We need 3 quality announcers
for our brand new station going on the
air about Oct. 1st in the Baltimore -Washington market. No maintenance. If you're
good and want to get ahead with a modern
fully equipped station send resume, tape
and photo to: W. Pierce Burgess, Program
Director, WLMD, Laurel, Maryland.
Announcer for adult music -news station,
2 years minimum commercial experience.
Fend air check or audition and radio background in first letter. No phone calls. Manager, WRTA, Altoona, Pennsylvania.
BROADCASTING, August 30, 1965
Bright morning personality for 5 kw station in solid central Illinois mkt. Experience
necessary. Will pay for right man. Send tape
and resume to WSIV, 15 S. Capital St.,
Pekin, Ill. 61555.
Modern fast paced disc jockey wanted by
the OK Negro Group in Houston and Memphis. Can you do a tight fast moving, exciting modern format Rythm & Blues show
with the big beat? You must be able to
conform to a strict format with a minimum
of conversation and be a good board man.
Only thoroughly experienced personnel
need apply. Liberal pay schedule and fringe
benefits. Join one of America's oldest and
best known Negro programed groups. Send
summary of employment, picture and tape.
Write: Tom Col'ins. OK Group, 505 Baronne
Production director- writer needed. Top
rated, adult station in city, limited air
work, new facilities. Expanding educational
community, $7,000 starting minimum. insur
ance. Call- write: Geo. A. Foulkes, WAAC,
Terre Haute, Indiana. C -9618.
Opening for enthusiastic, experienced di.
Send tape, resume to WAZY-AM -FM, Lafayette, Indiana.
Production conscious station wants program
director -announcer. Young, imaginative.
Maintain tight staff control. Responsible.
aggressive. College preferred. Send tape.
State salary. Write WCOW FM and AM,
Program Director- Announcer for pleasant
medium market modern format station. Excellent spot for announcer several years
experience minimum, good on production,
ready advance to P.D. 5 station expanding
chain, good future. Start $450 -$500. Resume,
tape, photo, recent earnings to Jim McDonald, WKNY, Kingston, N.Y.
Girl for merchandising and promotion director job at top pop music station in
Washington, D. C. market. Must be alert
and ambitious with good moral, academic
and scholastic record. Call Harry Averill
at 703 -534 -8300.
Announcer, married, good voice, experienced, wants permanent position with good
music station. Box H -338, BROADCASTING.
Rock dj with experience, talent, and imagination seeks new position with alert Top
40 operation. Prefer midwest medium. Box
St., New Orleans, Louisiana.
Chief engineer-must be capable of assuming full responsibility for AM -FM UHF TV. Fine future. Box H -348, BROADCASTING.
Engineer- manager: For growing AM -FM
and CATV organization in Pittsburgh,
Pennsylvania area; must be capable of
managing, directing and operating engineering staff. All fringe benefits, salary
open. Box H -350, BROADCASTING.
Immediate opening for announcer -engineer
1st phone required. Great station good community; good pay. Contact Ron Farmer,
WDRK, Greenville, Ohio 548 -1997.
Experienced chief engineer. Write: Education, experience, salary & hours. WEEF,
Highland Park, Ill.
Wanted: Chief engineer, some announcing.
but emphasis on engineering. Contact
Dennis J. Keller, WITZ, Jasper. Indiana.
Wanted: Combo engineer- announcer emphasis engineering salary open. WLTC, Gastonia. N.C.
Engineer able to keep 250 watt daytimer on
air and handle maintenance. Some board
work required car needed. Send resume and
requirements to Manager, WMBT, Radio,
1st phone required. Secure position with
No. 1 rated mid Atlantic news operation.
Good salary, top benefits. Send tape and
complete resume 1st letter. Box H -282,
Immediate opening for newsman -upstate
New York. Ideal condition -fringe benefits.
Need experienced journalism graduate. Rush
tape and resume. Box H -355, BROADCASTING.
We're looking for a News Director again
after another two years. Every guy we
hire is that good that he ends up in the
big city. Are you big city material? Here's
your chance to move up to a 5000 -watt
full -time station with a heavy accent on
local news. The experienced man we want
must be good at gathering, writing & delivering real local news for our county,
In return our well equipped station offers a
good salary, hospitalization -major medical life insurance, profit sharing plan and other
benefits. WCOJ, Coatesville, Pa. (40 miles
west of Phila.). 215- 384 -2100.
WDBd -Radio in Roanoke, Virginia, has
opening on 3 -man news staff. College and
some experience preferred. Contact Per-
sonnel Department giving previous employment and education details.
Newsman- Opening for young news tiger
equally adept gathering, writing and performing news. Journalism grad preferred.
Some television if qualified. WSAV Radio
and Television, Savannah.
Conscientious newsman to gather and air
lccal news. Must become a permanent, integral part of our community. Tape, photo,
resume. WSTU -WMCF. Stuart, Florida.
BROADCASTING, August 30, 1965
General manager available, midwest area.
Single or multiple market. Over ten years
experience all phases. Strong promotion,
sales, programing. Finest references from
present and past employers. Box H -207.
General manager, experienced all phases
small and medium market. Now managing.
Prefer Midwest. Will consider all. Box
H -325, BROADCASTING.
Radio Veteran of 17 years seeks relocation
in management. 40 years old, married,
family responsible, dependable, honest and
a leader. Now in Illinois. Box H -360,
10 years experience announcer- news -sales1st ticket. Desires management. Box H -378,
Manager radio -TV excellent news, comment,
editorials, production, well traveled, first
phone, installed radio, TV station, sales,
any part of radio TV operation. Prefer news,
consider management. Could invest. 303768 -2739.
Sales job calling on Southern broadcasters
sales manager radio south.
Box -346, BROADCASTING.
Attention New Jersey, New England, New
York: Experienced disc -jockey, news and
commercial announcer. Ten years in pro-
fession. Box H -169, BROADCASTING.
Professsional broadcaster, $12.000 minimum
annual guarantee. Box H -258, BROADCASTING.
Highly skilled classical music and all
'round announcer. Warm, relaxed approach.
Currently program manager 100 kw. Classical and good music station. Available
Sept. 6. Box H -289, BROADCASTING.
Top forty dj /newsman ready for move up.
27, B.A. Degree, 7 years experience; 4
years in present slot. Heavy production.
Now employed metro St. Louis. Minimum
$600/mo. Box H -296, BROADCASTING.
Major markets, if you're looking, listen
here. Top 40 personality ready to move up.
Box H -318, BROADCASTING.
Moving family to California, Desire permanent job as announcer or combo man. 3
years extensive experience. (Drive -time announcer.
chief-a"r'^ -^-' 1st phone. Box
-' -336, BROADCASTING.
H -339. BROADCASTING.
Announcer: Available today, beginner with
third class, adult, sober, family man. No
minimum. Contact Box H -340, BROADCASTING.
First phone /college graduate, dj -news, light
engineering. Some experience. Prefer west coast. Box H -343, BROADCASTING.
Young, mature, top 40 jock desires to move
up, willing to re- locate to almost any market. Now employed, selling own show. Air
check, resume available. Good references.
Reply Box H -347, BROADCASTING.
Have reached potential in small market.
Ability and agressiveness to capture total
audience in medium market
situation no longer affords advantages desired. Young, talented desiring contemporary modern sounding operation. Salary
secondary to working conditions. Box H.
Top 40 personality, top 100 market seeks
improvement, less burden. First phone,
competent chief engineer. Single, 22. College, military reserve. $150. Box H -363,
Illinois & Midwest, experienced sportscaster DJ, with 1st, wants to relocate. Family.
Box H -368, BROADCASTING.
High rated drive time dj, now employed in
very major market, looking for drive or
mid -day slot with stable, happy major
operation. Box H -369, BROADCASTING.
Good music announcer. Top rated locally.
Eight years, 50 kw, fifteen years experience,
news, programing production. Extra voices.
tape, resume available. Fifteen thousand
per year. Box H -370, BROADCASTING.
Top 40 dj, sharp production, hard working
personality. . Box H -371, BROADCASTING.
Attention Minnesota or Wisconsin station
manager. Exeprienced first phone anouncer,
married, family would like to relocate.
Also experienced play -by -play man. Box
H -372, BROADCASTING.
Business grad -25-1st phone, desires beginning announcers position small station -no
experience but have good voice, tempo and
projection. Box H -373, BROADCASTING.
Top rated dj with 1st phone wants 3 hr. air
shift and sales. Box H -379, BROADCASTING.
Young Negro di. Dependable and available
immediately. Radio school graduate, right
Sound, desire permanent position. Box H382, BROADCASTING.
Negro newscaster, di, announcer. Third class
FCC. Will relocate. Box H -383, BROADCASTING.
1st phone looking for position as broadcast
Technician. Box H -384, BROADCASTING.
Announcer, disc jockey, happy, bright
sound. Authoritative newscaster. Not a
prima donna. Not a floater. Box H -385.
Good music dj. Authoritative news, tight
board, third phone, stable and dependable.
Will relocate. Box H -393, BROADCASTING
or phone 201- 759 -6521.
Young ambitious di annuoncer. AM/FM
news, commercials. Top 40 -mid road.
Available now! Box H -394, BROADCASTING.
Di-announcer. Experienced, married, steady,
3rd. class license. Relocate. Versatile, Box
H -396, BROADCASTING.
announcer, authoritative newscaster.
Married, tight board, not prima donna or
floater, not draftee a "e. Box H -397, BROAD DJ,
good voice. Experienced -wants permanent position with opportunity to work in TV. Bob Urquhart,
919 Edgewood St. Sw., Decatur, Ala. 205-
Chief engineer for New England states VHF.
Multiple station ownership, right person
would have excellent future. Send details,
experience and background. Box G -178,
Account Executive major market, mature
family man. Fifteen years television sales,
programing, production, seeks national
sales, sales management or combination
sales, station management. Box H -377,
Announcer- married, dependable, 3rd ticket,
Director of engineering: Immediate opening
in southwest. Must have administrative
experience and knowledge of all phases of
technical operation including microwave.
Send details including experience, background, reference and salary requirements.
yrs. experience as morning man, sportscaster, news, manager, sales. Light board.
Relocate. P. O. Box 10072, Norfolk, Va.
1st phone man; lots amateur experience,
seeking part time work in broadcast field.
Long Island or N.Y.C. area. Box H -362,
Chief engineer -FM, AM, directionals. All
phases maintenance. Some announcing.
Minimum $150. Box H -380, BROADCASTING.
Engineer desires position, Chief or assistant
chief. Heavy experience on construction
and installation, xmtr., studio and microwave. College engineering, 11 years experience. Northern states only. Box H -386,
Broadcast first phone technical graduate,
commercial, military experience. Military
obligation completed. Single. Resume, references available. Harry Beynon 314 -5812195. Mexico, Missouri.
First phone field installer. Anything electronic. Wire "Engineer" Hampton, Ga.
Broadcast first phone technical graduate,
commercial, military experience. Military
obligation completed. Single. Resume, references available. Harry Beynon 314 -5812195. Mexico, Missouri.
First phone field installer. Anything electronic. Wire "Engineer" Hampton, Ga.
Production- Programing, Others
Male copywriter. A decade of solid sell in
radio and TV. Creative, effective, speedy.
Copy counts! Declare war on the competi-
tion with a new sellsational sound! Box
Experienced play -by -play-Sports, news.
some sales. Interested in television. Will
relocate. 408 -245 -8589 or Box H -335, BROADCASTING.
Attention California and Arizona: Married.
Stable. Six years radio. Experience in Program director, sales, R &B. C &W, Gospel.
3rd phone. Box H -345, BROADCAST-
Program director that knows how to put
a station in the numbers. Currently
ber one. Not a wise guy. 29 years numold.
Knows how to handle people. Box H -357.
Program manager -DJ. Professional. Available mid September. With No. Indiana station. Prefer Ohio or area. Box H -367,
Copywriter -announcer. Quality copy. Deep
voice best suited to commercials, news
better music. Currently employed. Box H398,
Position in programing desired. Recently in
charge of music programing for leading
Midwest FM stereo station and syndicated
"music service." Familiar with broadcast
operation, automated or otherwise. Degree.
Will relocate. Resume, James Hultin, 1346
Shawview Ave., Cleveland, Ohio 44112, 216681 -2587.
Male copy writer-announcer third endorsed.
experienced, best references. Anywhere
now. Greene, P.O.B. 883, Sierra Vista,
CATV manager and engineer. Multiple owner expanding into community antenna field
needs high level systems manager and
aualified engineer. Send resume in confidence to Box H -390, BROADCASTING.
Box H -337, BROADCASTING.
Wanted- Engineer with first class license and
extensive experience television studio equipment. KHOL-TV, W. Mirven Greely, Director of Engineering, Holdrege, Nebraska
Television maintenance technician immediate opening. Must have good technical
background. First phone required. Send
resume to Chief Engineer, KXLF-TV, 1003
South Montana, Butte, Montana.
Opening for studio engineers In resort city
in South Florida, should be experienced in
video tape recording. Opportunity to work
in color. A first class license is a requisite.
Applicants should forward resumes to Ross
McPherson, WEAT -TV, P. O. Box 70, West
fully experienced, qualifield television man with electrical_engineering degree preferred; excellent.opportunity; new studios, film color operation
established VHF and UHF ETV stations.
Contact Otto Schlaak, Manager, WMVS/
WMVT, Milwaukee, Wisconsin.
Studio engineer, experienced, for radio, tape
duplication, CCTV, VTR. Send resume.
picture, references, expected salary. WRFKFM, Union Seminary, Richmond, Va.
WTOC AM, FM & TV, Savannah, Georgia,
has opening for first class engineer. Write
for our application form.
Major TV outlet in Southern California
seeking top flight live color viedo technician for maintenance and operations
Salary in excel] of $10,000. Box 36537, Los
Angeles, California 90036. (Applicants who
previously applied to this ad in care of
Box 35637, please apply again to Box 36537.)
Join the Society of Broadcast Engineers.
Details Secretary, 1210 North Buchanan,
Help-We need immediately a television
engineer with vidicon camera experience.
Image orthicon and VTR knowledge helpful.
Interest in Work with mobile videotape
operation. Salary open. Write General Television Network, 901 Livernois Avenue.
Detroit, Michigan 48220.
Newsman-Good newscaster, reporter /writer
combination wanted immediately by major
market VHF. Must be top Rite. Send photo,
tape, resume and salary requirement 1st
letter. Box H -281, BROADCASTING.
News director -Must have experience in
gathering, writing, editing and on-the -air
work. New UHF-CBS affiliate station in
Midwest. Write giving resume, photo, VTR,
if possible, and salary requirements. Box
H -365, BROADCASTING.
Aggressive Newsman wanted to gather,
write and present Television and radio
news. Knowledge of 16-mm film and editing
desirable. Send resume, picture and audio
tape to Box H -399, BROADCASTING.
TELEVISION -Situations Wanted
Television sports director available. Excellent organization. Accent on film at local
level. Fine news gatherer. Top writer. Editorial approach. Image builder in sports
minded market. Box G -267, BROADCASTING.
Weathercaster and commercial personality.
Five years solid experience. VTR, on request. Box H -279, BROADCASTING.
Engineer: Experienced 5 years in TV transmitter operation, maintenance, and supervision of maintenance. Box H -266, BROADCASTING.
Engineer: Twenty -two years experience radio, television, microwave ,some CATV.
Chief engineer, construction, operation,
maintenance. West or midwest preferred.
Box H -326 BROADCASTING.
First class engineer desires position in
Northeast area. Box H -334, BROADCAST-
Manager of Engineering -15 years experience. Excellent record in all phases of
technical management. Looking for progressive station or group. Box H -392, BROADCASTING.
Recent graduate of RCA TV- Studio School
wishes employment at north -eastern TV
station. Will send resume and details on
request. Fred Ficke, 1024 Madison Ave.,
Paterson 3, New Jersey 07501 phone 201-
Newsman, DJ, on the air radio, with TV
background, desires television spot. Box
H -361, BROADCASTING.
Production -Programing, Others
Assistant promotion manager at #1 TV
station in large midwest mkt. desires assistant's position in larger market or manager's position in smaller market. Will consider programing or production. Box H -263,
September 15th up for grabs by major
market. One producer -director knowledgeable in all phases of TV production. Six
years in commercial TV. Five years as
producer director. Adequate background in
film production. M.A. in Broadcasting. Experienced, married and non Floater. Large
local production- oriented stations please
inquire. Write: Charles C. Hollyday, 2l2',
Allen Street, Lansing, Michigan.
WANTED TO BUY -Equipment
1 kw, suitable for multiplex use for 2 sub -channels, replacement
parts must be available. Write WEAW,
Self supporting tower 300 -500 ft. capable
of supporting UHF and FM antennas. Box
H -332, BROADCASTING.
UHF transmitter to 30 kw, high gain antenna, 400 or higher tower, related equipment; all or part. Box H -333, BROADCAST-
14 years experience, reliable, self starter, top sales
record, commercial production background.
Box H -190, BROADCASTING.
Wanted immediately Gates RDC -10 or similar D.C. remote control system. Bob
Badger, WDOT, Brulington, Vermont.
Eleven years television experience. Two in
programing- operations. Need larger market,
potential. Employed. Box H -374, BROADCASTING.
Major market station wishes to purchase
a good used 50 kw AM transmitter. Must
be complete, and in operating condition.
Prefer air cooled. State age, condition, and
price. Box H -358, BROADCASTING.
TV sales, sales management,
BROADCASTING, August 30, 1965
Signs, Name plates, Decals, Badges, Trophies,
Plaques. Seton Corp., Dept. BRP, New
Haven, Conn. 06505.
Seven famous broadcasters teach you the
secrets of their success! John Cameron
Swayze, Fran Allison, Earl Gillespie, Westbrook Van Voorhis, Ulmer Turner, Howard
Miller & Robert St. John have combined
to teach you-In -depth -the techniques
that led to their success. Free full color 32page brochure and special recorded mess age explain training facilities & curriculum
of both classroom and home study programs.
Write for your copy today! CAREER ACADEMY. School of Famous Broadcasters,
825 North Jefferson Street,
Wisconsin 53202. Schools located in major
cities throughout United States.
First phone in six weeks. Tuition $330.00.
Next class September 8. Sundays off for
surfing. Bob Johnson Radio License Train ing 221 S. Sepulveda, Manhattan Beach,
Calif. FR 2 -0828.
Door opened to careers in Broadcasting.
Broadcasting Institute, Box 6071, New Orleans.
Television radio transmitters, monitors,
tubes, microwave. cameras, audio. Electrofind. 440 Columbus Ave. N.Y.C.
Co -axial cable. Heliax, Styroflex, Spiroline,
etc. Also rigid and RG types In stock. New
material at surplus prices. Write for price
list. S -W Electrical Cable Company, Willow
& 24th Street. Oakland, Calif. Phone 415832 -3527.
complete source of used Radio -TV
broadcast equipment. . Broadcast Equipment and Supply Co., Box 3141, Bristol
For sale 2 GPL model TA -100A 16mm projectors, serial numbers 124, 125, both in
good operating condition. Spare parts Include intermittent drive and an assortment
of small parts. Units removed from standby
service to make room for newer equipment.
Ready to run as is or used as a wealth
of spare parts. $550 buys pair including
spare parts and manuals but less lenses, or
Harris, WVEC -TV,
$650 complete. Jim
Hampton, Virginia. 703-722 -6331.
RCA- BTA-IL -1000 watt transmitter good
for auxllary -500 dollars. B. Zucker, 203The
GE 3 kw FM transmitter complete. Some
Extras. Ted Kalin, WSRS (FM), Paxton,
For sale-1 UHF transmitter -12 ',íe kilowatts.
Transmission line and fittings also available.
Going to higher power. Box H -324, BROADCASTING.
Motorola 60 watt base unit. Now operating
on 166.25 mc. Wideband. Contact Chief
Engineer, WCUE, Akron, Ohio.
Andrews 1304 -2 FM 4 -bay antenna, 125 feet
Heliax '!é -inch transmission line, double
instruction lights. Good condition. KLAY
FM, Tacoma, Washington, 627 -3137.
ALTEC 708A "Astro" AM -FM -MX broadcast
monitor. New condition. David Young,
9746 Hathaway, Dallas, Texas.
Houston Fearless "Labmaster" film processor. Model No. LIER (Black & White/
reversal) only four years old. Excellent
condition. Reason for sale -now full color
operation. Contact KTAL -TV. Shreveport.
Louisiana. 318 -425 -2422.
For Sale Sarkes -Tarzian Vidicon Film Camera chain complete with head control chasis.
power supplies, remote control chests, 17
inch picture monitor, wave form monitor.
cables, lens, and multiplexer with mirrors.
$1575. Please Contact the Chief Engineer,
WYAH -TV, 393 -6001, Portsmouth, Va.
GEL FMT -10 kw FM transmitter. 15 kw by
addition of harmonic filter. Presently in use.
Make offer. WHIZ, Medford, Mass.
RCA 3 -bay, channel 3 (or 2) TV antenna.
Real bargain. WSAV -TV, Savannah, Georgia.
Ampex 600 series users, gain up to 20 db
s/n ratio using VlFkit 1001 6F5 replacement adaptor containing selected (for low
noise) 7025. $10.00 each postpaid. Send
check with order to VIF International. P. O.
Box 1555, Mountain View, Calif. 94042.
For sale -One RCA TS -5A switcher with
control head fader and amplifier chasis.
$350. Please contact the Chief Engineer,
WYAH -TV, 393 -6001, Portsmouth, Va,
Professional Comedy Lines! Topics)
service featuring deeiay comment
introductions. Free catalog. Orbes Comedy
Books, Atlantic Beach, N. Y.
Add 30% to your billing
ideas from the Brainstorm. Each issue contains 13 saleable ideas. $2.00 per week. Exclusive. Tie up your market now. Write
Brainstorm Box 875, Lubbock, Texas.
"DEEJAY MANUAL " -A collection of dj
comedy lines, bits, breaks, adlibs, thoughts.
$5.00. Write for free "Broadcast Comedy"
Catalog, Show -Biz Comedy Service, 1735 E.
26th St., Brooklyn, N. Y. 11229.
BROADCASTING, August 30, 1965
DEEJAYS! 4,000 classified gag- lines, $4.00!
Comedy catalogue free. Ed Orrin.
Gentry. No. Pnllywood, Calif. 91605.
If your newscasts sound like your competition
You need "Twenty- OriginalNews Sound -Effects"
. Exclusive per market
Command Productions, 1943 Nw.
Irving, Portland, Oregon.
FCC first phone license preparation by cor-
respondence or in resident classes. Also. advanced electronics training available. Grantham Schools are located in Hollywood.
Seattle. Kansas City and Washington. For
free 52 -page brochure write Dept. 5 -K,
Grantham Schools, 1505 N. Western Ave.,
RADIO -Help Wanted- Announcers
Hollywood, Calif. 90027.
Be prepared. First class FCC license in
rIx weeks Top quality theory and laboratory training. Elkins Radio License School
of Atlanta, 1139 Spring St., N.W., Atlanta,
The nationally known 6 weeks Elkins training fcr an FCC First Class License. Out-
standing theory and laboratory instructions.
Elkins Radio License School of New Orleans,
333 Saint Charles, New Orleans, Louisiana.
FCC first phone license in six weeks.
Guaranteed instruction in theory and
laboratory methods by master teachers.
G.I. approved. Request free brochure.
Elkins Radio License School. 2603 Inwood
Road. Dallas, Texas.
Elkins Radio License School of Chicago
Six weeks quality instruction in laboratory
methods and theory leading to the FCC
First Class License. 14 East Jackson St.,
Chicago 4. Illinois.
Announcing programing, console operation.
Twelve weeks intensive, practical training. Finest, most modern equipment available. G.I. approved. Elkins School of
Broadcasting. 2603 Inwood Road, Dallas 35.
Minneapolis now has Elkins' famous six
week course in First Class FCC License
preparation through proven theory and lal:
methods. Elkins Radio License School, 4119
East Lake Street, Minneapolis, Minn.
Since 1946. Original course for FCC first
phone operator license in six weeks. Over
hours instruction and over 200 hours
guided discussion at school. Reservations
required. Enrolling now for class starting
October 20. For information, references and
reservation, write William B. Ogden Radio
Operational Engineering School, 1150 West
Olive Ave., Burbank, California.
America's pioneer. 1st in announcing since
1934. National Academy of Broadcasting.
814 H St. NW, Washington 1, D. C.
REI in beautiful Sarasota by the sea has
the most complete training, shortest course.
lowest tuition and the only truely guaranteed course in the nation for the First Class
Radio Telephone License. Tuition $295.00,
Private rooms $10.00 per week. Classes begin
Sept. 7.. Oct. 12, and Nov. 16. Call or write
REI, 1336 Main St., Sarasota, Florida.
Announcing, programing, first phone, all
phases electronics. Thorough, intensive
practical training. Methods and results
proved many times. Free placement service, Allied Technical Schools, 207 Madison. Memphis, Tennessee.
Train now In N.Y.C. for FCC first phone
license. Proven methods, proven results
day and evening classes. Placement assistance. Announcer Training Studios, 25 W.
required by morning
man sought by major
market good music AM
station with quality
High five figure salary
to right applicant
Please furnish tapes,
pix., full details.
43rd, N. Y. OX
LOOKING FOR A JOB?
SOMETHING TO BUY
For Best Results
You Can't Top A
First phone-seven weeks -nationally known
instruction in beautiful San Francisco. Next
class September 20. Chris Borden School,
259 Geary Street. Brochure or call 415 YUkon
DON MARTIN SCHOOL
OF RADIO & TV
HO 2 -3218
Hollywood, Calif. 90028
OUTSTANDING TECHNICAL CAREER OPPORTUNITIES
EXIST AT AMERICAN BROADCASTING COMPANY,
DUE TO CONTINUED AND RAPID
OPENINGS ARE IN THE FOLLOWING AREAS:
MANAGER EQUIPMENT PLANNING
to head up a laboratory & staff responsible for investigating and evaluating new products and industry
developments relative to company need, and for designing equipment for special needs. Requirements: BS
Degree Electrical Engr'g + 8 -10 yrs. exp. TV engineering.
Let us put you in touch with your next
employer. Call or write!
707 Colorado Bldg., Denver, Colo. 80202
Phone (3031 292 -3730
If you need a ¡ob, we need you!
to prepare plans,
system layouts, specifications, cost
estimates & equipment selection for radio & TV transmitters, antennas, towers, RF communication systems;
to provide installation supervision & liaison with equipment manufacturers and internal domestic and international operations. Requirements: BS degree Electrical
Engineering + 3 -5 yrs. exp. RF design, broadcasting
or related communications field (microwave, radar,
community antenna companies.)
ARE URGENTLY NEEDED TO FILL
THE BROADASTING INDUSTRY.
AUDIO /VIDEO PROJECT ENGINEERS
to prepare plans, system layouts, specifications, cost
estimates & make equipment selections for live & film
cameras, video switching systems, video tape & kinescope recorders, projectors and lighting; to provide
supervision & liaison with equipment manufacturers
and internal domestic and international operations.
Requirements: BS Degree in Electrical Engr'g. + 3 -5
yrs. exp. in TV or allied communications field (manufacturers, designers, or developers of broadcast equipment.)
Send tape and resume today.
NATIONWIDE BROADCAST SERVICE
925 Federal Blvd. Denver 4, Colorado
Phone area cade 303 -292 -0996
Station Inquiries For Personnel Invited.
FOR SALE -Equipment
LOCAL INTERVIEWS CAN BE
ARRANGED FOR QUALIFIED CANDIDATES
Send resume and salary requirements to:
MR. P. J. BAINBRIDGE,
Technical Staffing Specialist
The following equipment will
sold to the highest bidder.
Schafer 600 automation
Machine and 2 built up Time Machines complete with 4 =351 Ampex.
2. 4 Model PC 2150 ATC tape cartridge
play back units and one record unit.
3. 1 Collins Model 6 M Limiter amplifier.
Stay Level Cates Model M 567.
AMERICAN BROADCASTING COMPANY
West 66th Street, New York, N. Y. 10023
We have a lot of other various electronic gear also for sale.
Call Stan Kaplan, WAYS Radio
NEWSMAN WANTED BY THE NO.
392 -6191, Charlotte, N. C. Wire
or write WAYS Radio, Charlotte,
Station IN THE SOUTH
Bright, alert moring Newsman with well paced authoritative delivery. Only
qualified Newsmen with an interest in job security need apply. Good pay,
profit sharing and other excellent benefits await the right man. Send tape,
resume to: F. Michael Franklin, News Director, WNOE, New Orleans.
TELEVISION -Situations Wanted
Production- Programing, Others
Production -Programing, Others
Looking for a
ready to move up. 8 Years ex-
News Director. Music Director, Production- Promotion Director, DJ . . . you
Box H -364,
TV Producer- Writer
Outstanding documentarian - reporter desires challenging, stable
facility. Network experience. Currently employed. State details and
Box H -388. BROADCASTING
FOR SALE CHEAP:
Dry -Air 115 Volt 60 cycle
with tower mounting used for Channel
36. Call Stan Kaplan, WAYS Radio 3926191, Charlotte, N. C. Wire or Write WAYS
Radio, Charlotte, N. C.
DO YOU NEED PERSONNEL?
ARE YOU LOOKING FOR A
FOR NATIONWIDE DISPLAY
BROADCASTING, August 30, 196
(Continued from page 69)
(alternate main and auxiliary trans.), Cincinnati.
Actions of Aug. 4
Remote control permitted for following
stations: KAKC -FM Tulsa, Okla.; WGIGFM Brunswick, Ga.
Actions of Aug. 2
Remote control permitted for following stations: WELK, Charlottesville, Va.;
KCWS -FM, Ellensburg, Wash.
Executive experience in franchise applications, telephone company negotiations, building CATV systems, their promotion and management. More than 20
years in sales and management major
organized. Can save you many heartaches. Reply.
PETITION FOR RULEMAKINGS FILED
New London, Wis.-New London Enterprises Inc. Requests amendment of FM table
of assignments so as to provide FM channel
for New London as follows: Merrill, Wis.,
delete 228A and add 249A; New London,
Wis., add 228A; Neenah- Menasha, Wis., delete 230, and Newberry, Mich., add 230.
Received Aug. 18.
Washington, D. C. -Kear and Kennedy.
Requests amendment of rules to permit in-
Box H -250, BROADCASTING
WANTED TO BUY -Stations
Want to Buy
station in one, two or three -'
market town in West Texas, New
Mexico or Oklahoma. Your reply
confidential. Box 853, Plainview,
troduction of field intensity measurements
in matters not directly related to mileage
separations, protection from interference,
etc., but where presence or absence of actual service is critical; further proposed
that commission delete from rules specification of continuous mobile measurements
and substitute for it techniques developed
by TASO. Received Aug. 16.
WETA -TV Washington -Greater Wash-
ington Educational Television Association
Inc. Requests amendment of rules so as to
reallocate channel 32 from Lock Haven, Pa.,
to Washington and reserve it for noncommercial educational television use. Received Aug. 16.
San Clemente, Calif.-Leon Hyzen and
Donald A. Dewey, t/b as Hyzen and Dewey
Co. Requests institution of rulemaking proceeding to amend table of assignments so
as to assign Class A FM channel 285 to San
Clemente, Calif. Received Aug. 13.
KDSN Denison, Iowa -Denison Broadcasting Co. Requests following change in
FM table of assignments: Delete channel
296A and add channel 290C in Denison. Received Aug. 13.
KCIM Carroll, Iowa -Carroll Broadcasting Co. Requests following changes in FM
table of assignments: Carroll, delete 286C
and add 229C; Cherokee, Iowa, delete 228A
and add 272A, and Algona, Iowa, delete
228A and add 224A. Received Aug. 11.
Highland Springs, Va. -Baron
Radio Inc. Requests WILY.
KMCS Seattle- Market -Casters Inc. Requests KBBX.
KHOK -AM -FM Hoquiam, Wash. -Grays
Harbor Broadcasting Co. Requests KGHOAM-FM.
WBKB (TV) Chicago- American Broadcasting Co. Requests WBKB -TV.
WIIC(TV) Pittsburgh -WIIC -TV Corp.
Requests WIIC -TV.
Hot Springs, Ark. -Radio Hot Springs
Co. Requests KBDA.
SIIIIIIII IIII)I II1111tII1
COMMUNITY ANTENNA FRANCHISE ACTIVITIES
Wanted To Buy
Radio stations -North or central Texas
South central Oklahoma
Give full details.
Box H -265, BROADCASTING
FOR SALE -Stations
The following are activities in community antenna television reported to
BROADCASTING, through Aug. 25. Reports include applications for permission
to install and operate CATV's and for
expansion of existing CATV's into new
areas as well as grants of CATV franchises and sales of existing installations.
Indicates a franchise has been granted.
tenna Corp., Douglas Smith, pres., was
awarded a 15 -year franchise. The city will
receive a fee based on a sliding scale of
percentages of the company's gross receipts.
Dermott, Ark. -A franchise has been
granted to McGehee Video Co. Maximum
fees have been set at $40 for installation
and $6 monthly; that city will receive a
4 -cent franchise tax on monthly payments.
Manitou Springs, Colo. -Garvey Communications Systems Inc. (KKTV[TVI Pueblo- Colorado Springs) and Pikes Peak Tel events Inc. have been granted a joint fran-
Eufala, Ala.-Lake Shore Master An-
Starke, Fla. -Two companies have applied for franchises. Starke Enterprises Inc.,
represented by Buford Mitchell, offered the
city 4% of annual gross revenue plus $1.35
for each city -owned utility pole used. Al
Dun Amusement Co., West Point, Ga.. offered 2% the first year, 3', after three years
or 700 customers, and 4% after five years
or 1,000 customers plus $2 for each pole
Glenwood Springs, Colo.- Western Colorado Television Co.. represented by Jerry
Fitch, manager, KLCN Glenwood Springs,
and Homer K. Peterson, of Salt Lake City,
has applied for a franchise.
Canton, I11.-Fulton Community Antenna Television System Inc.. represented
by attorney Albert Scott, has been granted
a 25 -year franchise. The city will receive
3% of the gross income. Customers will pay
$15 for the original connection and $5
Christopher, 111. -The Mt. Vernon Cable
Television Co. has applied for a 10 -year
franchise. The city would collect, under the
proposal, 3% of the total revenue and the
company would charge not more than $20
for installation and $7 monthly.
Macon Cable Television
Inc., 104 N. Water St.. Decatur, (held by
James F. and Jack H. Rebert, owners of
Rebco Audio- Visual Co., Decatur,) have applied for a franchise. Other applicants are
GE &T Communications Inc., a subsidiary of
The General Telephone & Electronics Corp.;
General Electric Cablevision Coro. (a subsidiary of General Electric Co.); Tele -Trend
Inc., Fort Wayne, Ind., and Decatur CATV
Inc. (principals include Steve Bellinger, one
of the owners of WDZ, Decatur; George
H. Fathauer, owner of the Fathauer Realty
Corp.; Robert A. Grohne, former Decatur
mayor: William Hamer. president, Decatur
Park Board, and Richard W. Huff, president,
board of education).
Galesburg All- Channel
A TOP 15 MARKET
watt fulltime plus PM
Sincere qualified principals only.
Box H -341, BROADCASTING
Major Metro Market
1964 Gross over 80M
Box H -359, BROADCASTING
I I I I I I I 17 1 1 í 1 1 í I I I 1 1 1
READY TO OWN YOUR OWN?
A qualified and proven manager can
own this fulltime Pacific northwest AM
for -times gross plus realt. Priced at
$150,000 with $25,000 down. Population
Box H -401, BROADCASTING
Ft4que Acbitt !rakers jhtc.
654 MADISON AVENUE
NEW YORK, N. Y.
To buy or sell Radio and /or TV prop-
PATT McDONALD CO.
P. O. BOX 9266 - GL 3 -8080
AUSTIN, TEXAS 78756
BROADCASTING, August 30, 1965
2015 PEACHTREE RD.. ATLANTA,
STATIONS FOR SALE
SOUTHWEST. Major market. Gross
$10,000 a month. Owner anxious for
quick deal. Open to reasonable offer.
PACIFIC NORTHWEST. Gross over
$45,000. Priced at $60,000. One third down.
JACK L. STOLL 8 ASSOCIATES
6381 Hollywood Blvd.
Los Angeles 28, California
and Selby Soward, has applied for a franchise to establish a $125,000 system. An
earlier applicant is Robert E. Schmidt,
KAYS Inc. (KLOE -AM -TV Goodland and
KAYS -AM -TV Hays) Hays, Kan.
Multi- Channel Cable Co.,
Portsmouth, Ohio, represented by Charles
Drew, Lexington, Ky., has applied for a
franchise. Cost for subscribers would be
about $25 for installation and $5 monthly.
Lee, Mass. -Television Communications
Corp., owner of Pittsfield TV Cable Corp.,
Mattoon, I11. -The General Electric Cable has purchased Berkshire TV Cable Co.,
vision Corp., a wholly owned subsidiary of
which operates in Dalton and Lee, both
General Electric Co., has become the sixth
Massachusetts. The Berkshire franchises
firm to apply for a franchise. Other appliwill be transferred to the Pittsfield Corp.
cants are Friendly City Broadcasters Inc.
Pennfield Township, Mich. -Triad Sta(WEIC Charleston, Ill.); Central CommuInc., (WALM Albion, Mich.) has been
nications Co. (a subsidiary of Illinois Con- tions
a nonexclusive franchise.
solidated Telephone Co.); Frisina Theater
Rivers, Mich. -Voice of Three
Co.; E. J. Deibel & Associates, and Clear Inc.
(WLKM radio) has applied for
view Cable Co.
a franchise. An earlier applicant is Twin
leParis, Ill.-Adlai C. Ferguson Jr., general
Valley CATV Inc., Hillsdale. Mich. Both
manager of WPRS Paris, has been awarded
parties hope to use poles leased by General
a 20 -year franchise. The franchise of TeleTelephone Company, a state -licensed consystems Inc. has expired.
cern, and it has been debated whether they
would then need an actual city franchise.
oBrazil, Ind.-Cable TV Inc., Robinson,
Dl. (John Gwin, president) has been granted
Continental Cable Co.,
a 20 -year exclusive franchise. The city will
Lebanon, Mo., represented by Bob Appling
receive 3% of the gross on the first 2,000
and Bob Wall, has applied for a franchise.
subscribers and 4% of gross over 2,000 subAurora, Neb.- Hamilton Telephone Co.
has been granted a 25 -year franchise with
Huntington, Ind. -Community Telecepright of revocation for cause resting with
tion Inc. (Bruce R. Storm, president; Mur- the city Council. The city will receive 3%
ray J. Feiwell, vice president) and the of annual gross receipts.
Telesis Corp. (parent corporation of HuntBoulder City, Nev.- Community Cable TV
ington Cable Vision Inc.) have both applied Inc. (H. N. Greenspun, president) has apfor franchises. Community Teleception plied for a franchise for Boulder City and
would provide 12 channels, FM channels and
the surrounding Clark county. A previous
a weather channel. Rates would be $4.90
applicant is Don Reynolds, publisher, Las
monthly and $14.90 for installation. The
Vegas Review -Journal.
city would receive 3% of gross revenue for
Collingswood, N. J. -The Jerrold Electhe first five years and 4!Z% a year after
tronics Corp., a group CATV owner and a
five years. Telesis Corp. would provide three
equipment manufacturer, has applied
Fort Wayne, Ind., channels, two independent for a franchise.
stations from Detroit and three educational
N. J. -CATV Service
channels for $5 monthly after an installation Co. has been County,
chartered by Edward R. Bott,
cost of $18.75. Other applicants are Citcom
to filing franchise
Inc. and Tele Trend Inc.
Mishawaka, Ind. -Community TelecepLambertville,
N. J. -A franchise request
tion Inc., 500 Union Federal Bldg., Indianapfrom CATV Service Co. of N. J. has passed
olis (Bruce Storm, Bloomington, Ind., presfirst reading. The proposed ordinance proident) has been awarded a franchise. Commaximum rates of $5 for residential
munity Teleception intends to assign the vides
$10 for commercial service. The comfranchise to a local corporation. St. Joseph and
pay 2% of its annual gross inValley Teleception (Thomas P. Loughlin.
to the city.
president). Community Teleception has sub- come
N. J.- Nassau Broadcasting Co.
mitted applications in South Bend and
(WTOA Trenton, N. J., and WHWH PrinceElkhart, both Indiana.
for a franchise. Other apNMooresvllle, Ind. -Community Telecepplicants are Community Service Antenna
tion Inc., Indianapolis, has been granted a
(WBUD Trent'n). and Cross franchise. The firm, which has franchises wicks Industries,
Toms River, N. J.
in 30 Indiana towns, is owned equally by
N. Y.- Putnam Community AnJerry Kunkel (program director. WATI In- tenna Television
(Bernard Kildianapolis), Bruce Storm (Bloomington, baner. president, Company
John H. Prentiss, vice
Ind.. druggist & real estate). Murray J.
Feiwell (Indianapolis attorney) and Jack C. Nichols director) has applied for William
a franBrinson (Indianapolis stock broker). The chise. The cost of the system is estimated
town will receive a $300 payment for the
franchise and 3% of gross revenue. Installa$5 monthly.
tion is $14.90 and the monthly rate is $4.90. and
Brookhaven, N. Y. -Long Island CATV
New Castle, Ind. -Three firms have apInc.. of Hicksville. N. Y., has applied for a
plied for a franchise: Community Telecep15 -year nonexclusive franchise.
tion Inc., Indianapolis, has requested a 20Ticonderoga, N. Y.- Champlain Cable year franchise: General Electric Cablevision vision
Inc., Box 646. Manchester, Vt., repreCorp. has applied for a franchise, and Fair
by Justin Mueller. has been awarded
Enterprises Associates (Richard M. Fair- a franchise.
The firm will provide a minibanks, president [WIBC Indianapolis), in mum of five channels
and some FM stations.
association with New Castle Broadcasting The Village of Ticonderoga
granted the firm
Corp. (Alan E. Yergin, New Castle attorney,
president) has proposed to provide 12 chan- June 21).
nels while paying the city 3% of gross
Asheville. N. C.-A sixth application, premonthly charges.
by Robert O. Holland of Chelmsford,
North Vernon, Ind. -Cox Broadcasting sented
has been filed in the name of AsheMass.,
Corp. has combined interest with Columbus ville Cablevision
Inc. Kellog Credit Corp.,
Communications Corp.. holder of franchises
a subsidiary of International Telephone and
in North Vernon and Vernon, both Indiana
New York, has granted
and Is seeking a franchise in Columbus,
Hopland a commitment of $1 million toward
Creston, Iowa -On Sept. 7 an election
Five earlier appliinstallation.
will be held to determine whether to grant
who bid last year are: Skyway BroadSouthwest Iowa Broadcasting Co. (KSIB cants
Co. (WLOS- AM -FM -TV Asheville);
Creston) a franchise.
WISE-TV Inc. (WISE-TV Asheville); BroadSpencer. Iowa-The city council has re- casting Co. of the South, Columbia, S. C.;
voked a 1958 franchise granted to Spencer
Reeves Broadcasting Co., New York, and
Community Antenna System Inc. and now Trans Video Corp.. Dallas.
owned by Webster Vending Co. on the
Gibsonville, N. C.-American CATV Servgrounds of failure to begin construction ices
Inc., Kingsport, Tenn., has applied for
within the prescribed time limit. Three a franchise.
other firms which have been pursuing franHigh
Point, N. C.-American CATV Servchises are: Telesis Corp., York, Neb.; Arrow
Inc.. Kingsport. Tenn.. has been refused
Theater Corp., Sioux City, Iowa, and Min- ices
a franchise on the grounds that all three
nesota All- Channel Cable Vision Inc., Alexmajor networks were already satisfactorily
Baxter Springs, Kan.
Smithfield, N. C.- Carolina Broadcasting
Shawnee, Kan., has been granted a fran- Service (WMPM Smithfield, owned by John
chise. The company, which also holds a
Ciccone, Carl Lamm, and Ellis Barbour,
franchise in Columbus, Kan., has agreed to has renewed its bid for a franchise first
pay the city 3% of the annual gross revenue
requested in January.
on the first 500 subscribers, 4% on the next
Valdese, N. C. -Burke County Broad500, and 5% on those above 1,000.
casting Co. has been granted a five -year
Goodland, Kan. -Telesis Corp., Chicago,
renewable franchise. The city will receive
a group owner, represented by Les Frazier
3'; of the gross receipts.
Cable Vision Inc. has made application for
a 25 -year nonexclusive franchise. The city
would collect 3% of gross revenue and the
firm intends to charge $5 monthly. Officers
and directors of Galesburg All- Channel are
attorney Burrel Barash (who is on the
board of Galesburg Printing & Publishing
Co. and Galesburg Broadcasting Co. IWGIL
Galesburg)), Charles Morrow, general
manager of the Galesburg Register -Mail
and Roger Coleman, general manager of
Ashtabula, Ohio -Ashtabula Cable TV
Inc. (N. R. Drenning, president and owner
of an Altoona, Pa. trucking firm) has been
granted a 10 -year franchise. Maximum cost
to subscribers would be $5 monthly. Mr.
Drenning's group has systems in Altoona,
Pa., and in other Pennsylvania cities.
Bedford, Ohio-Telerama Inc. (Creighton
E. Miller, president; Malcolm B. Vilas Jr.,
vice president, and Herbert C. Hauser, secretary- treasurer) has applied for a 25 -year
franchise. The company intends to provide
a 12- channel service which includes stations from Detroit, Windsor and London
(both Ontario), Toledo, Youngstown, and
Akron (all Ohio), Erie, Pa., and Cleveland's
educational station WVIZ -TV channel 25.
Under the system the company would
charge not more than $5.90 monthly and
$25 for installation and the city would receive 3% of the monthly gross receipts.
Minority interest in Telerama is held by
Scripps- Howard Broadcasting Corp. (WEWS
Bedford Heights, Ohio -See Bedford, Ohio.
Columbus. Ohio -Capitol Cablevision Co.,
owned by WBNS -TV and Cox Broadcasting
Corp., has applied for a nonexclusive franchise.
Orrville, Ohio -Armstrong Utilities Inc.,
Kittanning. Pa.. represented by D. A. Sedwick of Sugarcreek, Ohio, has applied for
Rittman, Ohio -Armstrong Utilities. Butler, Ohio, has applied for a franchise. Under
the proposal the firm would charge $4.25
monthly and the city would receive 5% of
Irvona, Pa. -James Peno, Curwensville,
Pa. has applied for a franchise.
(WFIL- AM -FM-TV Philadelphia) has been
granted a nonexclusive franchise.
Martinsburg, Pa.- United Transmission, a
subsidiary of United Utilities, represented
by James S. Keller of Westwood, Kan., has
applied for a 10 -year franchise. Under the
proposal the company would pay 2% of
gross monthly income and would provide
11 channels, plus weather, background music and FM service. Cost would be $5
monthly and $15 installation.
Roaring Spring, Pa.-See Martinsburg, Pa.
Tinicum, Pa.- Delaware County Cable
Television Co. has been granted a 25 -year
franchise. Remittance to the township will
be 5% of gross revenue. The ordinance permits a maximum installation charge of $25
and a $5 monthly charge.
Aberdeen, S. D. -A special election will
be held Aug. 31. Applicants are Dakota TV
Inc. (a local group) and Midcontinent
Broadcasting Co. (KELO- AM-FM -TV Sioux
Falls, S. D.).
Miller, S. D.-Mid- Continent Broadcasting Co. (KELO-AM -FM -TV Sioux Falls,
a group CATV owner owned by BFR
Stations Inc., has been granted a nonexclusive franchise. Customer costs would be a
maximum $6 monthly and $25 installation_
Clarksville, Tenn. -On its final reading a
franchise application by Montgomery All Channel Cable Vision Inc. was defeated.
The city council is presently considering a
bid from National Life & Accident Insurance
Co., owners of WSM -TV Nashville.
Etowah, Tenn. -Video Cable Systems Inc..
Huntsville. Ala., represented by J. R. Colvin.
has asked for a franchise. The firm would
charge $29.50 for installation and $4.50 per
month. The city would receive 3% of gross
revenue or a minimum of $100 a year.
Nashville, Tenn.-Three companies have
applied for a franchise. They are Nashville
Community TV Inc.. WLAC -TV Inc. and
WSM -TV Inc., all Nashville.
A franchise has been
granted to Dale Greenhouse and Calvin
Fraser. Other applicants were Worley Sr
Worley, Shamrock: TV Cable Co., Pampa;
Viewmore. Wellington. and King Community TV, Houston, all Texas.
Robstown, Tex.-Segnam Television Distribution Corp. (represented by Roger Butler) has been denied a franchise. The Robs town city council has decided to take no
further action at this time toward CATV.
San Benito, Tex. -A franchise election
will be called to determine whether to grant
a franchise to Southwest CATV Inc.,
Brownsville, Tex. An earlier. inactive franchise is held by Valley Microwave Inc.,
Coeburn, Va.- Coeburn Cable Service Inc.
has applied for a franchise. Customer
charges would be about $4 a month.
Baraboo, Wis.- Arnold Meilahn, Chetek,
Wis., has been granted a 25 -year exclusive
Monroe. Wis. -Triad Stations Inc. (WALM
Albion, Mich.) and Monroe Community TV
Inc. have applied for franchises.
BROADCASTING, August 30, 1965
HEN John Monsarrat, vice president and director of J. Walter
Thompson Co., was made manager of
the agency's Chicago office last May,
his knowledge of television's great
social and economic impact was put
into still sharper focus by a casual
observation that many might overlook.
Upon moving from New York to his
new post, Mr. Monsarrat and his family
took an apartment on Chicago's Lake
Shore Drive high in the glass and black
steel complex designed in the crisp
cubic mode by the modern Dutch architect, Mies van der Rohe. Coming
home from the office each evening he
quickly became impressed with the
phosphorescent glow that danced over
nearly all of the 29 floors of the glazed
expanse before the drapes were drawn,
cube by cube.
"We now have the ability to communicate beyond belief," Mr. Monsarrat says of television and its older
broadcast brother, radio, while explain-
ing just how impressive a sight it is to
see a microcosm of the TV audience
in action. But this display only confirmed an appreciation and understanding of the audience -pulling power of
the broadcast media which he learned
through work at the agency level for
TV -Radio Heavy Now as the day to-day operating head of JWT's Chicago
office, Mr. Monsarrat will continue to
be involved in the key marketing decisions of a number of top national advertisers. The Chicago office presently has
billings totaling about $60 million and
of these some two- thirds go into television and radio.
The list of the heavy television users
includes Quaker Oats Co., the Kraft
Foods Division of National Dairy Products Corp., Alberto-Culver Co., Libby,
McNeill & Libby, Seven -Up Co., Oscar
Mayer & Co., Chun King Corp., Murine
Co. and American Bakeries Co. Strong
regional and local TV users include
Pfeiffer, Schmidt and Sterling beers,
First Federal Savings & Loan Association and the Ford Dealer Advertising
Association for the Chicago marketing
area. Virtually all are radio advertisers.
Mr. Monsarrat developed a keen enthusiasm for creative writing early
during his school years. It was an
interest that became profitable when
the depression forced him to leave
school late in his college program. He
worked first in the mail order advertising department of a small textbook
publishing firm in Columbus, Ohio.
"The financial investment aspect of
advertising sinks in immediately in mail
order work," Mr. Monsarrat recalls.
One quickly learns efficient and effective communication there, he notes,
because each ad quickly proves itself
as the money orders come in-or don't.
Doing what he
New York's Lure
liked to do and getting paid something
BROADCASTING, August 30, 1965
for it too during those lean years proved
to be the taste of honey that titillated
his agency ambitions sufficiently to
shoot for the big time. After a consistent letter -writing effort, Mr. Monsarrat
convinced a small New York agency,
Platt- Forbes Co., that he should be
given a crack at a copywriting job. The
association was to run 14 years. Because of client requests he eventually
gave up writing for what since has been
his long career in account supervision
Thompson Co., and manager of Chicago
office; b. Nov. 29, 1912, Columbus, Ohio;
Columbus Academy, 1919-29; Hotchkiss
School, 1929 -30; Haverford (Pa.) College,
1930 -33; merchandising courses, Columbia U., New York; copywriter, account
representative, account supervisor, VP,
director and head of plans board, Platt Forbes Inc., New York, 1935-49; VP,
Geyer, Newell & Ganger, New York, 194952; senior VP and general manager, Lennen & Newell, New York, 1952-55; joined
New York office of 1. Walter Thompson
Co. and elected VP in 1955, elected
director 1963 and appointed Chicago
office manager and member of executive
committee May 1965; m. Margaret Jane
Cashatt of Columbus, Sept. 2, 1939;
children -Nicholas 23 and Grant 17;
World War Il service -1942.45, chiefly
aboard aircraft carrier USS Langley and
ending as commander; member-Saugatuck Harbor Yacht Club, Royal Swedish
Yacht Club, Virgin Islands Yacht Club,
Off Soundings Yacht Club (Long Island)
and Weston (Conn.) Gun Club.
and agency management operations.
It was at Platt- Forbes in the latter
1930's that Mr. Monsarrat witnessed
one of the "great growth stories of
radio" -the medium's transformation
of Peter Paul Inc.'s Mounds candy bar
into a national favorite. The technique
was heavy use of spot market by market as distribution grew.
Radio is a powerful selling tool today,
Mr. Monsarrat feels, and its future
should continue "very strong" since so
many advertisers recognize radio's ability to reach people at low cost. He
doesen't consider radio a "secondary
medium," either, since it offers many
modest budget advertisers a good means
to get their marketing growth pattern
TV's Big Punch After World War
II service in the Navy Mr. Monsarrat
returned to the agency scene to watch
and help various advertisers experiment
with TV. This continued after his move
to Geyer, Newell & Ganger in 1949
where accounts like Nash and Kelvinator scored well with the new medium.
Then after his shift to Lennen & Newell
in 1952 he could see television work
its magic for Bromo Seltzer and P.
Lorillard Co. among others.
Following his move to JWT in 1955
Mr. Monsarrat worked in various supervisory capacities on accounts such
as Pan American, Douglas Aircraft,
Brillo, Aluminium Ltd. and Chesebrough- Ponds. For the last five years he
headed the Liggett & Myers account
"An agency's creative operation is
the heart of the business," Mr. Monsarrat believes, and the role of a good
manager is to keep a fine idea from
getting smothered to death by layers of
committees. He is willing to risk danger of dilution, however, if the idea
can be improved through study by
people whose experience could be beneficial. The critical element, then, he
indicates, is with those who do the
reviewing and not necessarily with the
JWT's review board process, he explains, assures the client he is getting
the benefit of the agency's best thinking
as a whole, not one account group. It
also assures agency management that
plans never go to a client with holes
in them that could have been caught,
he adds, while the account team has
the advantage of knowing that the
agency is behind them when they present their plans to the client.
Increased professionalism is the way
Mr. Monsarrat feels that agencies will
be able to keep up with accelerating
competition in all areas of advertising.
"Professionalism is exceptional competence based on knowledge and experience," he says, "plus a state of mind."
And that last part, he explains, "is an
awareness of the serious business of
spending someone else's money wisely."
patient digging, something of value may be found
beneath the outpourings that have been exchanged by
the network news divisions on how events like last week's
Gemini 5 space flight ought to be covered.
The argument is over how much air time such events are
worth. CBS News started the latest round by saying that
full coverage of Aug. 19's ultimately scrubbed launching
had been a mistake, that CBS News thenceforth would
usually go on the air no more than 30 minutes before
blast -off and, what's more, probably would no longer give
automatic "gavel to gavel coverage" of anything. The NBC
and ABC news departments replied that they, thank you,
would judge each event on its own merits.
There is nothing wrong with any of these views. As a
matter of fact they all add up to the same thing: that each
network reserves the right to determine its own coverage
by its own standards. But in the manner of their statement
they added up, we regret to say, to a performance in which
press agentry seemed as important as policy.
Privately the news organizations are not loath to say an
occasional kind and even respectful word about one
another. But it often seems difficult for them to make a
public statement without surrounding the basic idea -sometimes almost to the point of obscuring it -by competitive
claims, condescension or innuendo.
Although this element of press agentry was not displayed
by all three networks in the Gemini 5 coverage argument,
all three have shown at one time or another that they know
how the game is played. This sniping back and forth is unfortunate; it suggests a sense of insecurity that is unjustified,
and it dulls a public image made lustrous by the on-screen
performance of television news.
Which are right, the advocates of complete coverage of
big events or those who call for selective coverage? It is
becoming increasingly apparent that for large segments of
the public both are right. This was demonstrated on Gemini
5 launch day when many viewers complained of the preemption of football games while others stayed with the
space coverage throughout. If another example is needed, it
was also demonstrated during last year's political conventions when the audience was divided -wherever there was
a choice-between conventions and entertainment.
The essential thing is that each network news organization make its own determination, using its best judgment
of the news values involved, as must each affiliated station.
There is no room for press agentry in these decisions.
If the best news judgments of the three news departments
lead to varying lengths of coverage, the hidden value in all
of last week's commotion is that more viewers can have
what they want, full treatment or something else.
casting alone. If the 1% control rule is maintained, it would
force the dumping of a vast number of broadcasting shares
on the open market and affect the values of the securities
in the hands of innocent investors.
According to the August TELEVISION Magazine index,
there are now 68 television -associated public stock issues.
These include 14 television stocks with a total market capitalization of more than $1.5 billion and II companies having television stations, along with other major interests, with
a capitalization of $1.4 billion. When 21 programing companies, 13 equipment manufacturers and nine service corn panies (including advertising agencies) are added, there is
a grand total of $22.3 billion of market capitalization.
The ICI proposal that the legal limit for mutual funds be
boosted from the ridiculous 1% level to 10% is reasonable.
The funds have evidence to support their claim that they
have never sought to exercise control over any of their portfolio companies. Moreover, several states have "blue sky"
laws that prohibit investment companies from holding more
than 10% of a single company.
As a further safeguard the FCC could decree that investment funds certify that they will not attempt to exercise control over any licensee.
The LBJ show
LN Lyndon B. Johnson retires from the Presidency,
his wife ought to sign him up at once, and at any
price, to become program director and chief personality
of her television station. Nobody in or out of the television
business has ever used the medium with greater skill or
appeared to better advantage on it.
The President's televised news conference last Wednesday
morning confirmed his mastery of production and performance. Whether reading a newsy statement, while appearing
to look the audience in the eye, or fielding questions from
reporters, Mr. Johnson and nobody else was in command.
He has developed a television style as unique as his political
character. Let a live camera get within his range, and he
takes full possession of it.
On the tube Mr. Johnson is folksy without being common, wise without being superior, humorous without
being clever. Give him a regular show of his own after
he leaves his present office and competing stations might
just as well go dark while he is on.
AYEAR ago the FCC instituted an inquiry into technical
violations of its multiple ownership rules by mutual investment funds. These innocent infractions occurred when
investment funds acquired more than 1% in two or more
publicly held companies that collectively owned more than
the limit of stations permitted any one owner.
The Investment Company Institute of New York has advised the FCC that mutual funds don't want to control companies in which they invest but are merely interested in a
profit. ICI represents 158 mutual -fund groups and about
95% of the mutuals' dollars.
ICI recommends that the FCC ownership rule be revised
upward from 1% to 10% where mutual funds are concerned.
Wall Street experts estimate that of the more than $32
billion in mutuals' holdings about $1.09 billion is in broad78
Drawn for BROADCASTING by Sid Hfx
"Now here's a set we designed for an outfit who wants to
test pay TV in Las Vegas!"
BROADCASTING, August 30, 1965
Pâté costs more than liverwurst.
Bisque costs more than soup.
Stroganoff costs more than stew.
KPRC costs more than other Houston TV.
Life is short.
PRC OF HOUSTON
Courtesy of Cheese of Holland
excellent are as
difficult as they are rare:'
Awareness of this great truth has caused
Griffin -Leake to dedicate its stations
to steadfast efforts to produce EXCELLENCE.
KATV -7, LITTLE ROCK
KTUL -TV -8, TULSA
KWTV -9, OKLAHOMA CITY