How To LEGALLY Print Your Own
Money Out Of Thin Air!!
By Eric Louviere
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Legally, I Cannot Tell You This Report Will
Cause You To Earn A Full-Time Living Online...
But Boy Do I Want To Say That!!
I'm Eric Louviere and the one thing standing between you and your
income goals -- is a system you stick-to and follow through with.
Your primary aim right now should be to finish setting up a system
that can earn you money for a long time to come.
In fact, this system should be your main and only focus right now.
Unless you are making over 250k online right now, nothing else
matters more than setting up this system and sticking to it.
You should put your entire heart, soul, energy, resources, time,
effort, blood, sweat and tears into this system and nothing else!
You should do everything in your power to ignore all the noise out
there, ignore all the offers and advertisements pounding your mind on
a daily basis and just focus (laser-focus) on setting up this one
Warning! You'll be tempted, almost daily, to distract yourself
from this system. You'll be eager to breakaway from this system and
try something else (even if it's just for a moment).
Make no mistake about it, your willingness to stick to this one
system and refrain from paying attention to all the distractions out
there, is your main goal. Distractions are public enemy number one
and you must conquer all those useless distractions.
Because this system I'm going to reveal to you is proven, has been
proven for years, and will continue to prove successful for years
more to come. It's true.
You see, you've been conditioned.
Yes, you've been conditioned to look for the “new thing”... the
latest and greatest, new thing. If I were to put:
© Copyright 2002 on this report, you'd discount it off and chalk it
up as “out of date”. We are all conditioned to get the new version,
the newest information, the most cutting-edge concepts and trends.
We jump on Facebook when it's new, then Pintrest, then whatever comes
You see, we live in a microwave society and we want everything new
and fast. We want it right now and we want the new thing. This has
been conditioned for a long time.
Marketers know this well. They know that this is a moving parade
of a market and in order to keep earning more and more money, we have
to keep offering you newer and newer products.
Marketers rack their brains trying to think of what new shiny
object they can offer you. They know that most people in this market
will buy stuff and not even read it, go through it and sometimes not
even download the thing they bought.
It's a moving parade of “offers”... one offer after the next... one
pitch after the next... constantly dazzling you with “magic buttons”
and “tools” and even “blueprints” for earning money.
What you need to do is flip the table.
You see, sitting across from you, at the table, are marketers
selling you stuff. You are sitting at one side of the table and a
herd of marketers are walking by you offering up one offer after the
next, asking you to buy.
What you need to do is get up out of your chair and walk around to
the other side of the table and be one of the merchants selling your
own offers to the herd of “customers” out there buying these offers.
Yes, become one of us!
Now, many out there will chastise what I'm saying. They will try
and be politically correct and say the right things. They'll turn
their nose up at what I'm saying and try to be righteous. Whatever.
Pay them no attention.
Instead, set up your own money-printing-press and start earning
big money fast. Join the ranks of those who have gone from earning
nothing online and wasting their time and money, to being one of us,
who earn a full-time living online.
Stop being the customer and start being the “seller”. Stop
chasing some magic scheme or hidden loophole and start being the one
offering magic schemes and hidden loopholes.
Stop being the newbie who thinks he/she needs all the answers, all
the techniques, all the secrets and the one who must “pay the price”
first, before being worthy of a full time income online.
Yes, many people (newbies) think they must pay some kind of price
first before they earn any money. They think they have to “put in
their time” first, before they are worthy of earning big bucks. They
think they have to learn, learn and master everything before they are
worthy of earning big money. Wrong!
All you need to do is set up a system, like the one I'm about to
show you and work the system. Stick to the system and stop being
like a hamster on a wheel chasing round and round getting nowhere
All you need is this system and you can earn money out of thin
air, much like printing your own money. How powerful is that?
So, welcome! Welcome to the rest of your life. Dig in and pay
close attention to what I say here. I know what I'm talking about.
I've generated millions online and I've helped countless amounts of
people earn big money online from home too.
I'm not here to be your best friend or your favorite guru either.
I am here to tell you the truth and show you a system that works like
a charm. It's up to you to follow it.
And, most never follow it.
Yep, most just continue chasing magic buttons like some crack
addict always chasing the next fix. I cannot do a thing about their
crack addiction to magic buttons. I cannot fix what does not want to
be fixed. I cannot make a horse drink water.
And at this point in my career, I realize now more than ever, most
just want a “hit of hope!” Fine. Enjoy this hit of hope, but
realize if you actually DO IT and work this system, you can actually
achieve that “hope”. It can actually become a reality. Seriously
Want to REALLY succeed and earn a full time income?
must do the following:
Master this system and stick to it
Work this system and learn it like the back of your hand
Refrain from talking yourself out of it
Refrain from continuing to search for those magic buttons
Refrain from distracting yourself
Ignore all the noise out there. How can one think with all that
noise out there (otherwise known as offers)
Have faith (without fait that little voice will indeed talk you
out of everything worthy)
Buy all my stuff, always (jk)
The “Print Your Own Money”
I truly mean uncensored.
Again... I'm not here to be your BFF or your favorite guru, who
gets mentioned on the Warrior Forum threads about who everyone's
favorite guru is.
All that matters in business is cash-flow and your customers (and
your employees). If you want cash-flow (and customers) then this is
the best system you'll ever find.
I don’t care what glamorous or glitzy “offer” that gets pitched to
you is either, this is the best system you'll find. You know why?
Because every business or “system” out there requires the same types
of steps and procedures to succeed.
You might think, “Ah, this offline consulting gig looks great! I
bet I can make money easily like this”... but the truth is it must be
treated like a business (a system) or it will fail for you.
You might think, “Ah, this Amazon product gizmo looks awesome and
easy. I bet I can make 6k per month with this easily”... but the
truth is it must be treated like a business, and not some scheme or
magic button, for it to succeed, or it will fail.
The fact of the matter is, unless you treat it like a business and
stick to the system, it will not work. I don’t care how easy and
push-button the offer is. You have to stick to it and run it like a
So, the next time you are looking at a great offer and
contemplating rather to buy it or not, remember this...
“If you want to earn big money in business, you need
to work the system and stick to it, then master it and
run the entire thing like a real business.”
...Or it will fail.
So, just a warning... I'm not going to hold back and if that gets
me a new crop of haters and criticism, I don’t care. If you are one
who respects the truth and appreciates the fact someone (ME) is
giving you the dirty truth and not blowing smoke in your eyes, then
killer! You are who this book is written for! You are my mission.
Let's do this
Earning Your Own Money
Out Of Thin Air!
This system is like printing money. It's like having your own
printing press that spits out dollar bills. This system can even be
looked at as printing FREE money out of thin air, legally. I love
this system. It has changed my life.
Let's say you went to Las Vegas to gamble. You had $100 to spend
on gambling. You told yourself if you lose that $100, you are done
and will not gamble the rest of the weekend. Therefore, you have
$100 to spend on gambling.
The first hour, you are down to $30 left. You have already spent
$70 and lost it all. Depressed at your loss, you decide to go to
lunch and relax from the gambling tables for a little while.
While at lunch, you overhear two guys talking about how they won a
ton of money on the Craps table. One guy said he just kept betting
on the “do not pass line” and kept winning.
You decide to give that a try next. So, you finish up your slice
of pizza and dash over to the Craps Table. You slap down $10 on the
“do not pass line”.
Bingo! You win. Now, you have $40. You keep working the table
and build up to $170!! You have now profited $70. You started out
with $100 but now have a total of $170 ($70 more than what you
So, you decide to take out the $100 and put it in the back of your
wallet. You are not going to touch the $100 you started with and
you're just going to use the $70 you won, to continue gambling with.
You are playing with “house money” now.
You are playing with the casino's money, not yours. You stashed
your initial $100 away and will not touch it no matter what. You are
playing with other people's money.
Now, this may seem like common sense to you. It may seem like
something even an 8th grader would figure out. However, there's a
major-major business lesson in this story.
Let me put it another way, with another story, but with real
estate instead of gambling, or online marketing. Because, with
gambling, the odds are not in your favor. With the system I'm going
to show you, the odds are GREATLY in your favor.
In fact, I believe the odds are so greatly in my favor, I can
pretty much guarantee you I can earn money doing this system no
matter what. I've even performed this system in front of people and
earned income right before their eyes. Yes, I gave away the niche
and everything I was doing and made profits right in front of them!
I bet your favorite guru has never done that in front of you huh?
I walked the talk and produced profits out of thin air right in front
of 100+ people, in some crazy niche I was not even interested in.
It's documented and found inside my Little Cash Robots course.
Plus, I've done it many times before too. So, yeah, I'm so
confident in this system, I would guarantee people I can turn profits
easily. The odds are greatly in your favor if you work this system.
So, real estate... I'm no real estate pro, but here's an example
for illustration purposes. You buy an apartment for $50k and get it
financed through the bank. The bank wanted 10% down, so you put
$5,000 down to secure the loan.
You rent out the apartment and someone pays you rent monthly for
living there. This renter pays for your mortgage, taxes and
maintenance through the rent amount he/she pays you monthly. Plus,
you earn $100 per month profit.
So, let's say your monthly mortgage payment is $400 and you rent
this apartment out for $600. The extra $200 covers taxes and
maintenance and leaves $100 to you as profit.
Now, that $100 per month or $2,400 per year is house money. In
fact, you don’t even have to pay taxes on that $2,400. It's tax free
(see your CPA for that though).
Now, you sell that apartment for $70,000 and therefore earned
$20,000 on the sale. That would require you paying capital gains tax
I believe, but you can take that $20,000 you just earned and put it
into a new investment and then it's tax free (check with CPA).
Let's say you take that $20k you just earned and put it down on 4
more apartment units. Now, you are earning $1500 per month in profit
and those tenants are paying for your mortgage payment, taxes and
Either way, this is yet another example of using house money.
My friend, this is how the rich get rich and richer. In fact, I
can even take it further than that. The rich just do things
differently. Here's a hypothetical of a system a rich business
person could do:
The rich person uses OPM (other people's money) to finance a real
estate deal. That real estate deal produces a monthly income for the
rich person (cash flow). This is tax free income.
This person then takes the revenue/profits (cash flow) from the
real estate deal and invests it into a new investment (gold, silver,
real estate, etc).
Then, he/she takes the return on investment (capital gains) and
reinvests it into a tax deferred pension plan or life insurance plan.
He then takes out loans versus the death benefit from the life
insurance plan (or take the gain in gold or silver and invests that
into the life insurance plan)... and that loan is tax free.
All of that was on other people's money too. He started with
investments from other people, who wanted to fund the real estate
deal and earn profits.
Now, I'm no CPA or Tax Attorney and this is just an illustration
for talking points, but still, this is how the rich get richer. The
rich have people who give them money (customers, or investors, etc).
The non-rich give their money to rich people.
Playing with “house money” is more than just a saying, it's a
system for getting rich or making lots of money. And, it works
online like a charm!
How To Use House Money Online!
The people who have been able to succeed and continue to
succeed, even when markets change and regulations put most
out of business, are the people who have the ability to
provide great value.
Customers exchange their hard-earned money for value,
period. People, your customers, will give you money in
exchange for you giving them value. Do not ever forget
They seek value and your job is to provide it to them.
If you can acquire one skill, it should be the skill of
providing value to people. The other skill would be
“sales”. But, more on that later.
For now, understand that you must get good at providing
value. People buy products they WANT, not what they need.
Sure, they might think they need something, but likely they
merely want it.
You do not need to sell products people need. Most
products or services people need are commodities and are
regulated. People need food and water. They need shelter
and medical. People do not want to spend a lot on needs.
In fact, many believe those needs should be provided free
Food stamps for food, free health care, free shelter and
housing and free clothes and shoes are just some of the
products and services the governments provide.
What most people spend their money on are “wants”.
Anyone can live in a $400 per month apartment, but people
buy $500,000 houses. Do they need that nicer house? Do
they need leather seats in their two cars? Do they need 15
pairs of shoes or 85 different shirts to wear? Do they
need a wireless keyboard for their computer or Ipads?
Online, do people need an information product on how to
persuade people... how to lose weight... how to get more
dates... how to drive traffic... how to earn six figures...
how to grow beautiful roses... or how to improve their golf
These are “want” products, not “need” products, and
these are the types of products most people spend most of
their money on. They see these “wants” as needs sometimes,
but they are not needs.
In this program you're going to learn how to tap into
these wants and create buying frenzies. You'll discover
how to persuade people to spend big money on your products.
Therefore, to understand value is to understand that
people have perceptions of value. I could sell you this
blueprint for $27 or I can sell it to you for $2,700+
After all, this is a blueprint that could help you to
earn a million dollars. Surely that's worth more than
Where most people in this market lose touch with value
is by operating in a hasty manner. They want to toss up
low quality stuff and hope people buy from them again and
If you can acquire the ability to create great value,
then you can earn a fortune in direct response marketing,
period. And, value is perception.
In fact, you should master this skill. It can make you
wealthy for the rest of your life. You should indeed
master the skill of “how to create value”.
Forget about money for a second and just focus on value.
How can you provide value to people? What would you love
to teach people?
What topic or method would you even teach people for
free, if money were no object? Forget about money for a
moment and just concentrate on providing value... on
helping people solve a problem or get something they
In mastering the skill of providing value, realize that
you can easily develop this skill. Information is abundant
and all around you. One step inside a book store proves
Because you see, all you have to do is grab one of those
books in that bookstore and learn what is being taught.
You can then teach what you learned to others... for a fee!
For example, you could buy a book on “How To Find Mr.
Right”, read the book, take notes and learn the insights
being taught in the book. You can then buy another book on
“How To Get Your Man To Commit”, take notes and learn the
insights taught in that book too.
Now, you can take your notes and craft an outline of a
report. You can then either write the report yourself or
outsource it to a professional ghostwriter.
Presto! You not only have a book of your own to sell
now, but you learned the insights. Those insights are now
yours to teach for the rest of your life.
And, you decide to do just that... teach the secrets to
dating. You become a dating coach. You have a site, a
membership site, a blog, press releases, articles, Facebook
posts, and even conduct live online webinar presentations.
Very quickly, you have mastered those insights like the
back of your hand. You know them well. You can teach this
stuff in your sleep. At any given moment, you can quickly
rattle off secrets to dating to anyone interested.
People start paying you for coaching and you repeat
these secrets over and over again, to hundreds of people
over the years. You're now a guru... an expert... and
making money is a breeze.
In fact, as long as there are human beings on this
planet, they will have relationship challenges and you can
To think, it all started by walking into a bookstore and
buying 2 books on relationships and learning the insights
taught. Who would have thought that those notes you took
would turn out to be a million dollar business?
If you look closely, you'll see that you are providing
value. This is something people need... err... want!
What can you get good at? What knowledge can you
acquire that solves a problem or helps people? What are
you interested in? Well, I know you are interested in
making money online!
You could easily learn and then master how to get
traffic with Facebook and then teach people that! You can
easily learn how to create effective squeeze pages and
teach people that! You can learn how to create SEO
friendly blogs and teach people that! The list is endless.
But that's not what most people do. They buy a Private
Label Rights product and toss it up online and drive some
traffic to it, all in one single day... then wonder where
the money is hiding at.
They buy a gizmo software program that promises riches
overnight and then play with that broken software for a
month before they finally give up and move on to the next
They never... and I repeat... NEVER focus on getting any
kind of skills or knowledge to teach. They are all in a
hurry. They need to make money right now because the house
is going to get foreclosed on. There are bills to be paid
and there's no time to be waiting around to master some
skill or piece of knowledge.
Speed is what people want and that's what all of society
wants. It's the microwave society and instant
gratification world... the ADD world... we live in and when
it comes to making money online, most people are no
different. They want that quick “hit of hope”.
Instead of being one of those people, who wants instant
gratification, be the one who sells it. Yes, be the one
who sells “instant gratification” and not the one who is
trapped by it.
Do not be the one who is blinded by the instant
gratification illusion. Instead, sell it. Be the one who
provides instant gratification methods and products.
Want to lose weight? Take this pill. You'll be able to
see results within 48 hours or less! Want to be happier,
listen to these subliminal audios and feel better
instantly! Want to make money online from home? Get this
secret software and you could earn money as fast as
I'm not saying to be immoral or unethical.
That piece of software could make you money as fast as
tonight, if you know what you are doing. That pill can get
you great results fast too, if you exercise and stop eating
pizza every night.
Again, what do people exchange their money for? They
exchange it for value. Value is a perceived thing. Value
is what people want, not what they need, even though they
may feel like they “need” it, they merely “want” it. Sell
What if you bought a product from me and when you logged
inside the members area you saw one audio file and that's
it. Let's say the price of this product was $297 of your
hard earned money. Do you feel like you got your money's
What if the audio file showed the audio to be 4 hours
long? Feel better now? Maybe that's still a bit expensive
for only 4 hours of audio?
What if, on the other hand, you logged in and saw 16 audio
files, each with descriptions and 22 PDF's? Wouldn’t that
be more valuable for your $297 hard earned money?
What if those 16 audio files totaled 4 hours (total)??
What if those 22 PDF's were transcripts of the 16 audios,
plus a few more filled with affiliate links and resources?
Value is a perception.
However, if all 16 audios were terrible, you'd feel
upset. You'd feel like the $297 you spent was wasted and
that the entire thing was a sham.
Therefore, value is what it is... valuable. And,
providing value is a matter of providing quality. It's too
bad most in this business will never once provide a
valuable product to any market.
spend 4 years of their lives trying to make
from home, but never once spend any kind of
in mastering one topic or lesson and teaching
They will constantly look for the path
resistance. I mean, if you cannot create
product, then by all means, take the path
resistance and buy some $2.50 PLR product
and sell that
(PLR products have their place, but more on that later).
All in all, value is key. Instead of wasting four years
of your life looking for the quick fix, invest two weeks of
your life mastering one topic or lesson you can teach.
Invest two weeks of your life mastering a technique for
losing weight... or for lowering blood pressure... or for
quitting smoking... or for improving your golf putting
game... or for picking up dates... or for writing sales
copy... or for writing press releases... or for mastering
Twitter... or on how to get child custody... or on how to
manage your taxes... or how to invest in gold coins... etc.
Pick one thing and master it. You are one skill away
from six figures and that skill is “providing value”.
Forget money and ask yourself, what would you love to teach
so much, you'd do it for free!
Then, get busy learning!
Then, get busy teaching!
To think, Steve Jobs made billions by providing slick,
sleek and innovative products millions of people reallyreally wanted! They did not need those products. They
surely do not need the latest version of those products...
yet people stand in line overnight to get the first one's
off the shelf.
I'm convinced, if Steve Jobs would have created the
Icar, we'd be seeing most American citizens driving around
with the same kind of car. The highways and streets would
be filled with these Icars.
Because, he was a master at providing “value”. There's
so much brilliance behind what he's innovated it's not even
funny. It's mind boggling. Think about Pixar and the
ipod. Think about the media and how the media gave him
free advertising on his launches!
Value is perception.
Do You Like Me, Check
Yes Or No.
If value is perception, then understand branding is
perception too. Understand that it's all about
presentation. Understand that it's all about perception
To get people to like you is half the battle to getting
rich in marketing. People love Apple products. They buy
all kinds of gizmos and accessories and products from
Apple. They really-really like Apple. Apple is branded.
The same with Frank Kern, a popular Internet Marketing
star. People really-really like him. He can make money
just on his brand. Yes, value is perception.
Does Frank know his stuff? Of course, he's brilliant
and I've enjoyed watching him over the years. He did a
tremendous job of branding himself and getting people to
like him. Some will buy everything he ever sells.
Some will not even read the sales page, they'll just buy
it. Being liked is one of the most powerful forms of value
But, you don’t have to be Frank Kern to tap into this.
You can get your list to like you... or your company
brand... to increase value... err... perceived value.
By telling you at the beginning of this report that Bill
and I have generated 50 million dollars increases value.
Do we have an edge over you because we've generated this
much money? You are damn right it does.
But, do you need to have generated 50 million in order
to get people to like you? No way! In fact, you might
even be better at getting more people to like you than we
are. I mean, I've been known to actually make people mad.
So, you probably have an advantage over me already.
How can you get people to like you more? Well, you can
give them free stuff (goodwill). You can do nice things
for them. You can tell them the truth and be 'straight-tothe-point' instead of jacking people around.
However, one of the best ways to get people to like you
is to entertain them. Yes, that's the most liked people...
the entertainers. Can you make them laugh?
Can you make them cry? Can you create empathy? Are you
a good speaker? Are you interesting, goofy? Are you
hardcore like Donald Trump? Are you controversial? Are
you offensive like Gary Halbert was?
Can you add this branding and “on-purpose” entertainment
to your products, list, emails, presentations and
everything you do? You should try, because it increases
Value is perception.
$250,000 Per Year.
Listen, if you want to make six figures or up to around
250k per year, then this section and this entire blueprint
is for you! It is. And, here's what you need to focus on
to achieve this income:
After years of coaching people in this market, and after
6+ years of paying attention to struggling marketers, I can
tell you with great certainty that most of the people in
this market focus on everything else but sales.
They dabble in everything. Dabble here... dabble
there... and always looking at this business from a
distance. They are not so serious that they are serious.
They are merely dabbling along, taking a taste test in
Do not dabble.
Dabbling will result in failure. There's no way you can
treat this business as a hobby or side product thing and
bust out six figures. You are not going to stumble upon
six figures. You are not going to accidentally quit your
day job and earn a quarter of a million online.
Do not dabble.
Go all in.
You have to put your heart and soul into this and then
some. You have to be very serious. Dabbling is going to
cause you to be reactive... instead of proactive. You'll
be at the mercy of other people and it's like you are on a
rapid river where the river takes you where it wants to
take you, including smack into a rock!
You want control and you want to go all in. Be on fire
and go for your dreams. Do not dabble along, faintly doing
anything. You'll continue to fail. It's either all in or
do not play the game.
Leave excuses behind. Of course you are new, stop using
it as an excuse though. Plow forward with your whole heart
Now you can see why most fail, it's because they dabble.
They are trying lots of different things instead of getting
good at one thing. They are going a mile wide and an inch
deep instead of a mile deep and an inch wide!
Get into the guts of this business. Master it like the
back of your hand. Do not dabble. Go all in.
And, go all in with SALES.
Your main focus should be on sales. Until you reach
250k per year online, all your focus should mostly be on
sales. Go ahead and create your product line, but then
spend the rest of your time on sales.
Maybe take two weeks to create your product line and
then spend the rest of the 50 weeks this next 12 months on
SALES only. Put your heart and soul into sales. Spend all
your time on sales. Forget about spending half your
“computer time” on learning and spend 90% of your time on
Until you are making 250k per year, nothing else
matters. You do not need the latest and greatest marketing
scheme or launch. You need to focus on sales and only
10% of your time can be on everything else... including
customer service... making your products better or updating
them... on learning... on technical tricks... on Facebook
and Twitter... etc.
90% of your time should be on sales and only sales. Do
this and you'll make six figures. Ignore all the latest
and greatest things. If something is so tremendous and a
must-have, you'll hear about it.
By the way, most stuff is never going to be so
tremendous or groundbreaking, or revolutionary that you
must have it. Most everything out there is going to be a
distraction from selling. Just sell and ignore everything
Most newbies and intermediate marketers spend a great
deal of time checking out offers, buying offers, going
through products, watching videos, reading reports,
interacting, being entertained, etc.
NOT YOU... spend all your time on selling. Ignore
everything else. This is the fastest way to six figures.
Nothing is more important than focusing on sales.
Get your product line done and not perfect. Provide
value and then focus on sales, that's it. Just sales.
Will your customer service be the best in the market?
No, it will not and nor should it be. You can focus on
providing the very best customer service when you get over
250k per year. Until then, you'll not even have enough
customers to even worry about customer service.
Hire some outsourcer from a different country if you
want, to handle your customer service, if you want, but by
all means, focus on sales. I'm not saying provide terrible
customer service or to not honor refunds, etc, but by all
means, focus on sales.
I'm not saying create a terrible, crappy product either,
but by all means focus 90% of your time on sales! By being
the owner of your business, nothing is more important than
sales. You are the primary sales person.
If you feel like you are not good at sales, then get
over it. You need to become good at sales and you need to
do that now. If you are afraid of sales, then get over it.
At the least, partner with someone who is great at sales.
Sales is priority one. It must be focused on and
concentrated on. It's your primary aim.
on something other
your time. To get
year, you must put
else matters and if you spend any time
than sales, it's likely you are wasting
to 250k per year online, or even 80k per
everything you have into sales, period.
How To Sell
The reason most fail is because they are not focused on
sales at all. I mean, less than 10% of their time is spent
on sales. It should be the other away around and 90% of
your time should be on sales.
Listen, there's just no way around this. Either you, or
a partner, better be focused on sales or it will not happen
I've seen plenty of newbies run special offers or figure
out a way to earn money from forums, and it was because
they created an offer and focused on sales.
Now, those guys spend 90% of their time crafting the
copywriting for these special offers... recruiting
affiliates to promote their forum launches... and crafting
their emails to promote this forum launch.
90% of their time is put into the contest for the
Warrior Special Offer... the sales page... the recruiting
of affiliates... the back end offers... the sales funnel...
the backend offer (sales offers)... and so on.
10% of their time is spent on the product, or customer
service, or whatever else. See? They are focused on
sales. That is their primary aim.
They do a launch and make thousands of dollars and then
do the next launch... then the next launch... and at the
end of 12 months, some of them average a launch a month!
Listen, there's no way these guys are that smart and
that good that they have 12 different “latest and greatest”
products since sliced bread. Even though, every one of
these offers seems like a “need” or a must have, they are
all based on perception and value.
This is why you see people go from newbies to six figure
earners virtually overnight. They focused on sales, sales,
Even outside this group, every other six figure marketer
alive did the same thing. Every six figure marketer
focused on sales to get there. They pound out offer after
offer, but they are focused on sales.
The reason they do offer after offer is because the
market wants the new thing, the latest thing... and so they
meet the need... err... want.
Focus on sales.
Secret: When I first started online, I actually sold
stuff before I ever even had a product to give them. Yes,
I'd create a sales page and put a PayPal buy button on the
sales page and drive traffic to it, before I even had an
ebook or product or anything.
People would buy and I'd have a page saying “coming
I'd sell the thing first before I would create it. I
wanted to see if I could sell it first. Why should I
create a product if the thing is not going to sell well?
I'm not telling you to do this. I did not know any
better then. Sure, I gave people lots of refunds because
there was no product, but I also came up with yet another
quick way to satisfy them.
I'd go to article directories and copy and past
articles, including the resource box, into a document. I'd
save it as a PDF and then give them that after they bought.
Problem solved. I could then sell first and make better
I was focused on sales!
By the way, I had many people thank me for those
“article” products. They'd thank me for the resources and
links. Some even said they found much more value in my
product than many books they've purchased on the subject at
The reason is people like to buy. They want to spend
their money on what they “want”. I merely sell them what
they want. They love that buying emotion. It feels good
to buy. This is why my wife buys tons of shoes and
handbags. She said it feels good to buy that stuff.
Focus on sales until you are over 250k per year.
Copywriting & Conversions
You should be focused on your conversions. Until you
are over 250k per year, this counts as focused on sales.
You should tweak, test and track your conversions.
Constantly focus on increasing conversions. Test, tweak
and track your headlines in your copy. Keep crafting new
ones and try to beat the old ones.
There's just not enough time to be focused on all that
other stuff because it takes so much time and energy to
focus on sales. Most people in this market create one
headline in like 5 minutes and call it a year. They never
tweak it, never go back to it and never track and test it.
They just toss it up there, done.
That's not focused on sales. That's tossing something
up there, good luck with that. You need to constantly
focus on increasing your conversions.
Do you have testimonials? If not, get some! That's
focused on sales. You are attempting to increase your
conversions (sales). Get your tracking software installed
and track your stuff. Split test your offers to find the
ones that convert best.
You can have headline A and headline B. Split test the
traffic 50/50, where 50% of the traffic goes to headline A
and the other 50% of traffic goes to headline B. Which
converts best (A or B)? If (A) converts better than (B),
then create headline C and test headline C against headline
(A) to see if headline C can beat headline (A).
This is called beating the control.
You want to use tracking software. There's a lot of
tracking software out there.. hyper tracker... visual
optimizer... Google Analytics... all kinds of software...
pick one and roll with it. None are perfect.
This is focusing on sales.
Take your copy and get opinions.
Get other people's opinions on your copy. Hire
copywriters. This is what you need to do to focus on
sales. Constantly keep focusing on your copy.
We talked a bit about this already, but the more
likeable you are the more you'll sell. When you focus on
branding yourself, or your company, to the market, you are
focused on sales.
This is why marketers do interviews... why they speak at
seminars... why they integrate their products with others,
provide bonuses to others, do tele seminars, webinars,
write best selling books, come out on TV, get published in
magazines, do radio interviews, run commercials, shoot
videos, give free content, etc.
You can brand yourself to your list, to the market and
to your peers. This is focused on sales.
This is certainly focused on sales, when you focus on
traffic. Most people dabble with traffic and that's not
going to work. C'mon, this is business and requires you
get in the guts of what you are doing here.
Most people are not good at traffic because they've
never focused on it at all. Again, they are focused on
everything else BUT sales. How can they get good at
traffic if they never even focus on it at all. Throwing up
an ad campaign on MSN Adcenter and spending $20 is dabbling
and that's why it does not work.
If it were that easy, everyone and their grandmother
would be Internet marketers and successful. There's a
barrier or entry and that barrier is steep enough that it
prevents most people from succeeding.
Thats the good news for you!
If you do not dabble, and get into the guts of what you
are doing, focused 90% on sales, how could you fail?
Generating traffic is no different.
It must be focused on. And, if you are focused 90% of
your time, energy, resources, blood, sweat and tears into
sales, you'll drive plenty of traffic.
There's paid traffic and there's free traffic. Most
free traffic methods are for the herd. Those free methods
are for people who want the easy route. They are that
“magic button” and those products teaching free traffic are
tapping into the “wants” of the market.
Of course the market does not want to pay for traffic.
Obviously, the market wants to get traffic for free. Heck,
the market even wants all the secret information for free
too, but they are missing the boat.
All the free information in the world will never make
someone rich. You have to put skin in the game or you'll
never succeed. There is no free lunch my friend.
That car my aunt bought me when I was 16 only lasted 4
months. I blew out the engine and never respected that
car. However, my first truck I bought on my own was as
clean and well taken care of any vehicle in the world!
Focusing on traffic is also focusing on sales. We'll
talk more about traffic later on, but for now, understand
how important it is to focus on this.
Also, if your stuff does not convert well, then traffic
is a waste of time, money and energy. Traffic and
conversions go hand and hand. Both must be focused on.
If you can convert, then traffic is easier.
However, generating traffic is hard enough that it must
be focused on constantly. How can anyone succeed at this
business by only focusing 10% (if that) on traffic?
See? This is why most fail. Until you are over 250k
per year, then 90% of your time should be put into sales,
More on Traffic later...
Up-sells and Down-sells and Back-end Offers!
We're going to talk about this again later but this is
paramount to earning 250k online. Remember, people buy
what they want... not what they need... and these up-sells
are providing people what they want.
Listen, they want to buy more stuff.
They want to buy. It's your duty as a sales person to
add on sales. If I were to sell you a pair of shoes, you
better believe I'm going to recommend you buy some socks to
go with those new shoes!
If you are standing at the check-out register buying
those shoes and you have your credit card out and hand it
to me, I'm going to recommend you add socks to your order!
The chances of you saying yes are sky high. In fact, it
is likely I already sold you the socks when you said you
wanted to buy the shoes, back at the shoe bench.
Therefore, at the register, I'm going to offer shoe
cleaner or a hat to match your shoes, or a belt or a
hamburger or something! I'm a sales person and I sell.
It's my duty. It's your duty. People buy based on wants,
This is why people will buy an Ipad and be grinning from
ear to ear on the way home, but yet complain and pitch a
fit about paying their electric bill.
Value is perception my friend.
Have you ever heard of a buying frenzy?
Well, that's what we are talking about here. When
someone buys your front end product they are experiencing
an emotion. That emotion is an elated, excited, fix.
They are in a frenzy. Their minds are high. They are
wildly open to suggestion at that point. Again, do not
kill the messenger here and do not judge, it's your duty to
provide them with what they want.
Yes, customers complain about up-sells but that's
because they don’t like being sold! Customers like to buy!
Here's a lesson from my friend Blair Warren, a master
“People are resistant to sales attempts”.
He's saying what I'm saying here. People do not like to
be sold and they are defensive to sales attempts put on
them. However, Blair goes on to say:
“People are not resistant to sales attempts they do not
Sales is key. Focus on sales. Become a master at
sales. Your bank will thank you forever!
Still, no matter what, focus 90% of your time on sales.
Focus on crafting those up-sells and down-sells.
If you buy my front end offer for $35, it's likely I'm
going to provide you with another opportunity to buy. Why
not, we already established that it feels good to buy?
It's my duty to make you feel good.
Dr. Feel Good here...
So, you buy my gizmo for $35 on the front end. You are
feeling good and thrilled to be buying it. Then, right
after you committed to buying it, I give you the
opportunity to save money and get my two for one deal!
How could you resist? You already feel good.
buy the upgrade, I tell you...
“Psst... I have a very special and private offer that's
not for everyone, but might be for you. You've got to
check this out because it's a life changer!”
How could you resist?
Listen, these up-sells alone can take you to 250k per
year. If you are focused on sales, you'll be providing upsells and down-sells. If you are totally against them
right now, that is fine. I understand how you feel.
Others have felt that way too. But what they found was
once they are focused on sales, their customers practically
demand they create more offers and sell them to them.
Auto Responder Emails!
If you are focused 90% of your time on sales, you will
not have time to do all that other stuff you've been
tinkering with. There's just not enough time to mess with
Focusing on crafting “smart” auto responder emails is a
form of sales. This is focusing on sales too. If you are
constantly focused on crafting emails that get people to
like you, trust you and know you, that's time well spent.
If you give them free tips, free videos, free audios,
free PDF's, free courses, free presentations, then they'll
open your emails and buy from you over and over again.
250k per year will be a slam dunk if you are focused on
sales like I'm driving home here. And, there's a reason
i'm driving it home. It's paramount, critical and crucial
to do so.
you make it to that mark, the 250k per year mark,
can focus on the other things, like top-shelf
service, managing employees, an office, or
else you want to focus on.
If you currently make 90k per year online and want to
take it to the next level, then start focusing on sales
more. Start now. You'll see a difference immediately.
Next month will be your best month ever! If you make 175k
per year online, then stop focusing on all those other time
wasters and put more time into sales!
Stop answering so many emails, stop doing things that
take up all your time and focus on sales. Do this, sit
down and think about how much time you spend on certain
tasks each week. Total them up.
You spend 4 hours per day on checking, reading and
responding to emails. Stop that. I dont even have 4 hours
worth of emails each day that is more important than sales
and we do millions.
Stop being at everyone's beckon call and limit your
email time. In fact, work on sales two hours before you
ever check your email for the day. That's an instant
increase in income if you do that.
You'll also see that most of those emails can wait a day
or two and are not critical. 4 hours per day is 20 hours
per week or more. Imagine that much time put into creating
a new up-sell and on a new traffic platform!
Meetings & Communication with others:
I bet if you're making any money online, you are
spending a good amount of time meeting with technical
people, chatting with IM friends, posting on Facebook or
forums, emailing people, skype chats and so on...
Limit your chatty time and focus more on sales.
Now, I'm going to say something that is a bit confusing,
so hand with me here... I believe some people at this level
spend way too much time at events.
I'm not saying to not go to seminars and masterminds,
but I am saying that some people are wasting a great deal
of time messing with too many events.
For example, I know a guy who goes to about 10 events
per year... if not more than that. The last time I talked
to him, he was working on something brand new. I've known
this guy for six years. He still does not make much money
from what I can tell.
If he spent those 10 weeks per year on sales, he'd have
a different tune. Plus, if you do go to those events and
make less than 250k, then focus on sales at that event. Do
not focus on learning from the guru speakers, especially if
they are selling from stage. Instead, be in the lobby or
at the bar and focus on sales.
Or, instead of spending $1,500 traveling to that event,
spend that 1,500 on traffic or a copywriter! See what I
And, you do not have to answer every skype call, every
phone call and every email that comes your way. The more
you start making the more everyone will try and steal your
time away from sales. Keep on focusing on sales.
Unless one of those friends are emailing you or skyping
you to promote your stuff, limit those conversations.
A lot of marketers spend way too much time learning. I
bet 90% of the marketers in this market know more about
social media, or technical wordpress plugins, or keyword
software, or SEO software, or video player scripts than I
Heck, I bet about 50% of this market knows more about
Internet Marketing than I do. Or, so it would appear that
way. They know every free tool, every resource, every
hosting platform, every new social media trick in the book
and so on... while I still focus on sales and managing my
The money is in sales and value, not in knowing all
those plugins or resources. Can you sell your stuff, that
is the question that matters! If you are spending 2 hours
per day learning, then you are learning too much. Your
focus should be on sales and if you're going to learn
anything, spend that time learning sales!
Learn copywriting and conversions. Learn how to sell,
buy the sales books out there on how to sell. Study sales
letters. Study sales. Learn how to recruit affiliates and
get them to promote for you. Spend time learning traffic.
This is a good thing to spend your time on because you
are creating something to sell! But, do not spend ALL your
time on trying to create the world's best product. I know
people who have been working on creating their product for
months and months. That's a big fat waste of time right
They should be focused on selling! Get the product
done, give yourself two weeks and then sell the thing!
I've created products that have done a over 100k in revenue
and I spent one day on the product creation! (if that
Sure, it's the righteous thing to do... create liquid
gold products that people will rave about and say great
things about you... but guess what? It's a lie. People
will still make fun of you and criticize you no matter what
you do. Nothing is perfect. It's impossible to create a
perfect product. And, the more time you spend on creating
that product, that's less time you can spend on selling
that product. Let me put it this way...
You are running out of time.
Life is short and life is precious. Life is fragile and
you are running out of time. You are not getting younger.
The Earth is revolving and days are ticking past us fast.
You can spend an eternity on your best selling product
only to find out later that people did not like it or hated
it, or you can find out this week!
You have the rest of your life to go in there and make
your product better and better, but for now, that thing
needs to sell. If you want to quit your day job and earn
six figures, you better focus on sales... not product
A well known marketer once created an ongoing product.
It was a continuity product that brought in over a million
dollars per year. Customers loved this product and loved
the content. They could not wait until the next dose of
content was released by this marketer. They consumed the
content with a frenzy and loved this guy to death.
Well, I have inside information that he did not even
produce the content himself. Nope, all that content people
paid for and strived to get was not even by him. Yet, it
did over 1 million per year!
Hey, value is perception my friend.
By the way, yes, I am writing this myself. This is not
some ghostwriter writing this, although a ghostwriter might
do a better job at grammar or spelling than me.
One last thing on product creation...
Most never finish that product anyway. There are
billions of dollars worth of income sitting on the hard
drives of millions of people's computers because they never
finish their ideas and sell them.
Do not be those people. Sell your stuff. Get it done
and sell it. Spend the mass majority of your time on
Total Time Spent Each Week:
I'd say that many people spend around 33 hours of each
week on their computers in this business... if not more
than that. I'm talking about part timers too who have day
Most spend an incredible amount of time in this business
and on their computers. Yet, these same people earn
nothing. They are busy being busy doing everything except
for sales. This is why at the end of the week, they are
exhausted, yet earned nothing. They have nothing to show
for all those countless hours in front of their computers
If what I'm saying is true and most people spend less
than 10% of their time on sales, and that the average spend
33 hours per week working on their computers in this
business, then that means:
29.7 hours per week is spent on everything else but
Or, that means that they are spending about 100 hours
per month on all kinds of things except for sales. Or,
that means they are spending about 1,247 hours per year on
everything but sales.
FLIP THAT AROUND
Instead, spend 1,247 hours per year ON SALES.
Guess what, after you've made it past 250k, guess what
you should do then? You should then get others to spend
their time on sales for you.
Imagine 5 people who spend 1,247 hours per year on sales
for your offers/products/business! That's now 6,237 hours
per year spent on sales of your offers/products/business.
Now you can see how 50 million dollars online happens.
My friend, what I just revealed to you is an insight for
getting rich. Do not discount off what I just said above.
But that's another book... the million dollar book
Dear Six Figures.
Like any good salesperson, who is focused on sales, sell
something you believe in! For example, this program you
are going through here... I totally believe in it and you
better believe I would sell the crap out of this program
with all my might. It's my duty.
In fact, I feel so strongly about this blueprint, I'm
confident enough to say that people who miss out on it are
making a big mistake. I feel people who do not buy this
blueprint are insane or big dummies, if they are serious
I'm that confident in selling this blueprint. And,
that's how you want to feel about what you are selling.
other words, create value and believe in what you are
This is why, I believe, so many people fail at selling
PLR stuff. They know it's crap and therefore do not sell
it aggressively or confidently.
However, also understand that plenty of marketers sell
crap products all the time, even though they know the
product is crap and garbage, yet it still sells like crazy.
Why is this?
Well, it goes to show how important sales is. I mean,
they are laser focused on sales and not their crappy
products. But, since they are so focused on sales and
because sales is so critical, they succeed despite their
They are just doing too good of a job
wants of the marketplace and selling the
products, to fail. They are too good at
affiliates and driving traffic to fail.
importance of selling right here.
tapping into the
snot out of their
This shows the
This shows the incredible desire people have to buy, buy
and buy again and again too. They discount off the bad
reviews or the hype. They buy anyway because they want
that fix... that hit of hope.
If you are serious about making six figures online, then
you should now understand that money is going to come from
Whats interesting, and you might even be thinking this
yourself, is that many people tell me things like, “I am
ambitious to succeed but I have morals and will not
sacrifice my integrity or morals for money”
Well, heck, what do you say to that? I met someone who
said money is evil. Is he right? I remember one person
telling me what I do is unethical? Really? Tell the
families who have both of their parents at home full time
and do not have to work a day job that what they do is
What is unethical? Sales? Getting rich? Making money?
Marketing? Selling at the back of the room? Pitching from
stage? Up-sales? High ticket coaching programs? Call
centers? Copywriting? Persuasion? Launches?
I guess everyone is entitled to their own opinion, but
here's my take... as long as you provide more value than
what the price tag is asking for, then sell the crap out of
I'll leave the judgment and righteousness up to each
person to judge on their own. And, I'll also add, “forgive
them for they do not know”
However, this blueprint is not about that. I'm not here
to be your best friend or counselor or preacher on what's
right or wrong, ethical or not. You be the judge.
I'm here to tell you that “Free Enterprise” is what I'm
about and in this world, that means you've got to sell your
stuff if you want people to buy from you. That means you
must provide value or you'll be out of business fast. That
means you must have integrity and be a stand up guy or gal
or you'll fail quickly.
And if you want to earn six figures online, you better
focus on sales.
You'll never be fully ready in this business, or any
business. The best thing to do is go for it now. Get
ready later, right now, sell. Many people think they must
pay the price first... do their time first... learn
everything under the sun first... then they'll be worthy of
selling their own stuff.
That's wrong and a recipe for failure. You're never
ready my friend. You have to just do it. You have to
throw yourself out there and learn to swim after you are
already in the water. You have to take a leap of faith and
dive in. Trust in yourself and dive in. Have faith in
yourself and dive in. Just roll.
Just sell. Now.
You can become great later, be good enough now and start
selling now. That product will never be a masterpiece, so
sell it now. Get it out there now. Stop waiting for the
perfect time, sell it now.
You are running out of time.
Even bad movies make millions of dollars at the box
office, so sell now. Your dreams are running out of time
my friend. What are you waiting for?
Get good on the job. Learn as you go. Figure it out as
you go. Test and test again. Fail fast and rock on right
now. This is how we get rich. We just do it.
One of the fastest ways to get to six figures is to
model what is already selling well. Just dive in and do
the same things. Sell similar products as others. Sell
what is already selling.
Most beginners think, “It's already been done”... or
“there's already a lot of similar products like this out
there”... or “there's too much competition”
How many search engines are there? How many TV channels
are there? Heck, how many reality TV shows are there, or
singing competition shows? How many pawn shop shows or
reality police shows? How many Alaska shows are there now?
There's like Ice Pilots, Ice Truckers, Ice Swimmers, Ice
Police, Ice Hunting, Ice Survival, Ice Birds, Ice Bears,
Get in there and compete. Get in there and sell. Sell
what is already selling. Do not try to invent something,
model others. Sell what they are selling.
Just add your own USP (unique selling proposition). Add
in your own angle. This is key. If you see products on
Facebook are selling like crazy, then sell Facebook but
with a unique twist.
For example, Facebook For Lawyers or Facebook For
Doctors... Facebook for moms... etc.
Sell “Dating for 50 somethings”... sell what sells but
with your own twist. But, get busy selling something!
Laser Beam 3000 Focus!
It's not good enough to merely focus. You have to
really-really focus. There's a difference. There's a big
You can merely create a squeeze page and toss it up
online in the next five minutes, or you can really-really
focus on your squeeze page and make it as great as you can!
See the difference?
Well, most just toss it up online, if at all. Most out
there just quickly run through the motions and hope for the
best. That is how they run their entire business. That's
not a business and if your food, shelter and survival
depended on that squeeze page, you'd put more focus into
Every piece of the pie in this business requires intense
focus on each piece. When you create a squeeze page, it
better be good or you'll waste your time and money and
If you have a front end offer, your own sales page, it
better be good or you'll waste time, energy and money. It
will fail. Let me show you something...
Here's what I'd like you to create:
--A squeeze page that gives something valuable away for
--A front end offer that sells a product on the low end
--An upsell that is more expensive than the front end offer
--Another up-sell that is really expensive for the market.
--Create auto responder emails that both pitch offers and
gives tips away.
--Create an affiliate program so you can recruit affiliates
to promote for you and earn commissions.
--Get this entire sales funnel set up and functional
(Much more on this process later)...
Now that this funnel is finished, how much do you think
this funnel can earn you? How much money can you earn from
a funnel like this?
The answer is millions.
Now, what's the difference between this sales funnel
earning you $4.56 cents and 4 million dollars? The
difference is how good are you at each step!?!
How good are you at traffic and conversions? How much
traffic do you drive to this funnel and how good are the
conversions on each offer in the funnel?
If you merely toss your stuff up and online in minutes,
with very little focus and attention, then it might make
you ten bucks, total! If you constantly focus on “sales”
then it could grow to earn you millions.
Do not dabble in this business, for you will fail
miserably. Go all in or do not play the game. Your
squeeze page better be good. In fact, all your sales
pieces better be good or forget about it.
Let me tell you something... I've had people pay me
$10,000 for consulting and when I ask them to send me their
squeeze page to review, they send me a squeeze page that
does not even make sense, has big time mistakes, is not
formatted right, and the opt in form does not even work!
They get an F.
Do not get an F.
Get an “A+”
Do not dabble my friend.
Each piece needs your hyper, laser, all-in, focus.
All You Have To Do.
Let me ask you some questions...
Can you get an A+ on your squeeze page? I mean, if you
put your heart and soul into crafting a great squeeze page,
can you do that? If I gave you a month, could you craft
the best squeeze page you can possibly craft? Can you put
your entire heart, soul, blood, sweat and tears into that
squeeze page and nothing else for a month?
If you took a month to do it, you'd be further ahead
than 97% of this market will ever be, even those who will
be at this for the next 3 years!
Can you do that? Then, you are understanding the key to
success in this business. Most will never put that kind of
effort into any one thing, ever! They will quit long
Therefore, can you put your heart and soul into crafting
the best squeeze page you can?
Next, after that is done, can you put your heart and
soul into crafting the very best front end offer you can?
This is the offer the subscribers see right after they opt
in (more on all this later).
The front end offer is a product that is for sale. It's
your own offer for sale. My question is can you put your
heart and soul into crafting the sales page for that offer
and make it compelling?
What if I gave you two months to complete this task? If
you took the entire two months but ended up crafting a
compelling sales page, you'd be further ahead than 99% of
this market will ever be.
If you do the same thing, and put that kind of focus
into your up-sells and back-end offers and emails, you'd be
amongst the elite in this market. If you did all of that,
you'd leave everyone in the dust! While everyone else is
busy chasing shiny objects and are lost in the illusion of
magic buttons out there, you would have created a vehicle
for earning six figures or more! I'm not freaking joking.
Our surveys have proven that over 75% of the market has
never created a squeeze page and do not know how. The
chances are you do not know how and have never created one
yourself. If you have, then you are further ahead of most
and you should be making six figures. Get busy selling.
FYI, most of those surveys also asked how long
been in this business, and most have been in it 2
more. What in the world have they been doing for
two years to not have created a squeeze page yet?
Well, the answer is they've been reacting, learning,
answering emails, buying product after product, chasing
magic buttons, playing on Facebook and wasting a ton of
Do not be that person.
Go all in or do not play the
All you have to do is get an A+ at the following things
and six figures should be a slam dunk for you:
--Front end offer
--Auto Responder emails
--Ongoing work on conversions
That's six figures my friend. Ignore that little voice
in the back of your head telling you there's some magic
button or easier way. That voice lies. That voice does
not know what I know and that voice has not earned 50
million dollars online like we have.
The magic buttons and schemes and loop holes and quick
fixes everyone sells you are not the answer. There are no
free lunches. Get busy selling and do not dabble in this
Marketing = sales
Focus 90% of your time on sales.
Above are 7 bullet points. Can you do your very best
and put your heart and soul into each bullet point? Can
you get an A+ at each of the above? Then, you can earn six
figures very quickly.
Look at any successful online marketer and examine what
they are doing. How are they selling their stuff? Do they
have squeeze pages? Do they have cheap front end offers?
Do they have up-sells? Do they have back-end offers and
sell you multiple products?
If marketer Bob sends you and email promoting some free
presentation by marketer Sue, and you have to register for
that free presentation, then what that is is a squeeze
You will now be on Sue's list.
Sue is going to pitch you something. If you buy that
something from Sue, Bob gets a commission. Then, Sue is
going to attempt to sell you other products and services,
Do what they do. Do what we do. Every successful
marketer does this. If not, they are providing time for
money and selling you copywriting or something like that...
but marketers sell just as I'm describing here.
If marketer Bob sells you a product on how to make money
and get traffic from article marketing, ask yourself how
you found out about Bob's offer?
Most likely it was not from some article. Likely, it
came from you checking your emails and reading Bob's email
pitching that article marketing course.
Bob might be telling you article marketing is great, but
he's selling you via emails. Look at the last 10 products
you purchased and I bet at least 7 of them came from
emails. The other 3 likely came from word of mouth or
social proof... someone mentioned how valuable the product
was and you looked it up and bought it.
But, most sales come from emails or advertising, or
Do what we do. Watch what the big time marketers do and
get in the game. Do similar things. That's called
modeling. There's what we do and what we sell, two
different things most often.
If guru Jerry is selling you on guru Frank's product:
“how to make money with Amazon”... chances are Jerry has no
products on Amazon himself and could care less. He's
promoting Franks' product to you for commissions.
Do not dabble and be sure and focus on sales. If you
are already making money online, how can you drive more
sales? Can you create a series of products and hit your
list with them? Can you craft a high ticket coaching
program and sell it? Can you do some integration with
others and drive more buyers traffic (more on integration
If you are already making money then take my advice and
start putting 90% of your focus on sales and start ignoring
everything else. Sell more!
This can quadruple your income virtually overnight my
friend. If you are already making six figures online, can
you hire a sales person and get that person to call your
best customers and offer a special, private, high ticket
Can you add direct mail to your sales and mail your best
customers a sales letter pitching a workshop or high ticket
coaching program? Be willing to do what we do if you are
wanting the income we make.
Ouch, I just heard a bunch of people sobbing when I
mentioned “telemarketing”. Sorry about that. Let me say
this, it's one of the best ways to sell anything. Get over
the complainers out there who have no clue. You do not
have to hardcore sell anyone anything. It can be done in a
soft way and still work. Heck, you can simply talk to all
the people who submit help tickets and softly up-sell them
that way and make a fortune.
Again, do not dabble. I'm not here to be your best
friend, I'm here to tell you how to make a ton of money!
Copywriting, sales and persuasion are the subjects and
abilities that most new marketers ignore, skim over,
discount-off and pass on... especially if they have never
been in the sales fields before with a job.
Time and time again this is proven to me when I interact
or coach new marketers. Now, by new that does not mean new
as in time. Most people I've talked to have been at this
Internet Marketing game for years. By new, I mean
income... they are still new to earning income online and
the main reason is conversions.
They cannot convert. Their sales-copy is not
compelling. They do not know what they are doing and they
cannot craft a sales-letter that converts on their own...
yet they either do not have the money to invest in a
copywriter or they do not want to invest money in a
This is a major problem and it keeps most people from
succeeding online. I've seen the worst sales letters you
can imagine. I'm not being harsh, I'm telling the truth
here. If it's a duck, it's a duck.
if you cannot convert, kiss making money online
I mean, everything depends on conversions.
easy if you can convert. If you cannot convert,
If you want to never work a day job ever again, then
study copywriting, conversions and persuasion. Study
sales. Remember earlier in this blueprint, I hammered home
the importance of “sales” until you reach the 250k income
Copywriting is crucial... it's paramount... it's
critical... it's the main key!
With copywriting, you have two choices:
1.You write the copy yourself
2.You get someone else to write the copy for you
Those are the two choices you have. A choice must be
made and perused. You have to make that choice in order to
make money online from home with information marketing.
If You Do Not Have The
Money To Invest… Or The
Skills Required… You
Should Be Willing To
Put In Time And Effort!
Remember when we talked about how little time there is
for most people? Well, most people don’t have time… don’t
have money… and don’t have the knowledge required to make a
bunch of money.
The good news is these are all excuses.
If you don’t have time, then you are not serious enough
and this is just a side hobby. Sleep less, watch less TV,
rearrange your priorities and get time-wasting activities
either eliminated or covered for you.
If you don’t have money, then you have “time and effort”
on your side. It’s got to be time and effort because money
does not magically show up. First, you do something and
then money comes.
Many think like employees though. They think they have
to get paid first then they’ll work. This is a lazy
mindset. Give me a job, pay me well, then I’ll work hard.
It does not work like that in business. You either come
with an asset or you don’t play the game. Your asset could
be product creation or technical services.
I remember one guy coming to me and asking if he could
partner with me. I asked him what his strengths were and
he said technical. He was a software engineer and PHP
programmer. He went on and on about his strengths as a
software guy. But, at the end of the email he said… “But I
don’t want to do that anymore and that’s why I’m coming to
you. I want to create a passive income”.
His one asset he had with me was his software creation
abilities, but that’s the one thing he would not do. And,
to think, that’s one of the big weakness I have, technical.
What he should do instead is start where he is right
now. His strength is technical, so use it as an asset to
get more assets.
The Six Figure
Product + Traffic + Conversions = Six Figures!
When looking at the above equation, the question to ask is
How good is your product?
How good is your traffic?
How good are your conversions?
Some people think (on the intermediate or lower levels)
that all they have to do is toss up some product and money
will come. NOT
Some people think all they have to do is write a few
articles and money will come. NOT
Some people think they can write their own sales-copy even
though they are not professional copywriters. NOT
It’s not that it gets done, it’s how good is it?
Let’s compare Advanced level marketers with Intermediate
level marketers (or newbies).
Here’s what intermediate level marketers do:
They create their product by buying a PLR and writing a 10
page report to go with the PLR. They throw in some bonuses
such as some other resell rights software product they have
sitting on their desk top. Presto! They have a product.
It’s not very good, but at least they have a product.
Next, they need copywriting, and copywriters are expensive,
so they write it themselves. Bad move. No wonder it does
not convert. (BTW, some do this for years and wonder where
the money is hiding).
Next, they don’t even drive traffic to it because by this
time, they are already looking at some other product idea
or opportunity. But, if they somehow do send traffic to
it, it’s a trickle and not very targeted. They never ask
more than 4 people to promote it as affiliates either.
That’s how it sort of goes.
Here’s what advanced level marketers do:
They start with the idea and craft out the angles to sell
the product. They first look at the market and the
customers out there and they get in their heads and they
figure out what the problems are… what’s hot… what’s not
hot… what the customers hate, love, buy and are gravitating
They analyze the potential customers. Sometimes they
survey them and flat ask them what they want. They craft
the sales message first. They hire a copywriter or they
lay out a sales video and they focus on the sales pitch.
They map out the launch sequence and the sales process
(upsells and downsells and backend). They set up an
affiliate program and they write up a JV page to get people
to sign up as affiliates.
They set up a JV blog… they make phone calls to people they
don’t know and they recruit them to promote the launch.
They send emails and submit help tickets to other marketers
(or people in their niche) to sign up as affiliates.
They set up tracking.
They focus hard on the sales pitch. They split test
headlines. They get all the sales stuff in place, and then
they make sure everything is working and the payment
processing is working.
They then create killer content (or they just create
content, maybe not killer content). Yep, many create the
content last and a lot of people never create the content
until after the product is even sold!
Like through webinars… maybe they are selling a six week
Here’s the difference in a nutshell:
MORE traffic (A LOT MORE)
More conversions (much better)
Killer Product Creation
Long-term thinking and working on one launch for a long
time (not just over a weekend and tossing something up
there to see if it works).
Here’s a measurement that should alert you to what you need
to be doing. Below, on the graph, here’s the MAJOR
difference between newbies and Advanced marketers:
From looking above,
being the highest.
the above. Yes, of
some rank higher in
you see a scale of 1 to 10, with 10
Newbies/Intermediate rank sort of like
course, not everyone is the same and
certain areas, but this is a graph to
Rank yourself on the graph above.
How are you on traffic? Are you a 2? Or are you a 6?
Maybe you are an 8? Maybe you are a 1.
How are you on conversions?
Here’s the advanced graph:
Notice how traffic and conversions are the highest? That’s
because that’s where the money is made. Advanced level
marketers only get a 6 on product creation and that’s
generous. Why? Because they understand the real money is
in traffic and conversions that’s why.
That’s why a lot of advanced marketers get a bad name too
sometimes, because they realize they don’t have to have the
greatest products ever created, they just need to be good
Up to you to judge…
But what are the differences?
HOW GOOD are you at traffic?
traffic, because anyone can.
It’s not that you cant drive
Anyone can fire up Google
Adwords or put $50 in Facebook advertising. Anyone can
write up a few articles. Anyone can do that sort of stuff.
But, how good are you at traffic? The better you are, the
more you’ll make. The same goes for the other categories
For example, when you look at technology, it’s easy to set
up a paypal button. Anyone can do that… but what about
upsells? What about down-sells? What about backend
offers? What about continuity programs?
Basically, technology can equal more conversions. It can
also equal more traffic and income. Do you use tracking?
Do you split test headlines… or price points… or split test
This should be a major breakthrough for you. You may not
realize it, but right now, if you’ve read this and thought
about what is being said here, you now realize where you
are and where you need to get to, in order to make more
Its obvious then… when you look at the information provided
so far… it’s obvious to see why so many newbies are looking
for magic buttons and pies in the sky. They want the easy
way. Who doesn’t?
And, because they are looking for the easy way, the magic
button, they refrain from REALLY getting into what they are
doing. They get a D- on their report card rather than an
ASome get an F
Six Figure Equation:
Product + Traffic + Conversions = Six Figures!
When looking at the above equation, the question to ask is
How good is your product?
How good is your traffic?
How good are your conversions?
I think a better way to look at this is this:
Are you hasty?
Are you looking for a quick fix?
Do you jump around from a lot of different things?
Do you forget what you were working on at times, only
to say, “Oh yeah, that’s what I was doing”?
Do you catch yourself saying things like “I just need
some quick income”?
Do you rush to buy an IM product in hopes it’s the
answer you’ve been long looking for (sort of like
rolling the dice)?
How long do you spend focused on product creation?
Do you find yourself getting tired of focusing on one
thing and feel the need to stop working on one thing in
order to work on something else?
Do you find yourself logging off the computer after
spending hours on it, only to find you got nothing done
and was “reacting” the entire time?
Do you find yourself multi-tasking a lot?
When something is loading on your computer or you’re
saving something, do you rush to check your email real
When you turn on your computer, do you go to your email
account first? (before getting any work done)?
Do you catch yourself wondering what to work on when
you get online… where you’re looking for something to
Above in those graphs I showed you, one of the categories
was “long term thinking”. This is a dying concept because
of the speed of the net and technology. Heck, I can stop
writing this and check my Iphone and see who emailed me on
three different email accounts in a matter of seconds.
Society is getting faster and faster.
Our attention spans are getting shorter and shorter. It’s
no wonder so many kids have bad attention spans now and
concentration problems… the television images move so fast
on the TV and smart phones, and Ipads, and lap tops, and
navigation systems and DVD TV’s in the SUV’s and multitabbed browsers and Skype and Facebook and Twitter and on
Our ability to laser focus right now is a premium.
How good are you at product creation or traffic again?
It’s no wonder so many people struggle to finish anything!
Concentration levels are at a minimum. It’s also due to
It Does Not Cost Much At All To Start An Online Business
And That Is Also A HUGE PROBLEM!
I can start a blog for nothing.
I can sell affiliate products and don’t have to create
I can slap Adsense ads on a page and earn money on clicks!
I can run special offers on popular marketing forums.
I can have a site up with nice graphics, hosting, an autoresponder and more for less than $100.
That means anyone can enter this business and that’s a
great thing. However it’s also a bad thing too. It’s bad
because so many people fail because of it. They fail to
finish things or have the business knowledge necessary to
treat this like a business.
Basically, people start-up one thing on Monday… only to
start up something completely different on Friday! They
just don’t treat this like a business.
Start treating this business as if you invested your life
savings in it and that it depends on you, that you have
burned the escape routes down and you now have no choice
but to make it work.
Six figures is found on the other side of your ability to
laser focus on one thing until it hurts so bad you can’t
Six figures is waiting for you to get really good at:
Long term thinking
The minute you realize this is the case… the minute you
realize you have to get good at the above to make any kind
of long term income… the minute you start taking action and
improving these areas… that’s the minute you start down the
path to six figures. Your ability to stay on that path
will get you there faster than you ever thought possible
Getting Started The
Let's assume you are brand new to online marketing, or you are
finally going to go back and start from scratch. And, for some
folks, going back, starting from scratch and forgetting almost
everything you've learned thus far is a good idea.
The first thing you should do is find something you are interested in
that people want, badly. For example, you may not be individually
into weight loss and fitness, but millions of people out there
Take me for example, for the past 10+ years I have not been very
active, healthy or fit. I've rarely worked out over the past decade.
I was just not “into” it and I was more into making money and
building wealth, etc.
Over those 10+ years, sometimes I'd decide to go work out and get fit
again. I mean, heavens, I used to play college sports and used to
work-out every single day. But, business and life got in the way and
I just stopped.
Of course, I put on about 40 to 50 pounds of A+, Pure, Good Old
Fashioned, American fat during those 10 years. So, when I decided to
work out and get rid of all that excess fat and get healthy again, it
was such a struggle that all it took was my server to go down, or
some kind of mini-crisis to happen in my business life for business
to take precedence over health.
For me, money trumped health every day of the week and twice on
Sundays. That's a mistake. My blood pressure went up and my doctor
prescribed medicine for it. Still, I failed to get in shape.
As of right now, at the time I'm writing this blueprint, I've been
working out every day, drinking much more water, mixing in protein
shakes with juicing and filling my body with nutrition. I've been
drinking Alkalinized water, learning about enzymes, refraining from
processed foods (like pizza pockets, yumm)... and have been all about
Later today, I have a meeting with a nutritionist specialist I met
last week and I'm so into it now, I am gravitating towards opening a
storefront business that focuses on nutrition, health, fitness, etc.
In fact, the meeting with the nutrition expert is about this business
idea. You see, at my stage of business, anything I do is going to be
based on making my money and knowledge and advice build the
businesses (or income) to where I am not physically the one trading
time for money. In other words, the only way I'll even consider
opening a nutrition business is if I, myself, do not have to work
“IN” that business.
I'd rather my money do the work for me. I'll look at my money as
little sales people and an army that goes out there and works for me
to generate more money.
Therefore, a year ago, I would not even be interested in any kind of
nutrition business. I certainly would not be “into” it. However,
right now, I very much am into it, even though it's only been a short
time since I've been into it.
But, I've taken to “health and fitness” all of a sudden, much more
than I have been into anything outside of “marketing” in the past 10
years. I'm paying attention to my newfound desire and interest.
My wife has been very “into” health and fitness this entire past 10
years. She's been there every single day reminding me how important
health is and how passionate people are towards it.
For me, or for my wife and I, a health and fitness business makes
sense, right now. I'm not waiting around either. I have a meeting
with a guy who happens to own a very similar business to the one I
have in mind.
I'm going to pick his brain clean.
I'm going to make it worth it to him to allow me to pick his brain
clean too. I'll end up modeling what he has done the past several
years. I'm going to model. He already hinted that he'll show me
every detail to his business from top to bottom, inside and out,
every single detail.
Why? Because he already sees the power of having me as a partner or
alliance person to his business. After all, his website is jacked
up, does not work and is wrong, wrong, wrong. The online marketing
experience and success I have is leverage to use as an asset to
further grow my income, wealth and success.
Success breeds success.
What does this have to do with you and step one?
If this potential business partner would have come to me and asked me
to get in business with him last year, when I was not into fitness,
and I jumped in with him, I would be merely chasing money.
In my experience, chasing money can work, but it's much-much better
to do something you enjoy, are interested in, are passionate about
and will stick to for the long haul.
This is paramount if you have not reached the 250k per year level.
After that, you can chase money and do things you are not that
interested in because you can afford to fail at them and you now have
the luxury of time and confidence on your side to do that.
However, when you get to a million dollars or multi-millions of
dollars, you'll revert back to only focusing on things you are
passionate about. Money is just paper. Money is just math and you
realize that “burn-out” is a big part of failure in business. Heck,
if you have pushed hard to get to a million dollars or more per year
and achieved that, then chances are you are likely already burned-out
from all those things you did to get there.
This is where a lot of people fail too. They get there and then
business starts to decline. They cannot really put their thumb on
what's wrong or what is causing this down turn. They often blame the
economy, others, etc.
The likely reason is “burn out”. They've been doing the same things
for years and now it's boring, old, a grind and inspiration has left.
It's going through the motions now.
This is an important part of every successful business person's
journey. They must recreate themselves. In fact, Dan Kennedy says
that we must recreate ourselves every 16 months or so in direct
response marketing. He's right.
I could, and should, write a book focused on what to do when you hit
a million dollars in revenue, but that's for the future. Right now,
you could care less about a million dollars most likely and would
rather focus on making your first thousand dollars or reaching six
figures so you can quit your day job.
But, I will say this about making a million dollars, if you happen to
be at that level right now and are reading this. If you are burned
out and want to get to the next level, then you need to focus more on
building a team that covers everything and managing them.
You have been that person, so far, who has dictated the income for
the company. You have been the salesperson and the marketer. You
have innovated the products you sell. You have recruited the
affiliates, sent the traffic, spoke at the events, ordered the big
insertion orders, etc.
That grind has run it's course and you are possibly miserable right
now but do not know why. The reason is simple, it's not any fun
anymore. It is not new anymore. It's a job. Remember that thing,
You can drive traffic in your sleep. You can convert like the best
of them. You can innovate products at the blink of an eye. Heck,
you can create awesome products yourself now, fast.
You can make money out of thin air and yet you are miserable. Why?
It's simple, it's not any fun anymore and you are not inspired. It's
a challenge to maintain cash flow now, instead of push forward into
new, unknown, scary worlds out there.
But, you are a business person, a marketer, and people like us must
constantly be stimulated by challenges and obstacles. We put our
backs agains the wall on purpose so we come out fighting. We are a
different breed of person that our friends and family members do not
understand. We beat by a different drum.
What you need, if you are at this stage, is new inspiration and my
advice is to gain that inspiration through other ambitious people who
want to get to the next level... that level you're tired of being at.
Build a team of superstars who work under your wing and who are gogetters. Help them, build them, guide them, mentor them, manage them
and build your existing business into a new business, one that is
filled with enthusiasm and ambition.
Get others to innovate products for the company. Get others to craft
the copywriting and conversions. Get others to do the tech and the
customer service. Get others to drive traffic.
All in all, get the business, your business, to become it's own
living and breathing entity. Get your business creating income on
it's own – without YOU. Instead of your people or employees
supporting you and working to support your endeavors, get your people
to produce the revenue!
Turn your people into producers, not just supporters. Get them to
generate money even if you are not there that day working. Get them
to improve procedures and policies. Get them to build the company.
It's not your company anymore, it's theirs too.
After all, if they are full time employees then their financial lives
depend on that company too. It's their home too. They go home and
tell their significant others about the business just like you do.
It's like a big family in a way and you are the granddaddy or God
Father of your business-family.
Yeah, I should write a book about this.
But oh yeah, we're on step one. (who said a book must follow a
specific outline? This is my book, I make the rules here)...
FINALLY, STEP ONE:
“Pick a hot niche market, where
customers are already buying lots and lots of
products over and over again, sometimes in a
feeding frenzy, whereas this is a market you
love, are very much passionate about, are
interested in and can live in this market for
years and years to come!”
How powerful is that? Heck, you should read that quote above over
and over again and study it because it's loaded with insights.
You want to be in a market that is hot. That market must be a market
that people are flocking to. It needs to be a happening market and
it needs to be a market that will stand the test of time.
It must be a market where the customers in that market do not just
buy one product and that's it. They must buy lots of products over
and over again. For example, I have probably purchased 1,000
different products on driving traffic. Yes, that one subject
alone... not to mention all the other subjects.
You are likely similar. How many products have you purchased in this
market? Are there other markets where you've purchased lots and lots
Answer these questions to yourself:
1. What are the last five books i've purchased and what were they
about, what topics were they on?
2. If I go to the bookstore, what sections of the bookstore will I
3. If I was to buy a magazine before getting on a plane, at a jampacked magazine store in the airport, which kind of magazine
would I grab and be interested in?
4. What have I always wanted to “get into” but have never had the
time or money to really get into it and I've been putting off
this desire for a long time?
5. If you were to stand on stage and speak about something you
wanted to speak about, what would the topic be?
6. Do you have any online friends? If so, what are they into?
7. If you were to ask a best friend, or a significant other to
describe you and your interests, what would that person list?
8. If money were no
you wanted, what
9. If money were no
topic would that
object and you could do anything for a living
would it be?
object and you wanted to teach a topic, what
Now that you have gone through those questions, keep in mind that
whatever the market is, it must be a hot market where customers buy
again and again. It should be a market where some customers even
spend big bucks on products or workshops.
Are there any trade shows for this market? Are there any gurus? Are
there any high ticket, expensive, home study courses or services in
this market? Is this a market that has been around for a long time?
Is it a market that will be around for a long time, in your opinion?
Can you become an expert at one piece of this market, like a subniche or secondary portion of this market? For example, in our
market you could become an expert at social media... or an expert at
press releases... or an expert at copyrighting and conversions... or
an expert at crafting compelling email copy... or at blogs, or video
production, or speaking or running events or any number of a million
In the fitness market, maybe you could become an expert at raw foods,
or Pilates, or Yoga, or meditation, or mountain biking or kayaking.
By the way, I want to buy a kayak and priced them at a sporting store
yesterday. Those things are much cheaper than I imagined. What a
great way to work out. I live right by the lake, so this is
something I'm going to do, not that you care, but hey.
You're An Expert.
Now, again, on being an expert... here's my take... and the take of
many direct response marketers too...
If you study one specific topic, hardcore, for a few weeks or so...
you'll end up knowing more about that specific topic than 99% of the
human population. You see, most of the population does not spend any
quality time focused on any one topic... and certainly not focused on
a topic with the intent of teaching it, selling the solutions, etc.
You see, most people just react in life and skim the surface of
everything. Now, there are some topics that people go to school for
or medical school for, or law school for, or have to master that
topic for work or something, but most have no clue when it comes to
Here's an example for illustration purposes...
Let's say you spend the next several weeks ONLY focused on how to get
traffic with press releases. I'm saying that for the next several
weeks, you focus on everything you can find, learn, discover, test
and examine for the topic of “press releases”.
In no time, you'll know more about “press releases” than 99% of the
population and probably more than the people who actually write press
releases. Quickly, you will be of expert status.
Now, you may not feel like an expert, or think of yourself as an
expert, but you easily could “hold your own” when it comes to that
topic. And, if you're bold enough and confident enough, you could
likely present yourself as an expert and then people would treat you
like an expert.
Listen, I can hear that little voice talking right now too and it's
likely saying something like, “Yeah, but you have not effectively
practiced or gained enough experience to be a true expert, so you're
stretching the truth”
I call that “soft marketing”... or to be even more blatant, I call
Fluffy, soft, angelic, sloppy sweet, rosy, righteousness, powder-puff
In other words, it's being too soft. It's like saying, “I'm not
going to email my list and sell them things because that's too
aggressive and people do not like being pitched stuff via email”
This is marketing.
This is sales.
This is the really real world of real business.
Let me give you another real example, and I've used this example a
thousand times before because it's a real example. I was diagnosed
with high blood pressure. The doctor put me on medicine and I did
not like that medicine.
Most people would simply get the prescription and call it a life.
However, I decided to research this topic and wanted to find all the
ways to answer this problem. Millions of people have high blood
Quickly, I started finding potential solutions to this problem.
Plus, I pretty much figured out why I had high blood pressure. One
reason is obvious to many, but was not obvious to me at first because
the doctor said absolutely nothing about this solution.
He did not even mention anything close to this solution. He was more
focused on prescribing the right medicine that would fit me and one
I'd stay on. I had told him I hated medicine because I hate side
effects. I mean, if an over the counter pill says it may cause light
drowsiness, I'm zonked out in less than an hour!
What the doctor did not even mention was a solution many believe to
be common sense, which is to lose some freaking weight! Yeah, no
mention of that and I was not aware of high blood pressure at all.
The reason I went in to the doctor was because I was having problems
with my eyes and was getting headaches. He said it was the high
Now, I know some doctors will be reading this book, because I have a
bunch on my list, and they are probably either smiling to themselves
or are disgusted with that doctor for not even saying a word about me
However, the fact remains, he said nothing. Heck, I thought I had a
heart problem when I left the doctors office. So, solution one is to
drop weight. I found that out in about 2 minutes after researching
Next, I researched and read that breathing was a problem for some and
that causes high blood pressure. This one struck me because I've
often been told by others to breathe!
For example, my old baseball coach would tell me to freaking breathe
when we'd lift weights. You see, I'd get all dizzy when lifting
weights and sometimes thought I was about to pass out. He noticed I
was not breathing.
I sort of hold my breath when in deep concentration or exertion.
Well guess what I noticed... I hold my breath when writing on my
computer, or when trying to figure out a piece of software... or
putting in a graphic headline...
I found breathing exercises and breathing solutions, including
devices that help with that. I was monitoring my own blood pressure
and the combination of breathing exercises and eating more healthy
foods and light exercise crushed my blood pressure problem.
Also, caffeine was a problem, back then I'd drink tea and coffee and
soda like crazy. That did not help me because I'd get all shaky and
jacked-up on caffeine. I could go on forever with all the solutions
I found and to this day, most of the solutions have not even been
mentioned by doctors.
Juicing helped me too.
I could go on.
THE BIG POINT IS THIS:
I probably know more about how to lower your high blood pressure than
99% of the population and probably more than 75% of those who have
high blood pressure and maybe even more than a certain percentage of
freaking doctors know about it.
Am I an expert trained in medical school? No, and I'm not ever going
to claim I'm a doctor or can cure anything. That would be stupid and
illegal. However, I can surely present a solution to high blood
pressure that worked for me!!
Also, I can present it in a compelling manner that causes sales!
Now, be sure and take a deep breath and breathe fully.
Money Out Of Thin
Air, Step By
This is the quickest way to six figures I know.
Earning six figures online is going to come down to two
I preach this until it sinks in, but if you want to make a
bunch of money, you’re going to need to learn how to drive
traffic and convert traffic!
If you are not making money online, it’s because you are
not driving traffic and converting that traffic.
What I’m about to cover in this report is exactly that.
I’m going to give you point-blank insights for converting
and for driving traffic and ultimately for making money and
When you look to put the pieces together and finally start
making money, then this report will take you through this
step by step.
Now, I’m not going to write the salesletter for you, or
install a squeeze page on your hosting provider, or make
your up-sells work, or create products for you, but I’m
certainly going to lay out a blueprint to follow step by
Get it all covered. Simply fill in the blanks and get each
piece of the pie taken care of. I’m about to write a lot
on conversions, because that’s where the big money is
found. Marketing is conversions. You need traffic, but
you need to convert that traffic.
Most people either cannot convert or cannot drive traffic.
I’ll help you cover both in this step-by-step report. It’s
detailed, but you’re also going to have to take the
initiative and fill in any blanks you are missing.
For example, if you cannot get a squeeze page up and
functional, you’re going to need to pay attention to the
part on “outsourcing”. Let’s get started.
Trade time for money, or build a real business that can
generate passive income, or both.
Find an opportunity gap you can fill. In other words, find
an opportunity… a need… a want… in your marketplace, and
fill it! This is going to require you to look at yourself
in the mirror and ask yourself…
“What am I good at already?”
If you do this and find you are not good at anything yet,
then this is the question to answer:
“What CAN I get good at fast?”
What I’d recommend you do is figure out what you gravitate
towards. Are you interested in copywriting and
conversions… traffic… technology… product creation…
contacts… teaching… designing… managing people…
You are going to need to pick one and get good at
something. It’s called specialized knowledge and it could
be the quickest way to six figures from home there is.
For example, people need traffic. Right now, back-links
and social marketing and SEO is hot. It’s hot and people
are buying those kinds of services.
I could provide:
Manual submission to online directories
Press releases to 50 different press release
Social bookmarking to 50 different sites like Digg, etc
Articles written and submitted
And so on…
That’s a valuable service right now.
place are buying similar services.
People all over the
There are other types of services to provide too. Tons of
them. Think of all the things people want and need. How
can you supply them?
This is work Eric!
This is hard!
This requires Time!
Aren’t there a lot of services like this already?
How can I do this in an affordable manner and still be
competitive and still make profits?
Welcome to the beautiful, rewarding, challenging and
marvelous world of “business”. Isn’t it spectacular?
All excuses and challenges and obstacles are but only a
creative idea away from being banished and out of your
mind! There’s opportunity everywhere because most people
have those exact same excuses.
The only difference between six figure earners and non-sixfigure earners are the six figure earners ignored those
excuses and did it anyway! They found a way to make it
work! They picked a target and went for it.
You have to start where you are and have faith you can
accomplish your goals. You have to have faith that if any
obstacle arises, you will find a way around it, over it, to
the side of it or right through it.
Find an opportunity gap and fill it. Create a real
business, a service and provide people with what they need
and want. Research and figure out what people want and
I know a marketer who made millions online. He sold his
empire and started a “web design” business. He had a huge
massive list of people, tons of products, all kinds of
contacts, and he sold it all, only to start up a service.
I asked him why. He said, “There’s more money in web
design across the world and I think I’m a good enough
marketer to get a huge slice of that pie”.
The reason so many online marketers started earning a bunch
of money in the “offline small business” market is because
they started thinking like this. They started ignoring the
“pie’s in the sky” and started creating real businesses and
Start researching what the market needs and provide a
Create a real online business that can generate passive
daily income for you! It’s going to require something
you’ve heard before…
This passive income is going to require you dig down and
finally get serious about building a list. It’s that
simple. Almost every single marketer I know who earns six
figures or more has a list of subscribers.
And, some don’t even have that big of a list, and still
earn six figures from that list. It’s one of the easiest
ways to six figures I’ve ever seen!
But, that list must be responsive.
And, that’s the problem for most people. Well, strike
that. That’s the second biggest problem for most
marketers. The biggest one is how to start that list.
1.Where and how do you start a list from scratch?
2.How do you make that list responsive?
First off, there’s a thousand different ways to do this.
But, let’s keep it clear, you need traffic and you need
conversions to build a list.
Then, you need to “warm that list up” to YOU.
You have to “turn them on” to YOU.
More on that in a second.
You need to create something valuable to give away free to
get subscribers. You need a squeeze page or a system for
You need a place to drive traffic to.
That place must capture subscribers.
What will you give away free?
First, you must find something valuable that people WANT
and that thing you are giving away must be presented in the
RIGHT way to get subscribers to opt in.
This is where conversions come in.
But, first, how do you get something valuable to give away
You either A) create it yourself or B) buy it
For example, you could interview some advanced marketers
and give away the transcripts and up-sell the audios. Or,
if it’s just written, you can give away the
transcript/report of the interview.
But again, it’s the conversions which are important.
That’s the key most miss. It’s not good enough to just go
grab or just go create something to give away free, it
needs to convert!
How do you convert?
Well, first ask yourself the question, what would make you
opt in? I mean, you are sort of your market and to think
about what would cause you to opt in is a good start.
Curiosity works to a point. Value works. Fancy looking
graphics can work to a point. Let’s break it down.
People opt in because they want something.
Today, people don’t opt in as easily as they used to.
People are getting tired of spam and emails pounding the
daylights out of their inbox. So, you have to stand out
above the noise.
But, you just need to give them what they want!
What does the market want?
In the IM space here’s what they want:
A blueprint system that works
They want to be less frustrated
They want to make income fast
They want tools
They want a list
They want traffic
They want to be successful
They want gossip and entertainment
Most squeeze pages are boring… “Opt in here to get my 7
steps to Internet Riches!”
Imagine a video on a squeeze page that says…
“I was sick and tired of being sick and tired so I paid a
high priced mentor to teach me about driving traffic. He
schooled me for 2 hours on nothing but TRAFFIC! This guy
does about $400,000 online too! He just let it rip. I was
allowed to record the entire call. Aside from a few curse
words, this recording is incredible. He lays out exactly
how he uses PPC and how he uses ClickBank.com to get
affiliates. He has a genius way of building that traffic
into a list. I recorded the entire thing! As a special
marketing test, I’m giving it to you for FREE today! But,
you’re going to have to hurry because I’m thinking of
selling this recording for big bucks.”
There’s a reason why:
“Special marketing test I’m running”
“I’m thinking of selling this”
There’s curiosity… value… it has desire… it has
credibility… it has a lot of copywriting factors just in
that one paragraph.
But you know what; nobody knows how it will do until you
send it traffic. Then, you have a measurement of how many
clicks came and how many opted in. You’ll have an opt-in
rate. And, from there, you can tweak.
You see, most squeeze pages you find out there do not have
a “reason why” they are giving something away free. You
see that on salesletters (reason why) but you don’t see
that on squeeze pages often.
You need a “reason why” you are giving something away free.
This is a huge insight for squeeze pages most people will
never realize. Your “reason why” can boost your opt-in
Here’s how it goes:
Pick your niche market
Create or buy something valuable to give away free in
exchange for subscribers. (true value)
Create a squeeze page that is compelling, that uses
copywriting psychology to convert. If need-be, hire a
Provide the visitors with a “reason why” you are giving
that value away free. Have a reason, or they’ll think
it’s crap and that’s why it’s free.
Hit on curiosity factors, make them opt-in to get “the
rest of the story”
You need to focus on conversions here and this is where
most people fail. They may not be good at conversions
themselves yet. Copywriters who are familiar with the
marketplace often have a knack for what will convert.
Advanced marketers have this “knack” too. Many newbies do
not have their pulse on the emotions of the marketplace
yet. Therefore, they often misfire when it comes to
crafting a compelling squeeze page or opt-in formula.
Ever heard of a two-step approach?
This is popular in direct mail. In fact, here’s the truth…
if you want to know what works, it’s the fundamentals of
direct response marketing. That’s it. Forget the magic
and sizzle in the sky, to make a ton of money, you need the
fundamentals of direct response marketing.
Without those insights and fundamentals, you’re just
chasing a scheme… and schemes rarely work or last. It’s
chasing a buck and it’s temporary. What works is:
Product + Traffic + Conversions = Sales!
Ok, back on track here.
the two step approach!
Let’s talk about a huge insight –
Let us assume that most of the world has caught on now, and
they are resistant to entering their names and emails to
get stuff free, because they now know they will get a bunch
of pitching emails that are trying to sell them stuff.
Even my wife, who is not into IM hates opting into stuff
Therefore, coming with a unique approach can be powerful.
This is how it works.
Instead of having one single landing page where they have
to enter their name and email address to continue, come
with two pages instead.
On the first page, have them answer a few questions
(multiple choice) and then click a “continue” button to
move to the next page. This will get the visitors
“engaged” in the process more and they could be more likely
to opt in on the second page.
For example, your fist page might have a headline, some
copy (content) and then 4 questions on it.
How much weight would you like to lose in the next 60
How often do you exercise each week?
Do you drink sodas?
How many hours of sleep per day do you get?
Then, there would be a continue button.
On the next page, at the top, could be a short screen cam
video that gives them 3 tips to losing weight. At the end
of that video, you could pitch them on opting in to get
your “Top 10 Insights For Losing 30 Pounds Or More Very
Easily! 100% Free as a special marketing test! Limited
and is likely to close soon”
At this point, they are engaged into the process and the
content. They did not just do a quick drive-by of your
site. They answered some questions and then watched a
short video. They are warmed up a bit and are engaged.
They are pre-framed on your content (because they watched
your teaser video).
They got a taste of your personality (if you shot the
video) and they are more likely to buy something or follow
you now. Who do we buy from? We buy from those we know,
like and trust.
This two step approach can be a fantastic way to increase
conversions. Plus, for some paid traffic sources out
there, it does not get slapped as often.
Make that site look nice and attractive with professional
graphics, and you could be sitting on a winner!
At this point, you know you need a squeeze page that gives
something away free (something valuable)… and you have some
clear insights on how to convert better on that squeeze
Your aim right now is to build a list and to warm that list
up to you, so it becomes responsive. This is conversions
Most marketers like to hit-people-over-the-heads with sales
attempts and sell the snot out of them hardcore. If you
think about that for a second, do you like to be sold
hardcore? Probably not
Therefore, it’s critical to understand that you need to be
well prepared to eliminate that skepticism they have as
much as possible. It’s paramount that you get visitors to
trust you more. You want to tip the scale of “trust” over
to your side.
Assume that everyone is deeply skeptical. They are. They
are not going to A) opt in easily or B) buy something
easily. People are becoming harder and harder to sell
online (or offline) because money is tight and they think
twice before buying stuff more than ever.
Plus, competition is expanding and there are more and more
people competing for the same dollars you are trying to
get. What you should know is the magical insight to
Proof factors are the factors on which you should sell.
You should always look to do your marketing and selling
based on proof factors! You could convert tons more people
than your competition if you focus on proof!
Proof and social proof trump almost everything else when it
comes to conversions. And, let me be the one to tell you
To be a great marketer is to be a great converter!
Traffic is easy. Anyone can drive traffic in the next 20
minutes by running a PPC campaign. Traffic is easy.
Conversions are hard. The money is found in conversions.
It starts with the first impression of you and lasts all
the way through to where they are paying you thousands of
dollars for consulting. From a free subscriber to a VIP
client, proof factors and conversions and warming them up
to you is where the conversions are found.
How do you get proof factors?
You do this through making your subscribers and customers
raving fans of yours. You do this on purpose and you set
it up ahead of time.
For example, I could email my lists right now and tell them
I have a product I’d like them to review. I am only going
to allow 10 people to get this product for free, because I
want feedback and testimonials.
I follow up with them and stay on them (because people are
not easy to get testimonials from) about getting me
feedback. I know most will love it, but getting them to
say it is another story.
One method is to incentivize them. Here’s an example I’ve
used before… I might do a 4 week webinar course and then
give the customers a bonus of two more weeks. However, to
gain access to weeks 5 and 6, they need to fill out a
survey form. That survey form is geared to get me
Proof factors and social proof play a huge role in
conversions now-a-days. Think about all the review sites
online. Think about the transparency we now see on the
net. Everything is out in the open now. Word gets around
fast. People review and post those reviews everywhere.
Use this to your advantage by turning your customers into
raving fans of yours.
It is not good to simply toss up some piece of crap product
and sell it. People talk. Customers will quickly post
their frustrations with you. That can kill a business
However, if you get raving fans… social proof sells like
hot cakes. Case studies, endorsements, testimonials (be
careful with income claims), review sites, buzz, overdelivering, unannounced bonuses, etc
Further warming up your list…
Look, this is critical. There are tons of lists and your
subscribers are not just on YOUR list. They are all over
the place… likely on multiple lists… and are getting hit
with advertising messages from every direction.
Think about it for a second… how many lists are you on?
And, how many email accounts do you have? Are you on
Facebook and Twitter… Linked In, etc?
Do you visit forums? You are likely getting hit from all
directions too. There’s a ton of noise out there and that
noise is getting louder and louder.
To rise above the noise, you have to be different.
You have to capture your subscribers’ attention and turn
them on to YOU. Get them engaged in you and your material.
You can do this many ways, but the core concept is what’s
Warm them up to you. Turn them on to you. Brand yourself
to your list.
Use your own name a lot in emails to them, on blogs, on
If you look at my site, my name jumps out at you and so
does that wicked looking picture of me:
Look, I don’t really care about what the “herd” says about
gurus… all the guru bashing… it’s irrelevant and it’s a
given in our society. Criticism is a given and is expected
no matter what. You should expect criticism if you are
doing “above average” things.
If you are NOT average, then that means you’re investing in
yourself. You are investing in your dreams. You are
taking the types of actions, most people NEVER take!
Average people don’t read books like this. Average people
watch TV and play video games and spend their time on
Average people don’t even mess with “businesses” or even
think about quitting jobs to work from home. Now, they
might “think” about it or wish for it, but they certainly
don’t take action!
So, expect criticism.
And with that in mind, you need to abide by the number one
law of publicity:
Toot… Toot… Toot your own horn.
Because nobody is going to toot your horn until you toot
your own horn. Nobody is going to treat you like an
expert, until you act like an expert, talk like an expert
and think like an expert.
People buy from those they KNOW, LIKE and TRUST! They
trust experts. (see doctors, attorneys, celebrities,
authors, speakers, product owners, etc)
I have a buddy who contacted a guy who owns his own site
and publishes a newsletter and free videos. He was excited
when that guy responded to him. He’s an expert!
Later, he found out he’s not that successful. However, he
certainly appeared that way to my friend. Why? Because he
did videos and audios and had his own product with his
picture on the page and spoke to an audience.
That is NOT viewed at as “average”.
Therefore, that guy on that site with the audios and
YouTube videos was an expert! Sure, he knew what he was
talking about on those videos, but so did my friend! In
fact, my friend might know more than he does on the
If I studied “How To Write Press Releases” for a couple
months, I’d know more about that than 95% of the entire
population, including most of the people who write press
Ok, now… let’s get to the main point of warming people up.
YOU HAVE TO DO IT! There's too much noise out there. Rise
above the noise. Here’s how to do it:
Be, act, think, speak, walk and write like and expert
(like an authority).
Be a leader (herd follows)
Be entertaining (herd is bored)
Be yourself (herd like’s real people)
Be controversial at times (herd likes gossip)
Give quality free stuff (herd likes free)
Put yourself out there (herd needs to see you and hear
you and know you)
Be different (herd is bored)
Embellish some of your personality characteristics
(herd is bored and busy and you need to stand out)
Associate yourself with other experts/celebrities in
the niche (law of association and herd automatically
pegs you as an expert too!)
Joint Venture with other experts (herd likes variety)
Tap into their emotions (herd is an emotional people)
Let’s say you are brand new and are just starting up your
list. Let’s say you are in the Real Estate Investing
niche. You are going to sell, market and provide
information to people who want to make big bucks in the REI
So, you set up a squeeze page like instructed and you give
away something valuable free to capture subscribers. You
then hit them with sales attempts. You email them and sell
them affiliate offers or your own product offers.
Then, you notice that most of them don’t buy. Hmm… what
could be wrong? Maybe it’s the salesletter? Maybe they
don’t want to buy that product?
So, you decide to give it away free. You hate giving it
away free, but since nobody bought it, why not? You know
it’s good quality but it’s not selling… so you give it away
free to your list.
The next thing you know, people are emailing you about how
awesome it is… they are asking you questions… asking you if
you have a course they can buy… asking you if you do
The next time you sell something, it should sell much
I write a journal called “Disclosure Journal”. They are
reports I write and give to my subscribers free from time
to time. Those reports are better than many paid reports
out on the market (not my words or my opinion, but the
opinion of the readers of that report). No joke.
Well, in that report, I subtly mention that I do 1-on-1
mentoring. I’ve received more mentoring clients from those
reports than just about anything I’ve ever done.
It’s because they read the report and see how incredible
the content is. They learn stuff and they get “ah ha”
moments and get motivated to succeed.
One marketer I know, years ago, provided a free e-course to
subscribers. It was on SEO techniques. I was one of his
subscribers and I was absolutely glued to his emails. I
devoured his free material.
Later, he launched a software program and it sold like hot
cakes. The IM market snatched it up and it was one of the
top products of the year. He turned everyone on to him and
warmed them up to him and turned himself into a raging
success very quickly.
That means you market information. You distribute
information. You relay information. Think about that for
We operate on the Internet (The Information Super
Highway!). We are marketers who distribute information to
those who WANT that information (niche).
Where is information found? Everywhere! It’s free all
over the place too! So, why sell it? You sell it because
people buy it, that’s why. You find a place where people
are buying all sorts of stuff and you just get in the way
of all that money being spent.
I once gathered a ton of free articles online about a
specific topic. I copied them, pasted them into a PDF and
sold the report for $5!
People thanked me for providing them with all those links,
and resources and for doing the hard “research” work for
As an information marketer, you should know that you have
access to tons of information. It’s all over the place.
You can simply research a topic, master it, and sell it!
Just make sure it’s a topic where tons of people are
already buying. Sell what they are already buying. Sell
what they are buying right now. Find out what people are
buying… and go sell that to them.
Now that you understand how powerful “positioning” is and
why you should warm up and turn on your subscribers to you…
let’s talk more about conversions…
First of all, conversions = marketing.
If you are not converting, you are not making money. This
entire book could be ONLY about conversions and you would
be a smart camper to have read this far.
There’s nothing more
comes to marketing.
certainly traffic is
to success in online
important than “conversions” when it
You might think it’s traffic… and
critical… but traffic is not the key
Sure, traffic is sexier and sells better and more people
are interested in traffic than conversions. And, most
people think traffic is the key to success online, but it’s
You might be able to get 100,000 visitors to a blog, but if
that blog is not converting into dollars, it’s almost useless. You might have Adsense links all over that blog and
affiliate banners, but if nobody clicks them, you make
It is conversions…
The Highest Forms Of Conversions:
The highest form of conversions is “Star Power”. There’s a
reason why celebrities earn so much money. The herd loves
them some star power!
Tiger Woods plays golf, but he earns millions from
endorsements. A guru in the IM space who is considered a
celebrity in our market, can sell a product for $2,500 on
list building and get tons of sales… where most others in
the market can’t… even if their product is superior to the
gurus’ list building product.
Now, not all of us want to be some celebrity. However,
that does not take away from the fact; celebrity is the
highest form of conversions.
Next on the list is “Expert/Authority” level. If you are
in legal trouble, are you going to listen to a friend at
the bar give you advice… or pay an attorney thousands of
If you need heart surgery, are you going to trust some
nurse on what to do? No, you’ll go to a heart surgeon.
Specialize knowledge is extremely powerful – and lucrative!
Next on the list is “Salesmanship”. That’s where
copywriting and slick persuasion techniques come in. Sure,
this can be used on all levels to convert and this is what
most people think of when it comes to conversions. They
think, “Sales copy”.
And, this can convert well too!
This is where you see nobody’s come out of nowhere fast,
and make a huge splash of sales with their product. The
sales copy converted like crazy!
A marketer can have a crappy product, but if the sales copy
is great, it’ll sell like hot cakes. Now, it might have a
huge refund percentage, but it’ll sell great!
Last on the list is “usefulness”.
This is a product that’s extremely useful to lots of
people. It does not need to be great… or even have sales
copy. It can convert because it’s very useful and helps
I tend to think of software or scripts that are very usefull and are tools to save time, energy and money.
“Conversions… Conversions… Conversions!”
You are either a copywriter or you are not. If you are
not, then you need help in that area in order to succeed
online. If you are not a copywriter, then you need to do
one of two things:
Learn it and get good at it yourself
Pay someone or partner with someone who is strong at it
That’s it. If you are not good at copywriting, then
copywriting could be a huge road block that’s preventing
you from moving forward in your business.
Seriously, are you good at copywriting? If not, you need
to get it covered. Yes, I’m talking about sales videos
too. Some people are terrible at sales videos and
copywriting and they continue to try and sell their own
stuff and wonder where the sales are hiding?
But, it’s not all about copywriting and sales videos
either. It’s about branding and turning people on to you.
It’s about warming up people to you. It’s about building
anticipation. There’s a lot that goes into making sales.
Testimonials are a big deal as well for conversions.
The conversion Cheat Sheet!
There are some main components to a salesletter (or sales
video) and you need to nail all of them. Here are the
You need a compelling headline. This headline is designed
to do one major thing and that’s “capture attention”.
People are busy, bored, multi-tasking and then land on your
Your job with the headline is to capture them, disrupt
their flow and get them engaged into your copy. This can
also be called a “pattern interrupt”.
Basically, with a pattern interrupt, you grab their
attention by doing something that makes them take notice.
You could say something off the wall, something bold and
controversial. Here’s an example:
All The Gurus Are Lying To
See how that shakes them up a bit at first glance of your
page? This can also be applied to sales videos too. When
they first start watching your video, you should “capture
their attention” and disrupt their flow!
A headline can be benefit driven as well. Think of what
your big benefit is… your big money phrase. Find out what
is the main reason people will buy this product. Then,
craft a headline that uses that benefit.
This is also where you find a “hook” or a big promise to
offer people. You could be a good “hook” away from having
a high converting sales letter. It’s that big of a deal.
For example, I had a program where the headline was
something like this:
Get A Membership Site In 15 Minutes!
Basically, the headline says it all. In a matter of
seconds, they have the main point of the letter and the
rest of the letter just supports the headline and turns
them on even more!
Here are some of the headline formats I personally love to
If You Want To ________, Then This
Program Will _______ For You!
This is basically an “If you, then…” headline.
Another way to start a headline is:
I also like using these on bullet points and sub-headlines
throughout my copy. This is a big conversion technique
right here. “What if” is simply a question and is painting
a picture. You are not necessarily saying this is going to
happen, but are implying this could happen.
What If you started getting thousands of clicks to your
site this week?
What if you could convert at 5%?
What if you could launch a flurry of traffic to any site,
any time you wanted to?
What if you earned a passive income that allowed you to
quit your job and live a lazy lifestyle?
And so on...
Another technique is to simply start out your headline with
the word “How”
How To Read This Report And Make Yourself A Bazillion
Of course, the famous: “Who Else…” headlines always tend to
be good ones…
Who else wants to earn money from home very easily with
Your headline is quite important. It’s the first
impression and you need to nail it.
With headlines, I like to use:
Impact font size 25 to 40
Tahoma font size 18 or 20
Georgia font size 16 to 20
Verdana font size 18 to 20
Arial font size 18 to 20
2. The sub headline
The sub headline is designed to hit them with more benefits
and get them to continue reading the letter. Its purpose
is to engage them further and support the headline, and
pass them on to the rest of the letter.
One of my favorite sub headlines is:
For reasons you’ll understand in just a moment,
this letter will showcase why this report is the
best report you’ve never read before!
That sub-headline hooks them, engages them to read further
and pre-frames them that this is very valuable.
This is also very important. When you introduce yourself,
you are still on a first impression basis and you’re still
trying to get them to read the letter. You want to engage
them and get them to make a mental decision to read your
You will introduce yourself here, but you will need to also
capture them further. You can do this with a powerful
story. Your story can follow this format:
1. Here’s what I used to do
2.That did not work
3.I was frustrated, wasted time, energy and money
4.I got obsessed to find the answers
5.Here’s what I found
6.I tested it and it worked
7.I tested it again and it worked even better
8.I shared it with others and it worked for them too
9.Here’s what most people usually do (I used to do that
That’s why they all fail (like I used to fail)
Here’s what works and you should do this too (or
continue failing like everyone else)
4. Proof factors
We already discussed this earlier, but as part of the
format, this is where you need to make sure you tap into
proof factors (testimonials, case studies, endorsements,
screen shots, video proof, audio proof, social proof,
comments, publicity, etc etc). Pepper your sales letter
with all of the above if you can.
5. Homer Simpson Level
Your prospects have to “get it”. They have to understand
exactly what it is and what they get when they buy. By
Homer Simpson, I mean, even his dumb brain should get it.
Don’t sell to your level; sell to the Homer Simpson level
so everyone gets it. I’m not being rude, this is true.
It’s a big mistake tons of marketers make time and time
again. They sell to their own level, instead of the mass
Describe your product – point blank – as to what it is and
what they get when they buy it. Be direct and to the point
as possible. Cover the features and benefits of the
6. Reason Why
You have to have a reason why you are selling this product.
If it’s so great, why are you selling it? If it’s so
cheap, why is it so cheap? If it’s so valuable, why is it
not more expensive?
Many marketers miss this too. Reason why:
this because I used to be just like you and
someone would provide something like this.
to have skin in the game or you wont follow
it’s not free.
I am selling
I always wished
But, you have
I did all the hard work for you and did all the research
for you, so because of that, I’m putting a nominal price on
Bullet points can make the difference between conversions a
lot of times. Bullet points need to be mini-headlines.
They need to spark curiosity, but fuel benefits. They need
to be emotional and tap into the emotions your market
Make your bullet points stand out and command attention.
Here are some formats of bullet points:
How to _____
How to make sure you always _____
When not to _____
3 tricks to _______
1 little secret, when missed causes _____ to happen
Why most people ___ when they should ____ instead
The 7 step formula for doing ____
The _____ technique
Another thing you can do to jazz up your bullet points is
to add action words to make them even more powerful,
adjectives and verbs, such as:
Tightly created cheat sheets designed to _____
Incredible steps to _____
Tremendous secret for forcing ____
Mind-numbing method for ____
Super dynamo way to ____
8. Overcome objections
This is critical. You must stop and think. You have to
put yourself in the shoes of the customers and ask
yourself, “why would I NOT buy?” What reasons would cause
me to not buy?
If possible, get feedback from those who did not buy. Ask
them point blank, why did you not buy? Give them a gift
for answering the question. If possible, go ahead and give
them free what they did not buy just to get the feedback.
It’s that valuable.
Figuring out why they did not buy, can help you overcome
those objections and just watch your conversions fly! I
could give you 100 examples of salesletters that failed
because of one tiny objection that was not overcome in the
salesletter, but was obvious to customers. Think like a
You can spell out the objections right there on the page:
Why do I need to know about conversions Eric?
Because it’s that important. You could be missing out on
tons of money and failing miserably because you continue to
ignore “conversions”. Traffic is one thing, conversions is
another. You need both! Most ignore conversions.
(See? I stated the objection above in red and overcame the
Who does not need your product (who it’s not for)
This is a classic technique where you list out all the
people who this product is not for. For example:
This is not for tire kickers
It is not for pie in the sky seekers
It is not for advanced gurus who know it all
It is not for get rich quick seekers
You can tell them what the product is not:
This is not MLM
This is not PPC
This is not a get rich quick scheme
You can tell them what they don’t need to know:
to know PPC
to be technical
Stack the value!
At this point, you want to tell them what it is point blank
again and stack the value. For example, you spent 4 years
learning this and 40 hours per week doing it. You worked
hard to learn all this and they get it instantly. This is
worth years of experience.
You can stack the value on dollars too. For example, the
software is worth $1,000 alone and I’m also giving you 1on-1 mentoring, which I normally charge $500 for. Plus,
I’m giving you my blueprint report, normally valued at
This is where you can add in bonuses, of course.
You get all this value for the low price of only _____.
Test your prices as well. Sometimes a higher price
converts better than a lower price. Test it and see.
Listen, the number one reason people don’t buy from you is
because they DON’T BELIEVE YOU. They just don’t believe
your claims. Therefore, if you give them a crazy, bold
guarantee, your conversions can sky rocket.
Don’t believe me? Try it out yourself. Offer a double
your money back guarantee, or a 365 day guarantee and see
what happens. Your conversions will sky rocket.
In sales, you have to close people to get the money. You
have to ask for the sale. However, most salesletters you
see never ask for the sale and they never close strong.
They build up the value throughout the salesletter and then
close with some wimpy statement.
Coffee is for closers! (That’s from a movie)
Take your headline and turn it into a closing statement.
Hit them between the eyes. Tell them they will either
continue to have the problem they have, or they will solve
it by buying your product!
Hit on the pain again.
Agitate the pain.
This is one of the most read portions of your salesletter.
Make them strong and spend good quality time on them. You
can restate the guarantee, hit them with a new benefit, hit
them with the bonuses and hit them with the “money phrase”
(i.e. get a membership in 15 minutes!)
Despite your best attempt to make a sale, people will still
have questions. How would you like to make money just for
answering simple email questions? Then, put your email or
phone number or both at the bottom of the page. Most
refrain from doing this and they miss out. Now, if you
sell tons and tons of products, maybe you could just put
your help desk link there and let your staff handle it, but
if you’re a one person show, take that and use it as a
I want to take this moment and give you a
technique I’ve used many times that works great.
It’s a little bit more work, but it converts like
crazy. Here it goes (thank me later):
When you have a list of subscribers, send them an
email and ask them to email you back if they are
interested. Then, email them the salesletter as a
PDF. Interact with them via email too. Answer
You will be surprised at how many sales you make.
I believe this works for many reasons. One is…
nobody does this so it’s different! Another
reason is they believe you more when they interact
with you via email.
I’ve done this with high ticket products and
services and I’ve generated well over 100k with
this method alone.
Scarcity is huge. If you put a limit on your products,
they will sell much better than if it’s open forever. Some
kind of scarcity can certainly increase conversions. You
can hit them with a limited number of copies will ever be
sold. You can hit them with a price scarcity (price goes
up on Monday)… and so on.
You could put a limit on your products and sell only 100,
and sell out fast. But, if you left it open forever, maybe
it took you six months or more to sell 100 and convert
Instead, go for getting the highest conversions now!
Create other products to sell later or come out with a 2.0
Know your market!
This may seem obvious, but it’s not. Knowing your market
well (real well) can skyrocket your income fast. Do not
discount this section off, as it has real power when you
realize it’s dynamics.
You see, if you know how your market thinks, what
frustrates them, what they like, love, desire, gravitate
towards, what their problems are, what they need, what’s
lacking in their business, what the biggest road blocks are
or speed bumps that get in their way, what their beliefs
are, etc then you can tap into that.
If you know your customers better than your competition
does, then you can win and earn more money. I’m not saying
there is a lack of abundance or a lack of dollars out there
at all. I’m saying that when you know your market better
than competitors, then you can be more creative and
understand how to sell and provide for your market.
You want to satisfy your market’s desires. Give them what
they desire. Sell what they want, more than what they need
or what you think they need. Don’t sell them what you want
them to have or what you think they need, sell them what
In the IM market, they want:
A magic button
A business in a box
Black hat tricks
To be popular
To be special, famous, be someone
To be able to buy things and impress others
To be comfortable
To be lazy and work less
To be accepted and admired
They are extremely skeptical. Therefore, you must hit on
all the elements mentioned above as best you can to counter
that skepticism. You must give them a bold guarantee or
risk reversal to counter that skepticism. The better you
are at countering that skepticism, the more money you’re
going to make.
One of the reasons (there’s many) why gurus convert so
well, is there is not as much skepticism for buying their
products. They are proven and public and there’s tons of
social proof out there for them. They have star appeal.
Sure, it’s not going to counter all skepticism, but a lot
Your ability to minimize skepticism is the key to
Fear is one of the most incredible driving emotions. Fear
propels people, it sabotages people, it limits people, and
it cripples people from taking action or buying. Fear is a
dominant emotion is most people.
I don’t know how many times someone has emailed me or told
me, “I can’t buy this at this time because my wife would be
So, use it to your advantage in conversions.
What are your markets 3 to 5 biggest fears in buying your
product… or using your product? How can you overcome those
Next, what fears “in
IM market, many have
failing, feelings of
How can you tap into
does your market have? In the
of being homeless, losing money,
inadequate or a lesser person.
fears and solve them for
Peace of mind, security and protection is a real driving
force. Many just want to relax and not be stressed out and
they are willing to work hard, be workaholics, and chase
their dreams forever just to find some kind of peace of
mind from bills, money problems, stress, job demands,
bosses, traffic and problems in general.
People connect money and financial freedom to happiness.
That’s a thought in their minds already and it’s your job
(if in this market) to tap into those thoughts, images in
their heads and conversations already going on in their
This is one of my favorite topics. It’s just fascinating
and it’s extremely powerful for making money, persuasion,
influence and conversions!
Take note of the following emotional triggers:
Vanity: (fame, recognition, being popular, admired,
Peace of mind: (relaxation, relief, security, ease, easy,
Self Improvement: (getting to the next level, higher
achievement, advancement, better person, better body,
healthier, more money, more spiritual, more happiness,
better relationships, more life)
(control, pride, competition, revenge, power, etc)
Those above are powerful emotional triggers to tap into
one’s identity. Think about all the different ways you can
tap into those identity areas in your copy and advertising.
These are all big in the IM space. With vanity, you can
tap into how people want to be admired, respected and
What are people in your market currently HOT
One of the smartest insights you could learn is:
Figure out what everyone is buying, and go sell it to them!
But, I want you to think about that more. In the IM space,
certain things get hot. I remember when Adsense was very
hot and everyone was buying anything and everything about
Adsense. It was an easy sell. If you wanted to make some
quick and easy money, all you’d have to do is interview a
few Adsense experts, wrap up the audios into a package and
sell the heck out of it.
You can easily find out what’s hot in your market right
now… research, craft a product and an offer, and sell it.
Anyone can. But, your ability to pay attention to your
market can earn you a ton of money.
This is why I recommend to many of my VIP clients that they
pick one market they are passionate about and stick to it.
They will get to know that market better and better, and
they’ll constantly be looking for opportunity gaps. They
will constantly be on the lookout for an opportunity to
earn more money by delivering HOT information the market is
crazy about right now!
Why is buying your product a smart purchase?
What are all the reasons, your product is a smart purchase?
For me, when writing copy, I try and think about the
logical reasons why people would buy what I’m selling.
There are emotional reasons, and we certainly try to tap
into those emotions in the “make money” space, but tapping
into the logical reasons is also quite important too. Some
people rationalize the purchase and dwell on the decision
before buying. Others buy very quickly with impulse buys.
Therefore, if you spend some time thinking about all the
reasons why it’s a smart decision, this can pay off huge
for you! Reasons such as: saves time, money, energy… will
keep you from having to do A… B… or C! Think outside the
box and put yourself in the shoes of someone who
contemplates decisions in an exhaustive fashion before
buying… and appeal to that type of person too (not just
emotional, impulse buyers).
Up-sells, down-sells, backend offers
This can be where the REAL money is made. Front end offers
can be where you break even (if you are paying for traffic)
and up-sells can be where you turn a profit. Back-end
offers can be where you rake it in.
Think about what the up-sell offers will be ahead of time.
Is there a way you can offer a premium version of your
product? Or, maybe you can add continuity or a paid
newsletter of sorts. Perhaps you offer consulting or group
webinars. Maybe it’s a PLR product you provide or an
If you want to make a lot more money, then add in up-sells.
I like to have 2 or 3 up-sells. To many can be annoying,
and some customers hate up-sells. Some complain a lot
But, it’s marketing and it works and anytime I see someone
complaining about up-sells, I instantly think “they are not
a marketer”… they are a customer.
Sure, you want to treat people right and over-deliver, but
some things in business… is just business. You are in this
to make profits and do good things, but don’t let those who
express their opinions on up-sells ruin that profit base
for you. Believe me, if up-sells did not work, marketers
would not be using them and customers would not be buying
Here’s a quick intro script to get your up-sells going:
(sales video intro script):
Thanks so much for buying ______. You made a wise
decision, but do not close this page. This might be the
only time you ever see this special one time opportunity.
If you click away, this page could be gone forever.
You just purchased _______ and as a special one time offer,
I’d like to provide you with an incredible deal. As a
special marketing test, I’m prepared to open up the vault
and provide you with the following: (list out what they
get, then close them)
Up-sells are where big money can come in. If you have an
affiliate program set up (you should) then the up-sells can
really make your launch. You could give 50% commissions on
the front end (or higher) and you can give less on the
backend, and many affiliates are fine with that.
Some will never even ask.
The point is, that’s where you can make a significant
income. These up-sells have to be solid and you need to
dial them in for conversions. If needed, continue to
change them up, switch out the offers, and make them sell.
If you find yourself paying for traffic, and that traffic
is expensive, you are going to have to have up-sells to
make that traffic work – most of the time. The front end
offer tends to pay for the traffic, and the up-sells is
where the profit comes from. This allows you to compete
for expensive keywords.
If you see $1 per click traffic and wonder how marketers
are affording that much in clicks, now you know. The
profits are often found in the backend.
This is where you admit to something that’s actually
damaging to your sales pitch on purpose. This increases
believability. It makes your offer more trust worthy.
I am so terrible at technical stuff I can barely tie my
shoes… so if an idiot like me can do this, I know you can
Condensed Conversion Cheat Sheet:
5.Homer Simpson Level
9.Not for, don’t need to
Know your market best
What the market is hot about right now
Why is it a smart purchase?
Up-sells (sales process)
You are going to be doing a lot of testing, tracking and
tweaking if you are going to be an effective marketer.
Testing is essential to profits. The more you test, the
more you dial in your conversions.
The better you convert, the more you make. The more you
make, the more you make. It’s a snowball effect. As you
grow, you grow faster and faster.
If you find yourself tweaking all the time, then you know
you are finally in the “game” of marketing. At first, a
new marketer, who finds he/she testing a lot, can get
frustrated. But, eventually, every successful marketer
realizes it’s the key to success.
Eventually, the testing becomes part of the game and
testing and measuring metrics becomes interesting. It
becomes a challenge to dial in the conversions and make it
There’s lots of testing products available online.
Prosper202 is one that is pretty popular… many like using
Google Optimizer as well. You’ll have to find one that
works well for you.
Here are the main components to test:
There are tons of variables to test… graphics, everything
you can think of. However, there is one major thing that
can change conversions big time!
If you find your sales page is not converting well, it
could be a number of reasons causing it to fail. It could
be that nobody wants that product. It could be it’s too
expensive. It could be the sales copy is terrible. It
could be something is turning the customers off. It could
be the graphics are terrible. It could be a number of
things that’s killing conversions.
However, if you have tried dialing in your copy with
tweaking and testing all of those things and it still does
not convert, there could be one major thing you can do to
That is changing your offer!
Whatever your main offer is… the main presentation… the
main USP (unique selling proposition)… whatever your big
promise is… your main benefit… that might need to change.
For example, if I’m selling a product on how to make money
with Google Adwords, and find my product is not selling, I
can change my offer and point of view.
Instead of selling “Google Adwords Techniques” I could
change it to “How To Drive Massive Traffic Instantly To
Your Site and Convert That Traffic Into Revenue!”
See the difference?
Maybe I’m turning people off by mentioning Google. Maybe
it’s something else. Maybe it’s an ebook, and I should
turn it into a “program”. Maybe it’s a program and I
should turn it into a mentoring opportunity. Maybe it’s a
membership and I should sell a home study course instead.
Maybe I’m providing “Eric’s 10 dynamic Steps To Six
Figures” and it’s not working. So, I change it to “Stacker
Formula” and it sells like hot cakes!
Changing up the offer can provide you with huge changes in
It’s the number one “conversion factor” other than proof
If your stuff is not converting, it might be because nobody
believes you. Your believability is not working and people
are skeptical, and that skepticism is killing conversions.
If I said, “hey, I’ve made a million dollars online and I’m
going to show you how to be a millionaire by next Thursday…
and you’ll be rich by the end of the month… and we can go
swimming in Hawaii this month together and fly around in
our huge private airplanes”, you might not believe that and
But, if there are no “proof factors” on your page to back
up your claims or big promises, it makes it hard to
believe. In fact, since so much of those testimonials are
faked, it’s great to get video testimonials because they
are considered to be real for the most part.
If you get celebrity (or guru) endorsements, that boosts
conversions big time. Proof factors are by far one of the
main things you need to convert.
When you drive a lot of traffic, and test that traffic, and
tweak your stuff to try and convert better and better, you
maximize your profits. It can be the difference between
NOT MAKING ANY MONEY AT ALL… and making a million dollars
Ask any millionaire marketer about testing and they’ll give
you a PROFOUND statement that clearly says, “Damn right I
Every single million dollar marketer I know tests and
tracks and tweaks!
At this point, you know you need to have a squeeze page
that captures subscribers onto a list. You need to give
away something valuable for free to bribe them into opting
Next, you know you need a highly converting salesletter and
up-sell process in place and dialed in. You also know you
need to test, track and tweak.
We’ve talked a lot about conversions because it is that
important. We’ve talked about techniques and how to warm
up your subscribers to you. We’ve talked about a lot of
stuff for making money thus far.
The clear defining point should be you need to focus most
of your time on traffic and conversions. 90% of your time
should be spent on traffic and conversions eventually.
In a moment, we will get into traffic… the lifeblood of
this business. But, before we do, there’s one more thing I
want to hit on hard.
And that is…
Pick one business!
Too many marketers fail because they are all over the
place, starting all kinds of projects all over the place,
all the time. I’ve written about this already in this
report, but think about it one more time…
If you focused on building one business, for the longterm,
you’d have tons of backlinks coming in to your site, you’d
have your conversions dialed in and popping, you’d have
your product keyed up with lots of value, you’d have your
squeeze pages rocking, you’d have affiliates selling for
you and you’d be growing and growing that business bigger
and bigger each and every month.
However, in this business, it’s too easy to start up a new
project and ignore or forget the last one you were working
on. This means all your products are only getting 20% or
so of your best effort and focus.
One business you grow and build over time is also a
business that grows so big, you can sell it for big bucks
eventually perhaps. I urge you to make one business
successful, and then expand to others.
However, as an info-marketer, when you master the
fundamentals of direct response marketing, you can make a
fortune off of what is called, “The moving parade”
The Moving Parade!
At a parade, you see floats passing by, one after another…
on to the next shiny, dazzling new float and on and on…
This is how the IM market is. They see a shiny new object
in front of them and buy it. Then, they move on to the
next shiny new object and so on. They forget what they
bought and move on. Many times, they never even download
what they bought. Or they skim it and move on to something
else. They buy a product, get excited, start skimming it,
and then go check their email and forget about it forever
It’s a moving parade. It’s one product (float) after
another. The next thing you know, you look back and you
spent a fortune in this market and have not made much money
to show for it.
This is very common and happens with thousands of people.
No wonder so many are jaded huh?
Well, don’t get caught up in the moving parade. Instead
focus on this report and follow the steps. Be the one who
starts a real business and sticks to it. Be the one who
sells products to the “herd” through the moving parade
I’ve had customers who have bought from me for years. Some
have spent thousands of dollars with me and they continue
to buy again and again. Some take the advice and move on
to make themselves a bunch of money.
Others never get anywhere… because they cannot get out from
behind the moving parade. They cannot stop buying… and
start doing. You are either a seller… or a buyer. Sure,
we all buy stuff… but you are either primarily a seller or
a buyer. If you are a buyer, then you could be stuck in
the moving parade. If you’ve been at this for a long time
and still not making money, then you are in the parade and
need to stop that and focus on one business and make that
one business work…
However, if you get into certain niche markets, you can
certainly earn a fortune by selling stuff in that moving
parade mechanism or system or whatever you want to call it.
For example, I can come out with a new product every week
and sell it to my lists and every week I’ll make money.
It’s a moving parade and if you sell in that parade (launch
and sell a lot of stuff) you can make a fortune.
So, although I say you should stick to one business and
make it work… I mean that, but after you have your first
launch and make that first business work, you might find
yourself also in the moving parade again, but this time as
You’re now the floats.
(or something like that)
Any way you slice it, it’s a very valuable insight and you
should be saying “thank you Eric” right about now.
Without traffic, life is a frozen field. If you have no
traffic, it’s like being a bird that cannot fly. It is a
sad and lonely world without abundant traffic.
If you are not making money online, it is because, you are
not driving traffic. The real question to ask yourself is,
when are you going to drive more traffic?
If that answer is “Right now!”
To Get Traffic Is To Be Focused!
It’s simple really. Those who do not get traffic are just
not focused enough on one thing. They are jumping around
from one thing to the next, chalking up excuses for not
making money yet, but the biggest reason I have found is
they are not focused on one thing!
Seriously. If this comes across sort of brutal, it’s
because it’s true. The only people who have an excuse for
this is the newbies… the brand new people who are yet to
even have a clue what they are doing, much less focusing on
And if you are one of them that’s new like that, then you
are one lucky individual to have found this report so early
in your career. I urge you to focus on this report and
just ignore the heck out of everything else. If there’s
something in this report you need clarification on or to
expand on, then research only that one thing until you know
it like the back of your hand, but ignore all the crap out
there and all the shiny new objects.
However, I do need to tell you that you will not make money
and you will not get abundant traffic without “focus”. It
just does not happen. And, if you are not focused and you
do drive some traffic, it will be a waste of money most of
the time, because it’s likely your conversions are not
dialed in yet. Focus on TRAFFIC AND CONVERSIONS. That is
Pay for Traffic Or Free Traffic!
You got two choices… pay for traffic or
Free might sound like a no brainer, but
labor. There’s just no other way. You
work hard for traffic… or you are going
and also work hard for it.
get free traffic.
free = manual
are either going to
to pay for traffic
It breaks down like this:
Free traffic = work very very hard for traffic, but you
don’t spend much at all.
Paid traffic = not as much work, but still some work, but
you spend money on it.
So, maybe you are saying you’d still rather get free
traffic instead of paying for it. Ok, consider this:
You might need to wait months for that free traffic to
actually show up and make a financial dent in your bank
account. Paid traffic can start hitting your site in the
Most people in this business (especially those who are new)
just don’t have long term thinking… and that delay in
gratification (results) can crush their focus. Remember,
traffic requires focus.
If months pass by and you have grown tired of this, and are
not getting results, it’s easy to quit and move on to the
next shiny object. However, if you drive traffic via paid
traffic, you can start dialing in your conversions right
I’m convinced… most people fail at this business because of
traffic and conversions. They are terrible at conversions
and they can’t get traffic. That’s it.
So, that means, all you have to do is get good at both and
the sky is really the limit. There are so many ways
(avenues) to generate traffic that it gets very confusing
I recommend you pick one way of driving traffic that meets
you best, and stick to it and make it work. Then, later,
after you’ve made one traffic method work, add another
method (avenue) of getting traffic.
We are going to go through different forms of getting
traffic, but you need to pick one and stick to it. I’m
going to start with the traffic methods that have made me a
ton of money over the years and then go to other methods of
This is as real as it’s going to get. I’m not sugarcoating
this next section at all. I’m going to tell it like it is
and let you be the judge. Ready?
By far… and I mean WAY BY FAR… the most amount of money
I’ve made in my entire life thus far has been a direct
result of getting joint venture affiliates to promote my
I did mention “by far” right?
It is by far the number one way I have brought in over a
million online and it’s by far the number one way 80% of
the marketers I know have too.
Sure, there’s paid traffic and SEO and all sorts of ways
marketers drive traffic and make money, but it’s no joke
that getting affiliates to promote for you is the most
popular way I’ve seen.
The challenge newbies or intermediate marketers have to
overcome is where to start? How to get affiliates to
promote if you don’t have a name in the market, don’t have
a list to reciprocate with, no leverage or assets in the
market, etc etc.
That’s the biggest challenge for most.
The other biggest challenge is most marketers don’t
understand the game of getting people to promote for you.
They don’t like asking people to promote for them and they
easily give up when people say no… or don’t respond.
The way to beat this challenge is to build leverage for
yourself. You need something going for you, something
attractive to these other people who can promote for you.
Look, if you want to make the big bucks, you need to be in
a market where there’s lots of competition, because those
are the markets where the big money is being made and those
are the markets where you can get a bunch of JV affiliates
to promote for you.
Markets such as:
Internet Marketing (make money online)
Real estate investing
Forex and trading
Big hobbies, like Golf
If your niche market is outside these kinds of markets
listed above (big markets like these) then JV affiliates
can still work too, and they certainly don’t require as
much leverage because those other markets are not too savvy
with the “direct marketing fundamentals”.
In other words, those other smaller markets or non-rabid
markets contain businesses that are not savvy about upsells, conversions, traffic, or even setting up affiliate
programs… so it’s easier to strike deals with them.
However, in the bigger markets, you have to come to the
table with leverage. Here are the forms of leverage you
can build/grow and have:
Ability to drive a lot of traffic (a list for example)
Ability to convert (copywriting, etc)
A name in the market and a following
Association with someone else who can do the above
Contacts (see association)
Hot product that sells (conversions)
A good speaker, presenter, product creator
Superior technical skills
You have to build leverage. Any serious marketer will pay
attention to you and respond to you, if you can drive them
traffic. I once emailed a big star who is very well known
in the USA and asked if we could strike a deal where I
promoted his online products.
I got his assistant, but then blew it off. Later, the star
emailed back directly. Everyone wants more money and cash
flow and if you can help them get more cash easily, they
Therefore, your ability to drive traffic for others is an
automatic foot in the door… and then the snowball can roll
from there for you. Here’s an example of a breakdown of
how it can go for a newbie who goes from zero to a six
figure online business in the Internet Marketing market.
Breakdown of newbie marketer we’ll call Mike:
Mike sets up a squeeze page giving away a free tool he
got created for $100. The tool makes it easy for
anyone to create beautiful banners themselves without
graphic art skills.
Mike gives away the tool for free in exchange for
opting in to his list and getting his free newsletter.
He’s giving away the tool and he’s providing a free
newsletter in exchange for subscribers
Mike then goes and runs an a special offer on the
Warrior Forum or other IM forums. He pays $40 to $120
rerunning the ad.
He gets 2,000 subscribers who are all interested in
He then takes those 2,000 subscribers and does list
swaps with other marketers (not gurus with big names
but other intermediate marketers who have lists)
Mike sends an email to his list promoting Bob’s free
offer. Bob gets 700 leads from Mike. Bob’s list now
grew by a new 700 people.
Bob promotes Mike’s free offer (squeeze page giving
away that graphic tool) and Mike now gets an extra 1200
new people on his list. It’s now 3,200 on his list.
Mike lands another list swap with Susan. Mike adds
another 500 leads to his list.
Mike promotes a simple but valuable offer to his list
and earns $1,500 in commissions.
Mike runs another special offer and runs some paid
advertising (banners) and adds another 3,000 people to
his list… doubling it!
He’s now at around 7,000 leads and they are all pretty
Mike gives them some content for free and sends them a
video that brands him better with his list. He also
gives them a new free tool as well. They are loving
him. They know he lives in Colorado and he loves
hiking and fishing. They know he’s a laid back guy but
a bit funny at times.
Mike then creates an info product explaining how he
built a list of 10,000 people in less than 2 months
He puts it on click bank
He also adds an up-sell to a new tool he’s created and
another up-sell to a mentoring program he’s started.
Mike then goes out and puts his launch on
He starts recruiting people himself too. He goes back
to Bob and Susan. He hits up people he’s bought
products from and people he has a relationship with in
He runs an ad on the Warrior Forum for JV affiliates to
sign up to his launch
He gets a list of JV affiliates to target and starts
He crafts a killer JV email asking these people to
promote and promises to return the favor and promote
for them too.
Mike gets 20 people to agree to promote his new
Mike launches his product and 12 of the 20 promote and
the others give him excuses (they are slammed busy with
The one’s who give him excuses, he gets them to
schedule a later mailing and nails them down on a
schedule to commit to. All 8 agree to promote later.
Mike does $40,000 on his launch and 20k goes to
affiliates. So, he only made 20k.
Not bad, but not six figures.
However, Mike now has really increased his list. He
now has 25,000 people on his list and a lot of new
Mike starts promoting other marketer’s products as an
affiliate and starts earning $10,000 to $15,000 per
month in affiliate commissions.
Mike is making six figures from his list now
Mike then creates his next product five months later.
Mike gets 50 people to promote this time and they hit
it hard too, because it’s converting.
Mike’s second launch does $400,000!
Mike is now set and has plenty of assets and leverage
and is making a fortune online from home. His list is
solid because he gives them good quality stuff from
time to time and mixes in good solid affiliate offers –
earning him commissions.
Mike started from nothing. He’s now making big bucks.
You could be like Mike.
You can set up your product on ClickBank.com and marketers
like that, because they know they are going to get paid
their commissions. Or, you can set up your own affiliate
program with programs like Idevaffiliate.com or
1shoppingcart.com or others.
With those programs, you have to pay the affiliates, which
can be a hassle. However, you also don’t have to wait on
clickbank.com checks either. I recommend going
Clickbank.com first though, when first starting out.
Here’s a checklist and pointers for
recruiting affiliates and doing launches
Get banners created for them so they can use the
banners on their blogs and such
Do most, if not all, of the work for them.
Write up swipe email for them so they can just hit send
Follow up is KEY! Don’t just ask once and move on.
You have to sell them and close affiliates and follow
up. They are all busy and they are used to ignoring
people (ignoring emails). Stay on them and keep the
carrot in front of them of you returning the favor
Use names, drop names (I got all these people on board
Keep a spreadsheet and track where you are with each
affiliate, what they said and if they agreed to promote
If someone agrees to promote, make sure and keep them
to their word
Affiliates care about EPC (earning per click). Track
that and provide it to them. Make sure and split test
your salesletter and sales videos and variables to
increase EPC. Track conversions and do your best to
Get your affiliates on to a list. This is an affiliate
list and you email them separately from your normal
list. You email them encouraging them to email and
Contests are great for spurring on promotion. Use a
leader board and email your affiliates who’s winning
the promo contest. Affiliates love recognition and
they are a bit competitive to beat their peers.
Try to get each affiliate to mail at least 4 times. If
conversions are good, it will not be that big of a
challenge to get them to continue emailing. But if
conversions are not good, it could be a done deal after
the first or second email promotion they do for you
Give the JV affiliates (who have lists) the product
Get testimonials from them if it does well. Use those
testimonials for future launches to recruit other
If needed, hire a JV manager to recruit affiliates for
you, give them a percentage. The good ones tend to
want an upfront investment too in their services, and
it can be WELL worth the investment too. They can turn
a simple $50k launch into a 1 million dollar launch!
Copy, Conversions, conversions and more conversions!
You need to dial that in and make sure you’ve got a
good salesletter or a good sales video and that it’s
very good and very compelling. That’s where the big
money is made!
Webinars can be a great way to get affiliates to
promote. You schedule a live webinar and get the
affiliates to promote that webinar registration page.
All the people your affiliates refer, get cookied to
their affiliate link. Then, at the end of the webinar,
sell them on your product and close them on the call.
This is an event and it can convert great if done
right. (more on this later in the report)
Test your up-sells, and do your best to get those to
Constantly communicate with your affiliates. Since
they are on a list, email them every day reminding them
it’s launch time, about the leader board, about the
stats, pushing them to promote again, etc.
Personal emails work best. Phone is better. Skype is
good too. Instead of only sending broadcast emails out
to your JV affiliate list, try emailing some of your
affiliates individually and hit them up to promote. If
you have phone numbers, call them. They cannot ignore
a phone call like they can an email. Text them. Skype
them. Constant communication and “asking” is the key.
Just get really good at asking for stuff.
Integration. Some affiliates might ask you if they can
integrate their offers in your download pages or
members area. I like to put those bonuses under
“bonus” content… so it’s separate from my content.
This is a smart move on your affiliates end to ask for
this integration. You should do the same with others.
See if you can get your products or squeeze offers into
other people’s launches to get free buyer leads.
Rolling Launches & Webinar Launches
A couple years ago, I had a meeting in my office. I asked
a few of my best staff members to set me up with webinars
each and every week. Someone was going to be my JV manager
and go out there and schedule, plan and organize weekly
On these webinars, I would give good content to the
attendees, but also pitch our coaching program offer at the
end of the call. My JV mgr job would be to reach out to
other marketers and schedule these webinars with them.
This is how it would break down:
Bob agrees to promote my killer webinar so he can make
big bucks as an affiliate
Bob gets an affiliate link and swipe JV email copy we
created for him, and he mails his lists telling them to
register for a free webinar.
His list clicks his affiliate link and goes to a
registration page (for the webinar I’m doing).
All those people who register are now cookied to Bob’s
affiliate ID. If they buy anything from me, he gets
However, I’m also building a bigger list. All those
people who register for the webinar are simultaneously
opted into my Aweber list (single opt in)
There are scripts that do this BTW
Next, I remind the subscribers about the webinar coming
up via emails. Plus, the webinar platform reminds them
too (I use gotowebinar.com for this)
Then, I do the webinar. On the webinar, I give them
good content that is valuable and helps them. At the
end of the call, I pitch them on my program (or
product). I tell them to go to WHATEVER.com to buy the
The people on the call rush to buy, and Bob (and me)
make money. Plus, I built a bigger list!
Wash, rinse and repeat with other JV affiliates.
Sure, you can record the webinar once and replay it,
but I’m yet to find a quality platform for playing back
the recording. We usually just put the recording up on
a page, with a buy now button below the video and
continue emailing about getting the program. They can
watch the replay.
Most sales should come from the promotion of the
replay. This includes Bob continuing to email about
the replay too. Bob will do so, and continue to mail
about the replay if he is making good money and its
converting (again, it’s all about conversions!)
This is a fantastic way to build a business, build a list,
build assets, make money, brand yourself in the market, and
Instead of trying to pull off a huge million dollar launch
in a week or a day, you can do rolling launches like this
or a webinar rolling launch and still do a million (just
not in a day).
I have some close marketing buddies who’s main (entire)
business and cash flow is what I just covered with you… and
they do several hundreds of thousands per year!
However, you have to be willing to get in front of people
and speak, conduct webinars and close the deals. That’s
not for everyone. If it’s not for you, but you still want
to follow this formula, consider finding someone who is
good at that and partner with them. Cater to your own
strengths and cater to other people’s strengths.
In other words, let them do what they do best and you do
what you do best! But, I still think it’s just a matter of
getting outside yourself and doing things that are a bit
nerve racking. I used to feel nervous speaking in front of
large groups of people… but after the 1,000th time doing so,
I’m no longer nervous at all. I escaped that comfort zone
and now it’s quite comfortable for me to do webinars.
If you want more money, you need to grow and progress as a
business person and individual. If that desire for wealth
is strong enough, you’ll do webinars or anything else to
achieve your goals. It’s a great feeling too… to do stuff
that used to be outside your comfort zone. It just takes
focus. ALL OF THIS JUST TAKES FOCUS.
Whatever you focus on expands!
Webinar Cheat Sheet!
Introduction: Introduce yourself, be excited and
enthusiastic, make the call seem loaded and pumped with
high activity. (I’m already seeing tons of questions
coming in… lots of people on the call tonight… this is
exciting… I see some familiar faces on the attendee
Drop a hook (I’m going to give you a special gift at
the end of this call, so you’ll want to get that!)
Practice the slide show ahead of time, record it and
watch your recording while taking notes to improve your
presentation. Know the material well, know the slides
very well and have fun.
If you are a little nervous, realize they cannot tell.
When you start the presentation, ignore the question
panel or the attendees in the room and focus on your
presentation. They can throw you off if you read their
questions and it’s not going to be a good presentation
for the rest of the attendees
Use the word “you” a lot in your presentation instead
of “all of you”. For example, “you are going to be
able to use this to earn more money” instead of “all of
you are going to be able to use this…”
Give good content at the beginning of the call. Turn
them on to you. Teach them stuff. Forget about making
money or thinking about money, focus on value. Focus
on helping people and the money will come!
Make it fast moving. Your presentation needs to be
high tempo and engaging. You are not going to be able
to teach the entire concept or product in one call, so
don’t try to. Give them nuggets of good quality
information and move on to the next slides.
Answering questions at the end of the call can kill the
sale sometimes. It gets people thinking of objections
they might not have been thinking of. But because you
answered someone’s question on “how much time is this
going to take me to follow this” now they are all
thinking the same thing.
Think about the objections or questions people will
have ahead of time and include or overcome those
objections in your presentation. If you do get a lot
of questions, download the question report or get a
friend to monitor the questions panel and make sure
next time you do a presentation, you cover those
questions as part of your pitch and presentation. It’s
valuable information you can use, but answering those
questions is hard to pull off and still make sales.
Follow all the “conversion” fundamentals in this
report, on your pitch (Big promise, special deal,
urgency and scarcity, solid guarantee, etc etc)
Close them strong!
Tell them their problems are answered and their desires
are fulfilled by buying right now, and to not buy will
result in further frustration and agitation with the
After you close strong, end the call and tell them
you’ll see them inside the program.
Your presentation (webinar) is like one big sales
letter. It starts out with some content though and it
hits on the same triggers as a salesletter does. Proof
factors, credibility, celebrity, authority, social
proof, etc etc…
Introduction, build credibility and set the tone for the rest of
Drop a hook (I have a gift for you at the end of this call)
Enthusiastic (be excited about the information being revealed
and the call)
State the problems people have
You have the solution
why you decided to create this product
you found how awesome it worked (proof)
you let friends use it too and it worked great for them (proof)
you then let even others use it and word got around, people came
to you and it worked for them too (proof)
anyone can use it (damaging admission, if I can do it, you can
anyone can do this, hammer that home
Transition to pitch (what you get)
closing statement (if you want a ton of traffic very easily, get
closing statement again (if you are sick and tired of not
getting enough traffic or making money, get this product)
call to action (go now!)
By far, JV affiliates has been the biggest income maker
I’ve ever done before… but after that, in second place, is
And, just like me, it’s the same for most marketers I know
too. In fact, for every marketer I really-really know,
there’s only a few who generate six figures using free
traffic methods (besides JV affiliates) and the
overwhelming majority of six figure marketers get their
Now, if you look at those two ways to drive traffic… and
keep in mind that about 97% of the marketers out there who
earn six figures ALSO do so by these two forms of getting
traffic… it becomes obviously clear, how to drive traffic.
Unfortunately, most marketers who don’t make money ignore
#1 and #2 from above. Most marketers focus on “free
traffic” from writing articles and whatnot.
Now, that works too… but in my opinion… in professional,
expert, million dollar opinion, writing articles and
whatnot should be a secondary traffic method to the two
Yes, writing articles works… and if you want to make a few
hundred dollars per month for a long while, then go for it.
But, if you want to make six figures or create a solid
income --- the kind you can quit your day job with --- then
you’ll focus on #1 or #2 above (if not both!)
That does not mean you cannot do article marketing, SEO,
etc too. You can, but I would advise nailing down and
mastering the two above. It will make you a far better
marketer and will make all those free traffic methods work
that much better.
You don’t have to spend a fortune on paid traffic either.
You can start very small and very cheap. In fact, I
recommend you start cheap and small, so you can dial in
I can guarantee you, you will not hit a grand-slam home run
with conversions right out of the gate. You are going to
have to tweak your conversions and paid traffic to make it
Ok, enough twisting your arm to do JV Affiliates and Paid
Traffic… let’s get into what to do and how to do it.
Paid Traffic Can Be FREE!
If you knew for certain your salespage converts, you’d send
paid traffic from all over the net! Let’s go through a
Mike puts $50 in Facebook Advertising to drive paid
He also puts $50 into PlentyOfFish.com to drive paid
That is $100 he’s going to spend on traffic
He drives that traffic and spends up the $100 in a week
He got some subscribers on his list, but only made $50
He lost $50 on the campaign.
Mike quits and goes to article marketing
But Bob sticks to it and tweaks his stuff.
Bob puts another $100 into Facebook, because it worked
better than Plenty Of Fish
But this time, he bids on less keywords
He tweaks his squeeze page
Instead of having sales copy, he adds a sales video
He adds some professional graphics
He tries it this time and makes $100
He broke even, did not lose money but did not make
But, it’s better than last round.
Bob breaks out this book here because he bought it and
loves it very much and thinks this book is the best
damn thing since sliced bread, so he opens it up again
and reviews the portion on conversions.
Bob realizes he must warm up his new subscribers and
realizes they are very-very skeptical to buy from him.
He creates a free report and sends it to his list.
Inside the free report is a link back to his product
(pitching them again) and what do you know… 5 people
He sends another email saying “in case you missed my
last email, here’s the free report again. People are
loving it!” and this time he makes 12 sales!
He then fires up Facebook Advertising again and
deposits another $100!
BUT, he also adds that free report to his autoresponder email sequences so all his traffic gets that
report right away (instantly when they opt in).
This time he spent $100, but he made $225!
He made a profit of $125!
He puts in another $100 and this time he makes $175 (a
little less but still profit)
He then fires up POF again, because he’s tweaked his
stuff since the first time and BAM! He makes $50 in
Now, he’s averaging between $150 to $225 per day of
All because he did what?
And, he focused on conversions. He focused on tweaking and
testing. He stuck to one thing. He did not quit and then
move on to something else.
This is the name of the game with paid traffic. And, once
you have a winning campaign and see that money coming in
(profits)… you’ll never look back. Articles and social
networking stuff will be Childs play to this kind of
Paid Traffic Platforms
Facebook is a platform for getting paid traffic driven to
your site. Facebook has gone through a lot of changes, but
is quickly becoming a great place to drive traffic through.
One thing that’s important though, it at the time of
writing this, you have to figure out exactly how Facebook
likes your landing pages. The two step approach (talked
about earlier in the report) works a little better.
You see, Facebook, for some reason, does not want to abuse
their users. They are picky. It’s like they want you to
spend money advertising, but not sell anything.
So, you have to get a bit creative.
You create a landing page that is a survey or asks
questions, gets the visitor interactive… give them content
for free… then have them opt in to get more information.
Here’s an example of a page taken straight from Facebook
Notice above how this page is not a traditional squeeze
page, but it’s a form they need to fill out and click “go”.
This engages the visitors into getting involved in the page
Next, after you click “Go”, here’s the next page you see:
The second page is another form or answer to give. Then
another one, and then another one and so on... Then
finally, it asks you to enter your zip code and email
See the final page below:
As you can see above, that’s when they get the opt in.
This was straight from Facebook and they followed what
Facebook wants. This one is more like a five or six step
form and then they ask for the opt in.
So, it makes it a bit harder to get the subscribers, but
those subscribers you do get will be more qualified and
more motivated usually.
Therefore, all you really need to do is find what people
want and then give it to them, then sell them all the other
things they are interested in.
Always market to “demographics”... If you give someone a
free report on losing weight, what else will they be
Rock hard abs
Buns of steel
See what I mean? The key is to capture subscribers and
then turn them on to YOU. Then, sell them other stuff they
are already buying and are interested in.
Plentyoffish.com is a bit like facebook is for advertising.
It’s a growing site and it’s a dating or socializing site,
so you can reach people based on their interests.
These users fill out their profiles and tell you a lot. If
they are into Yoga, they usually put that on their
profiles… and you can target them based on those keywords.
It’s pretty slick.
Google Adwords, Yahoo, MSN, Bing, etc are all Pay Per click
formats too, but they are all going through crazy changes
and are a bit ridiculous at the moment in my opinion.
I used to bank on Google Adwords so much it’s crazy… but
Adwords is banning most marketers and for no reason. If
you market a “make money” product on Adwords, they are
quick to ban.
I’ve also heard if they had any problems collecting
payments from you, you are instantly banned too. Also, to
really get good results from Adwords you’ll have to have a
high quality score.
That means you’ll have to SEO your site… have meta tags… a
site map… terms and conditions… an address… a phone number…
alt text links… link backs and so on.
It’s almost better to go for SEO and rankings on Google
nowadays than it is to pay for ads. Google had changed
their algorithms so that backlinks are very important
again. That’s helping savvy marketers rank high,
especially for long-tail keywords.
Banners have always been a great way for getting traffic.
Again, it is going to take tweaking and testing. It’s
going to take focus. That’s all that is standing in the
way between you and a lot more money.
Basically, all you’d have to do is find sites that offer
advertising in your niche and contact them about
advertising there. You could use Google Ad Planner, and
search your main category and find sites that accept text
ads or image ads.
If they take text ads or image ads, then they should be
interested in what you have to offer. Never go for the
instant rate card. Whatever rate card they give you, shoot
It’s negotiable and many sites just want the cash flow, so
they’ll take lower than rate card. Negotiate with them.
Think ahead of time exactly what you’d like to get and then
go get it.
Visualize what you want, accept it in your head that you
already got it, then go get it.
Below is a screen shot of Ad Planner.
Notice at top, the red arrow is pointing to “YES” they
accept advertising. Also, notice they get tons of clicks
and unique visitors. All you have to do is contact them.
This example is for “body building” and the site I pulled
up is bodybuilding.com
If you were in the weight loss or fitness or body building
niche, this could be a great find depending on costs.
First go for Pay Per Click and figure out your conversions.
Figure out your metrics and then go for cost per view. See
if you can A) get your traffic cheaper and B) increase your
That’s marketing. That’s business. This is how it works.
This is how the big boys play. This is what it takes to
get up there in income. You can start small and grow it
and before you know it, you’re rolling.
Again, what is this… the five thousandth time I’ve said
this… “It’s all about traffic and conversions!”
Everything Else When It Comes To Traffic!
Look, traffic is a big giant topic. It’s ever changing
too. It’s never static and always dynamic. What worked a
few months ago, might not work a few months from now.
However, what never changes… is the basic fundamentals of
direct response marketing. People are people, marketers
are marketers and customers will continue to buy
Mastering advertising and media buys, and conversions, can
make you wealthy for a long time to come. Heck, even if
the Internet exploded and did not exist anymore, with these
skills, you could make a fortune in direct mail or offline
Beyond what’s been explained already for traffic, here are
some other ways to get traffic:
Video marketing (using Youtube and other video sites).
Local marketing using Google Local, Yahoo local, etc
Direct Mail (see nextmark.com)
Integration with other sites
Ezine and solo ads
Using free software giveaways
Using free software downloads
However, one last time… the best and biggest money I’ve
ever made has come from JV Affiliates and Paid Traffic,
Focus On Your Strengths,
Outsource Your Weaknesses!
One of the biggest breakthroughs I ever had was figuring
out what my strengths and weaknesses were. Some things
were in the gray area between strengths and weaknesses, but
for the most part, I knew what I was good at and what I was
I was terrible at: technical stuff and I was terrible at
Therefore, I outsourced that stuff… or I partnered with
people who would take care of that for me. For the longest
time, I spun my wheels getting nowhere.
And, if I did finish something, it took a very long time.
I learned about speed bumps and I heard this saying from a
mentor of mine: “money loves speed!”
Well, if money loves speed, then money hates speed bumps.
Speed bumps slow you down, and sometimes for years!
You have to decide what you are good at and what you enjoy.
Figure out what you gravitate towards. We are not good at
everything. We tend to be good at certain things.
Remember the four main categories:
Which are you strong at? Are there any that stand out to
you, or that you are most interested in? Where are you
weak? Well, let’s say you are strong at product creation
but weak at traffic.
Then, focus on product creation and get someone else to do
the traffic. Partner with someone strong at traffic. It’s
likely someone who is strong at traffic does not like to
It’s also likely that anyone strong at traffic DOES NOT
WANT TO SPEND TIME CREATING PRODUCTS EITHER.
Let me say this again loudly:
You Cannot Possibly Create Products Fast Enough To
Meet The Buying Demands Of Your Subscribers And
Customers And Marketplace!
That means even those marketers who have lists and can
drive a lot of traffic, still need products. AND, they
prefer products that have their own names on them. So,
instead of promoting affiliate offer after affiliate offer,
they can simply focus on traffic, while you focused on
creating products. It’s a good match.
Or, maybe you are not good at anything but product creation
so far. Others can cover that by either partnering with
you, or by you paying someone to do it for you.
There’s no need to partner with a webmaster who only takes
20 minutes to set up your site. You can pay that person
$50 or so and be done with it.
The big two are:
Traffic & Conversions.
If you are not strong at those two, you need to get strong
at one of them, at least. And, if you’re not strong at
those two, you need to be very strong at Product Creation
Paying People To Do Stuff For You
The big one is copywriting. That is a big expense. It’s
gotten cheaper over the years because of video sales
letters. More marketers are doing video letters and not
paying copywriters to write long letters for them.
This is fine, and if you can pull off a compelling sales
video, go for it. Otherwise, paying someone to write copy
can be expensive. So, I recommend either forking out the
investment for a high quality copywriter, or starting with
a junior copywriter.
I tell my 1-on-1 VIP clients to start with writing it
themselves (it’s great practice and it is time well spent).
Then, get a junior copywriter to rewrite it or tweak it.
That’s cheaper for you. It all depends on your budget.
The next big one is technical. This is where a lot of
newbies spin their wheels for a long time. I did.
Basically, you have to bite the bullet and fork over some
cheap money to get stuff done for you if you are not good
at it yourself.
You can simply go to Craigslist.org and run ads for
webmasters. They are everywhere. You can also go to
Craigslist.org and click on the country Philippians and run
an ad targeting them. They are much cheaper and good
people who work hard. They can be very loyal to you as
well and do you well.
I’d make sure and get this taken care of for you:
Front end offer
Protected download area
Get those things covered and you are good to go. Maybe
throw in getting a blog set up with WordPress and then you
can spend all your time focused on the most important
things (traffic & conversions).
One of the techniques I have used it to hire two people to
do the same thing. Then, I quickly fire the one who is not
communicating with me constantly and who is not doing a
good job, and keep the other one.
But, I’ve wasted so much money over the years being a nice
guy and paying people to sit around and do nothing that
I’ve earned the right to split test human beings.
There’s no real trick to outsourcing, but I’d say the main
thing you should do is stay on top of that person you are
paying and have high expectations and hold them to that.
It’s easy for them to slack off because they do not see you
all day every day. You are just some person on the net
sending them money. They can be playing video games all
day instead of doing what you are paying them to do.
If you would like to be very wealthy, then you’ll read
every word that follows. If you want a lot of money in
your life, then you’ll read the rest of this with an open
mind and put all the preconceived notions you have and
follow along and absorb what’s being said and revealed
We all have beliefs, religions, whatever you want to label
it, but what follows works, period. However, it’s not
something to just read and cast aside.
Have you ever read “Think And Grow Rich”? Have you ever
read “The Science of Getting Rich”? Have you read
countless other books on wealth?
Chances are you might have.
But have you ever studied those books? I mean really
studied them? If you believe they are true and they work,
and what’s written in those books is real, then have you
ever really studied them?
Have you tried applying what’s taught in them? Have you
memorized some of the principles and learned them so well,
you know them by heart?
I have found, in my career, that most super successful
people follow those laws to a certain point. I’m not
really going hokey on you or mystical here, I’m just saying
that even if you take those principles and apply them in a
practical manner (non super natural), they work!
It’s pretty obvious to me after analyzing this stuff for
decades. I’ve paid close attention to the super successful
and the very rich. I have picked their brains dry. I have
had dinner with a billionaire and I can tell you point
blank, there’s a difference.
There’s a difference between the way they think, act, speak
and believe. There’s such a stark difference, but it’s
only noticeable if you know what to look for.
You can cast off what I’m about to say, you can chalk it up
as hocus pocus and you can debate me till the cows come
home, I’m more than convinced, what I’m about to share with
you is the secret to wealth.
The hard part is living it.
The easy part is understanding it and believing in it, the
hard part is making the choices to live it daily!
I believe over time, it can become more and more of a habit
and part of you. But, there’s a huge difference between
“lack thinking” and “abundant” thinking.
You may already know that, but do you live it?
Probably the best thing I could ever recommend to anyone,
is to read and get the audios to The Science Of Getting
Rich. Commit the lessons to memory and listen/read it
every single day until you are rich!
There is nothing on this Earth that has changed my finances
more than that book and living the principles outlined in
it. Perhaps it’s because I believe it so. Who knows?
Frankly, I don’t care. All I know is it worked for me, and
with most of the people I know who are successful (or rich)
do the same things (regardless if they believe it or have
even ever read the book).
I see them saying things and acting in a certain way, and I
say to myself, “that’s the SOGR”.
I’ve read countless books and many say the same things, and
have the same principles. I can regurgitate them here in
this report, or I can simply tell you to go get SOGR and
commit it to memory.
Know it like the back of your hand.
I’m serious. If I’m offending you, I am not sorry. You
bought this to get rich and to earn more money and I can
only tell you the truth. Get it and master it.
I know people who are poor, and they think, act and say the
exact opposite of what that book teaches. Any time I come
across troubles, it’s because I have not been living and
acting in a certain way. That way is SOGR.
For example, I have learned a ton from a very successful,
legendary copywriter who is now retired. I’ve devoured his
stuff. Well, a few years ago, while going through his
material, he said, “If you want to hit a home run with your
copy, first imagine it in your mind, then do it!”
Whatever outcome you want, first imagine it, expect it, and
act, think and speak as if you already have it, and you’ll
get it! If you don’t get it, then be sure and hold the
faith that you will get something better, and it happens.
You have to take action and you have to focus on the tasks
at hand and do the very best you can with what’s in front
of you today, while holding strong, the vision of what you
want in your mind.
For example, what do you think about most often each day?
Are you thinking of bills all day? Do you catch thoughts
of a negative nature pop into your head all day? Have you
ever listened to the mental chatter that goes on in your
head? You don’t have to try and change it, just witness
Listen to the thoughts that pop up in your mind. What are
they saying? Do you catch yourself worrying about things?
Do you catch yourself worrying about health… bills…
relationships… jobs… bosses… coworkers… security… bad
If so, then I’d bet you have a lot of that going on. One
person I know worries about relationships all the time.
It’s a dominating thought. I never think about that. I’m
married and we’re happy and I never worry about it. This
friend of mine does. Guess what she has problems with?
The old saying, “that you resist, persists”. The more you
focus on something, the more it expands. If you focus on
bad things, you get bad things. If you focus on what you
want, you get it.
If you think about bills, then bills become a constant
problem. If you think thoughts like this:
“I just need an extra $1,000 per month and then I’ll be ok”
Guess what? That’s all you’ll get. Then what? Perhaps
you lose your job next. Guess what could be happening?
Your losing that job so you can get another job that
pays…………….. an extra $1,000 per month!
But, that’s because of your limited thoughts.
If you say and think, “ I want to make 30k per month” then
that’s a different type of perspective than “I just need to
get by”. It changes everything. It changes your actions.
Instead of working to just get by, you’re working to get to
a much higher income level and that’s inspiring! You are
motivated, excited and you are an advancing person.
If you find yourself always talking bad about others,
always casting blame to others, always complaining about
things, always making excuses for everything, then you are
going to continue to get chaos.
If you change that and are always saying good things about
people, always praising others, eliminating excuses,
sending love in everything you do and all your thoughts,
guess what you are going to get?
If you are an advancing person and you are going somewhere
good, and you have that aura about you as an advancing
person, guess what you are going to get:
For example, if I’m feeling low and down about things, and
I have lots of negative thoughts, I’m going to confide in
others and complain about things.
They are going to look at me as going downhill fast, or up
the creek without a paddle. If I’m positive and inspired
and going somewhere, and am an advancing person… they see
They see an advancing person!
See, it’s not all mystical hocus pocus, it’s practical
stuff. I’m not here to preach religion or anything, I’m
here to tell you that you must ACT, THINK, SPEAK, WALK,
BREATHE, WRITE AND BE a certain way, to get wealthy!
If you give value in everything you do, great things will
happen in your life. Don’t believe me? I dare you… triple
double dare you… to try it for 4 days.
You want to change your life?
In everything you do, in every interaction you have, give
more value than what’s being given to you! Just give!
I’m not saying go down to the block and give away money to
beggers. I’m saying if you are talking to a friend, give
that friend your attention and help that friend the best
you can. Feel love and feel “gratitude” and give that
person what you can in value.
If you have a job, give that job more in value than the job
is giving you in wages. Give your boss more in value than
your boss gives you in recognition, money, promotions,
Give more in value!
In your relationship, give more in value and see what
happens. See if you can feel the most love and admiration
you can for others and show it in your actions and just
watch what happens.
For example, this report. I want to blow you away with
value. I want you to keep this report forever. I want it
to change your life. I want you to excel and achieve your
dreams. I want you to get rich. I want life to be better
for you. I want to take all the things I’ve learned and
help others have more life!
I must have more life too! By me living my life to the
fullest… by me having more life… I am inspiring others to
do the same! If I share with you what I’ve learned and my
beliefs, I have not short changed you on value.
If you ripped this report off somewhere and got it free
somehow, you have got more value from me than you have
given me in return. That’s on you, not me. I’m providing
the value and I’m sending out to the universe my intentions
of providing more life for ALL!
All in all, the main reason people don’t make money in this
business is not because of traffic… or business
opportunities… or skills… or experience… or charisma… or
speaking abilities… or technical abilities… or copywriting
abilities… the main reason is they don’t think… act… speak…
write… or live in a certain way!
I know a marketer who does nothing but pay others. He just
pays good people, good money, to do everything for him. He
makes a profit off of that and he does a million dollars.
What special skills does he have? Outsourcing? Big deal.
I know people who are kids who make six figures in this
business. I know people who are handicapped, who came from
prison, who worked at fast food joints… and the list of
overachievers is a mile long.
Is it because the internet
because they did things in
techniques, or the schemes
make people rich… it’s the
is available to all, or is it
a certain way? It is not the
or the methods or formulas that
way they think, act and do and
Why is it one carpet cleaning company gets rich while
another carpet cleaning company goes broke? People who are
rich live in the same community as people who are poor.
It’s not the environment. The environment can help, but
it’s them. It’s the way they think and live.
The best thing you could do is get into the guts of SOGR.
It’s all there and that book was written in the early
1900’s. It’s all there, and it’s the only book you really
need to follow to get rich.
But, it’s not going to work if you casually read it. You
have to live it. You have to believe it. Even if you
believe it in a practical, non supernatural way, it still
I got the audios for this on Itunes. It’s called “The
Wisdom of Wallace Wattles” and it is good. I comprehend
much more from those audios than I do from reading the
book. But, that’s just me.
I try to listen to it every day, even if it’s just a
chapter. And, if things ever seen hard or stressed, those
audios wipe it out instantly for me.
Look, you hired me on this report to tell the truth… to
tell you how to make money online and how to get wealthy.
I told the truth. I explained what I do and what I have
done to earn the money I’ve earned, which is over 1 million
online to date. I’ve provided step by step instructions
and I’ve given you more value than what you paid for this
It’s up to you to take it and use it to achieve more life
for you and yours. Thank you for sharing this journey with
PS – If you found great value in this report or program,
please let me know. I'd love your testimonial.