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Ralph Nichols (American football)
Ralph Nichols (American football)

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Mahatma Gandhi
Mahatma Gandhi

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Francis Buchanan White
Francis Buchanan White

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“When a destitute mother starts earning an income,
her dreams of success invariably center around her
children. A woman's second priority is the
household. She wants to buy utensils, build a
stronger roof, or find a bed for herself and her family.
A man has an entirely different set of priorities.
When a destitute father earns extra income, he
focuses more attention on himself. Thus money
entering a household through a woman brings more
benefits to the family as a whole.”
-Muhammad Yunus
Programme Schedule
10.30 a.m. – 11.30 a.m.
Session I
11.30 a.m. - 1.30 p.m.
Communication for Development
in the Third World
Noble Peace Prize - 2006
Prof. Srinivas R. Melkote
Be the change you want to see in the world.
-Mahatma Gandhi
The most basic of all human needs is the need to
understand and be understood. The best way to
understand people is to listen to them.
-Ralph Nichols
The Father of the Field of Listening
Development is about transforming the lives of
people, not just transforming economies.”
- Joseph E. Stiglitz
Nobel Memorial Prize in Economic
In my view the imposing tower of misery which
today rests on the heart of India has its sole
foundation in the absence of education. Caste
divisions, religious conflicts, aversion to work,
precarious economic conditions – all centre on this
single factor.
- Amartya Sen
Noble Prize for Economics, 1998
Bowling Green State
University, Ohio, USA
Panel Discussion
1.30 p.m. – 2.30p.m.
Communication for Development
Communication is an integral part of
development. Information is a pre-condition for
development. The vastly changed media
scenario calls for a recasting of the role of media
in promoting pro social change. The economic
reform has resulted in the democratization of
media facilitating local governance as a stepping
stone for empowerment of communities
facilitating social development. Media
convergence has the immense potential to create
media, i.e. media with concern for development
to provide alternative to commercial mainstream
media. Today there are several initiates to
provide alternative media tools to realize the
goals of development. It is necessary to examine
the role of media in development and the
application of communication as potential
means of solving the problems of development.
The workshop provides a platform to continue
the dialogue.
of Mysore
University with Potential for
Excellence Project
Focus Area - II
University of Mysore
Manasagangotri, Mysuru
Session II
2.30 p.m. – 4.30 p.m.
Reflections on Media Intervention
in Development Experience
Shri. Shivananda Kalave
Environmental Journalist, Kalave Post
Sirsi Taluk, Uttara Kannada District
Shri. Shree Padre
Editor ‘Adike Patrike’
Vaninagar Post, Perla - 671552
Panel Discussion
• Participation is only through confirmation
and online registration.
• There is no registration fee.
• Outstation teachers except Mysuru, Mandya
and Chamarajanagar will get II class travel
• Certificate will be issued to Teachers, Guest
Faculty and Research Scholars.
• Boarding and Lodging for outstation
participants will not be provided.
• Last date for registration is 10 December
For Registration Contact:
E-mail: [email protected]
Workshop for
Journalism Educators
Communication for
Seminar Hall, IOE Vijnana Bhavan
Manasagangotri, UoM
Mysuru -570006
Shivaprasad B.M
4.30 p.m.
E-mail: [email protected]
Sowmya K.B.
E-mail: [email protected]
15th December 2014
10.30 a.m.
University with Potential for Excellence
(UPE) Focus Area –II Project; Media and
Social Development – A case study of
University with Potential for Excellence of
University Grants Commission was awarded to
the University of Mysore in the disciplines of
Sciences & Social Sciences. In social science,
the focus area of study is 'Media and Social
Development: A Case Study of Karnataka'. The
project aims to study the different paradigms of
the media and social development; Analyze the
nature, forms, levels, phases & consequences of
media intervention in the process of social
development; Study the development “deficit”
& its implications on social categories; Assess
how media intervention can transform the state;
Develop new social development indices to
greatly disadvantaged groups; Based on the
findings of this study, design an alternative
Model of Development for Karnataka.
Chief Coordinator: Prof. N. Usha Rani
Coordinators: Prof. Y. S. Sidde Gowda
Prof. Muzaffar H. Assadi
Core Committee:
Prof. M. Indira
Prof. Krishne Gowda
Prof. M. Devaraj
Prof. Chandrashekar
Prof. Ramesh
Dr. Nanjunda
Dr. Navitha Thimmaiah
Journal of Media and Social Development
Quarterly Media Journal by the Project
Email: [email protected]
Abhyudaya – Quarterly Newsletter by
Project Fellows
Prof. Srinivas Melkote
Shivananda Kalave
Shree Padre
Prof. Srinivas Melkote has been a teacher in the field
of telecommunication, journalism, and mass
communication for more than 30 years. He has
taught at universities in India, US, and Jamaica and
is currently a full professor in the Department of
Telecommunications in the School of Media and
Communication Studies at Bowling Green State
University, Ohio, USA. Professor Melkote has
researched and published extensively on a range of
issues from the role of communication in social
change, participatory communication, diffusion of
innovations, international communication, health
communication, communication strategies for
HIV/AIDS prevention, mass communication
theory, quantitative research methods, media effects
and communication pedagogy. His book
“Communication for Development in the Third
World: Theory and Practice for Empowerment” (coauthored with Dr. Leslie Steeves) is a core text for
courses on media and communication in directed
social change in colleges around the world. His
current interests are examining the role of media and
communication in achieving social justice. His
work in social change communication examines the
roles of globalization, economics, politics, and
hegemonic discourse in sustaining and widening the
inequality gaps between people in societies around
the world.
A person who can authoritatively speak on
Environment and Agricultural activity in Uttara
Kannada is none other than shri. Shivananda
Kalave. He has treaded the forest and confidently
creates awareness and widen indigenous knowledge
on forest and environment. Exactly after 200 years
he stride the path of Francis Buchanan and have
catalogued the past and the present of Uttara
Kannada. His philosophy comes out of his
experience. He is an encyclopedia of knowledge in
subjects like biodiversity, forest development, illeffects of deforestation etc. He is an impressive
communicator and has been spreading awareness
about Rain Water Harvesting in the state. Has is been
instrumental in tapping the flow of rain water and
construction of artificial lakes. His studies on the
relation between forest and water and the need for
biodiversity are very vast and impressive. He has
authored many books and is in pace with
development journalism for past two decades. His
creation 'Kanmane'- A Centre for learning on Nature
and Forest resource, is giving a platform to
incorporate and share knowledge on forest. For all
his perseverance, dedication and work in the area of
forest conservation & agriculture, he been honoured
with Rajyotsava award.
Shree Padre popularly known as 'Water Man of Canara
Coast' a farmer, water journalist, and rainwater
harvesting evangelist from Perla, Kerala has been
putting passion for water conservation and is
energising people to action in western Karnataka and
north Kerala region. By putting pens in the hands of
farmers, Shree Krishna Padre is building a field of
grassroots agricultural journalism that puts farming
information in the hands of farmers. His 'Pen in the
Farmer's Hand'/'Krishikara Kaige Lekhani' movement
allows farmers to trade information on agriculture and
related subjects, giving a new voice to traditional
wisdom. Adike Patrike, the first farmer-produced
journal was his dream child where true success stories
replaced highly scientific, research-oriented features.
Saving water is a passionate mission for him. His
work is been recognised and he is been invited to
replicate his idea through farmers guilds, quasiGovernment farmer federations, and communities
inside and outside Karnataka. Mainstream newspapers
and other farming journals are seeking Shree Padre's
services and skills to adopt a farmer-friendly approach
in their communications. His book on water
conversation 'Nela Jala Ulisi' and 'Rainwater
Harvesting' provides insight into various methods that
can be adopted for rain water harvesting. 'Samruddhi' a
group that he created meets regularly to exchange plant
material and seed information. He is been recipient of
many awards recent being Disha Green Globe Award

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